National Safety Council, Nebraska 2014 annual report

Safety is our passion.

It’s what motivates us.

www.SafeNebraska.org

2014 ANNUAL REPORT

National Safety Council, Nebraska // Annual Report

Message from the CEO It gives me great pleasure to publish the 2014 National Safety Council, Nebraska Annual Report detailing our progress and accomplishments. We reserve the last page of this Report to list our Board of Directors. However, in my book, they are number one – a diverse group of individuals from some of Nebraska’s top companies who make sure we are focused on the mission and the financial stability of this organization.

Beverly Reicks, President /CEO

We continue to work toward our ambitious goals to make safety the number one consideration at work, on the road, and at home.

We recognize that collaboration is the best path to innovative solutions and progress. We are partnering with organizations like the YMCA of Greater Omaha, AAA, and the Cornhusker Motor Club Foundation to deliver the highest quality activities and training such as Healthy Kids Day and our Teen Driver Education Program, respectively. We are actively seeking strategic partners with whom we can align to have the greatest impact in our community and across Nebraska.

We take pride in knowing that our quality courses, seminars, and events for safety professionals impact the workplace. We bring our 91 years of safety leadership to communications and interactions with policy makers, business decision makers, and citizens into impact the adoption of laws, safe practices, and safe behaviors. We impact safety on the road and the lives of thousands of Nebraskans through our driver and motorcycle safety training programs, defensive driver training, seat belts campaigns, and distracted driving programs. We lead in home safety through our babysitting training, Safe with You courses, and behavior programs. Our goal is to ignite a passion for safety at work, on the road, and at home.

Safety, it’s what we do, every minute of every day.

2014

OUR IMPACT

The National Safety Council, Nebraska’s mission is to educate, protect, and influence society to adopt safe practices that prevent human suffering and economic losses at work, in our homes and communities and on our roads.

Because safety needs change throughout each stage of one’s life, the NSCN provides an array of education and outreach programs with nationally recognized curriculum and certified instructors who provide a caring, nurturing learning environment. The NSCN empowers people with the knowledge to make safer choices.

Over 40,000

Nebraskans directly impacted in 2014 through education and community outreach.

“As a safety professional, I need to stay up-to-date on the latest safety topics, requirements, and regulations. The National Safety Council, Nebraska provides a wide variety of topics of top notch training and instruction.

From safety professionals, to front line workers, to train-the-trainers, the NSCN offers resources for everyone.

Their friendly staff are willing and knowledgeable to help find the training and educational resources to fit our organization’s needs on and off the job.”

ESHSQ Specialist Health & Nutrition, Evonik Corporation, Blair, NE

National Safety Council, Nebraska // Annual Report

Safety is our passion. It’s what motivates us.

Safety is our passion.

It’s what motivates us.

It’s the driving force behind our organization.

We cannot achieve safety excellence by simply wanting our community to be safe.

We must

empower our members, patrons, and our team with the knowledge, education, and tools to build a safer community.

Our continued success is rooted in our reputation for integrity, service, and professionalism. The better we know our members and the better the relationship we have, the better we are able to match their needs and exceed their expectations.

“C&A Industries, Inc. has been a long standing member of the National Safety Council, Nebraska chapter.

We value our partnership and highly recommend that companies who are committed to providing safe working environments join, and stay active, with the excellent training programs that are available.

We have participated in events, seminars, training, and exhibitions for many years.

Thank you to the hard working staff at the Safety Council for their dedication and expertise!”

Safety & Compliance Director C&A Industries, Inc. Omaha, NE

The passion we share is reflected in our focus on innovation. We have implemented new technology to better communicae with our constituents and provide a more responsive customer experience, new marketing and branding initiatives, and fully embracing social media demonstrate commitment to communicating our mission of being Safe on the Road, Safe at Work and Safe at Home & Play.

2014

SOCIAL MEDIA LEADS MARKETING EFFORTS

Social media focus for 2014 The social media revolution has become a must for communicating and engaging with today’s customer base. This is especially true as we continue to position the organization as a technology and trusted source for information and education. The National Safety Council, Nebraska made the decision and commitment to strategically use Twitter, Facebook, and Linkedin to increase exposure throughout the digital market.

The results have been positive with an increase in exposure across Nebraska as well as across multiple demographics. The use of social media has given us the outlet to increase brand exposure without increasing our marketing budget.

Linkedin has become a powerful tool to communicate our education and training opportunities through our account management team. Digital networking has increased our member engagement across the business landscape.

Digital communication continues to lead promotion Focusing on tracking and managing our website has increased website usage and visitors to our site. We continue to see an increase in our unique and return visitors.

SAFENEBRASKA.ORG STATS AVERAGE 7000 VISITORS MONTHLY

Old Website New Website % Change

Views Per Week. . . . . . . . 5,841 . . . . . . . . . . . . 7,001 . . . . . . . . . . . 20% Unique Views Per Week. . . . . . . . 4,563 . . . . . . . . . . . . 5,065 . . . . . . . . . . . 11%

Pages Per Visit. . . . . . . . . 2.30 . . . . . . . . . . . . . 3.73 . . . . . . . . . . . . 62% Avg Minutes on Site. . . . . . . . . 2:22. . . . . . . . . . . . . . 3:36. . . . . . . . . . . . . 52%

Bounce Rate. . . . . . . . 50.79 . . . . . . . . . . . . 41.89 . . . . . . . . . . . -18%

Over 3600 followers on social media 54% increase from 2013 Twitter

Facebook

Linkedin

2688 45%

578 53%

334 200%

National Safety Council, Nebraska // Annual Report

2014

TRAINING BEHIND THE WHEEL

Influencing drivers to make safe choices through education, scholarships, and advocacy.

We are committed to ensuring that people get what they need to drive defensively — knowledge, skills, and perspective that will help them continue to prevent injuries and save even more lives.

Since 2004, the National Safety Council, Nebraska has trained over 152,000 in defensive driving techniques.

Student Count 2014 Defensive Driving........... 10,268 Driver Education............... 1,102 Motorcycle Safety.................629

Teens are high risk. Studies show that teens that have not taken driver education are more likely to have a crash than those that have taken driver education. Through our partnership with Cornhusker Motor Club and AAA Bank we have been able to increase our commitment and outreach to teens by offering driver education training through a scholarship program. This program has allowed an additional 31 students to be trained in driver safety.

More than one in four motor vehicle crashes involve cell phone use at the time of the crash. The National Safety Council, Nebraska is working hard to curb this disturbing trend. As one of three lead organizations involved in The Nebraska Roadway Safety Act, we provide information and hands-on training using a simulator to educate drivers on the dangers of cell phone use while driving.

BUCKLED BEHIND THE WHEEL

Buckle Up. Every Trip, Every Time.

Click It - Don’t Risk it is a public education campaign designed to increase Nebraska’s safety belt usage rate.

It offers educational tools for businesses, schools, and groups including assistance with workplace policy development, free educational videos, posters, stickers, brochures, parking lot signs and stencils. Our program encourages all drivers and passengers to fasten safety belts, every trip, every time.

Our Click it - Don’t Risk it program also involves working with Nebraska companies to formulate a seat belt usage policy program. The Governor’s Safety Belt Honor Roll recognizes those organizations who take seat belt usage seriously and promote safety to their employees. Organizations with 90%+ usage are honored at the Governor’s Proclamation Ceremony at the state capitol building.

As part of the Click It, Don’t Risk It program a campaign targeting all Nebraskans was developed and deployed across the state. Sidewalk stickers and window clings were created and installed throughout the Omaha Metro area including the Old Market, Benson, and Midtown Crossing. Stickers were also placed in downtown Lincoln prior to the first Nebraska football home game.

Material was distributed to high schools along with yard signs targeting teens. The campaign also reached across the state with member companies installing the sidewalk stickers in Norfok, Columbus, and North Platte.

Safety Belt Facts In Nebraska, 225 people died and 15,871 were injured in traffic crashes in 2014.

Of the 225 traffic fatalities, 189 were occupants of passenger vehicles.

Of the 189 fatalities, only 31% were wearing seat belts.

Motor vehicle crashes cost Nebraska over $796 Million.

Safety belts, when used, reduce the risk of fatal injury to frontseat passenger car occupants by 45% and light truck occupants by 60%.

It’s a fact. Seat belts save lives.

National Safety Council, Nebraska // Annual Report

2014

MEMBERSHIP & DIVERSIFICATION

Instruction and membership engagement Providing instruction and engaging with our members is a priority in our business. As an OSHA Training Institute Education Center we pride ourselves on offering business courses that educate and improve safety practices. We continue to see year over year growth in all of our workplace safety programs including our First Aid/CPR training.

48%

engagement with our members

23%

new members from outside of Omaha Metro area

Engaging with our members is core to our future growth. The key to our success is learning what our members need and providing that safety program. As the Nebraska chapter of the National Safety Council our members can be found throughout the state. Annually our National Safety Council, Nebraska Membership engagement rate through personal meetings, networking events, and phone calls with members continues to hold steady at 48%.

Making a commitment to training and growth in the Northeast region of Nebraska saw an increase of 5% growth in membership. Occupational safety and health training was held monthly in the Norfolk/Columbus area to prove our commitment to the region.

Growth through diversification Our mission is to save lives and reduce the risk of injuries through education, information, and advocacy. That mission drives the need to review our current programs and offer additional safety services and programs to support our member companies. One such program was the launch of the WorkPlace Safety Advisor. As a professional safety consultants offer a variety of services to both members and non-member companies.

EDUCATION & NETWORKING

31st Annual Health & Safety Summit In 2014, the National Safety Council, Nebraska marked our 31st anniversary of hosting the Annual Safety and Health Summit. The Summit continues to grow year over year by providing a rich educational experience an opportunity for Nebraskans to network with safety colleagues. We offer industry-leading educational sessions, and product and services information for safety professionals to stay at the forefront of the safety industry.

Summit attendees represent a multitude of industries including agriculture, manufacturing, government entities and healthcare professionals.

The 2-day event culminates with the Nebraska’s Safest Companies Awards Banquet honoring 88 companies. with over 725 attendees and keynote speaker, Mr. John O’ Leary.

““The National Safety Council, Nebraska is our first choice for health and safety training. If they don’t have the answer or resource they go out of their way to help locate it! They are the source for cost effective and efficient health and safety training. Their instructors are knowledgeable and up to date on the current standards and trends that impact worker health and safety.”

HSE Group Leader, Syngenta Omaha, NE

Critical issues breakfast series The Critical Issues Breakfast Series is held 10 times a year bringing national-level speakers to share inspirational true stories, leadership support, and advice on prominent safety concerns. Safety professionals garner knowledge that can make their jobs easier and their workplaces safer as well as an opportunity to network with other safety professionals. The Breakfast Series averages over 150 attendees per month.

National Safety Council, Nebraska // Annual Report

2014

PARTNERING TO INCREASE REACH

Inspiring Nebraskans to live a safer life is our passion. It motivates us. It is our commitment to providing community education that will save a life.

Our community outreach programs can be seen in many forms throughout the year. We provide child passenger seat check-ups for children. We offer safety tips, safety bike checks and free helmets for bike riders. We educate the community on firework safety and promote safe practices. We offer behavior education for at risk teens and adults. We offer safety training classes for daycare professionals as well as babysitting classes.

2,000+

children and their families attended Healthy Kids Day at Stinson Park

This year marked the beginning of a partnership with the YMCA of Greater Omaha for Healthy Kids Day. The event was held in June, 2014 at Stinson Park in Aksarben Village. More than 2,000 attendees enjoyed a free bike safety check-up, healthy activities including bounce houses, games, entertainment and even a “Bike Rodeo”. Through the generous support of Children’s Hospital, the event distributed more than 600 new bike helmets and provided information on proper usage tips.

COMMUNITY AWARENESS

Motorcycle awareness campaign Working with the Office of Highway Safety, State of Nebraska, the NSCN was awarded a grant focused on motorcycle awareness. The campaign, “Live to Ride. Train for Life� ran from May through September. The motorcycle safety awareness campaign was designed to accomplish multiple goals; educate motor vehicle drivers to be aware of motorcycles on the road, educate motorcycle drivers about how to drive safely, wear the proper gear and be aware of motor vehicles and to reduce motorcycle crashes.

The campaign also promoted the need for motorcycle training. Promotions included gas pump toppers, window clings and radio spots. Audience reach for the campaign exceeded 100 million views for the duration of the campaign.

Firework safety promotion As part of the City of Omaha safety initiative, the National Safety Council provides education and literature to each firework stand throughout the county. The initiative is strengthened with promotion through outdoor advertising including billboards and bus placards.

700+

childcare students trained Safe Kids Ne Transportation - 368 Babysitting classes - 148 Safe with You - 185

1250+

students trained

Behavior Programs

National Safety Council, Nebraska // Annual Report

2014

2014 YEAR-END STATEMENT

2014 Year-end statement of activities (000s) Revenue, Gains and Other Support. . . . . . . . . . . . . . . . . . $3,836 Program Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,001 Management and Fundraising. . . . . . . . . . . . . . . . . . . . . . . . $817

Change in Net Assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . $18,010

Sources of Funding

Program costs

Uses of Funding

Our Loyal Sponsors AAA Bank

Immanuel Health

PCS Phosphate

Airlite Plastics

Kelloggs

Regal Awards

Concentra Medical

Kiewit

UPS Foundation

Cornhusker Motor Club

Nebraska Medical Center

Richard Veach

Dave Pfeffer

Nebraska Orthopeadic

Valmont Industries

Evonik

Norms Door Service

Warren Distribution

First Comp Insurance

Omaha Box

Werner Enterprises

General Fire & Safety

OPPD

Walmart

BOARD OF DIRECTORS Tom Culross, CSP - Chairman Penny L Lyons ConAgra Foods, Inc. Union Pacific Railroad

Stu Severson United Parcel Service

Beverly Reicks President, CEO National Safety Council, Nebraska

Mike Manly Interior Construction, Inc.

Ruth Smith Norm’s Door Service, Inc.

Kevin McCormick Omaha Public Power District

Robert Startzer PCS Phosphate

Roddie Miller Omaha Public Schools

Roy Steiner Nebraska Public Power District

Robert Likes - Legal Council Likes, Meyerson, Hatch Tom Macy, MHA, FACHE SecretaryTreasurer Nebraska Medicine Chuck Downey Past Chairman Warren Distribution, Inc. Scott Carnahan Valmont, Inc. Jeffrey Hoger 55th Wing, USAF Offutt Air Force Base

Dave Pfeffer Goodwill Industries Laurie Pieper Greater Omaha Chamber of Commerce Adi Pour, Ph.D. Douglas County Health Department Dr. Joann Schaefer Blue Cross, Blue Shield

Fred Thayer Werner Enterprises, Inc. Jacob Vogel MMC Contractors Terry White Kiewit Building Group, Inc.

National Safety Council, Nebraska // Annual Report

Safety is our passion.

It’s what motivates us.

www.SafeNebraska.org 11620 M Circle Omaha, NE 68137 800.592.9004

2014