Why Businesses Are Looking to Do SEO Build a Brand Every business wants to make itself a place in this competitive market. SEO helps you build a brand. How? When people search for desired products or services, usually whatever appears on the first page of Google, people take it as a trusted entity. If your website gets ranked on the first page of Google search result, you will be able to establish the brand
Get Website Traffic If a business has more traffic (real human and not bot driven), it will have more chances of converting visitors to prospects to customers. It means an opportunity to do more business. How? Without a doubt, you will have much more traffic being on the first result page than on 4th or 5th page of search engine/
It Does Not Cost a Bomb Getting results from your SEO efforts takes time but it doesn't cost you a bomb like paid advertisements like using Google AdWords or Facebook Paid Marketing or Linkedin/Twitter Paid marketing.
Establish Authority and Credibility As you write content about your products/services or related topics, you are establishing yourself, your company, its product-services, credibility as well as authority. How SEO requires you to write content and having enough/engaging content means, consumers are likely to perceive you as a credible resources with certain authority