Eyewear by David Beckham Spring Summer 2021

01. THE BRAND

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EYEWEAR BY DAVID BECKHAM

I set out to create glasses that would never go out of style. Special pieces that I would love to wear myself ”

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- DAVID BECKHAM

THE BRAND 03

01. THE BRAND

THE MISSION CREATING A NEW GLOBAL LEADING MEN'S EYEWEAR BRAND, TARGETING MULTIPLE GENERATIONS

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WEARING DB 1001/S

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GLOBAL ICON 01. THE BRAND

EYEWEAR BY DAVID BECKHAM

A MULTI-AWARDED SOCCER PLAYER, WHO ALSO BECAME A . . .

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MARKETING AND COMMUNICATION ICON “David Beckham more that any other icon has influenced the style of British man over the last two decades. In such turbulent times, at least we have one constant...”

- THE TELEGRAPH

STYLE AND FASHION ICON “He’s one of the most recognized faces in the world, sport’s first truly global superstar, with appeal that stretches well beyound his chosen game.”

- DESTINY MAGAZINE

HUMANITARIAN ICON “You have helped raise a staggering $7 million, which is giving children a better start in life in very real and tangible ways. You have used your voice and influence to raise awareness and drive Change.”

- LORD PUTTNAM 07

01. THE BRAND

EYEWEAR BY DAVID BECKHAM

65.2M FOLLOWERS

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DAVID BECKHAM

TOP 5

MALE SOCIAL INFLUENCERS SOCCER PLAYERS

CRISTIANO RONALDO @cristiano 255M followers

LEO MESSI @leomessi 178M followers

NEYMAR @neymarjr 145M followers

DAVID BECKHAM @davidbeckham 65.2M FOLLOWERS

JAMES RODRIGUEZ @jamesrodriguez 47M followers

DWAYNE JOHNSON @dwayne.johnson_therock 213M FOLLOWERS

KEVIN HART @Kevinhart4real 102M followers

VIN DIESEL @vindiesel 68M followers

LEONARDO DI CAPRIO @leonardodicaprio 47.6M followers

ZAC EFRON @zacefron 44.8M followers

TOP 5

MALE SOCIAL INFLUENCERS CELEBS / ACTORS 08

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02. THE EYEWEAR

“

EYEWEAR BY DAVID BECKHAM

“My own style journey has taught me the power of simplicity and the importance of detail and craftsmanship“ - DAVID BECKHAM

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12 EYEWEAR STRATEGY

14 EYEWEAR DNA & DETAILS 24 PRODUCT CLUSTERS 26 THE COLLECTION

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THE

EYEWEAR 11

02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

EYEWEAR STRATEGY

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APPEAL TO A WIDE AUDIENCE: develop a men's mainstream collection reaching multiple generations, with a strong identity capturing key and iconic best selling shapes in the market

BEING TIMELESS BUT DISTINCTIVE AND IMMEDIATELY RECOGNIZABLE: a frame that will never be dated and will still be relevant across the time. Featuring concepts inspired by David Beckham himself, creating a new and distinctive signature detail “THE TALISMAN” showcased across all the collections

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COMPETITIVE PRICE POSITIONING: premium materials and a wide range of lenses (polarized, mineral and photochromatic

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02. THE EYEWEAR EYEWEAR STRATEGY

EYEWEAR BY DAVID BECKHAM

EYEWEAR DNA & DETAILS

THE

TALISMAN

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The collection signature detail inspired by the symbol of WINGS, meaning freedom, going forward, traveling, protection. An element particularly dear to David Beckham that has been reworked, following his indications, in a stylized rhombus visibile in the front and side of the eyewear.

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

EYEWEAR DNA & DETAILS

THE

MONOGRAM

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The DB monogram is a hall-mark of unique quality and style.

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

EYEWEAR DNA & DETAILS

CHISELLED METAL WIRECORE

SIGNATURE LOGO

THE

TEMPLE SIGNATURES

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All temples feature a chiselled metal wire core construction, and are engraved with the signature logo.

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

EYEWEAR DNA & DETAILS

THE

END-TIP

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Ergonomically shaped temples and expertly molded end tips, ensuring a comfortable grip.

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

EYEWEAR DNA & DETAILS

THE

SPECIAL LENSES A wide range of functional yet undeniably stylish frames with special lenses, such as polarized, photochromic, orange, and mineral ones. What’s new in the collection is the crystal clear BLUE BLOCKER LENS, designed to shield the eyes during the exposure to the blue light of digital devices, increasing visual comfort.

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THE POLARIZED

THE PHOTOCHROMIC

MSRP +$30

MSRP +$30

Designed to shield your eyes from intense sun glare, polarized lenses are the perfect choice for an active lifestyle. Available in a wide range of colorways.

Designed to adjust their color and level of tint depending on light condition. The more are exposed to the sun the darker they turn.

THE GLASS

THE ORANGE

MSRP +$50

SAME AS BASE MSRP

Supremely durable, smooth and scratch-proof, the mineral glass lenses are the highest-quality eyewear solution. Clarity through the lens is the BEST compared to any other lens material. Characterized by an antireflection coating that takes backside reflection away making the lens the clearest.

The signature feature of our sunglasses, it ensure crystal clear vision, no matter what the conditions are: overcast days or even indoors as a stylish alternative to the traditional optical glasses.

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

PRODUCT CLUSTERS

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TIMELESS ICONS

STYLE PIONEER

A collection of iconic sunglasses and optical frames featuring retro-influenced design and offering timeless style.

CASUAL

Vintage-inspired sunglasses and optical frames with contemporary details that make a statement.

STYLISH TIMELESS FASHIONABLE

ENGLISH ATTITUDE VINTAGE INSPIRED

ASPIRATIONAL SPIRIT

BOLD

REASSURING CLASSY SEX APPEAL ICONIC

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02. THE EYEWEAR

THE COLLECTION TIMELESS ICONS

*Styles and colors just as reference. These are not intended to represent the full collection of styles available.

DB 1003/G/S

DB 1001/S

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WEARING DB 1001/S

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

THE COLLECTION TIMELESS ICONS

*Styles and colors just as reference. These are not intended to represent the full collection of styles available.

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DB 1002/S

DB 1012

DB 1050

DB 1045/S

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02. THE EYEWEAR

DAVID BECKHAM

THE COLLECTION STYLE PIONEER

*Styles and colors just as reference. These are not intended to represent the full collection of styles available.

DB 7041/S

DB 7050

DB 7021 30

WEARING DB 7041/S

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02. THE EYEWEAR

EYEWEAR BY DAVID BECKHAM

THE COLLECTION STYLE PIONEER

*Styles and colors just as reference. These are not intended to represent the full collection of styles available.

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DB 7019/6

DB 7061/F

DB 7044/S

DB 7055

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03. COMMUNICATION

EYEWEAR BY DAVID BECKHAM

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Establishing the New Brand through the powerful image of David Beckham persona and a highly end set of display materials.”

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COMMUNICATION A STRONG AND IMPACTFUL BRAND VISIBILTY

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03. COMMUNICATION

THE CAMPAIGN SS21 IMAGES

WEARING DB 7041/S

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After London and Paris, David Beckham continues his journey around the world inspired by the dreaming atmosphere of Miami, a warm oasis of relax and retroinspired feelings that represents for him a second home.

WEARING DB 7050

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03. COMMUNICATION

EYEWEAR BY DAVID BECKHAM

POP MATERIALS

MEDIUM WINDOWS

LOGO PLAQUE 5” X 7” SHOWCARD SET

2PC FLYING DISPLAY

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MEDIUM WINDOW

24” X 48” DOUBLE SIDED BANNER 1PC DISPLAY 38

INTERIOR AND EXTERIOR CUSTOMIZATION OPTIONS AVAILABLE 39

03. COMMUNICATION

PRESS COVERAGE DAVID BECKHAM LAUNCHES DB EYEWEAR

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WEARING DB 7055

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