Investment Agency - Wesgro

Wesgro

SAFLEC - Investment Agencies Support Erica Joubert – Head of Export Promotion & OFDI Africa 23 November 2021

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Wesgro – official tourism, trade and investment promotion agency for Cape Town and Western Cape

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Wesgro Export Unit Core Functions • Promote and facilitate the exports of goods and

services from qualified companies in the Western Cape • To facilitate and support operations and expansion of qualified Western Cape companies into the rest of

Africa through Outward Foreign Direct Investment (OFDI) • Increase the export capacity of companies in the

Western Cape through export training facilitated through the Export Advancement Programme (EAP)

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Wesgro Export Unit – Services Export Advancement and Promotion (EAP):

Advisory:

Promotion Services:

• Focused Technical Export Development

• Export, Market and Sector Awareness

• Outward and Inward Missions

Training

incl.

orientation

to

export,

developing an export marketing plan, financial risk management, export costing

Sessions • Market

• Business Agreement Facilitation (B2Bs) Research

and

Information,

including Decision Support Model (DSM)

and logistics and Incoterms.

• Addressing non-tariff barriers • One-on-one mentoring services from international and local experts in export

marketing, export finance management,

• Advocacy and Specialised Advisory Services

and Buyer / Company Matching • Access to Strategic Networks • Accessing finance • Marketing of Value – Added Goods and Services

export costing methods, logistical training

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42 Virtual Networking Sessions – webinars, workshops

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Export Training – 7 courses, 148 companies. 56 Companies Mentored

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2020-2021: 40 Export Missions

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Guinea Virtual Trade Mission: 13 - 15 May 2020

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South Korea Hybrid Wine Tasting: 27 Aug 2020

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Cape Agricultural Export Week – 31 March 2021

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May 21- Hybrid Cameroon Agri/Health Tech mission: 5 companies going to market, 15 dialing in – first in Africa

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Hybrid Poland Wine Mission – 8 June 2021

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What are we planning to do?

Please add a pic

2021 Key New Initiatives to help scale exports

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Western Cape Export Strategy

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Virtual Export One Stop Shop

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Air Cargo Strategy – Air Access Team

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Unlocking services exports

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export@wesgro.co.za Thank you Wesgro Export Unit

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