(Image line print proposal)

BCP can bring your print to life using visual effects such as pearlescent inks, bright metallic effects and fluorescent inks through to functional systems with tactile and texture lacquers. To arouse the senses we have a range of fragrance coatings and a variety of inks which react to light or temperature.

We specialise in foil stamping, embossing, spot UV and die cutting.

“We don’t have a choice as to whether we DO social media, its a matter of ‘HOW WELL’ you do it.”

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CONTACT

Primary Contacts Hannah Caines & Sacha Lys Email

socialsecret@live.com

Mobile

+(44) 7891136510

SOCIAL SECRET SKILLS Social Media Marketing

combined 12 yrs

Marketing Management combined 12 yrs Advertisng

combined 8 yrs

CRM

combined 6 yrs

Brand Mangement

combined 6yrs

Production

combined 3yrs

Design Management

combined 6 yrs

Design (ID & Ai)

combined 1 yr

FACING THE FACTS ABOUT SOCIAL MEDIA...

Social media isnt about technology – its about relationships Facebook tops Google for weekly traffic – people are using social media to primarily research into companies now 50% of internet traffic on

S O C I A L N O MICS

mobiles is spent on FACEBOOK. Imagine what that means for bad customer experiences

Online behaviour HEAVILY impacts offline behaviour...

“95% of companies use social media for recruitment – Linkedin being the top form. A new member joins linked in every second.”

LINKEDIN IS FACEBOOK IN A PINSTRIPE SUIT

1 IN 5 COUPLES MEET ONLINE

1 IN 5 DIVORCES ARE

EVERY MINUTE, 24 HOURS OF MEDIA IS UPLOADED TO YOUTUBE

BLAMED ON FACEBOOK...

“If facebook was a country, it would be the 3rd largest in the world.”

90% of consumers trust peer online recommendations

WORD OF MOUTH IS ON DIGITAL STEROIDS

W H Y IMAGE LINE PR I N T N E E D #S O C I A L S E C R E T Why Image Line Print need#SocialSecret To create and build online presence. If you are not harnessing the power of social media, blogging and marketing channels, you are potentially hurting yourself and damaging your brand.

During these tough economic times, it’s important to make Image Line Print known as a credible source in the printing field, and networking online when done properly can make all the difference.

“We don’t have a choice as to whether we DO social media, its a matter of ‘HOW WELL’ you do it.”

It is essential to use these platforms to confirm to your potential and existing clients that you are better than everyone else in your field. Social media for print companies is all about networking and engaging with the online community, talking to present customers to increase your reach and target new customers who need your services.

It is essential now through social media that you engage with potential, and current customers constantly.

Beware that it is called social media - That’s exactly the aim

of it; to be social! Too many printers are creating social media accounts, posting on them once a week or month and not interacting with relevant data and channels.

This damages the brand even more when potential customers are researching you, it makes you look foolish and in

T all honesty it would be better to close the account. #SocialSecret will be effectively engaging with your audiences making you stand out against your competitors.

SOCIA L S E C R E T - O U R S E R V I CES SOCIAL MEDIA PROPOSAL Objectives:

Help to build Image Line Print online brand.

Attract new customers.

Interact with all current clients and use them and their reach to it’s full potential.

Support sales by answering any prospective questions and queries on social media.

Engage with company fans to give them a reason to talk about Image Line Print and encourage others to use Image Line Print.

Target Market Customers – all companies who would use print in Bournemouth, Poole and across the country.

Ensure customer groups have posts that will engage and interest to create a print community.

PR O P O S E D S C HEDULE FOR IM A G E L I N E P RINT S O C I A L M E D I A: Twitter – Constant interaction with current businesses that you print for - Tweeting companies with pictures of print when ready, making them re-tweet creating high reach figures. 2-3 tweets a day. shared print news (3D etc), local interest, funny posts. Connect with all current customers and groups too e.g #dorsethour – Mon 7:30 – 8:30pm.

Hashtags.

Facebook – 1- 2 posts a day at prime time (e.g. 8am, 11am, 6pm) 80/20 rule (20% about you – a hard sell, 80% about what your customers want to see (news, local interest, funny) – Look at and analyse current insights.

in

LinkedIn –1 post a day–to include blog post on print, industry news – link and follow professional print investors and groups. Look into London printers and see what they are doing. In turn increasing SEO. Google + - 1 post a day - to include what you are working on, connect with current circles, talk about print industry news and link and follow professional groups.

Pinterest – create a Pinterest account, keyword focused boards around visual print items – leaflets, flyers, brochures, business cards, banners, booklets, brochures – take advantage of location based pins.

ILP

Company Blog – 1 weekly post researched and written to agreed topics. To be signed off by Tim. Include news within print industry, who you have been printing for, tips on how to print, what can go wrong, speed of delivery.

PROPO S E D I . L . P C O N T E N T Proposed Image Line Print Social Media content The history of print - Images of first print, how it evolved, where we are now. News blogs. use heavy design based marketing, print the product with offer (as shown in photo) Print quality - touch, effects, etc Girlie print, colour, scents, glow in the dark, foiling What it means to have a good business card - find best designs, worst designs. Get people to send in pics of theres (in-turn promoting themselves) best one wins re-print.

Just for fun - print with animals, crazy print. Tim’s best and worst.

Print horrors - what can go wrong, what has gone wrong. Worst spelling errors.

Wedding invites, place cards - what their wedding looked like, personalised cards

What’s the best piece of business advice you’ve ever been given? - Write them down and get photos Focus on small businesses, one’s who will understand promoting each other and together.

How print can damage your brand if not done correctly.

The best turnaround time in Dorset #Dorsethour How to keep print cost down.

Behind the scenes - Print we have loved this month, gifts received from clients.

CROS S P R O M OT I N G Proposed Competitions / Offers for Image Line Print Get offer on Facebook - expand reach and boost posts with a £20 print voucher *T’s and C’s apply monetary vouchers see much higher intake than a 20% off or 2-4-1.

Best business card design wins 1000 business cards printed for free.

Win a meal for 2 at a restaurant.

Win free delivery on print for 6 months.

Win your wedding invitations.

Other services and cross promotion

Networking and constant PR to our other clients - e.g. Lovett.

Website analysis - copy check, SEO and google analytics analysis.

Constant links with other customers and clients, contra deals - swap free print for a meal for two and sent that to potential customers.

Meetings of how to push your business more with marketing ideas such as lumpy mail.