

At a glance
2023 RECAP
In 2023, we continued to fulfill our mission to Enjoy. Inspire. Educate. Act., which started with a new website launch, brand refresh and the grand opening of Kodiak Ridge. We continued the momentum with new events and offerings, with plenty of new additions to our animal collection.
In March, guests had the opportunity to experience the new Komminsk Family Kodiak Ridge, home to our three Brown bears. This exciting, inclusive exhibit allows visitors to see and interact with our bears at distances closer than ever before, also giving the opportunity for a unique behind the scenes encounter.
We welcomed many new animals to our Zoo family and conducted numerous procedures to maintain the animals’ health and well-being. The animal care team was excited to discover our African elephant Renee was pregnant, when conducting an ultrasound. Alongside this announcement, the Zoo celebrated many births, such as a baby alpaca, bearded dragons, Amur tigers and a Giraffe calf. The aquarium introduced baby moon jellies, dwarf seahorses and a cownose stingray.
Unique events were hosted all year long, including some well-attended new additions. Tequila & Tapas,
SUMMER COMMERCIAL

2023 BOARD OF DIRECTORS
Michael Bell
Clifford Brown
Elaine Canning
Jeffrey Cole
Deb Flores
Jennifer Hildebrand
Callie Jacoby, CFP
John C. Jones
Janet Lanterman
Joseph E. McNeely
a Cinco de Mayo-themed night, served specialty cocktails and delicious small plates. U at the Zoo college night was another new event for local college students to experience all the Zoo has to offer. In addition to special events, the Zoo increased its daytime attendance by 166,930 people.
The Project PRAIRIE program, which focuses on prairie habitat installation for the purpose of encouraging native species to thrive and to educate the community about environmental conservation, made a huge impact. By the end of this year, 41 schools in the area had prairies installed on their campuses.
The Toledo Zoo’s conservation efforts in 2023 took community and environmental involvement to a new level. With efforts in Nepal, the Pacific Islands, the Philippines, Samoa, and Tasmania, conservative actions are involving the Zoo in all corners of the world. Much of this is made possible by grants the Zoo earned, which fund additions, renovations, new programs and the conservation projects.
2023 was truly another unforgettable year – and you’ll see even more exciting updates in this year’s report!

Doni Miller
Walter Norris
Bonnie R. Rankin, Esq.
Gunner Smith
Lisa Sobecki
TOLEDO ZOO MISSION: ENJOY. INSPIRE. EDUCATE. ACT.
Sara Swisher
Jennifer Vancil
Jeremy Zeisloft
Toledo Zoo is committed to inspire our guests to join us in being advocates for wildlife and conserving the natural world by providing fun, awe-inspiring, and educational experiences. By joining us, others help build a movement that cares for animals and creates a shared space for wildlife in this world. As part of that mission, The Toledo Zoo is accredited by the Association of Zoos and Aquariums (AZA), a leader in global wildlife conservation. AZA member institutions are dedicated to providing excellent care for animals, a great experience for visitors and a better future for all living things.
Year in Review
NEW EVENTS, ANIMAL BIRTHS, EXHIBIT OPENINGS AND MORE!




2023

NEW ZOO WEBSITE AND BRAND REFRESH LAUNCHED
The Toledo Zoo revealed an accessibility-friendly website and refreshed logo and branding package.
KODIAK RIDGE GRAND OPENING
Brown bears Dodge, Montana and Cody were introduced to their new 14,000 sq. ft. home in Tiger Terrace. Image: President/CEO Jeff Sailer speaking during exhibit opening.
TZ BIRD CLUB LAUNCH
A new club for wildlife enthusiasts where members can receive exclusive birding opportunities with Toledo Zoo's expert Ornithologist.
BROADWAY ENTRANCE GATE REOPENING AND WILD WELLNESS WALKER PROGRAM LAUNCH
After closing during a period of time due to COVID-19, the Broadway entrance reopened along with a free new morning walking program for local residents.
TEQUILA & TAPAS New event
A new twist on a celebration of Cinco de Mayo! This event had attendees strolling through Zoo grounds to enjoy tequila-based cocktails and plated bites.
TIGER CUBS EMBER & ASH BORN
Twin Amur tigers cubs were born to mom, Talya, and dad, Titan.
GIRAFFE CALF BORN
Franklin the Giraffe calf made his exhibit debut at the end of Sept. 2023.
ELEPHANT AJANI MOVE TO TOLEDO ZOO ANNOUNCEMENT
23-year-old Ajani joined the herd from Sedgwick County Zoo.
U AT THE ZOO New event
Toledo Zoo's first ever night exclusively for college students where they could enjoy activites and meet Keepers.
Ember & Ash, Tiger cubs
Franklin, Giraffe calf
MORE ROOM TO ROAM
Our three Brown bears arrived to the Zoo as rescues from Yellowstone National Park and Kodiak Island. They are representatives of the challenges wildlife face in sharing a world with humans. This new, expanded exhibit, opened March 16, 2023 and includes 14,000 sq. ft. of exhibit space and can be viewed from both Tembo Trail and Tiger Terrace.
Featuring a 5,000-gallon pool for the bears to enjoy, this exhibit includes a 130 square-foot cave for them to nap in, complete with a viewing window for the public. Also built into
MEET OUR BEARS
Born in January 2015 at Yellowstone National Park, Cody and Montana are Grizzly bear sisters who came to live at the Toledo Zoo at just six months old as orphaned cubs. Grizzly bears are the subspecies of Brown bear that inhabits North America.
Although they are sisters, Cody and Montana share just as many differences as they do similarities. Cody is the smaller sister with a rounder face and lighter coloring. She weighs 575 lbs. compared to Montana’s 615 lbs., and Cody sports darker nails than her sister, whose nails appear nearly white.

Dodge (Kodiak bear)
Ursus arctos middendorffi
the exhibit is a sensory log, which allows visitors to crawl inside and see the bears like they’ve never seen them before. It’s an exciting encounter that’s so close, they’ll be breathing the same air as the bears themselves!
A dedicated dig area for the bears is mirrored with a public sand box on the opposite side of the exhibit, providing the perfect opportunity for the bears and kids to dig and play “together.”
Rounding out our bear trio is Dodge, a Kodiak Brown bear, born on Kodiak Island in Alaska. Kodiak bears are the largest subspecies of Brown bear and can weigh upwards of 1,500 lbs. Dodge’s current weight tips the scales at 1,147 lbs.
Each bear has his or her own unique personality. While Dodge loves to play and chase the girls, they would often rather sleep or play on their own. One thing they can all agree on though, is that the pool is the place to be - it’s their favorite activity in the exhibit!

Montana (Grizzly bear)
Ursus arctos

Cody (Grizzly bear)
Ursus arctos
Entrance to Kodiak Ridge from Tiger Terrace exhibit.

KODIAK RIDGE VIDEO WATCH NOW

LuAnne Cooke (of Lt. Governor Jon Husted's office), Jeff Sailer (President/CEO of Toledo Zoo) and Mike Rowe (Partner/Architect at Buehrer Group) introduce Kodiak Ridge exhibit at ribbon cutting ceremony. Visitors gathered at exhibit debut.
EXHIBIT OPENING: MARCH 16, 2023

Thanks to the Komminsk family’s generous support of the Toledo Zoo, we celebrated the opening of Kodiak Ridge on March 16.A huge crowd joined us to enjoy special enrichment, Keeper talks, bear-themed activities and musical entertainment. Our three brown bears are thriving in this natural, spacious habitat. In the upcoming years, the exhibit will continue to give visitors an incredible experience with demonstrations, cool enrichment and fun interactions.
By the numbers
ATTENDANCE
Actual daytime attendance
After-hours attendance
Wild Wellness Walkers attendance
Total Zoo attendance for 2023
TICKET SALES
DAYTIME VISITATION BY STATE & COUNTY
ATTENDANCE HIGHLIGHTS
EVENT
Orchid Show
Animal Egg Hunt
Opening Weekend (Memorial Day weekend)
Kidsapalooza
Music Under the Stars
Christmas in July
Busiest single day - July 22 (14,509 visitors)
Wild About Art
Senior Discovery Days
Day of Honor
Enrichment Day
Harvest Fest
Little Boo & Pumpkin Path
Pumpkin Stomp & Chomp
Lights Before Christmas
Busiest December since 1998
Busiest week: Dec. 25-Dec. 31
Noon Year's Eve
RIDES & ATTRACTIONS
RIDE
Carousel
Train / Safari Railway
Ice Slide
Nancy L. & Martin Davidson Barnyard
Tower Ridge Giraffe Deck Aerial

VISITORS 17,040 6,385 15,708 4,240 4,720 31,810 12,748 11,018 4,065 4,815 71,973 20,164 4,511 228,879 185,233 48,682 2,432 VISITORS 135,170 204,064 41,476 195,509 302,113 142,888 3,511 2,337 571 603




2023 Membership Revenue
Toledo Zoo Fund
Conservation Today
Corporate Sponsorship
Companies for Kids
Development Event Sponsorship
Additional Support
Zoo PAL
Legacy Program
Hot chocolate
Fountain soda
Bottled water
French fries
4-piece chicken tenders
Pretzel with cheese
Box of popcorn
Hot dog with fries
Chicken tenders
Large Zoovenir cups
Number of member households
Experience package members
Members who downloaded digital cards
Community partner members distributed in 2023 GROUP SALES
Box lunches
Hospitality Holiday
Polaris Polar Bear
Destination Red Panda
Hippo Miyoni
TZ Barrel Coffee Mugs
TZ Lights Tree Wand
TZ C Animal Magnet HATS
Zoo Keeper Bucket Hats
Art of Ecuador Animal Hats
TZ Adult Bear Paw cap
Breakfast with the Bunny
Tequila and Tapas
Mother's Day and Father's Day
Sip Sip Wine Fest
Brewdolph Bash
Animal breakfast series
Christmas with the Claus
Total
Social media
KEY TAKEAWAYS
1
Follower growth: 33.1%
Impressions increased by 156.1%
TOP POSTS
Herbie's Pumpkin Chomp Video
TikTok
Video views: 23.9M
Likes: 1.2M
Comments: 18.9K
Video Viewers: 21.1M
Video views: 6M
Likes: 87.2K
Comments: 1.1K
Reach: 4.1M
Franklin "I would like to see the baby" Video
TikTok
Video views: 4.5M
Likes: 558.2K
Comments: 1.1K
Video Viewers: 4.1M
Video views: 2.1M
Likes: 246K
Comments: 498
Reach: 1.9M
TikTok
Follower growth: 29.3%
Video views increased by 564%
Video views: 1.3M
Likes: 17K
Comments: 1.1K
3
X (Twitter)
Video views: 81K
Retweets: 260
Likes: 1.3K
Performance trends
Users enjoy short-form video, Behind-the-scenes, vet checks, animal feeds and general care.

Video views: 26K
Likes: 2.7K
Comments: 101
National Zoo Keeper Week Video - Great Ape Keeper Anne & Gorillas
TikTok
Video views: 200K
Likes: 17.9K
Comments: 140
Video Viewers: 185K
Video views: 1.3M
Likes: 23K
Comments: 140
Reach: 27K
Video views: 2M
Likes: 66K
Comments: 1.4K
Other top videos in 2023: Renee Blood Draw BTS
FACEBOOK CONTENT OVERVIEW
Post interactions by period
INSTAGRAM CONTENT OVERVIEW
Reach & Performance
TIKTOK CONTENT OVERVIEW
X (Twitter)
Video views: 10.5K
Retweets: 28
Likes: 235

X (Twitter)
Video views: 708
Retweets: 1
Likes: 2

Franklin Birth Announcement
Post interactions by media type
Website statistics
2023 PAGE RANKINGS
PAGE Homepage /tickets /membership /events/lights /visit /calendar /map /membership/member-info /events /attractions /animals
2021 2022 2023 Mobile Desktop Tablet Organic search Direct Organic social Unassigned Referral Paid search Display Clicks Users
1,168,534 1,187,049 (1.58% increase over previous year) 1,525,862 (28.54% increase over previous year)
1,185,118 users (78.2%) 301,348 users (19.9%) 29,939 users (2%) 789,732 458,295 104,145 104,109 44,240 41,729 44,942 19,052 8,127
PAGE toledozoo.org toledozoo.org/events/lights toledozoo.org/tickets toledozoo.org/membership toledozoo.org/visit connect.toledozoo.org/lbc toledozoo.org/concerts toledozoo.org/events toledozoo.org/map
Brand refresh
The Toledo Zoo introduced a refreshed logo and branded identity in March 2023, alongside the website launch. The refresh focused on an accessibility-friendly color palette and fonts for both digital and print use. Registered trademarking for the new logo was finalized in fall 2023.
PRIMARY LOGO - HORIZONTAL & VERTICAL
PAGE toledo zoo toledo zoo lights toledo zoo membership toledo zoo tickets toledo zoo hours toledo zoo map toledo zoo lights before christmas toledo zoo concerts the toledo zoo
Animal care
For the year 2023 the veterinary department performed duties as follows:
Clinical notes written - 5,229
Prescriptions written - 2,900
Anesthesias - 224
Biological samples submitted - 4456
Internal Laboratory tests - 29,965
Blood work - 24,932
Cytology - 139
Parasitology - 4,901
External laboratory tests - 2,024
Pathology (biopsies and necropsies) - 395

Vet staff conducting an ultrasound session with African elephant Renee.
ANIMAL BIRTHS - MAMMALS
Panthera tigris altaica
Giraffa camelopardalis
Vicugna pacos huacaya
Tragelaphus angasii
Saguinus bicolor
Gazella leptoceros
Amur Tiger
Giraffe
Alpaca
Nyala
Pied Tamarin
Slender-horned gazelle
ANIMAL HATCHINGS - BIRDS
Spheniscus demersus
Fulica americana
Phoenicopterus ruber
Ptilinopus melanospilus
Loriculus galgulus
Entomyzon cyanotis
Neopsephotus bourkii
Melopsittacus undulatus
Catreus wallichii
Gallinula galeata
Struthio camelus
Ocyphaps lophotes
Rollulus rouloul
Geopelia cuneata
Stagonopleura guttata
Laprotornis iris
African penguin
American coot
American flamingo
Black-naped fruit dove
Blue-crowned parrot
Blue-faced honeyeater
Bourke's parrot
Budgerigar
Cheer pheasant
Common gallinule
Common ostrich
Crested pigeon
Crested wood partridge
Diamond dove
Diamond firetail finch
Emerald starling
Gallus gallus domestic faverolles Faverolles chicken
Lamprotornis regius
Psitteuteles goldiei
Laphophorus impejanus
Ramphiculus jambu
Padda oryzivora
Golden-breasted starling
Goldie's lorikeet
Himalyan monal
Jambu fruit dove
Javan sparrow
Dacelo novaeguineae Laughing kookaburra
Ptilinopus perousii
Caloenas nicobarica
Polyplectron napoleonis
Ptilinopus porphyreus
Urocissa erythrorhyncha
Syrmaticus reevesii
Platalea ajaja
Lophura diardi
Eurypyga helias
Many-coloured fruit dove
Nicobar pigeon
Palawan peacock pheasant
Pink-necked fruit dove
Red-billed blue magpie
Reeve's pheasant
Roseate spoonbill
Siamese crested fireback
Sunbittern

Bearded dragon

Marty the Alpaca
Oxyura leucocephala White-headed duck
Alopecoenas xanthonurus White-throated ground-dove
ANIMAL BIRTHS - AQUARIUM
Hippocampus zosterae Dwarf Seahorse
Hippocampus abdominalis Pot-Bellied Seahorse
Aurelia aurita Moon Jelly
Rhinoptera bonasus Cownose Stingray
Haplochromis piceatus Lake Victorian Cichlid
Moenkhausia pittieri Diamond Tetra
Hyphessobrycon amandae Ember Tetra
Xiphophorus maculatus Green Platy
Xiphophorus hellerii Red Swordtail
Cichlidae Lake Malawi Cichlids
ANIMAL BIRTHS - REPTILES
Trimeresurus insularis White Lipped Viper
Pogona vitticeps Inland Bearded Dragon
Aspidoscelis uniparens Desert Grassland Whiptails
Trioceros jacksonii Jackson’s Chameleon
Basiliscus plumifrons Green Crested Basilisk
Phelsuma klemmeri Neon-headed Day Gecko
Uroplatus henkeli Hankel’s Leaf Tailed Gecko
Varanus glauerti Kimberly Rock Monitor
Boiga blandingi Blanding’s Tree Snake
Aspidelaps lubricus Cape Coral Cobra
Crotalus d. unicolor Aruba Island Rattlesnake
Atheris squamigera African Bush Viper
Cerastes cerastes Desert Horned Viper
Nectophrynoides asperginis Kihansi Spray Toad
Dendrobates tinctorius Dying Poison Frog
Epipedobates anthonyi Anthony’s Poison Arrow Frog
Phyllobates terribilis Golden Poison Dart Frog
Phyllobates vittatus Golfodulcean Poison Dart Frog
Oophaga pumilio Strawberry Dart Frog
Ranitomeya imitator Mimic Poison Frog
Ranitomeya reticulata Red-backed Poison Frog
Ranitomeya variabilis Splash-back Poison Frog
Ranitomeya summersi Summer’s Poison Frog
Ranitomeya uakarii Poison Dart Frog
Education
BEHIND-THE-SCENES TOURS
587 sessions 2,978 engagements
Exclusive encounters with a select group of ambassador animals and the keepers that care for them.
CAMPS & FAMILY PROGRAMS
518 sessions 11,964 engagements
Includes summer camp, year-round camps. Stroller Safari, Animal Tales, Shake, Rattle and Roll and one-time family offerings.
COMMUNITY PRESCHOOL
307 sessions 4,460 engagements
Free preschool programming for established public and private preschool program. Program runs September through May and features a unique monthly theme, live animal encounters, exhibit visits and age appropriate activities.
EVENTS
128 sessions 25,647 engagements
Includes Party for the Planet, Teddy Bear Care Fair, Bug Fest, external requests (e.g, weddings and corporate events) and internal requests (e.g., membership events).
OVERNIGHT AND SCOUT PROGRAMS 204 sessions 7,059 engagements
Includes standard, deluxe and Safari overnight, school overnight, family and adult overnight, scout badge programs and twilight treks.
TOLEDO ZOO PROJECT PRAIRIE 583 sessions 19,942 engagements
Includes teacher professional development and school programming focused on prairie habitat installed on school property by the Zoo’s Conservation Department. By the end of 2022, nearly 30 schools in NW Ohio either have prairies or prairies in the process of installation.
SCHOOL PROGRAMS
1,573 sessions 45,592 engagements
Includes virtual programs, outreach and on-grounds programs (homeschool, Wild Walks, Critter Encounters, Classroom Adventures)
There are currently 41 schools in NW Ohio and SE Michigan with prairies installed on their campuses as of the end of 2023.
GRANTS
Improving Interdisciplinary Collaboration through the Model of Community-based Conservation Marketing (ICCM) – Institute of Museum and Library Services National Leadership Grant - $7,991


The Brown Bear Encounter experience had 742 participants in 2023. This program ran primarily from Memorial Day through Labor Day (there were a few additional dates).
The experience took place inside the Carson Family Education Center at Kodiak Ridge. The program highlighted conservation messaging, messaging focused on mitigation of brown bear/human conflict through audience participation activities and a bear training session conducted by keeper staff.
NEW IN 2023: BROWN BEAR ENCOUNTERS AT KODIAK RIDGE
BROWN BEAR ENCOUNTER PROMO WATCH NOW
TOLEDO ZOO AND GREAT LAKES PIPING PLOVER RECOVERY PROGRAM
WATCH NOW

Michigan
Rescue-rearing and releasing Piping Plovers from abandoned nests at Sleeping Bear Dunes State Park where the endangered birds congregate prior to migration.
KEEPER FEATURE WITH HELLBENDER SALAMANDERS
WATCH NOW
10 YEAR ANNIVERSARY OF WILD TOLEDO AND PLANTING PRAIRIES
WATCH NOW

Mexico & Ohio
Assisting threatened Monarch butterfly populations by creating summer habitats in our native prairies and rearing and releasing approximately 1,000 butterflies for their annual migration to over-wintering areas in Mexico.

Ohio
Rearing more than 500 Hellbender salamanders in conjunction with Penta Career Center for release into portions of their former range in eastern and southern Ohio.

Installing more than 40+ acres of native prairies on Zoo grounds and at partner organizations throughout northwest Ohio.

Reintroducing Lake sturgeon to the Maumee River with the help of partner organizations.

Researching Ohio’s imperiled turtle species, including Blanding’s turtles, for 12+ years.

Researching Ohio’s rare snake species, including Kirtland’s snakes.

Quantifying insect diversity and the e ect of mosquito mitigation e orts on local insect diversity in the prairies.
BLUE-EYED GROUND DOVE CONSERVATION PROGRAM
WATCH NOW


KEEPER FEATURE WITH PIED TAMARINS
WATCH NOW
Brazil
The pair of Blue-eyed Ground Doves hatched in 2023 continue to do well at Parque das Aves. They have now been joined by another male, reared by PdA sta using the protocol developed by Toledo Zoo. A recent survey of the wild population recorded 14 birds (down from 15 in 2023).
Our support has so far enabled the installation of five canopy bridges across roads in Manaus for Pied Tamarin populations and the growing and planting of thousands of tree seedlings.
Photo by ©Bruno Rennó
Conservation TOLEDO ZOO
in Action
Pacific Islands


SOLOMON ISLANDS
Signed a landmark agreement with Sime Darby, the world’s largest supplier of certified sustainable palm oil, which guarantees a long-term future for this project. A new phase of construction work at the Santa Cruz Ground Dove conservation breeding facility is beginning.
PHILIPPINES
Two of the captive-bred Negros Bleeding-hearts released in 2023 are still being monitored, resulting in the collection of a great deal of valuable data relating to their behavior in the wild. Work is now underway in preparation for the release of a cohort of twelve birds.

The Nepalese Ornithological Union are using automatic sound recorders to assess the status and distribution of Cheer Pheasants in and around the Dhorpatan Valley. This data has been used to create a computer model which accurately predicted the presence of this species in an area outside their previously known range. NOU are also engaged in an extensive program of community engagement. This includes partnerships with schools, a radio program, and the distribution of posters and booklets.

SAMOA
After months of searching, the team finally obtained a confirmed sighting of a Tooth-billed Pigeon on the 5th of March. This, combined with mounting evidence of regarding the impact of invasive cats and rats, has prompted a redoubling of e orts to locate the founders of a captive insurance population.
Photo by ©Rebecca Stirnemann
NEGROS BLEEDING-HEART DOVES CONSERVATION WATCH NOW

Tasmania
Partnering with Save the Tasmanian Devil Program to support species recovery from Devil Facial Tumour Disease.
Financials REVENUES
PARK OPERATIONS*
MEMBERSHIP
LUCAS COUNTY OPERATING TAX LEVY
CONTRIBUTIONS, EDUCATION, SPECIAL EVENTS**
EDUCATION
MISCELLANEOUS***
*Park Operations revenue includes: admissions, concessions, gifts, catering, parking & rides revenue
**Development revenue includes: Zoo PAL, Companies for Kids, ZOOtoDO, Corporate Sponsorship, Special Gifts and support from the Toledo Zoo Foundation. Some of the funds included in this line are reported differently in our audited financial statements due to being either board-designated or donor restricted.
***Miscellaneous revenue includes: Investment income, public grants and other revenues.
ANIMAL CARE AND EXHIBITIONS, CONSERVATION & EDUCATION PARK
Note: Consistent with prior years, depreciation expense is not included in the amounts shown here. ****Cost of goods sold is included in Park Operations expenses.
Grants
GRANTS
Elsie & Harry Baumker Charitable Foundation to support the creation of Sensory Audio Guided Tours
The Arts Commission (American Rescue Plan Act Funding) to support LBC Technicians and Utilities and Inclusion Coordinator
Landman Goldman Foundation to support the Community Preschool Transportation Fund
Lott-Conlon Foundation to support the InfiniTeach Application
John Henry Eldred, Jr. Foundation in support of the Community Partner Membership Program
Waite-Brand Foundation in support of Reptile House renovation
France Stone Foundation in support of Reptile House renovation
Clement O. Miniger Memorial Foundation in support of Reptile House renovation
Walter E. Terhune Memorial Fund in support of Reptile House renovation
Dana Charitable Foundation in support of the Kodiak Ridge Exhibit



