Sage CRM Customer Success
Sage CRM helps WEAR-LITE see what customers want
Customer WEAR-LITE AG Industry Manufacturing Location Switzerland Solution Sage CRM
Lenses are high-tech products these days. The production of glasses is less advanced however - for more than 50 years, over 80 percent of raw materials were literally pulverized. The Swiss glasses manufacturer WEAR- LITE proves that today it is different, with a sustainable “Made in Switzerland” alternative. To best serve the needs of demanding business partners, WEAR-LITE counts on the Sage CRM software solution from KM-U AG. More than 40 percent of the Swiss resident population over 40 wear varifocals, but very few will ever have wondered where and how the lenses in their glasses were produced. In most cases, they are made from plastic blanks, which are imported from Asia and only get their final shape and optical function in the on-site lab. After manufacturing up to 130gram blanks, non-recyclable plastic waste and a 20gram blank are left over.
‘Good relations contribute directly to the company’s success’ Daniel Sager, Head of Sales
sagecrm.com
Challenge With growing environmental impact awareness, WEAR-LITE forecasted a positive growth within the business. It needed a solution that would support the expansion and growth of the business.
Visionary Many companies have therefore attempted to create their own lenses from scratch in the correct sizing by moulding the plastic themselves, rather than machine-processing blanks as was the norm until now. However they all failed so far - until in 2003 Karl Nicklaus, the visionary “father” of WEAR-LITE, set about doing just this. With the specially founded Interglass Technology AG (PLC) company, he developed innovative new ophthalmic lens technologies and the necessary machinery. After several years of intensive research, the breakthrough came in 2007. The first moulded lenses were ready for market and so ready for sale by WEAR-LITE.
Solution A tailored Sage CRM solution was implemented to ensure that its customers were getting the very best in customer service. Results The easy to use and intuitive CRM solution is used to profile customers and track sales volumes, allowing for the development of precise advertising and marketing campaigns.