COMMUNE
Editor in Chief Jayashree Ganesan
Managing Editor Anna Ranabijuli
Creative Director Yousuf Khan
Styling Director Yousuf Khan
Assistant Styling Director Avani Sunkireddy
Co Writing Safa Michigan
Co Writing Kushal Vajrala
Co HMUA Director Riya Mandalapu
Co HMUA Director Payson Elise
Co Multimedia Director Riya Vardhachary
Co Multimedia Director Neha Kondaveeti
Co Photography Director Ren Breach
Co Photography Director Jessie Curneal
Modeling Director Tasmuna Omar
Co Events Director Shreya Chari
Co Events Director Sanjana Pinapala
Co Marketing Director Alija Koirala
Co Marketing Director Shreya Chintala
Co Finance Director Pranjal Shelly
Co Finance Director Ila Singh
Social Media Director Divya Lohar
Assistant Writing Nidhi Chanchlani
Assistant HMUA Khushi Puri
Assistant Photography Director
Shreya Ayelasomayajula
Assistant Modeling Director
Kani Manickavasakam
staff
Alisha Gupta, Amani Ahmad
Anagha Rao, Ananya Sampathkumar, Aneesha Dandekar, Angeline Ajit, Anirudh Karunakaran, Annahita Escher, Anoushka Sharma, Asha Kalapatapu, Avani Sunkireddy, Avha Mohanty, Ayla Musharrif, Deeya Chakrabarti, Divya Nagarajan, Divya Konkimalla, Esha Bajaj, Harsha Ketavarapu, Ila
Kamath, Irene Sibi, Ishani Purohit, Ishita Singh, Jannel Hayden, Laurence Nguyen-Thai, Manalie Barot, Manisha Reddy, Maryam Khan, Mateo Ontiveros, Maya Patel, Morgan
Cheng, Mullika Pandit, Najia Sherwani, Nishika Datla, Noor Khan, Noura
Abdi, Pahul Ghumman, Pavitra Kumar, Peyton Sims, Pria Gokhale, Priyanka
Ahmed, Rafia Basheer, Raj Patel, Riya
Patel, Ria Sood, Sachi Sooda, Sadhvika, Challa, Safiyya Haider, Sannidhi
Koganti, Sarika Nana, Shikha Annem, Shilpika Pandey, Shivani Purohit, Sora Ahmad, Srikha Chaganti, Sriya
Katanguru, Sruthi Morusupalli, Tanya
Shiramagond, Tamanna Sonthalia, Tarsus Rao, Tim Chacko, Vaishnavi
Kothakonda, Vani Shah, Varsha Hari, Vennela Vattikuti, Via Ceaser, Vikram
Banga, Vy Truong, Zak Kadir
To those that believe this is the end for us, There are a lot of instances in a person’s life where time languishes and drones, but the duration of this issue was definitely not one of those occasions. Swiftly, through the relentless work of a wonderful staff and leadership Issue 02 can finally be held by loved ones, a privilege that I am so very grateful for.
Issue 02’s ‘Commune’, comes from a place of optimism, founded fear, and hazy conviction in nature for a fate unwritten. Humans and nature have been in conflict with one another in a power struggle that is not quantifiable by a measure of who is winning. We, as humans, seek prowess and advancement even at the expense of destroying the means that has given us the tools to build. Nature on the other hand functions in equilibrium, always trying to maintain harmony within its systems. The result of their collision has never been starkly pleasant or terrible, as when one grows greater, it weakens the other. Within these pages, we explore a state of camaraderie between both parties, with nature at the helm. Whether it be through understanding by humans of nature’s beauty or by sheer force, ‘Commune’ is a world in which nature will prevail.
I write this while on a river, trying to commune with nature myself. Pretending to be Thoreau at Walden pond has been a peculiar benefit of this issue and has provided me with a lot of clarity on how I would like to interact with the environment myself. So to the banyan trees and flourishing waters of the river, you have won me over again with your whims.
As you read through this edition, I encourage you to think about the way that you interact with nature: not just in a physical sense, but also emotionally. Does it rejuvenate you and make you feel seen? Does it amaze when you? Or does it scare you with its creatures and beings? Regardless of how you feel, its existence in and of itself is phenomenal and we should definitely be frightened of that.
With all my heart,
Jaya Editor in ChiefWith beauty comes the beholder, borne to pass judgment and deem worthiness based on norms pre-established. Those who hold the helm of beauty trends and media are given the choice of either aligning with traditional standards of beauty or creating a new narrative for artists to explore. Trailblazing entrepreneur Nehal Shah, founder and CEO of Nehal & Co., is paving the way for minority representation in the beauty industry through creating makeup for a vast array of skin tones and types. Nehal & Co. ‘s diverse range of foundation shades aims to make space for people of color when it comes to luxury makeup. We spoke with Nehal one morning about her journey as an innovator in the beauty industry.
“I kept coming back to entrepreneurship at the end of the day, no matter what. It was like I was fighting it.”
Growing up in a family of entrepreneurs, Nehal took the leap to create a brand that represented the unrepresented. Despite coming from a family of pioneers, however, Nehal had yet to see a woman in her family also delve into the realm of entrepreneurship: so she decided to be the first.
“I wish growing up, I had other female entrepreneurs around me. I grew up with my dad, my uncles, who are all entrepreneurs but not any females[…] creating this brand, I want to also be that person that people can be like, okay, I can look up to her. I can ask her any questions, things like that.”
Initially a Sports Management student at NYU, Nehal’s interest in business was evident early on. Still drawn to the sciences, however, Nehal decided to pursue a pre-medical post baccalaureate (postbacc) program at John Hopkins following her undergraduate degree. While in the post-bacc program, Nehal simultaneously discovered her love for scientific R&D, and her lack of interest in patient care. She recognized that she wanted to impact the communities that she cared about from an entrepreneurial, productfocused direction rather than a clinical one.
“...honestly, I love medicine. I worked at a dermatology lab and did a lot of research there on different products for the skin. [When there], I realized that I enjoy creating products more than being with patients. And I think that was when I truly realized that I was fighting off my natural instincts of being an entrepreneur.”
With the opportunity to intern at a dermatology lab in college, Nehal’s interest in cosmetic science was sparked. After juggling her pursuit of medicine and her interest in product development for a while, Nehal went full force into her entrepreneurial venture.
“[I was] putting so much energy into what I would now call my plan B. It just didn’t make sense… you should be putting more effort into your plan A. Yes, it’s more risky, but it’s what I actually want to do.”
With the support of her mom and other strong figures in her life, Nehal took bold steps to step away from the premedicaltrackandpursuesomethingthatshewaspassionateabout:representationintheluxurymakeupscene. She spoke to us about her deviation from her parent’s need for stability when they moved to the United States tonowonewhereshecanbelessriskaverseandbuildnewnormsforwomenintheSouthAsiancreatorspaceto
flourish.
“Just because something doesn’t work out now, doesn’t mean you can’t pivot and take it into a new direction. We are given the privilege of that. I am also in the process of getting my private flying license, which is something I have always wanted to do. I put that on pause because there were days where I was working 20 hours, but now I am able to make changes to the brand so I can pursue things that I love outside of the brand too.”
Speaking through the journey of Nehal, we discovered how Nehal uses her personal identity to reimplify purpose in her brand, Nehal & Co. When building Nehal & Co. Nehal spoke about how her health and complexion were key elements in inspiring her business.
“When starting Nehal & Co., I was actually going through something with my health, and I think it was like two years before that I was diagnosed with a chronic condition. There was a time where my symptoms got much worse, so it became difficult for me to feel confident and to go out, hang out with my friends, simple things like that. That’s when I turned to makeup. When I went shopping for new makeup, I came home so excited to try everything on. But I quickly realized a lot of it just did not work on my skin tone and undertone. I thought that I can’t be the only one that feels this way.”
In her exploration of identity and confidence, she saw how colorism deeply affects communities in the way they perceive themselves and their self confidence. With a history of colonialism and Western beauty, colorism can be as not being able to recognize the lack of color distribution in prod- 8
ucts for people of color and the lack of equal opportunity to wear makeup that suites skin tones and types without compromise. From experiences in her own childhood of wearing ill-fitting dance makeup shades on stage to now, Nehal and her team take extra care in creating a platform to represent the unrepresented starting from the base up.
“Most makeup products function on the Fitzpatrick Scale based on skin tone. The lower range of the scale, lighter skin tones, are what people usually start testing on. We try to start from the higher end of the spectrum and go down so we know for sure our products work for darker skin tones.”
In the future, Nehal & Co. plans on moving forward in establishing hair care and skin care lines that explore the wide range of hair types and skin types to provide better care for people of color. Creating a brand that enables the ease of luxury to a wide audience has been the vision for Nehal.
“Seeing Nehal & Co. in a Bloomingdale’s or Saks would be where we would want to go, to be a staple in the luxury market scene. I want our products to be innovative and solve a problem that we are facing, especially in this market.”
In terms of what Nehal has in mind for her mission, she will continue to think about inclusion in her product design. Identifying gaps in skincare and makeup and creating a
brand that brings innovation to life for communities of color is the forefront of Nehal & Co.’s future in the beauty industry. To Nehal, this means creating an avenue for people to feel good about themselves with ease.
As the helm of the beauty industry gets passed to the hands of innovators and trailblazers that want to solve unique problems with unique solutions, we continue to wonder what comes next for the eye of the beholder. But one thing is for sure, we have hope for a future for luxury that includes a wider definition than the status quo starting with the basis of it all: the lens we view ourselves. ■
Leela had to remind herself to breathe properly. Any violent outbursts, and who knew how the Automatons would react.
“Wasn’t my brother enough? How many others must sacrifice themselves, for this pursuit of ‘science’?”
The Princess’ excited look quickly transitioned to one of anguish, shame, and then hardened. “Such is the price of progress. A world where a comically small bit of hydrogen is needed for everyone. No need to bother with air, food or water. All of our body’s needs met.”
The subtle eagerness in her voice twisted Leela’s stomach, and unpleasant memories rose like bile. She began speaking in the quietest tone possible, so as to not trigger the Automatons.
“Me joining the protests wasn’t enough of an answer for you? You had me removed from school, and I had to join the factories with what little experience I had. I don’t need your pity. I’m making a living.”
Her companion opened her mouth to speak, but Leela cut her off. “How many fucking people have to die? Before your pet project with longevity can be deemed finished?”
The disdain flowed hot from the Princess. “You’re fortunate enough to have the luxury of saying that. Every single technological advancement has benefited our kingdom’s people. They lead much easier lives than before. And when you come to help me finish our project, they can live better than ever.” Now, it was her turn to cut Leela off.
“You have mods that help you carry heavy weights and ensure that your belongings aren’t stolen. They help you access every public amenity we have to offer. They convenience your life in every way, shape, and form possible.”
“Sure, Your Highness, but you are killing us in an effort to save us.” A sudden cough shook Leela, and she punctuated her point with another glob of black phlegm at the Princess’ feet. The Automatons perked up, and they stood down with a wave from their master. A slight grimace, and a few quiet moments passed before the Princess spoke again.
“This isn’t my fault! When will you understand? I didn’t start using oil, but my father did. I didn’t popularize this pollution, my father did. I hate it. I am trying to save us, but why are you so intent on not helping me?”
“First, it was my brother. Then, it was the tsunami.” Leela knew she had the upper hand from her partner’s expression. “Yes, people talk. The explosion that rocked the hydrogen plant you had installed in the ocean is why almost ten percent of our population died. This is you saving us, right?”
“A rogue random error, that surprisingly, taught us more about the applications of hydrogen that five years of research wouldn’t have done.”
Disgust and shame filled both Leela and the Princess, respectively. She waited, but neither of them seemed likely to budge.
“I take it you’re not going to accept the offer?”
“No, Your Highness.”
They departed silently. Leela pondered on her brother and the tsunami. She wondered how they would be punished next. ■