Company Profile

COMPANY PROFILE

CHIEFS TENTED CAMP - 2023

BESPOKE EXPERIENCES above & beyond

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CHIEFS TENTED CAMPS 1

WWW.CHIEFSTENTEDCAMPS.CO.ZA

Autumn/ Winter 2015

CHIEFS TENTED CAMP - 2023

COMPANY PROFILE SOUTH AFRICAN EXPERIENCES TRADING (PTY) LTD Trading as Chiefs Tented Camps The currency of the future is in experiences – this forms part of our very identity.

BACKGROUND - A LONG HISTORY, IN SHORT SOUTH AFRICAN EXPERIENCES have over the last 30 years, produced uniquely designed luxury mobile tented camps for multi-national corporates throughout Southern Africa. Groups and individuals are exposed to activities and experiences which have often been described as life altering.

The Motsamayi Tourism Group, a subsidiary of Future Growth, acquired a 50% stake in Chiefs Tented Camps in 2019.

From simple humble beginnings with tented backpacking trails along the Wild Coast and in the Drakensberg in the mid 1990’s, the shift to more luxurious tents began in earnest in 1999 with the purchase of 20 fully equipped tents. With the market trend moving towards bespoke alternatives for Groups, Incentives and Conferences, we started to build our inventory to meet the demand for both numbers and styles, along with the needs and demands of an ever increasing and demanding market. Commensurate with the growth of the “front of house” so did our growth to a more sophisticated “back of house” operation, which included catering, culinary services, kitchen, water reticulation, waste disposal, power generation and distribution. All this resulted in a full turnkey solution for every client.

THE EXECUTIVE TEAM Allan Johnston – Director and Shareholder A passion for Africa and amazing adventure travel culminated in 40 years’ experience in Corporate Adventure Travel and Wow-factor Incentives. Allan Johnston not only pioneered a multitude of experiential activity programmes but has also amassed an ever-growing knowledge of locations across Southern Africa. Allan’s infectious enthusiasm is palpable when designing a programme for a client and even more so when the programme is carried through to fruition. A profound respect for the outdoors and nature has translated into an extraordinary journey throughout Southern Africa.

Lysta Stander - Director and Shareholder A passion for food, places and people has driven Lysta to achieve the often times seemingly impossible. With 40 years’ marketing and sales experience of which 30 years have been in the tourism industry, Lysta has channelled her energy and passion into conquering various exciting challenges both in business and adventure. A graduate in Business Psychology, Lysta demonstrates a unique ability to conceptualise as well as execute the extraordinary. Driven, and outgoing Lysta’s passion for people has driven her participation in many community projects and she is highly skilled in successfully coordinating and project managing teams and operations and is renowned for her attention to detail and appreciation of the finer intricacies which ultimately guarantees a memorable experience.

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CHIEFS TENTED CAMP - 2023

COMPANY ACHIEVEMENTS SANParks Tenders Awarded A Tender was awarded in 2018 by SANParks for Namaqua National Park annual flower Beach Camp (2019 - 2023).

Tender Awarded in 2019 by SANParks for Kruger National Park and Garden Route National Park for annual camps (2020-2028) - The first ever pop-up tented camp concessions to be awarded.

Other Vehicle Launches Since 2017 - Mobile Tented Camp supplier for vehicle launches including Mercedes, BMW, Nissan, Volkswagen, Peugeot, Land Rover.

2010 FIFA World Cup - hosted 2 of the major core sponsors for namely Coca Cola and Castrol. The nett result was a hugely successful and highly memorable 6-week series of tented camps involving in excess of 3 500 delegates from around the world.

Mobile Tented Camp supplier for the majority of Destination Management Companies (DMC) for the French, German, Italian, British, Dutch, Scandinavian, Belgian, American, South American, Australian and South African markets – representing global Blue Chip companies.

These DMC’s include: XO Africa Seventh-Sense Terra Nova Into Africa Propel Africa Pangolin Safaris Diamond Travel M&M Solutions

Dragon Fly The Inside Edge Best Africa ORYX

Rhino Africa Winners Group Tourism that Cares Green Route

IN SUMMARY In excess of 40 years in Hospitality and Adventure Tourism for which we have received international recognition Have hosted groups of up to 1000 guests ,and a total in excess of 40,000 guests over the years Grown from 20 tents to inventory in excess of 250 tents - variety of styles Successfully completed in excess of 750 camps in and around Southern Africa

South African Experiences Trading (Pty) Ltd | Registration No.: 2004/ 014548/ 07 Contact: +27 71 260 6367 | info@experiences.co.za | www.chiefstentedcamps.co.za Directors: Allan Johnston - allan@experiences.co.za | +27 82 727 3624 s Lysta Stander - lysta@experiences.co.za | +27 71 688 8201

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