SafeStyle 2024 Retail Catalogue 1.7

Page 1


'THEY'VE CHANGED MY LIFE'
- SCOTTY CAM

OUR MISSION

TO PIONEER FASHION-FORWARD PROTECTIVE EYEWEAR FOR LIKE-MINDED INDIVIDUALS.

A glance in the rear-view mirror on the way home from work provided the light bulb moment that sparked it all. It was the moment that raised a few simple questions. Surely there are stylish protective eyewear on the market? Surely we can find quality safety glasses out there that aren't disposable? Surely we could ditch these speed dealers forever?

That’s the thing: There wasn’t, and we couldn’t.

From humble beginnings shipping protective eyewear from the bedroom, to the thriving brand we’ve become today, our mission is clear: To pioneer fashion-forward protective eyewear for like-minded individuals.

A pair that you could wear anywhere, from the worksite to the weekend. To do so not at the expense of Mother Nature, but in harmony with her. To push boundaries, break norms, and enjoy the journey along the way.

While we no longer just create protective eyewear, the premise remains the same. Our purpose is, and always will be, to be at the forefront of protection and fashion.

After all, it’s in the name... SafeStyle.

THE SAFESTYLE JOURNEY

SafeStyle® stands as a certified fashion-forward, innovative protective eyewear company marking a revolutionary shift in the industry. The collision of design, safety, sustainability, form and function has redefined the protective eyewear game forever.

Founded by Tim Lewis, a former plumber of 8 years, who was inspired to create SafeStyle after catching a glimpse of himself in the rear-view mirror wearing cheap throwaway safety glasses, this encounter was the spark that started it all.

As SafeStyle evolved, it became clear that individuals and companies alike shared a common dissatisfaction with their safety eyewear. Disposable, undesirable and uncomfortable protective eyewear was soon to be a thing of the past.

Fast forward to now, SafeStyle offers a large range of signature frame designs, colours and lens technology allowing our customers to find their perfect fit, all certified to medium impact AS/NZS 1337.6 protection for confidence in all conditions.

As we continue to move forward, SafeStyle will pioneer, educate, and set new standards in protective eyewear.

The future holds exciting possibilities as we continue our mission to make stylish and certified safety eyewear that will protect you From the Worksite to the Weekend®.

BRAND DNA

KEEP SAFE IN STYLE

Our products blend style and protection seamlessly, ensuring you stay safe without compromising on looks.

ENGINEERED TO LAST

Crafted with enduring materials, our products undergo rigorous testing and evaluation.

WORKSITE TO WEEKEND

Products you can wear from the worksite to the weekend, providing unmatched functionality and versatility.

CUSTOMER-LED INNOVATION

We create products for like-minded people, delivering the best solutions for our community of SafeStylers.

SUSTAINABLY-MINDED

Pushing the boundaries with mother nature in mind.

CERTIFICATIONS

All SafeStyle glasses are tested and approved to AS/NZS 1337.1 medium impact protection and product certified with SAI GLOBAL Lic: SMK40913 for Australia and New Zealand.

Being AS/NZS 1337.1 certified, it means our products have undergone rigorous testing and evaluation to ensure that it meets the safety and performance criteria outlined in this standard through SAI Global.

This certification signifies that our eyewear is suitable for use in situations where eye and face protection are required,

providing users with confidence that it will effectively safeguard them against specific workplace hazards.

It's an important marker of quality and safety for individuals and organisations seeking appropriate protective gear for their work environments.

SafeStyle are committed to delivering high-quality and trustworthy solutions which is why all our eyewear has gone through this testing with SAI Global.

POLARISED UV400 LENS

CUTS GLARE, ENHANCES CONTRAST

Our hugely popular and robust polarised lenses have a dark tint and are perfect for outdoor use by reducing glare from the road, water, snow or any bright light reflective surface. SafeStyle's polarised lenses have an oleophobic coating to eliminate water, oils or fingerprints sticking to the lenses. Perfect for out on the water!

BROWN UV400 LENS

IMPROVES DEPTH PERCEPTION

The brown polarised lens is the next big thing in the SafeStyle range. This is the everyday lens you need in your life offering up natural true colour definition that improves depth perception & excels in low light conditions. SafeStyle's brown polarised lenses have an oleophobic coating to eliminate water, oils or fingerprints sticking to the lenses. Perfect for out on the water!

MIRRORS UV400 LENS

THE POLARISED GAME CHANGERS

Reflective lens safety's? You bet! Our mirror lens technology cuts through glare in a way that exceeds the expectation on being a pair of certified safety glasses. The polarised lens ensures the best protection from harmful UV rays, the waterproof oleophobic coating ensures they stay crystal clear and on top of all that they just look so damn good. Available in both polarised red and polarised blue.

HYBRIDS UV400 LENS

CLEAR INDOORS, TINTED OUTSIDE

The SafeStyle Hybrids Photochromic Lens features our UV-activated, light-adapting lens technology which is perfect for general indoor and moderate outdoor use. With an advanced photochromic lens that offers a seamless user experience, vision remains crystal clear and transparent when you’re indoors, and effortlessly transitions to a tinted state when you step outside.

TINTED UV400 LENS

TRUE COLOUR PERCEPTION

The workhorse! SafeStyle tinted lenses are the staple of our outdoor range and are great for general use in a wide variety of outdoor light conditions, protecting your eyes from daily hazards on the job as well as the suns harmful UV rays. Lightweight and durable, with excellent lens clarity the SafeStyle Tinted range will help you get the job done.

LENS TECHNOLOGY

All SafeStyle lenses are made from 100% recyclable UV400 shatterproof polycarbonate, blocking 99.9% of UVA/UVB with a super-hard anti-scratch coating.

REFLECTORS UV400 LENS

THE DEFINITION OF BIG LENS ENERGY

Introducing the new kid on the block! SafeStyle Reflectors (tinted) are the next evolution of the SafeStyle's one-piece, ultra-wide lens range. Ideal for strong light conditions, these lenses cut through glare and enhance contrast, keeping your vision sharp while protecting your eyes from daily hazards on site as well as the sun's harmful UV rays.

YELLOW UV400 LENS

THE ULTIMATE LOW LIGHT COMPANION

SafeStyle’s yellow lenses are the ultimate accessory for working in low-light conditions. By reducing eye strain and increasing contrast in dark environments, reducing headlight glare when driving or operating machinery and improving depth perception these lenses are ideal for night workers or overcast, hazy and foggy conditions.

BLUE LIGHT UV400 LENS

SUPREME RELIEF FROM EYE STRAIN

Our blue light filter lenses are perfect for indoor use for extended exposure to LED, fluorescent lighting and digital screens. Blue light lenses appear very similar to clears but are designed to filter out harmful high-energy blue light frequencies from the visible light spectrum and are specially engineered to filter wavelengths of visible light between 400-440 nm.

CLEAR UV400 LENS

YOUR

DAILY DRIVER

SafeStyle’s clear lenses are perfect for indoor use and offer 100% consistent optical clarity across the entire lens, giving you as close as possible to your natural vision, protecting you on the worksite and shielding your eyes from the suns harmful rays.

OLEOPHOBIC COATING

Oleophobic water and oil-resistant coating.

LENS COATINGS KEY

ANTI-SCRATCH COATING

A standard feature on all SafeStyle lenses.

FEATURES KEY FEATURES

Reduced smudges and fingerprints: The oleophobic coating helps prevent the accumulation of oils, fingerprints, and smudges on the lens surface, making it easier to clean and maintain.

Improved clarity:

By reducing the build-up of oils and contaminants, the oleophobic coating helps maintain the clarity of the lens, ensuring that you can enjoy the full benefits of polarised vision without interference from smudges.

Ease of cleaning:

Oleophobic coatings make it easier to clean lenses, as oils and contaminants are less likely to stick to the surface. This can be particularly useful for when you’re on the tools sweating or out on the water with sunscreen on.

This lens coating is a standard feature on all SafeStyle polarised lenses.

Scratch resistant:

The primary purpose of an anti-scratch coating is to create a protective layer on the lens surface, making it more resistant to scratches. This helps maintain the clarity of the lenses over time and ensures that everyday wear and tear are less likely to leave noticeable marks.

Improved Visibility:

Scratches on lenses can compromise visibility and lead to distorted or blurred vision. The anti-scratch coating helps preserve the optical quality of the lenses, ensuring clear and unimpeded sight.

Ease of Maintenance:

Lenses with an anti-scratch coating are generally easier to clean and maintain. The smoother surface created by the coating makes it more difficult for dirt, debris, and oils to adhere to the lens, simplifying the cleaning process.

POLYCARBONATE

SafeStyle's core range frames and lenses are created from polycarbonate.

Polycarbonate is renowned for its exceptional combination of strength, clarity, and versatility providing a myriad of features that make it an ideal choice for protective eyewear.

KEY FEATURES

SHATTERPROOF

RECYCLABLE

UV

PROTECTION

DURABILITY AND LONGEVITY

LIGHTWEIGHT

IMPACT RESISTANCE

PRODUCT RANGE

The SafeStyle Classics are the original safety glasses design that started it all.

An iconic and stylish look paired with AS/NZS 1337.1 certified protection allows this pair to blend easily ‘from the worksite to the weekend'.

Black Frame x UV400 Tinted Lens

CLASSICS RANGE

0793618020392

CTP100

BARCODE: 0754590306805

BARCODE: 0793591377353

0754590306195

0793591377360

0754590031301

BARCODE: 0735850824574

0796548159125

0735850824550

0735850824567

BARCODE: 0796548159415

0754590031288

0754590306256

BARCODE: 0754590306218

Get the best eye protection in the game with the SafeStyle Fusions safety glasses range.

This best-selling, stylish rectangular frame design turns heads wherever you go. Certified to AS/NZS 1337.1 safety standards and built to last, there is no going past a pair of SafeStyle Fusions.

Black Frame x UV400 Polarised Lens

FUSIONS RANGE

Fusions Black Frame

Clear Lens

SKU: FBC100

BARCODE: 0793618213435

Fusions Brown Tort Frame

FTP100

BARCODE: 0754590306812

Fusions Clear Frame

Hybrids Photochromatic Lens

SKU: FCH100

BARCODE: 0796548159408

Fusions Clear Frame Tinted Lens

SKU: FCT100

BARCODE: 0793618213442

Fusions Black Frame

Polarised Lens

SKU: FBP100

BARCODE: 0793618213404

Fusions Matte Tort Frame

SKU: FMTBRP100

BARCODE: 0796548159590

Fusions Clear Frame

SKU: FCBP100

BARCODE: 0796548159170

Fusions Clear Frame

SKU: FCY100

BARCODE: 0754590031202

Fusions Black Frame

Tinted Lens

SKU: FBT100

BARCODE: 0793618213428

Fusions Clear Frame Blue Light Lens

SKU: FCB100

BARCODE: 0754590031226

Fusions Clear Frame Mirrors Red Polarised Lens

SKU: FCRP100

BARCODE: 0796548159187

Fusions Graphite Frame

Clear Lens

SKU: FGC100

BARCODE: 0754590306072

Fusions Blue Frame

Polarised Lens

SKU: FBLP100

BARCODE: 0754590306591

Fusions Clear Frame Clear Lens SKU: FCC100

BARCODE: 0793618213459

Fusions Clear Frame Polarised Lens SKU: FCP100

BARCODE: 0793618213411

Fusions Graphite Frame

Polarised Lens

SKU: FGP100

BARCODE: 0754590306089

Fusions Graphite Frame Brown Polarised Lens

SKU: FGBRP100

BARCODE: 0796548159576

Fusions Matte Black Frame Mirrors Red Polarised Lens

SKU: FMBRP100

BARCODE: 0796548159224

Fusions Pink Frame Polarised Lens

SKU: FPP100

BARCODE: 0754590031394

Fusions Graphite Frame Tinted Lens

SKU: FGT100

BARCODE: 0754590306065

Fusions Matte Black Frame Polarised Lens

SKU: FMBP100

BARCODE: 0754590306126

SKU: FGRP100

BARCODE: 0796548159064

Fusions Milky Tort Frame Polarised Lens SKU: FMTP100

BARCODE: 0754590306751

SKU: FMBBP100

BARCODE: 0796548159217

Fusions Pink Frame

Lens SKU: FPC100

BARCODE: 0754590031363

SafeStyle Fusions safety glasses range jst got a whole lot bigger!

The name says it all. Fusions XL feature everything you know & love from the original Fusions release, just 15% bigger. Bigger frame, bigger lens, bigger side shields & same big style.

Black Frame x UV400 Polarised Lens

FUSIONS XL RANGE

Take it all on with the SafeStyle Cruisers, our retro-inspired circular shaped design.

Don’t let the look of these safety glasses fool you, the impressive styling certainly does not compromise on safety. The Cruisers are AS/NZS 1337.1 certified and are ready for action.

Black Frame x UV400 Polarised Lens

CRUISERS RANGE

Cruisers Black Frame Polarised Light Lens SKU: CRBP100

BARCODE: 0754590306287

Cruisers Clear Frame Blue Light Lens

SKU: CRCB100

BARCODE: 0754590306348

CRCRP100 BARCODE: 0796548159200

Cruisers Graphite Frame Polarised Lens

SKU: CRGP100

BARCODE: 0754590306430

Cruisers Black Frame Tinted Lens SKU: CRBT100

BARCODE: 0754590306270

Cruisers Clear Frame Clear Lens

SKU: CRCC100

BARCODE: 0754590306317

Cruisers Clear Frame

Lens SKU: CRCP100

BARCODE: 0754590306331

Cruisers Graphite Frame Brown Polarised Lens

SKU: CRGBRP100

BARCODE: 0796548159583

Cruisers Brown Tort Frame Polarised Lens SKU: CRTP100

BARCODE: 0754590306829

Cruisers Clear Frame Hybrids Photochromatic Lens SKU: CRCH100 BARCODE: 0796548159422

Cruisers Clear Frame Tinted Lens SKU: CRCT100 BARCODE: 0754590306324

Cruisers Graphite Frame Tinted Lens

SKU: CRGT100

BARCODE: 0754590306423

Cruisers Matte Tort Frame Brown Polarised Lens SKU: CRMTBRP100

BARCODE: 0796548159606

Cruisers Clear Frame Mirrors Blue Polarised Lens SKU: CRCBP100

BARCODE: 0796548159194

Cruisers Graphite Frame Clear Lens

SKU: CRGC100

BARCODE: 0754590306416

Cruisers Green Frame Polarised Lens

SKU: CRGRP100

BARCODE: 0796548159095

CRMBBP100

BARCODE: 0796548159231

BARCODE: 0754590306461

BARCODE: 0796548159248

Cruisers Pink Frame Polarised Lens

SKU: CRPP100

BARCODE: 0754590306485

BARCODE: 0754590306706

Cruisers Matte Black Frame Mirrors Blue Polarised Lens SKU:
Cruisers Matte Black Frame Mirrors Red Polarised Lens SKU: CRMBRP100
Cruisers Milky Tort Frame Polarised Lens SKU: CRMTP100 BARCODE: 0754590306768
Cruisers Pink Frame Clear Lens SKU: CRPC100
Cruisers Matte Black Frame Polarised Lens SKU: CRMBP100
Cruisers Clear Frame Mirrors Red Polarised Lens SKU:

Primes are the ultimate beasts when it comes to protective eyewear!

Giving you an oversized look with unmatched protection. The SafeStyle Primes are designed with a single lens for ultra-wide vision.

Black Frame x UV400 Tinted Lens

PRIMES RANGE

0796548159514

0796548159552

0796548159705

0796548159507

0796548159699

Primes Black Frame
Primes Black Frame
Primes Matte Black Frame
Primes Matte Black Frame
Primes Matte Black Frame

SKU: FCCK100

BARCODE: 0796548159538

Protecting The Next Generation Of SafeStylers.

Fusions Kids certified safety glasses are designed especially for the tiny trendsetters who are destined to follow in their parent's footsteps. Identical to the best-selling SafeStyle Fusions but made small for our little legends.

If you are looking for maximum eye protection on the worksite, you can’t go past the SafeStyle Blockers.

This ultra lightweight goggle offers you all-day comfort with an adjustable headband and flexible seal designed to fit all face shapes. With a durable anti-fog coated lens and 170 degree crystal clear vision and AS/NZS 1337.1 certification, you can take on the dirty work with the peace of mind.

Blockers x UV400 Clear Lens

HEADWEAR

Stay ahead of the game with the Headwear Range.

With mother nature in mind, the SafeStyle Headwear Range has been carefully constructed with quick dry technology, all-day sun protection, comfort and style. It's all you'll need to beat the heat from the worksite to the weekend. We've got you covered.

HEADWEAR RANGE

UV PROOF YOUR SAFETY LINEUP

HYDRATION

Take your hydration to another level with the SafeStyle Essentials Hydration Range.

This beast is designed with unmatched durability, advanced double-wall vacuum insulation, and a leak-proof design, this rugged water bottle is built for the worksite & ready for the weekend.

LUGGAGE

Stay ahead of the game with the SafeStyle Essentials Luggage Range.

The Worksite to Weekend Luggage is here to take on anything & everything you throw at it. We are bringing in a new era of luggage with a level of innovation & material that no one can match.

ENGINEERED TO WITHSTAND THE RUGGED DEMANDS OF THE WORKSITE, THE WILD WEEKENDS & THE TRAVEL IN BETWEEN...

WORKSITE TO WEEKEND®

The SafeStyle® Worksite to Weekend Backpack 30L is here to take on anything and everything you throw at it. We are bringing in a new era of luggage with a level of innovation and material that no one can match. We have built this backpack from the ground up so it can keep up with the ever-changing landscape, designed with the frequent flyer in mind.

With a clamshell opening for seamless access, numerous pockets to keep your essentials in order and cushioned for maximum comfort, this backpack is ideal for legends on the move. Constructed with premium Cordura 840D Ballistic Nylon, 1800D PU coated exterior, and YKK Zips, the SafeStyle 30L Backpack showcases superior quality and craftsmanship.

WORKSITE TO WEEKEND® 60L DUFFLE BAG

The SafeStyle® Worksite to Weekend Duffle Bag 60L is built for the toughest conditions, the long hauls and the dirty work. Thousands of hours of research, testing, experimenting and optimising have gone into this release resulting in a duffle that is unrivalled in every aspect of design and function.

With 60L of storage, ample compartments and internal straps to secure your contents, this is not just another duffle, it’s a statement. Crafted with industry-leading Cordura 840D Ballistic Nylon, 1800D PU coated exterior and YKK Zips, this Duffle exudes undeniable quality & craftsmanship.

ACCESSORIES

SafeStyle

Floating Lanyard Black

SKU: Floating_Lan

BARCODE: 0754590306690

SafeStyle

Hard Case Black XL SKU: SHCXL100

BARCODE: 0796548159682

SafeStyle Lanyard Pink SKU: SLP1000

BARCODE: 0796548159347

SafeStyle Floating Lanyard Blue SKU: Floating_Blue BARCODE: 0796548159316

SafeStyle Hard Case Blue SKU: SHCB100 BARCODE: 0796548159163

SafeStyle Floating Lanyard Pink SKU: Floating_Pink BARCODE: 0796548159323

SafeStyle Lanyard Black SKU: SL1000 BARCODE: 754590306669

SafeStyle Hard Case Black SKU: SHC100 BARCODE: 0754590306683

SafeStyle Lanyard Blue SKU: SLB1000 BARCODE: 0796548159330

CHARITY RANGE

SAFESTYLE GIVING BACK!

Stock our charity range and you and your customers will be joining SafeStyle in supporting these charities (National Breast Cancer Foundation and Lifeline) to help make a life changing difference.

NATIONAL BREAST CANCER FOUNDATION

Australia’s leading not-for-profit organisation funding world-class breast cancer research.

LIFELINE

Providing all Australians experiencing emotional distress with access to 24 hour crisis support and suicide prevention services.

BRAND FIREPOWER

SafeStyle has dominated the social media landscape creating a hyper-engaged community of legends we call SafeStylers. Not only do we utilise these platforms for communication, retention and brand awareness, we also love showcasing our diverse range of customers, retailers partners and collections.

ENVIRONMENT

SAFESTYLE AIM TO BE THE LEADING BRAND IN THE PROTECTIVE EYEWEAR INDUSTRY, BUT NOT AT THE EXPENSE OF MOTHER EARTH.

SafeStyle protective eyewear is packaged in recycled cardboard with no single use plastic whatsoever. Our frames and lenses are made of high quality materials that are 100% recyclable containing no metal parts.

SafeStyle has created a high quality brand that encourages consumers to reduce, re-use and now recycle.

REPURPOSE. REDUCE. RECYCLE.

Our product range has been created to last, reducing the number of pairs thrown away after a hard day on the job. After surveying 2,000 people we found that on average a pair of SafeStyle's last:

• 9x* longer than other protective eyewear brands

• 67%* of pairs lasting a minimum of 3 months to 1 year

*Based on a 2023 SafeStyle survey of 2,000 recipients.

FAQS

DO YOU OFFER WARRANTY?

All SafeStyle non-prescription protective eyewear includes a 30 day warranty as set out by the SafeStyle Wholesale Warranty Policy. Refer to the SafeStyle Manufacturer Warranty Policy 2022 for full Ts and Cs.

CAN THE SIDE SHIELDS BE REMOVED?

No, the side shield is fixed. If the side shield is removed, this will void any safety certifications.

IS THE SIDE SHIELD UV400?*

Yes.

WHAT IS UV400?*

‘UV400’ refers to UV rays at the top end of the UV spectrum, up to the 400-nanometer wavelength. Meaning the lens and frames are blocking the harmful UV rays and helping reduce the visible signs of aging.

WHAT’S YOUR BIGGEST FRAME?

Our 'Fusions XL' and our 'Primes' are the largest styles we currently offer.

ARE THESE SCRATCH PROOF?

All SafeStyle lenses are coated with our Anti scratch coating to protect it from life’s little knocks.

WHAT’S THE DIFFERENCE BETWEEN TESTED AND CERTIFIED?

Tested indicates that the product has undergone various tests to assess its performance and safety features. Certified goes a step further to confirm that the eyewear meets specific standards and provides assurance that the product complies with established safety and performance standards.

WHO IS SAI GLOBAL?

SAI Global is a recognised leading provider of integrated risk management solutions, assurance, and property services.

WHAT DOES BASE CURVE MEAN?

Base curve is the lens curvature around the face and graded lowest to highest. For example a 4 base curve will sit flatter on the face compared to a frame that is 8 base that will curve and wrap around the face.

CAN I SWAP THE LENSES?

We don’t sell the lenses separately, if the lens is popped out this will void any safety certifications.

ARE YOUR GLASSES MADE IN AUSTRALIA?

All our glasses are designed in Australia and manufactured in our facility in Taiwan.

HOW DO I CLEAN THE GLASSES?

When cleaning your pair refrain from using products that have any chemicals or are alcohol-based. We always recommend just using warm soapy water. To keep your frames in their best condition we advise customers to use the hard case when not in use, and to clean their frames after pro-longed use of sunscreen, insect repellent or some makeup.

DO YOU OFFER PRESCRIPTION?

Our prescription range is available online or purchased through our SafeStyle optometry stores around Australia.

GET IN TOUCH

ADDRESS: 3/17 Pearson Way Osborne Park, WA 6017

SALES OFFICE: T: 08 7509 4194 | M: 0400 873 330

EMAIL: sales@safestyle.com.au marketing@safestyle.com.au

MESSENGER: m.me/safestyle.eyewear

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.