Online consumententrends in 2028
Inhoudsopgave 1
Inleiding ........................................................................................................................................... 7 1.1
2
Wat zijn online consumententrends? ..................................................................................... 7
Ontwikkelingen................................................................................................................................ 9 2.1
Tijdlijn ...................................................................................................................................... 9
2.2
De geschiedenis van de online consumententrends............................................................... 9
3
Technologische ontwikkelingen .................................................................................................... 11
4
Huidige consumententrends ......................................................................................................... 13 4.1
Social Media .......................................................................................................................... 13
4.2
Overload ................................................................................................................................ 13
4.3
Sale ........................................................................................................................................ 13
4.4
Co-creatie .............................................................................................................................. 13
4.5
Mobiel shopping .................................................................................................................... 14
4.6
Online vs. Fysiek .................................................................................................................... 14
4.7
Transparantie ........................................................................................................................ 14
5
Consument van de toekomst ........................................................................................................ 15
6
Goede en slechte voorbeelden ..................................................................................................... 16 6.1
Goed voorbeeld ..................................................................................................................... 16
6.2
Slecht voorbeeld .................................................................................................................... 17
7
Onderzoek ..................................................................................................................................... 18
8
Resultaten...................................................................................................................................... 19 8.1
Interview Sander Duivestein ................................................................................................. 19
8.2
Conclusie SPSS onderzoeksvragen ........................................................................................ 23
9
Conclusie ....................................................................................................................................... 25
10
Toekomstige consumententrends in 2028 ................................................................................ 26
11
Evaluatie .................................................................................................................................... 27
12
Bronvermelding ......................................................................................................................... 28
13
Begrippenlijst............................................................................................................................. 29
Bijlage I - enquĂŞte ................................................................................................................................. 32 14
Bijlage II - Topic-lijst interview .................................................................................................. 35
15
Bijlage III - Output SPSS ............................................................................................................. 36
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