Distinctively Distinctively
Welcome
Welcome to DISTINCTIVELY PITTSBURGH, your guide to the city's vibrant urban life, highlighting its unique neighborhoods, sophisticated homes, design trends, and cultural pulse. Our expert team delivers content that reflects Pittsburgh's evolving urban lifestyle from arts and architecture to real estate, entertainment, and local businesses This is the ideal platform for brand partners to engage with a discerning audience seeking authenticity, style, and a deep sense of place
By collaborating with us, your brand becomes part of the conversation shaping Pittsburgh’s future Let’s create something distinctively Pittsburgh, together.
Let’s build something distinctively iconic together.
PUBLICATION FOCUS
Sophisticated Urban Living: A curated showcase of the best in real estate, interior design, arts, culture, and lifestyle
Neighborhood-Centric: With a heavy focus on Pittsburgh’s thriving East End neighborhoods, we shine a spotlight on the places where lifestyle, culture, and community come together
Chic, Modern, and Timeless: Our content combines modern urban trends with Pittsburgh’s rich cultural heritage, offering a fresh perspective on the city.
PSYCHOGRAPHICS:
Cultural Enthusiasts: Our readers are actively involved in the local arts scene, regularly attend cultural events, and are passionate about local businesses
Design Aficionados: They have a keen eye for interior design and are always looking for ways to enhance their living spaces.
Community-Minded: They care deeply about their neighborhoods and are committed to supporting the local economy and community efforts
OUR AUDIANCE
Age Range: 25-55 years
Income Level: Predominantly middle to upper income households, with an average household income of $85,000+
Education: More than 65% holding a bachelor’s degree or higher
Lifestyle Interests: Homeownership, interior design, urban living, arts, and culture
Home Values in Key Areas:
Shadyside (15232): Trendy shopping spot with median home value of $525,000
East Liberty/Larimer (15206): Median home value of $350,000, and rapidly rising due to revitalization efforts.
Highland Park (15206): A desirable area, with median home values at $410,000
Point Breeze/Homewood (15208): Known for its stately homes, with median values around $480,000
Garfield/Bloomfield (15224): A mix of tradition and trend, with homes averaging around $300,000
SOURCE: US Census Data (2023) on income and household demographics Zillow Housing Market Overview (2023) for median home values in Pittsburgh’s East End Greater Pittsburgh Chamber of Commerce (2023) neighborhood revitalization data
Content Calendar
January 2025: New Beginnings & Urban Revitalization
Theme: Fresh Starts & Urban Living
Feature: New Year, New Homes – A guide to home renovations, redecorating, and organizing for the year ahead
February 2025: Love Your Home & Neighborhood
Theme: Romance & Local Love
Feature: The Chic and Cozy Home –Styling tips for creating intimate spaces that inspire comfort
March 2025: Spring Refresh & Community Growth
Theme: Renewal and Green Living
Feature: Spring Into Design – Fresh, modern interior design trends to refresh your space
WINTER SPRING SUMMER
April 2025: Art, Culture & Innovation
Theme: Celebrating Pittsburgh’s Creative Pulse
Feature: Art and Design: How Pittsburgh’s Creative Scene Influences Modern Interiors.
May 2025: Outdoor Living & Local Adventure
Theme: Pittsburgh in Full Bloom
Feature: Outdoor Living Done Right –Creating the perfect urban patio or rooftop space
June 2025: Summer Vibes & Sophisticated Living
Theme: Summer in the City
Feature: Cool and Chic – The best ways to stay stylish and comfortable during Pittsburgh’s summer months.
July 2025: Independence & Community Strength
Theme: Celebrating Community and Freedom
Feature: Homes with History – A look at Pittsburgh’s historic homes and their modern updates
August 2025: Back to Basics & Neighborhood Pride
Theme: Neighborhood Focus & Pittsburgh Pride
Feature: Back to Basics – Simple design tips for organizing your home as fall approaches.
September 2025: Fall Into Style & Urban Sophistication
Theme: Embracing Fall in the City
Feature: Fall Home Styling – Elegant and simple ways to decorate for autumn
FALL
October 2025: Heritage, History & Community
Theme: Honoring Pittsburgh’s Legacy
Feature: Pittsburgh’s Historic Homes –A deeper dive into the city’s architectural legacy.
November 2025: Giving Back & Local Gratitude
Theme: Gratitude & Giving Back
Feature: Homes That Give – How Pittsburgh homeowners can design spaces for hosting and gathering
December 2025: Holiday Glamour & Cozy Urban Living
Theme: Festive Celebrations & Cozy Living
Feature: Urban Holiday Living – How to style your home for the holidays in chic, modern ways.
Social Media & Marketing
Neighborhood Spotlight
Real Estate & Home Design DEPARTMENTS
Arts & Culture
Dining & Nightlife
Events & Happenings
Health & Wellness
Local Business & Entrepreneurs
Sustainability & Environment
Technology & Innovation
EXPOSURE & ENGAGEMENT
Editorials
Blogs
Community Newsletters
Email Campaigns
Interactive Social Engagement
Social Media Collaborations
DIGITAL CHANNELS
www DistinctivelyPittsburgh com
@DistintivelyPittsburgh
DistintivelyPittsburgh
DistintivelyPittsburgh
We craft specific marketing and social media enhancements, developing creative strategies tailored to our brand partners. These enhancements offer advertisers unique, engaging ways to connect with the Pittsburgh market, increasing visibility and fostering deeper audience engagement across digital platforms.
Specifications & Rates
SPREAD
Ad Dimensions
HALF H HALF V
18" X 10 875" [+ 1/8" BLEED ON ALL SIDES]
Why Advertise with us?
Highly Targeted Reach: Our audience is centered in Pittsburgh's East End, a blend of emerging neighborhoods and affluent areas undergoing revitalization Advertising with us ensures your brand reaches a community deeply invested in urban living, modern design, and local culture.
Premium Editorial Environment: Our publication’s refined design and sophisticated tone create an ideal environment for your brand to be associated with the highest standards of style, quality, and authenticity
Digital: We attract discerning readers and engage them across our digital platforms, ensuring a multi-faceted and interactive brand experience
Distinctive Audience Engagement: Our readers are not passive consumers they actively seek out content that aligns with their interests in modern, stylish living. Advertising with us allows your brand to align with this engaged, trend-setting audience.
Proven Community Ties: Distinctively Pittsburgh is deeply connected to the neighborhoods we cover, with established partnerships and collaborations that make us a trusted voice in the community This makes our platform an effective vehicle for local, regional, and national brands alike to gain authenticity and relevance.
We have a Pulse on Pittsburgh’s East End
Our content and partnerships revolve around Pittsburgh’s most dynamic and culturally rich neighborhoods. Here’s why these areas matter for your brand:
Copy & Contract Regulations
At Distinctively Pittsburgh, we uphold the highest standards of advertising to ensure quality and integrity in every partnership Below are the guidelines and terms that govern our advertising relationships:
Advertising Standards
We expect that any claims, guarantees, or representations made by our advertisers regarding the performance, quality, or characteristics of their products or services are verifiable This ensures that both our advertisers and readers are confident in the messages we deliver.
TERMS AND CONDITIONS
Advertiser's Rights
Advertisements are accepted with the understanding that the advertiser and its agency hold the rights to publish the content. By submitting ads, both parties agree to indemnify and protect Distinctively Pittsburgh from any liabilities arising from publication
Content Approval
All advertisement content is subject to the approval of Distinctively Pittsburgh. We reserve the right to reject or cancel any ad, insertion order, or space reservation at any time, for any reason
Ad Placement
While we strive to accommodate specific placement requests, final positioning of advertisements is at our discretion unless otherwise agreed upon in writing
Rates and Adjustments
Insertion orders are subject to the terms of our current rate card If rates change, advertisers will be given a 60-day notice Should changes occur, advertisers may cancel their reservation without penalty, provided they meet the agreed-upon frequency rate up to the cancellation date
Publisher’s Authority
The publisher reserves the right to amend conditions (excluding rates) without notice
Binding Agreements
No conditions outside those outlined in this rate card will be binding unless agreed upon in writing by the publisher
Key Numbers
The publisher assumes no liability for any errors in key numbers.
Liability Disclaimer
We are not responsible for any costs or damages resulting from the non-publication of an advertisement
Production Costs
Any production charges incurred by the advertiser or agency in the preparation of ads will be billed at net cost
Payment Responsibility
The advertiser and its agency may be held jointly responsible for any outstanding amounts owed for published ads.
By adhering to these principles, we ensure a seamless experience for our partners and a trustworthy platform for our readers For any further details, feel free to reach out to our team
ThankYou
Let’s build something distinctively iconic together.