5 minute read

Winsalongtheway-Peoples

PositiveOutcomesreallykeep usmotivated

The value of changing people’s lives is what motivates Akos to keep growing Especially when clients come in with lost hope after suffering from inflammation on the skin and scalp, one for over 20 or 40 years. They feel hopeless and want to give up Then Orooba products gives them results. It keeps up the motivation and joy and strength to go on

Advertisement

Bewitched? I do not think so

Orobaa products helped a lady with heavily inflamed hands and feet with blisters oozing with fluid. She thought she was bewitched Within 4 days of using our products the hands and feet were relieved from the infections and dark marks She felt confident to wear any outfit, including shorts and sleeveless tops.

Atheletes Foot?

We also had a client who had athlete's foot for over 8 years, his toes were almost falling off After using our products for 2 months, 8 toes were clear and clean

Growing the business that helps others. Creating employment for the South African youth is also another milestone that makes me feel very proud of how far the business has grown.

WhychooseOrobaa?

We don’t do a single approach or a ‘ one size fits all’ for helping clients, we first listen to your story to know about your lifestyle so that if the trigger for your skin or hair problem is internal

We will advise on diet or lifestyle change so that you will glow from the inside out

It is not every skin or hair problem that can be treated with topical products only. The internal and external approach will speed up the healing process. We also follow up on our clients to see if they are using the products correctly. We encourage them to understand their own skin’s voice in order to take their skin’s health into their own hands.

Growinginthenaturalbeauty industry

Marketing

We keep our marketing strategy simple, authentic and share client’s testimonials so that people won’t hear only from us how the products work Word of mouth, has helped Orobaa so much. When happy clients see positive results, they talk about our brand and our products Those who see their skin or scalp heal, they ask questions about us and also come to try the products We market our brand and products on social media, highend markets, our website and by collaborating with other businesses.

Advicefortheonesfollowinginour footsteps…

Define your purpose

What problems do you want to solve? When you have a strong reason and a clear vision, you will not give up when challenges come. You will know who your target audience is and you will use the right ingredients to solve those problems

It will help with also selecting the right ingredients that won’t block pores, but rather penetrate through to the deeper layer of the skin to do its work effectively

Aesthetics must align

Keep your formulations and packaging simple If you are natural, go for natural colours for your labels and packages so that they will reflect the content of your packages

Maintain your quality standards

The market is so saturated, if you don’t have a niche that makes you stand out from your competitors it will be hard for you to sell

Know your market Research! Learn your craft

When you start formulating as a hobby, your formulations are not perfect They improve over time Take the time to investigate and study (formally) the key ingredients you want use to formulate your products. Don’t follow trends. Make sure the ingredients are authentic and that they’ll make your brand stand out

Enrolling on a course to study the science of the skin, scalp and hair will be highly beneficial especially to those who want to pursue a formal business and get their products on the shelves

Never compromise on your ingredients, quality is key Don’t go for ingredients that are cheap with no phytonutrients just to make more money. Always use ingredients that will help your clients find effective solutions to their skin and hair problems They will come back for more and refer their family and friends.

Advicefortheonesfollowing inourfootsteps…

Orobaa is not my first business When I was in Ghana I had a pig farm, which had about 400 pigs. It was a successful business and I won a District Award within two years of running it. It was less challenging for me

But I have to admit that starting a business in a different environment and country was very challenging for me My challenges include:

Human Resources

Managing people from a different culture is not easy and can be time consuming. I have found myself spending more time and effort managing people than managing the business.

Finances

The lack of capital to buy the needed machines has been stressful. With the business starting handcrafted products, we only used a hand whisk The exponential growth required us to upgrade at a fast pace. The growth required us to speed up our production for our supply to meet the demand of our clients. We aim to purchase all the equipment required we need to make production more efficient

What’snextforOrobaa?

We would like to see the business grow locally and internationally while remaining authentic To expand our target market other provinces in the short-term goal and globally in the long term

TheOrobaateam

Orobaa is a small business consisting of 7 team members, the women being the majority. As Publilius Syrus says “where there is unity there is always victory” We are a great team and work in unity to get things done to ensure the smooth running of the business Orobaa would not have made it this far and reached its milestones without the contribution of each team member

WhoisyourrolemodelAkos?

My late father is the one I look up to and aspire to be like. He was wise, hardworking, influential and a problem-solver He nurtured me to work hard, to be strong and resilient, to make smart decisions in life and to believe in myself and my potential. He hated laziness and procrastination His favourite phrase was “action now!”.

He taught me that life’s rewards go to those who let their actions rise above their excuses Therefore, any ideas my mind conceptualises I must take action immediately to turn them into a reality All I need is to start now and use what I have This life lesson he taught me has helped me in all areas of my life including starting and managing my business

Running your own business can feel like you constantly being pulled in multiple direction every day is busy, it's tough to know if you ' re the right approach to reaching your goals A business coach may be a solution for you, y have to go it alone A business coach can ge the support that you need. Whether your bu facing challenges, or you just want to take it next level, a business coach will support you and provide you with a blueprint for success

There are three key reasons why most found need a business coach. Mainly for accounta probe you to take action and to foster result your business. Coaching is a specialised offe business coach offers proven methods, tact and insight you and your business needs. Th assist you to achieve professional, financial personal growth.

Accountability

A busines you can also hold have to a get sidet through motivate you while also keeping you accountable and tracking your progress.

This article is from: