How Bounce Rate of a website affects your ranking on a Google SERP

How Bounce Rate of a website affects your ranking on a Google SERP

Bounce Rate is one of the most crucial and underrated questions most SEO discussions won't address. To understand whether the bounce rate affects your ranking on a Google SERP, most importantly, you need to understand ​google analytics​.

Bounce rate tracking by Google Analytics Your bounce rate is tracked by Google Analytics and changes your website ranking based on it. Direct implications are easy to track under Google Analytics. But the real fact is that bounce rate indirectly affects the SEO factors, which ultimately concerns Google.

Misconceptions around bounce rate Several misconceptions revolve around this topic. Many of the website owners optimize for lower bounce rates and expected high rankings. But the truth is that just optimizing bounce rate wouldn't aid any higher rankings on your websites. Many other technical factors help your ranking on Google SERP.

Impact of​ ​having a High bounce rate Similarly, if you have a high bounce rate and users with a longer dwelling time on your website, it will be prone to have a high click and impression percentage. However, a high bounce rate is considered as damaging for the website as well. It will help if you consider dwelling time to avoid unnecessary bounce rate optimization.

Key-Takeaways By considering these facts, we can say that bounce rate doesn't directly affect your website's ranking. However, it is essential to understand how a bounce rate affects your SEO factors indirectly. Deeper issues may arise due to a higher bounce rate. You should work on these deeper issues to optimize the higher bounce rate.

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