2012
education courses
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ANTI ORDINARY Fudge has always been about individual self expression, creativity, innovation and invention. As a salon professional we are asking that you make a choice not to conform, to be creative and imaginative, to express your individuality and to be... anti ordinary... it is this that sets us apart from the others. STRIP BACK YOUR INDIVIDUALITY. STYLE IT YOUR WAY, DON’T FASHION IT THEIRS. FUDGE’S SALON SELECTION ALWAYS HAS. ORIGINALLY THERE WAS HAIR SHAPER, INVENTING A BRAND, REINVENTED EVER SINCE. STYLE, FINISH, COLOUR, CARE, TREAT. EXTRAORDINARY WAYS WITH HAIR.
CONTENTS 4
Fudge Art Team
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pavement / platform / workshop
8
runway to salon
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men’s style
10 lurid colour 11
modern structure
BOOKING INFORMATION: Australia: 02 9982 0108 or 1300 764 437 www.fudgeaustralia.com.au/education New Zealand: 0800 456 426 www.fudgenz.co.nz/education
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Fudge Art Team
Nic Apaapa
Luana Coscia
Lores Giglio
Hayley Mears
• Fudge Guest Artist
• Fudge Guest Artist
• Fudge Artistic Director AUS/NZ
• Fudge Guest Artist
• Award winning stylist
• Hair Director NZ Fashion Week • Winner Of SA Hairdresser of the Year AHFA 2001 + 2006
Nic entered the world of hairdressing 19 years ago when he won his first hairdressing award just 6 months after beginning his journey as a stylist. Once qualified, Nic moved to Australia where he managed a top salon in Sydney before returning to New Zealand to work for JOICO® and Fudge. Since then, Nic has worked on fashion week shows and magazine shoots as a session stylist.
• Trend forecaster • Session stylist of the Year Finalist 2011
• Editorial stylist
• Men’s Hairdresser of the Year AHFA 2006
• Finalist Men’s AHFA 2009
• Hair Director Sydney Fashion Week
Known for creating beauty with a twist, Luana began her career 16 years ago at the renowned Dare + Dare Salon in South Australia. With numerous local and international awards under her belt, Luana has had the opportunity to work as a freelance stylist for magazines and advertising jobs as well as styling a vast array of celebrities.
Session stylist Lores Giglio has 22 years experience in the hairdressing industry. Based in Sydney with a style that is offbeat and quirky that demands the attention of the runway photographers, Lores regularly works her magic on the fashion, music and TV elite including, Tammin Sursok, Guy Sebastian, Mandy Moore, Michael Buble, and Jennifer Hawkins. This year you’ll find her backstage at Australia Idol, X-Factor, or backstage at Milan, Paris and NY Fashion weeks.
Originally from Newcastle, NSW, Hayley Mears moved to the UK to chase her hairdressing dreams. Assisting alongside Mark Hayes, Artistic Director of Vidal Sassoon for two years before returning home to work as technical director for Brad Ngata, Hayley’s work has appeared in the pages of Vogue and Harpers Bazaar. A multi-award winning hairdresser, Hayley currently works as an educator and trend forecaster.
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platform
Timing 90min: refer to fold out for start times and dates
Topics • Cut & colour orientated inspiration
Program
The Fudge Art team goes wild, the Australasian teams own collaboration of cut, colour, concept and techniques; inspiration comes from everywhere, the street, the photo shoot, the girl next door. Purely Inspirational and thought provoking
Presentation
Suitability All level of Hairdressers looking for inspiration & motivation
Trainers Fudge Artist accompanied by Fudge Educator
Investment Refer to fold out for pricing
Pavement workshop
ARTISTIC
Timing Day session: refer to fold out for for start times and dates
Topics • Fudge’s latest seasonal cut, colour & styling techniques
Program
Fudge Art team member takes you through the concept and technicalities of our latest collection for 2012. Walk away with the latest seasonal fashion trends and learn how to translate this to your salon life the Fudge way. Develop your creative talents through the use of texturising tools through technique and product placement that makes you think outside your cutting chair and your colour box!
Presentation / Demonstration & Practical (model required)
Suitability Hairdressers looking for inspiration and motivation, minimum 2 years hairdressing experience
Trainers Fudge Artist accompanied by Fudge Educator
Investment Refer to fold out for pricing
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Runway to Salon Paris, Milan, London, New York, Tokyo, Sydney, Auckland, Fashion inspiration! Hit the fashion Runway with Fudge. Take a look behind the curtain where Fudge will demonstrate the hints and tips utilised to create features for top designers. This evening workshop focuses on the creativity, hairpieces, wefts and wigs. Our Fudge session stylists show you how to adapt and customise Runway looks to your salon clients.
Timing 90mins: refer to fold out for start times and dates
Topics • Styling techniques • Product usage ideas
Program Presentation / Demonstration & Styling Techniques
Suitability Open to all levels
Trainers Fudge Artist member accompanied by Fudge Educator
Investment
ARTISTIC
Refer to fold out for pricing
9
Men’s Style
Break into the niche market of Men’s grooming, a vital area to boost your turnover. Fudge Artist will show how to construct men’s haircuts and colour techniques. The evening covers the basics while also encompassing fashion trend, combined with technical skill.
Timing 90mins: refer to fold out for start times and dates
Topics • Designing and constructing men’s hair • Cut & colour techniques to suit face shapes • Hair type and personality while dealing with technical challenges, growth patterns, scissor over comb and receding hair lines
Program Presentation / Demonstration of Cut & Colour Techniques
Suitability Open to all levels
Trainers Fudge Artist member accompanied by Fudge Educator
Investment
ARTISTIC
Refer to fold out for pricing
10
Lurid Colour
Luminous and vivid or subtle and sexy, mastering practical application with theoretical knowledge in crafting creative colour. You will gain additional knowledge on technique and how to unite your work with Fudge Headpaint and the iconic Fudge Paintbox range.
Timing 90mins: refer to fold out for start times and dates
Topics • Seasonal colour techniques • Freehand & structured
Program Presentation / Demonstration
Suitability Open to all levels
Trainers Fudge Artist member accompanied by Fudge Educator
Investment
ARTISTIC
Refer to fold out for pricing
11
modern structure Learn the practical elements of how to texturise, reduce weight/change balance. Using these techniques will improve your confidence levels as well as refresh basic techniques
Timing 1 day - 480mins: refer to fold out for start times and dates
Topics • Unisex approach to hairdressing • Utilising different lengths, textures and techniques • Refresh of past and present styling techniques, with colour placement ideas to complement the cuts
Program Presentation / Demonstration
Suitability 3rd to 4th year stylist or fully experienced stylist wishing to refresh their skills
Trainers Fudge Artist accompanied by Fudge Educator
Investment
ARTISTIC
Refer to fold out for pricing
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editorial insight
Timing 120mins: refer to fold out for for start times and dates
Topics • Getting Published • Marketing • Staff (Generation Y and Z)
Instyle’s charismatic Global Editor Cameron Pine opens the salon and individuals eyes to the building of your professional brand portfolio, exploring ideas and solutions on; who are you, how do your clients see you, how to brand your salon and yourself. It is essential in today’s hairdressing world you are able to market yourself and your business to succeed in a competitive market.
• Leadership • Visual Merchandising, (shopfront visuals)
Program Presentation
Suitability Open to all levels of stylist
Trainers Cameron Pine
Investment Refer to fold out for pricing
business team Brenda Perham • Director Bamboo Consulting
Cameron Pine • Editor of INSTYLE magazine • Editor of ESTETICA magazine • Editor of styleicons.com.au
Bamboo Consulting provides the essential ingredients to salons so they can be strong and prosperous. They bring a wealth of experience in innovative coaching programs, salon management, sales and marketing, training and OSH arenas. Brenda provides the tools that necessitate significant and sustainable business growth with a belief that every salon has the potential to be profitable.
Cameron has been a journalist for more than 10 years in the lifestyle, technology, hair, beauty and fashion industries. This experience has enabled him to form a strong knowledge of what it takes to stand out in any industry. Cameron will reveal some of the most important elements required to produce an ideal reputation and a lucrative business. His expertise can help raise the profile of any salon in the trade and to the consumer, while enhancing your image through visual merchandising, staff motivation and uncovering the limiting beliefs that stop many salons from reaching their full potential.
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tap into your salons potential Bamboo Consulting How do I run my business? This business workshop will bring you relevant, up to date information and tools to give your salon business new opportunities and will help your salon flourish in all the right areas.
Timing 180mins: refer to fold out for start times and dates
Topics Measuring, maximising and motivating your team: • The keys to the ultimate “Client Experience” and how to increase your profit with the clients you already have • Simple and cost effective salon marketing to build and grow your clientele • Understanding your salons day to day running costs and how they impact on your profit
Program A three hour presentation. This workshop will show you how to Tap into your Salons Potential and will arm you as a Salon Owner/Manager with the knowledge and systems to achieve your goal along with the tools to take back to the salon and implement with.
Suitability Open to all Salon Owners or Managers
Trainers Brenda Perham from Bamboo Consulting
Investment Refer to fold out for pricing
art of selling
Timing 120mins: refer to fold out for start times and dates
Topics
Bamboo Consulting
• Increasing in salon services
A focus on developing new skills on how to set benchmark goals for up selling in salon services, and how to maximise selling retail. This will increase growth and salon turnover.
• Increasing retail opportunities
Program Presentation to develop and learn how to set benchmark goals for growing your salon business.
business
Suitability Open to all
Trainers Brenda Perham from Bamboo Consulting/Technical Advisor
Investment Refer to fold out for pricing