Digital Marketing Training

Digital Sachin Academy Office No. 07, Siddhivinayak Park, Chowk, opposite Mega Center, Magarpatta, Hadapsar, Pune, Maharashtra 411013

In today's digital age, understanding digital marketing is crucial for students to excel in their careers. Recognizing this need, we propose a comprehensive Digital Marketing Training Program tailored for college students. This program aims to equip participants with the necessary skills and knowledge to thrive in the dynamic world of digital marketing.

Program Overview: Duration: 1 months ● Frequency: 2 days per week ● 16 Hours ●

Program Objectives: Introduction to Digital Marketing: Provide participants with an overview of digital marketing concepts, strategies, and tools.

Understanding Digital Channels: Explore various digital channels such as social media, search engines, email marketing, and content marketing.

Hands-on Experience: Offer practical sessions to allow participants to apply theoretical knowledge to real-world scenarios.

Campaign Planning and Execution: Guide participants in developing effective digital marketing campaigns from inception to execution.

Digital Sachin Academy Office No. 07, Siddhivinayak Park, Chowk, opposite Mega Center, Magarpatta, Hadapsar, Pune, Maharashtra 411013

Analytics and Measurement: Teach participants how to analyze digital marketing metrics and use data-driven insights to optimize campaigns.

Delivery Method: 100% Practical Sessions ● Interactive discussions, case studies, and hands-on exercises ● Guest lectures from industry experts ● Access to online resources and learning materials ●

Assessment: ●

Final project: Participants will design and present a comprehensive digital marketing campaign.

Benefits: Practical knowledge and skills applicable in various industries ● Enhanced job prospects and career opportunities ● Networking opportunities with industry professionals ● Certificate of completion for successful participants ●

Digital Sachin Academy Office No. 07, Siddhivinayak Park, Chowk, opposite Mega Center, Magarpatta, Hadapsar, Pune, Maharashtra 411013

Week 1: Digital Marketing Fundamentals Introduction to Digital Marketing ● Understanding the Digital Marketing Landscape ● Importance of Digital Marketing in Today's Business Environment ● Overview of Digital Marketing Channels (e.g., social media, Search Engines, Email Marketing) ● Basics of Buyer Persona and Customer Journey Mapping ● Website Basics and Optimization: ● Understanding Website Structure and Navigation ● Introduction to SEO Principles ● Basics of User Experience (UX) Design ●

Week 2: Social Media Marketing Social Media Strategy Development: ● Setting SMART Goals for Social Media Marketing ● Identifying Target Audience on Social Media Platforms ● Content Creation and Management: ● Understanding Content Types (e.g., Text, Images, Videos) ● Content Calendar Planning and Management ● Social Media Advertising Techniques: ● Introduction to Paid Advertising on Social Media Platforms ● Targeting Options and Ad Formats ●

Digital Sachin Academy Office No. 07, Siddhivinayak Park, Chowk, opposite Mega Center, Magarpatta, Hadapsar, Pune, Maharashtra 411013 ●

Ad Performance Monitoring and Optimization

Week 3: Search Engine Optimization (SEO) On-page SEO Techniques: ● Keyword Research and Analysis ● Optimizing Meta Tags (Title, Description, Heading Tags) ● Content Optimization Strategies ● Off-page SEO Techniques: ● Link Building Strategies and Best Practices ● Local SEO Optimization Techniques ● SEO Tools and Analytics: ● Introduction to Google Analytics ● Utilizing SEO Tools for Keyword Research, Backlink Analysis, and Rank Tracking ●

Week 4: Pay-Per-Click (PPC) Advertising and Email Marketing Introduction to PPC Advertising: ● Overview of Google Ads and Bing Ads Platforms ● Setting Up PPC Campaigns ● Understanding Ad Rank and Quality Score ● Email Marketing Essentials: ● Email Campaign Planning and Execution ● Email List Building Strategies ● Designing Effective Email Templates ● Measurement and Reporting: ●

Digital Sachin Academy Office No. 07, Siddhivinayak Park, Chowk, opposite Mega Center, Magarpatta, Hadapsar, Pune, Maharashtra 411013

Cost:

Total Cost 50000 Rs Discounted Price - 35000 Rs Conclusion: The Digital Marketing Training Program is designed to empower college students with the skills and knowledge necessary to excel in today's digital landscape. By participating in this program, students will gain a competitive edge in their careers and contribute effectively to the digital marketing domain.

Thank you for considering our proposal. We look forward to the opportunity to collaborate with your college and deliver a valuable learning experience to your students.