Joico Calendar Brochure by Sabre Corporation

Education Calendar 2012

content Page Content 2 History 5 Vision 6 Artistic Design Team 8

Training ProgramsContent 2 J-Cutting, Classic Cutting Focus 11 J-Cut & Colour Primary Focus, Line 12 J-Cut & Colour Primary Focus, Layers 13 J-Cut & Colour Primary Focus, Graduation 14 Trend Fashion Focus Collection 15 Creative Inspired Colour 16 Editorial to Street Colour 17 Fresh 18 Night Shift 19

Business ProgramsContent 2 Tap Into Your Salon Potential 20 Art of Selling 20 Editorial Insight 21 Business Team 21

Booking Information: Australia:

02 9982 0108 or 1300 764 437 www.joico.com.au/education

New Zealand: 0800 456 426 www.joico.co.nz/education

history “From Australia and New Zealand to Europe and the United States of America” Isao Isejima Artistic Institute located in Darien, just outside New York, is the JOICO® International Education Institute, it offers a collection of stylist programs throughout the year. Originated in 2002, this Institute still is the innovative leader in offering high-quality education programs for JOICO® partners world-wide! Located in the main JOICO® Zotos headquarters, this Institute creates the opportunity to visit our innovative laboratories, where all Research and Development for our future products takes place!

Education in the largest sense is any act or experience that has a formative effect on the mind, character or physical ability of an individual. In its technical sense, education is the process by which one deliberately transmits its accumulated knowledge, skills and values to another.

- Wkipedia.org

vision One education language and identity – We want to be recognized all over the globe as a brand with one strong, solid story. Through our story-telling education we want to encourage education teams, sales teams and stylists to speak and understand one solid JOICO® education language and identity, no matter where you follow a seminar, no matter where you open up a salon, no matter where you visit a salon as a customer! JOICO® is JOICO®, and nothing else!

Quality and professionalism – JOICO® not only as the leader in the Art of Healthy Hair, but leader in education! Education is the driving force behind the success of our brand; from the very beginning, our focus has been pure and solid; to help hairstylists preserve, improve and enhance the integrity of the hair and to help them to build a solid, successful, professional business with outstanding product-performance but also through knowledge and education. In the past we have been known for our professional, in-depth and personal education, we want to raise the bar even further by implementing even more quality and professionalism in our education programs, striving to perfection!

Individual, personal, flexible, interactive – Seminar guests remember us firstly through our passion and commitment whilst educating our brand but secondly through the individual approach and personal, undivided attention we give our guests (a birthday never goes by uncelebrated at JOICO®!). We want to stay flexible in the information we offer, even on the spot, by putting the desires, objectives and expectations of our guests in first place! We want to educate people by coaching rather than teaching, making our seminars as interactive as possible because we too can never stop learning and perfecting our knowledge and craft! Integrity – We are renowned for a far-reaching heritage of excellence and quality but also for our honesty and integrity; we communicate the truth and stand strongly for under-promise and over-deliver instead of vice versa. We want to pull this integrity through in everything we do, mostly into our education classes and seminars!

Full service education partner – A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps JOICO® firmly in the forefront of professional beauty as a full-service partner for the professional hairdresser. From theoretical classes to fundamental and creative practical courses and commercial business building programs, we want to commit ourselves to upgrading the stylist profession to unknown heights by sharing our knowledge and passion, by listening rather than speaking, by leading rather than following and by coaching rather than teaching!

Knowledge is success – “Knowledge is weightless, a treasure you can always carry easily.” We believe strongly in the fact that knowledge leads to confidence, confidence leads to conviction, which will eventually result in success! We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job - it’s our passion.

artistic design team Damien Carney

Sue Pemberton

Simon Bright

Rosie Hardy

• JOICO® International Guest Artist

• JOICO® Colour Ambassador Aus/NZ

• JOICO® Design Team Colour Artist

• International Artistic Director of JOICO®

• Category winner at 2007 NAHA

• Finalist in the Young British Trendsetter Award

• Winner of Colour Harmony Next Generation Award

• British Colourist of the Year Finalist

• Manager of Sydney’s Colour Lounge

As Joico’s newly appointed Colour Ambassador for Australia and New Zealand, Simon’s work has starred everywhere from Grazia and Harper’s Bazaar magazines to Australia’s Next Top Model, Sunrise, 60 Minutes, Today Tonight and MTV. Originally from the UK, his magic touch has also transformed the tresses of stars such as Jackie O, Lara Bingle, Gwyneth Paltrow and Peaches Geldoff. With his own salon in Sydney’s creative mecca, Potts Point, Simon’s creative streak is constantly evolving and developing new, inspiring colour techniques.

Rosie Hardy moved to Sydney at the age of 20 to pursue a career at the renowned Synergy Salon. She then moved to Oscar Oscar where her passion shifted to working as key colour educator. Highlights from that time included several TV appearances, interviews for industry magazines and presenting at Hair Expo and as well as working on top Sydney Fashion Week shows. She is renowned for her talent for customising classic colour techniques to suit her individual client needs.

• Owner of Damien Carney London

World acclaimed creative genius and multi-award winning Damien Carney is notably one of the most accomplished hairstylists of the past 20 years. Having styled A-List celebrities including Ryan Gosling and Jodie Kidd, Carney revealed strong talent for hairdressing early on in his career. Not only is he a natural on television, having appeared on ABC, NBC and Channel 9 when in Australia, he has also collaborated with leading international photographers such Gilles Benison and Ellen von Unwerth. Not to mention, Damien’s work has graced the pages of international publications such as Vogue, Harpers Bazaar, Marie Claire, ELLE and Cosmopolitan.

Sue Pemberton began her career in the UK more than 25 years ago. She moved to the US in 1984 and since 1990 has travelled the world exclusively for JOICO® International to share her immense knowledge and talent. Her passion and natural flare for hair colour was showcased in 2007 where she won the hair colour category at the NAHA. Sue’s vision of suitability, adaptability and distinction can be seen in her work which has been published in magazines worldwide. She is an amazing educator with an unrivalled knowledge of colour technique.

Adam Monk

Michael Wolff

Wendy Young

• JOICO® Design Team Artist

• Owner of award-winning salon ‘angelhair’ in Sydney, Australia

• Owner of Michael Wolff Salon Sydney

• Owner of The Hairdresser Salon in Sydney

Adam Monk began his career in Sydney and gained his expertise in a busy inner city Sydney salon. With a love and talent for sharing his knowledge he became Principal Guest Artist for Joico for three years before opening his own salon which is a literal representation of his passion for hairdressing.

Having developed his career in cities around the globe, Michael Wolff now boasts over three decades experience in his craft. He is well recognised for his innate sense of fashion and trends, with his work regularly gracing the pages of publications including Harpers Bazaar, Marie Claire and Vogue. Inspired by the streets, old movies and fine art, Michael is a man who is defined by his passion for the industry and clever cutting techniques.

Wendy Young attributes her success in the hairdressing industry to her avid attention to both detail and style. A salon in Sydney and a list of long-term clients has brought Wendy local and international awards for her talent and skill in the industry. She is an avid JOICO® devotee with a talent for understanding exactly what clients want.

j-cutting, classic cutting focus LEVEL 1

Timing 1 day 9am to 5pm: refer to fold out for start times and dates

technical

This program provides a grounding and understanding of cutting skills through the 3 principles that are fundamental to successful haircut design and execution, Line, Layer, Graduation. Classic Cutting Focus is a program that inspires through innovative execution of the J Cutting methodology.

Topics • JOICO® J-Cut Philosophy • J-Cut Line • J-Cut Graduation • J-Cut Layers/Line • Styling, Finishing, Refining

Program Presentation, demonstration and practical

Suitability Beginner & intermediate or those wanting to refresh their skills

Trainers JOICO® Master Technical Advisor & JOICO® Technical Advisor

Investment Refer to fold out for pricing

j-cut & colour primary focus, line LEVEL 2

Timing 1 day 9am to 5pm: refer to fold out for start times and dates

technical

Allowing the attendees to learn cut and colouring techniques utilising the Line method whilst incorporating layers and graduation. These techniques will allow the very best foundation for boosting your skills and knowledge, which is only achieved by immersing yourself in hands-on practical work sessions and detailed tutorials from highly qualified instructors.

Topics • JOICO®, J Cut & Colour Philosophy • J-Cut Graduation/Line • J-Cut Line/Layers • J-Colour Diagonal/Horizontal • Styling, Finishing, Refining

Program Combination of cutting and colour presentations, demonstrations and practical hands-on experience on mannequin heads.

Suitability • Open to all stylists with minimum of 2 years experience who want to learn more about the principles of cutting and colour placement, or as a continuation after Classic Cutting course focus. • Recently qualified stylist or those returning to industry as a refreshing course or for perfecting their technical skills. • Experienced senior stylists who want to refine their technique & knowledge on the principles of the cutting and who want to learn more about colour placement and foiling.

Trainers JOICO® Master Technical Advisor & JOICO® Technical Advisor

Investment Refer to fold out for pricing

j-cut & colour primary focus, layers LEVEL 2

Timing 1 day 9am to 5pm: refer to fold out for start times and dates

technical

Allowing the attendees to learn cut and colouring techniques utilising the Layer method whilst incorporating line and graduation. These techniques will allow the very best foundation for boosting your skills and knowledge, which is only achieved by immersing yourself in hands-on practical work sessions and detailed tutorials from highly qualified instructors.

Topics • JOICO®, J-Cut & Colour Philosophy • J-Cut Layers/Graduation/Line • J-Colour Vertical/Diagonal/Horizontal • J-Cut Line/Graduation/Layers • Styling, Finishing, Refining

Program Combination of cutting and colour presentations, demonstrations and practical hands-on experience on mannequin heads.

Trainers JOICO® Master Technical Advisor & JOICO® Technical Advisor

Investment Refer to fold out for pricing

j-cut & colour primary focus, graduation LEVEL 2

Timing 1 day 9am to 5pm: refer to fold out for start times and dates

technical

Allowing the attendees to learn cut and colouring techniques utilising the Graduation method whilst incorporating Line and Layers. These techniques will allow the very best foundation for boosting your skills and knowledge, which is only achieved by immersing yourself in hands-on practical work sessions and detailed tutorials from highly qualified instructors

Topics • JOICO®, J-Cut & Colour Philosophy • J-Cut Graduation/Layers • J-Colour Diagonal/Vertical • J-Cut Graduation/Line/Layers • Styling, Finishing, Refining

Program Combination of cutting and colour presentations, demonstrations and practical hands-on experience on mannequin heads.

Trainers JOICO® Master Technical Advisor & JOICO® Technical Advisor

Investment Refer to fold out for pricing

trend fashion focus collection LEVEL 3

Timing 1 day 9am to 5pm: refer to fold out for start times and dates

An inspirational 1 day Trend Training for stylist with a demonstration and workshop on mannequin heads. The program shows 2 and trains 1 of the seasonal JOICO® Trends, conveying a new direction in advanced hair design and fashion statements for cutting and colouring.

Topics • JOICO® Seasonal Trend Collection

Program A combination of presentations, demonstration and practical hands on cutting, coloring, styling, finishing and refining experience of the JOICO® Seasonal Trend Collection on Mannequin heads.

Suitability • Hairdressers looking for inspiration and motivation • 2 years of experience working in salon

Trainers Artistic Design Team Member & JOICO® Educator

Investment

artistic

Refer to fold out for pricing

creative inspired colour Fashion driven colour techniques, teaching you easy application and “the how to” with the latest trends of the seasons. The learning begins with guiding you through discovering, focusing, and executing your desired colour goal through a look and learn evening course. It will give you the confidence you need!

Timing 90mins: refer to fold out for start times and dates

Topics • Ombre’ (Balayage) Colour streaming • Colour Ribbons • Colour Blocking

Program Demonstration / Presentation

Suitability All levels

Trainers JOICO® Australia/NZ Colour Ambassador & JOICO® Educator

Investment

artistic

Refer to fold out for pricing

editorial to street colour Appreciate and recognise shape angles, details and silhouettes that you see through the camera lens. Combine the skills learned through consultation and concept design mixed with your creative edge allowing you to adapt a design platform for every colour you do.

Timing 1 day 9am to 5pm: refer to fold out for start times and dates

Topics • Editorial Colour to Street Fashion Hair Colour • How to Achieve the, What, When, How • Story Boarding • Consultation Techniques

Program Presentation / Demonstration / Hands On

Suitability • 2nd Apprentice with good colour knowledge • Seniors

Trainers JOICO® Australia/NZ Colour Ambassador & JOICO® Educator

Investment

artistic

Refer to fold out for pricing

fresh Build and strengthen your haircutting on a variety of hair lengths, learning new techniques whilst stimulating a fresh perspective into your fashionfocused clients. Extend your creative cutting skills with natural glamour, vitality and good grooming.

Timing 90mins: refer to fold out for start times and dates

Topics • Long Hair Design Cutting • Finishing Techniques • Styling Tools • Product Selection and Use

Program Presentation / Demonstration

Suitability Open to all levels of stylist

Trainers Artistic Design Team Member & JOICO® Educator

Investment

artistic

Refer to fold out for pricing

night shift The evening course pioneers a new methodology for approaching design, preparation, technique and execution of shapes, ranging from simple to couture. Showcasing a range of styles on classic evening glamour, demonstrating how to marry the old with the new.

Timing 90mins: refer to fold out for start times and dates

Topics • Long Hair Design • Styling Tools • Hair Accessories

Program Presentation / Demonstration

Suitability Open to all levels of stylist

Trainers Artistic Design Team Member & JOICO® Educator

Investment

artistic

Refer to fold out for pricing

tap into your salons potential Bamboo Consulting How do I run my business? This business workshop will bring you relevant, up to date information and tools to give your salon business new opportunities and will help your salon flourish in all the right areas.

Timing 180mins: refer to fold out for start times and dates

Topics Measuring, maximising and motivating your team: • The keys to the ultimate “Client Experience” and how to increase your profit with the clients you already have • Simple and cost effective salon marketing to build and grow your clientele • Understanding your salons day to day running costs and how they impact on your profit

Program A three hour presentation. This workshop will show you how to Tap into your Salons Potential and will arm you as a Salon Owner/Manager with the knowledge and systems to achieve your goal along with the tools to take back to the salon and implement with.

Suitability Open to all Salon Owners or Managers

Trainers Brenda Perham from Bamboo Consulting

Investment Refer to fold out for pricing

art of selling

Timing 120mins: refer to fold out for start times and dates

Topics

Bamboo Consulting

• Increasing in salon services

A focus on developing new skills on how to set benchmark goals for up selling in salon services, and how to maximise selling retail. This will increase growth and salon turnover.

• Increasing retail opportunities

Program Presentation to develop and learn how to set benchmark goals for growing your salon business.

business

Suitability Open to all

Trainers Brenda Perham from Bamboo Consulting/Technical Advisor

Investment Refer to fold out for pricing

editorial insight

Timing 120mins: refer to fold out for for start times and dates

Topics • Getting Published • Marketing • Staff (Generation Y and Z)

Instyle’s charismatic Global Editor Cameron Pine opens the salon and individuals eyes to the building of your professional brand portfolio, exploring ideas and solutions on; who are you, how do your clients see you, how to brand your salon and yourself. It is essential in today’s hairdressing world you are able to market yourself and your business to succeed in a competitive market.

• Leadership • Visual Merchandising, (shopfront visuals)

Program Presentation

Suitability Open to all levels of stylist

Trainers Cameron Pine

Investment Refer to fold out for pricing

business team Brenda Perham • Director Bamboo Consulting

Cameron Pine • Editor of INSTYLE magazine • Editor of ESTETICA magazine • Editor of styleicons.com.au

Bamboo Consulting provides the essential ingredients to salons so they can be strong and prosperous. They bring a wealth of experience in innovative coaching programs, salon management, sales and marketing, training and OSH arenas. Brenda provides the tools that necessitate significant and sustainable business growth with a belief that every salon has the potential to be profitable.

Cameron has been a journalist for more than 10 years in the lifestyle, technology, hair, beauty and fashion industries. This experience has enabled him to form a strong knowledge of what it takes to stand out in any industry. Cameron will reveal some of the most important elements required to produce an ideal reputation and a lucrative business. His expertise can help raise the profile of any salon in the trade and to the consumer, while enhancing your image through visual merchandising, staff motivation and uncovering the limiting beliefs that stop many salons from reaching their full potential.