RYMAG | Rymax Design Update | Fairs & Events Special

RYMAG RYMAX WELCOME MAGAZINE WELCOME TO RYMAX LUBRICANTS

RY M A X D E S I G N U P DAT E M AG A Z I N E

MOROCCO DESERT CHALLENGE RALLY-RAID

IMPROVE BY CHALLENGE.

AUTOMECHANIKA FRANKFURT WORLD LEADING AUTOMOTIVE FAIR

GATEBIL BIGGEST DRIFT FESTIVAL WORLDWIDE

The RYMAG Magazine shows a selection of design items made for Rymax Distributors worldwide.

Hopefully it will inspire you!

FAIRS & EVENTS

SPECIAL

2

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

R Y M A X D E S I G N U P DAT E M AG A Z I N E

Organizing events & visiting fairs Event marketing is a marketing tactic that involves exhibits, displays, presentations, or gatherings to showcase your company’s product, services, or causes. Events are an important marketing tool to help you introduce our products and offers to a wider, more specific audience and improve the bond with your customers, prospects, and other target groups. Some important benefits of events include: An event facilitates one-on-one discussion with your consumers, helping them establish a much more personal relationship with Rymax Lubricants Events can be very cost-effective compared to other, more traditional marketing media channels like TV, radio, or print People who attend events get a personal experience that they later pass on to their peers or friends. This makes your brand more accessible to your target group, and you will always reach more people through word-ofmouth because of the more intense experience You get quick responses and feedback from the market, which can make your business more flexible and adaptive At Rymax Lubricants Headquarters, we have already participated in many events. From circuit-racing VIP events to intense customer experiences in the desert of Morocco. We have helped with many fairs and tradeshows, and since 2022, Rymax has also had the experience of being a professional exhibitor at the famous Automechanika Frankfurt. In this special edition of our RYMAG magazine, we would like to inspire you with examples of our own events and fairs, as well as many activities from our Rymax Distributors worldwide.

We hope that this RYMAG magazine will help you decide whether to invest in event organization and fair presence.

We believe that in many countries, this is an excellent way to promote the Rymax brand and get in contact with new potential buyers. If you want more information about any of the examples in this magazine, don’t hesitate to contact the marketing department or your account manager for help.

R Y M A X D E S I G N U P DAT E M AG A Z I N E 3

FAIRS & EVENTS

SPECIAL

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

PARTNER EVENT

RYMAX EXPERIENCE

The Rymax Experience is an event that Rymax Lubricants has organized a couple of times to get together with all the Rymax Lubricants Partners around the world and share information and experiences. This event is a good example of a true customer experience. You always get a strong team feeling from this event, and it is an excellent occasion to share product news or developments in your company with the right target group and have a discussion or receive feedback right away.

The results for us have always been good, with very happy customers, a strong team feeling, and very useful feedback on our products and services.

Events like this can easily be organized by you as a distributor with your local customers.

4

RY M A X D E S I G N U P DAT E M AG A Z I N E

https://youtu.be/WyuQtDpkh04

RYMAX EXPERIENCE 2022

https://youtu.be/UJxLd4QS-0M

RYMAX EXPERIENCE 2023

R Y M A X D E S I G N U P DAT E M AG A Z I N E 5

FAIRS & EVENTS

SPECIAL

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

FRANKFURT

Automechanika FAIR The Automechanika is the world’s most famous trade show for automotive aftermarket specialists and professionals.

There are multiple editions of this event all over the world.

The most famous edition is the one in Frankfurt. In 2022, Rymax Lubricants participated as an exhibitor at this fair.

We bought a 35-square-meter booth space with three open sides. We developed a stand concept to resemble our office in Holland—a cozy, inviting, and warm atmosphere where people would feel at home. Another benefit of this concept was that it really stood out from the rest, because most booths were shiny white with a lot of focus on product. Our different approach was very successful, as we got a lot of positive feedback.

The Automechanika had 2.804 exhibiting companies from 70 countries in 19 halls. We welcomed 78.000 visitors from 175 countries for 6 days. Rymax Lubricants talked to many potential new customers, and we administered over 120 leads for followup. Some of them have converted to new customers within just a couple of months.

Next to the interesting new prospects we have spoken to, our presence at the Automechanika was also a very good occasion to meet some of our existing customers, have a talk with suppliers and professionals from the industry, and present our brand to the many, many visitors.

To promote our presence at the Automechanika Frankfurt in advance, we advertised extensively on Facebook and LinkedIn. Also, during the Expo, an advertisement for our presence ran on LinkedIn. With this, we reached over 150.000 business professionals.

RESULTS FACEBOOK: Reach: 85,261 Impressions: 99,517 LINKEDIN Impressions: 155.724 Clicks: 715

6

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 7

POWERED BY RYMAX

FAIRS & EVENTS

SPECIAL

RYMAX HQ ZEVENAAR, THE NETHERLANDS

RYMAX NORGE COOPERATION

OSLO MOTOR SHOW

The Oslo Motorshow brings all players in the automotive industry together. From car parts to show cars, everything is present during this yearly event in Norway. As an official partner with a big stand in the center of the fair, Rymax is able to connect with all of its visitors.

Activation

With special activities at the stand, such as prize competitions, car reveals, and rollbanners, Rymax HQ activated the event to generate a bigger crowd at the fair. Watch the video below to get an impression of how the event was promoted.

https://youtu.be/VRCAY_p6UEU

OSLO MOTOR SHOW | HOW TO ATTEND A FAIR

8

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 9

FAIRS & EVENTS

SPECIAL

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

CERTAINTY RACING

TCR BENELUX & Renault Clio CUP The Certainty Racing Team from Holland is a group of ambitious and successful mechanics and race-car drivers. With their very attractive vehicles with clear Rymax branding, they participated in the races of the TCR Benelux and the Renault Clio Cup. We used the events to invite guests and personnel in a VIP setting to one of the races.

We hired a video company to create a professional video of the event, and we used the content on our social media channels, brochures, and websites.

The Certainty Racing Team has also participated in one of our Rymax Experiences, bringing their race cars to all the distributors to experience the impact of these machines.

This partnership has helped us improve customer relationships and generate professional and appealing content.

https://youtu.be/aD9VIX0P-1I

RYMAX AT CIRCUIT ZANDVOORT

10

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 11

FAIRS & EVENTS

SPECIAL

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

EXTREME RALLY RAID

MORocco Desert Challenge Rymax Lubricants has been a proud partner and participant in several global motorsport events. As the main sponsor of the Morocco Desert Challenge in 2018 and 2019, Rymax had a very visible role in this rallyraid. The Morocco Desert Challenge is the second-biggest rally raid in the world and is broadcast on international TV. With the Rymax Racing Team present, Rymax was well represented in all categories. A film crew present on location documented the progress of the Rymax Racing Team.

Some of the agreements from the sponsor contract: RYMAX LOGO AS PART OF THE OFFICIAL RALLY LOGO RYMAX LOGO ON ALL START AND FINISH LINES RYMAX FLAGS VISIBLE AT START AND FINISH OF ALL RACE STAGES RYMAX LOGO AND BRANDING ON ALL OFFICIAL RALLY COMMUNICATION RYMAX LOGOS ON ALL PARTICIPATING VEHICLES RYMAX LOGO ON ALL CREW CLOTHING RYMAX LOGOS VISIBLE IN THE PADDOCK AREA REBRANDING OF THE BAR TO THE RYMAX BAR We used the opportunity of being the main sponsor of this great event to invite all our distributors to Morocco for another Rymax Experience. Because of our sponsorship deal, Rymax literally was ‘all over the place’ and we made an unforgettable impression on most of our distributors. During the experience, we organized trainings on product and marketing, facilitated activities, and sat down for lunch and dinner to have informal talks with all our relations, making the event successful.

If you plan to sponsor an event in your market, always try to think if you can invite your customers for a VIP experience with ‘Rymax all over the place’ to make an unforgettable impression!

12

RY M A X D E S I G N U P DAT E M AG A Z I N E

https://youtu.be/Qopei3Cm24M

MOROCCO DESERT CHALLENGE REPORT 2019 | AFTERMOVIE

R Y M A X D E S I G N U P DAT E M AG A Z I N E 13

FAIRS & EVENTS

SPECIAL

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

https://youtu.be/sVd8Z57OLI4

GATEBIL FESTIVAL 2019 | EVENT MOVIE

GATEBIL

DRIFT FESTIVAL A demanding part of motorsport is drifting. The very high-performance cars, often with more than 750 bhp, operating under extreme circumstances are a great opportunity to connect our products with these conditions. Also, the sport can count on a lot of fans and a lot of social media attention. Although the drift scene is growing all over the world, we found a leading event in Norway, Gatebil, to sponsor as one of the main partners.

In 2019, Rymax entered a multi-year partnership with Gatebil, the biggest drift festival in Scandinavia. Gatebil, which takes place five times per year in Norway and Sweden, attracts a large audience, with over 50.000 visitors per event. With a big presence on the drift track and in the paddock, Rymax has become a very well-known brand amongst all Gatebil fans. Several cars participating, as well as the famous Gatebil taxis, drift on the track with the Rymax logo visible. At the Rymax stand, fans can meet their drift hero Fredric Aasbø during the signing sessions. Several Rymax movies have been made here, including the first documentary produced by Rymax about Fredric Aasbø.

The sponsorship agreement is comparable to the Morocco Desert Challenge. In return for the fee, we can display our logo, colors, and name on many places on and around the track in the form of flags, banners, brand booths, vehicles, products, and so on. This requires close cooperation with the organization: we supply them with all the promotional material, and we make sure they place our flags and banners at the best locations.

14

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 15

FAIRS & EVENTS

SPECIAL

POWERED BY RYMAX RYMAX HQ ZEVENAAR, THE NETHERLANDS

CONCEPTS

16

RY M A X D E S I G N U P DAT E M AG A Z I N E

3D View - EILAND STAND voorbeeld

3D View 2 - HOEK STAND voorbeeld

3D View HOEK STAND voorbeeld

You can think of many different ways to give shape to a booth at a fair or expo. Within the Rymax brand guidelines, a lot is possible to make your booth stand out from the rest and help you realize a successful fair presence. Here are some ideas we have created for different occasions.

The Process The process of creating a professional stand is not so complicated. Many fairs follow a similar process, and the construction of the booth is at many Expos the same. If you follow a couple of steps, you can have a high-quality and professional booth that will quickly make you stand out from the rest.

1. Contact the expo or fair to receive all the details on your booth: what is the size? How many open sides and how many walls? How high and wide is your wall space, and what is the material? In what format should you deliver the artwork? Is there any multimedia available, like the internet or a TV? Once you have these questions answered, you can contact Rymax HQ. 2. Inform us on your goals for the fair; this is important to consider when developing the artwork. For example, you want to attract new sub-distributors or welcome existing customers. Or you want to present yourself as a specialist in a certain segment like agriculture, industrial, heavy duty, or passenger car. Based on this information, we will create a perfect design and additional materials like banners, flags, and online material.

November 22 - 24,advertising 2022 Dubai International Convention and Exhibition Centre United Arab Emirates

must you be made to the Official Contractor at least two months before theprinting. event, using the 3. Once we approve the designs and you are happy with them, main wesupply send the high-resolution files for local You can contact the fair for forms in the Exhibitor Information Manual.

4: Standard SYMA Specifications installation or contact a local independent fair-builders company to help you with the construction.

All Space Only Exhibitors must submit dimensional drawings of their proposed stand design to the

Please note: With stand sizes smaller than 18 sqm booking, a SYMA stand construction or any other Fairconstruction design with the organiser is compulsory.

Organiser for approval no later than the scheduled deadline. Please complete and return the corresponding order form from the Exhibitor Information Manual. The Organiser reserves the right to reject a design likely to unreasonably affect nearby Exhibitors’ sites in any way.

Stand fitting and display work to space only sites must not exceed an overall height of 2500mm without the Organiser’s written permission. With permission, the total possible height to which you may construct your stand is 6000mm depending on the hall & location within the hall. Applications should be made in writing to the Organiser and be accompanied by a scale drawing. Such applications should be made at least four weeks prior to the Show.

(1)

(3)

If a space only exhibitor needs to hire furniture, they can only order from their stand builders.

Furniture will not be readily available on site. Exhibitors’ stand fitting contractors can commence work on space only stands on the date scheduled in the Deadline Checklist that is part of the Exhibitor Information Manual.

7: EXHIBITION TERMS AND CONDITIONS 1.

The term "Exhibitor" refers to the company that signatory to this application form and includes all employees or agents of such. The term "Exhibition" refers to the event described on the front of this form (over). The term "Organiser" refers to Messe Frankfurt Middle East GmbH. In case of "Joint ventures", howsoever described the Exhibitor is deemed to have obtained the consent of all the individual participants to all the terms and conditions of this contract.

2.

The Organiser reserves the right to cancel a booking upon due notice to the Exhibitor or agent should the Exhibitor fail to make payments upon the due dates. In such cases any monies already paid to the Organiser will be non-refundable and the Organiser reserves the right to demand the remaining balance from the Exhibitor. The Organiser reserves the right to levy a surcharge on any outstanding payments due and owing by the Exhibitor at a rate of 10 % per annum calculated from the due date until the date of actual payment. Any loss incurred by the Organiser, resulting from the Exhibitor’s actions must be paid by the Exhibitor to the Organiser.

3.

All applications for space must contain details of the proposed exhibit(s) and the name of any other company(s) represented by the Exhibitor whose products/services are to be displayed on the stand. The Exhibitor is strictly forbidden to sub-let or assign or grant licenses in respect of any part of the space without the prior written approval of the “Organiser”. Only the products/services/companies listed on this form may be exhibited. The charges for space are currently exclusive of any applicable national, federal or local government taxes, all of which must be borne by the Exhibitor. All charges quoted for exhibition space are exclusive of value added tax (VAT) or any other taxes or other government duties, all of which must be borne by the Exhibitor. To the extent that VAT or other taxes or government duties apply to services or goods supplied by the Organiser, they will be added to prices and charged to the Exhibitor.

Floor covering - All stands are carpeted.

4.

Walling - Each booth is constructed using our SYMA X-WALL aluminium profile. The structure includes a pre-assembled 3mH frame, infill panels on both sides and a fascia beam. No fixings may be made to the walls. Panels are sized as per the following restrictions. Corners and end panel dimension is 980mm x 3000, Panels in between will be at 9800mm x 3000mm.

The Organiser reserves the sole and exclusive right to determine the size, layout and position of any stands. The Exhibitor shall accept a new stand size, layout or position if it is reasonable for the Organiser to exercise this right.

5.

Upon the acceptance of the application for space a contract shall arise between the Organiser and the Exhibitor in the terms and conditions of this contract subject to variation notified by the Organiser at their sole discretion to the Exhibitor. The relationship of licensor and licensee shall immediately arise and continue between the Organiser and the Exhibitor. In the case non payment of any due sum or any breach or non-observance of any of these terms and conditions by the Exhibitor the Organiser shall have the full right to revoke this license and to re-enter upon the allotted space and may remove and exclude the Exhibitor without prejudice to recovering all monies payable hereunder, all other claims against the exhibitor and the right to recover damages sustained by the Organiser.

6.

The Exhibitor must occupy the space allotted to it by 8.00 am on the day prior to the first day of the opening of the Exhibition. In the event of default for whatever reason the Exhibitor shall pay to the Organiser a further sum in liquidated damages equal to the total charge for the space.

The Organiser reserves the right to reallocate such space in any way it sees fit.

7.

In the event of the Exhibitor becoming insolvent, declared bankrupt of facing winding up proceedings the contract with Exhibitor shall be determined void and all monies already paid shall be retained by the Organiser.

8.

Breach of Contract and Withdrawal by the Exhibitor. Without prejudice to rights and remedies of the Organiser in respect of any breach of the Contract on the part of the Exhibitor, the Organiser may at its discretion allow the Exhibitor to withdraw from the Exhibition subject to the following conditions: a) The Exhibitor must give written notice to the Organiser that it desires to withdraw. If the Organiser allows such withdrawal it will notify the Exhibitor of its decision in writing; b) Any such notification by the Organiser to the Exhibitor will constitute a cancellation of the Contract subject to the payment by the Exhibitor to the Organiser a consideration for release from the contract; c) The amount such payment will be specified in the Organiser’s notification to the Exhibitor and will be that proportion of the space rental payable under the contract dependent upon the date upon which the Organiser receives the notification from the Exhibitor as detailed below: Date of Receipt by Organiser of Notice Withdrawal Proportion of Space Rental Payable: More than four months prior to the Exhibition 50%; less than four months prior to the Exhibition 100% d) Upon payment of such amount to the Organiser by the Exhibitor (credit being given by the Organiser for all rental already paid by the Organiser for all rental already paid by the Exhibitor) the contract shall be cancelled and neither party shall have any further claim against the other.

9.

Exhibitors shall be totally responsible for the obtaining of visas and customs clearance for their staff, agents, products or services and in no event shall there be any claim for damages or otherwise against the Organiser in respect of any loss or expense relating thereto. Exhibitors will be totally responsible for the cost of restoring to its original condition any part of the land or structure occupied by them which has been altered or damaged in any way. The Exhibitor shall hold the Organiser safe and harmless from all loss or damage suffered by or arising from out of any act or default of any servant, agent, employee or subcontractor of the Exhibitor.

Exhibitors who have ordered SYMA / SYMA plus will receive a stand erected to the following specifications:

(2)

Fascia - 400mm high panel (clear dimensions) on SYMA frame. Additional supports shall be provided at corners and where open side exceeds 3000mm in length.

Name Board (Fascia) - Stand lettering fitted to the fascia. Where the stand fascia exceeds 3000mm, an additional name panel will be fitted. Only exhibitors with Standard Shell Scheme stands will be provided with a stand name and number on the stand fascia. No company logos or fittings may be attached to the name panel or fascia.

Furniture and other accessories – Furniture packages will vary as per the total square meter of each standard shell scheme. Additional accessories, attachments and equipment should be ordered and indicated in the stand design prior to build up.

Electrics / Lighting - With each 9 square meters, 3 x 20W SYMA LED Spotlights are fitted behind the fascia-board or to the support beam and 1 x socket outlet (3-pin UK Standard Socket 200Watts / 220V) is provided at 40 cm from floor level on the rear wall otherwise requested to be moved on a different location. If you require your power socket to be positioned in specific locations on your stand a grid plan must be submitted 15 days before build up. If you do not indicate positions, the fitments will be fixed in positions by our staff and any changes/relocation onsite will incur charges amounting to AED 50.00 Head and Island Stands - Head Stands (3 open sides) will only have one wall constructed. Island Stands do not normally come with any walls. If required, the allowance is 1 wall panel per 3 sqm of stand space. The position of any panels required must be clearly marked on a grid plan that will be part of the exhibitor manual and must be submitted to the stand constructor not later than 14 days prior to the start of build up.

Furniture - refer to the above configuration and for extra orders, please contact fairconstruction@uae.messefrankfurt.com or visit www.fairconstruction.com.

IMPORTANT - Exhibitors will be liable for payment for damaged panels.

5: Country Pavilions Exhibitors of Country Pavilions (Joint Presentation) will get stand construction as per agreed design and details.

Please note that in these cases the company providing additional furniture and decoration items will be the same company that is building the stands. This might not be the same company which is providing the Shell Scheme stands. Please refer to your pavilion organiser for details and price lists.

6. Space Only Stand Specifications The Space Only option does not include any stand fittings, flooring or electrics, but enables the exhibitors to create their own individual stand build.

Please ensure that your stand design does not include the standard shell scheme as this is provided by our Official Stand Contractors only and plans containing shell scheme will be

R Y M A X D E S I G N U P DAT E M AG A Z I N E 17

FAIRS & EVENTS

SPECIAL

ANGOLA

DISTRIBUTOR TCHAKWANDA

FILDA FAIR Tchakwanda in Angola visited the Filda Fair. They needed a design for their stand and marketing materials to promote this activity. We have designed the visuals to decorate the stand, created a billboard to promote the fair outdoors, and developed a social media campaign supported by an email campaign.

STAND DESIGN FILDA FAIR

18

RY M A X D E S I G N U P DAT E M AG A Z I N E

SOCIAL MEDIA FILDA FAIR

E-MAIL CAMPAIGN FILDA FAIR

Estratégicamente localizado no centro de Luanda, a Rymax lubrificantes é a sua melhor opção para lubrificantes de alta qualidade. O lubrificante perfeito para aplicação, atendendo a todos os padrões industriais desejados e produzido com óleos base e aditivos da mais alta qualidade na Holanda. Nosso pessoal é treinado e especializado para atender a todas as suas necessidades de lubrificação. Entregamos gratuitamente em todos locais dentro de Luanda, coordenados a partir dos nossos pontos de venda estrategicamente posicionados onde também pode visitar-nos para aconselhamento ou para recolher rapidamente os seus produtos. Não importa em que segmento você atua, a Rymax Lubricants Angola dedica-se a de forma a satisfazer as suas dúvidas. Nosso excelente conhecimento de mercado permite-nos ajudá-lo em todos as suas necessidades.

Com os nossos prazos de entrega curtos, entregas grátis, amostras grátis e possibilidades de crédito garantimos que seremos o seu melhor parceiro em lubrificantes!

WWW.FACEBOOK.COM/RYMAXLUBRICANTS

WWW.INSTAGRAM.COM/RYMAXLUBRICANTS

BILLBOARD FILDA FAIR

RESULTS

Reach: 279.351 people Impressions: 692.111 Estimated Ad Recall Lift: 37.800

R Y M A X D E S I G N U P DAT E M AG A Z I N E 19

FAIRS & EVENTS

SPECIAL

MALAYSIA

DISTRIBUTOR G5 MARKETING

MITSUBISHI FAN DAY

MOG EVENT G5 Marketing, our partner in Malaysia, attended the MOG Mitsubishi fan event to generate awareness for Rymax Lubricants. They put up the Rymax tent and displayed all the Rymax Lubricants products. Attending these kind of fan days is a good idea to get the brand noticed among the petrol heads and car lovers.

20

RY M A X D E S I G N U P DAT E M AG A Z I N E

FAIRS & EVENTS

SPECIAL

LIBYA

DISTRIBUTOR ALSAFARI The Rymax design department made a digital impression to show what the possibilities are. The final stand looks much like the digital design: goodlooking and in line with the Rymax brand identity. The design department first made a big concept to show what the possibilities were. The finalized design is a bit simpler but still good-looking and in line with the brand identity.

STAND DESIGN CONCEPT

STAND DESIGN FINALIZED

R Y M A X D E S I G N U P DAT E M AG A Z I N E 21

FAIRS & EVENTS

SPECIAL

RWANDA

DISTRIBUTOR RYMAX RWANDA ALMC

RWANDA EXPO Rymax Rwanda attended a fair where they wanted to emphasize their strong position in the heavy-duty segment. You can clearly see this in the design. They had also purchased an advertisement in a magazine to raise awareness to their fair presence.

RETAIL PRICE POSTER

ADVERTISEMENT

22

R Y M A X D E S I G N U P DAT E M AG A Z I N E

FAIRS & EVENTS

SPECIAL

VIETNAM

DISTRIBUTOR TRADUONG HCMUTE

Youth Festival A completely different but very smart approach to sponsoring is done by Rymax Lubricants Vietnam. To create brand awareness with a younger target group (the clients of the future!) and to open the doors to find new, talented, and well-educated colleagues, Rymax Vietnam sponsored the HCMUTE Youth Festival. The sponsorship is done in association with Ho Chi Minh City University of Technical Education, which is the leading university in the country in terms of research and training in automobile and mechanical engineering. Throughout the Festival are colorful and useful exchange activities, with the participation of more than 5,000 students and 24 units of Clubs, Teams, Groups, Departments and Centers in the school. In addition to the full funding for the festival’s activities, Rymax Vietnam also awarded more than 20 scholarships to students with excellent achievements.

https://youtu.be/e5TKPdtblQA

HCMUTE YOUTH FESTIVAL

R Y M A X D E S I G N U P DAT E M AG A Z I N E 23

FAIRS & EVENTS

SPECIAL

IRAQ

DISTRIBUTOR MAWARAN

AUTOSHOW ERBIL Mawaran, our distributor in Iraq attended the Erbil Autoshow in 2023. At a prime location they set up a big and visually impactful booth-space. The absolute highlight of the fair was a personal visit of the prime-minister of Iraq to the Rymax booth, accompanied by the official Dutch Ambassador.

24

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 25

FAIRS & EVENTS

SPECIAL

Albania

DISTRIBUTOR HYDROPOWER

26

RY M A X D E S I G N U P DAT E M AG A Z I N E

rally albania Inspired by the participation of Rymax Lubricants at the Morocco Desert Challenge, Rymax Albania sponsored two cars in the Rally Albania in 2018 & 2019. One of the participants actually won the rally in 2018! Participating in race events, like the Rally Albania is a great and easy way to promote the brand. https://youtu.be/YxuWNl67Z1w

HYDROPOWER | RALLY ALBANIA | AFTERMOVIE

R Y M A X D E S I G N U P DAT E M AG A Z I N E 27

FAIRS & EVENTS

SPECIAL

RWANDA DISTRIBUTOR ALMC / SP

UCI WORLD TOUR COMPETITION

TOUR DU RWANDA Although bicycles are not a product that require a lot of oil, this event is a huge opportunity to boost brand awareness, and a creative link to our products can still be made: cycling is all about fluent motion, effective transfer of power, and reducing resistance. It is one of the biggest yearly sporting events in Rwanda, generating a lot of publicity and exposure in the entire country. The Rymax promotion team provides the spectators with free goodies and entertainment, leaving a very positive feeling behind. In addition to sponsoring the event, we’ve also created a combined logo of Rymax and SP to promote the event.

28

RY M A X D E S I G N U P DAT E M AG A Z I N E

PAPER BAGS TOUR DU RWANDA

T-SHIRTS TOUR DU RWANDA

CAPS TOUR DU RWANDA

R Y M A X D E S I G N U P DAT E M AG A Z I N E 29

FAIRS & EVENTS

SPECIAL

south africa DISTRIBUTOR ORBIT INDUSTRIAL CROSS COUNTRY RALLY-RAID

tankwa rally Orbit Industrial is the Rymax distributor in South Africa. They are big motor enthusiasts themselves and found this sponsorship within their own network of friends and relations. This rally event in their local market: the Tankwa Rally, is a cross-country rally raid. The rally is followed by many people who are potentially interesting new clients. The Rymax products fit very naturally to the sponsorship: the extreme performance and harsh conditions, making this sponsorship very interesting. They’ve already made this awesome trailer of the rally with some great Rymax placement throughout the video. To promote the event, we’ve also created a set of custom-made social media posts to place on Facebook or Instagram.

https://youtu.be/RATzLHXgUcE

ORBIT INDUSTRIAL | TANKWA RALLY | TRAILER

30

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 31

FAIRS & EVENTS

SPECIAL

USA

FORMER PARTNER ATC GROUP RACE TO THE CLOUDS

Rymax at Pikes Peak Hill Climb This is a very good example of brand activation. Our former USA distributor, ATC Group, are true petrolheads themselves. Even so much that they’ve built their own race car. And this car is special: a total rebuild of a vintage race classic, a Datsun 240Z now made out of carbon fiber with complete race specs. Not only does this special car generate a lot of attention and exposure in the race- and car enthusiasts’ scene, but ATC Group also uses it to compete at one of the most famous and demanding races in the world: the International Pikes Peak Hill Climb. Putting Rymax stickers on the car and dressing the team in Rymax clothing resulted in beautiful content to be promoted and advertised on social media. Also, the presence of Rymax at such a famous event radiates in a very positive way onto the brand and improves brand awareness. Later, ATC Group took another one of their special builds to the world-famous SEMA Car Show. The Lexus GS was hosted at the Toyo Tires booth and was fitted with Rymax stickers.

32

RY M A X D E S I G N U P DAT E M AG A Z I N E

IMPR

OVE BY CHALLENGE

Right

IMPR

OVE BY CHALLENGE

Rear

5 panel cap

Right

Left Bottom

PIKES

Right

Left

Rear

5 panel cap

PEAK

TEAM

Left PIKES

PEAK

TEAM

Bottom

Bottom

R Y M A X D E S I G N U P DAT E M AG A Z I N E 33

FAIRS & EVENTS

SPECIAL

CAMBODIA DISTRIBUTOR S.R. ALLIANCE

S.R. Alliance needed designs for a fair. Next to that, they also requested to promote the event with an advertisement on social media. The result is a design for the front of the stand, an advertisement, and a roll-up banner, all with the same look, to be produced and printed locally.

STAND DESIGN SOCIAL MEDIA ADVERTISEMENT MOTRAX 4T FS

SAE 5W-40 FU LL SYNTH ETIC E

NGI N E OIL

4-Stroke Motorcycles SPECIFICATIONS API SL JASO MA/MA2

X0752

1L ℮

WWW.RYMAX-LUBRICANTS.COM

Attending a fair can help you find new customers, build brand awareness or helps you introduce a new Rymax product.

ROLL-UP BANNER

34

RY M A X D E S I G N U P DAT E M AG A Z I N E

FAIRS & EVENTS

SPECIAL

MOLDOVA

DISTRIBUTOR HIDRAULIC-SERVICE SRL After visiting Rymax Lubricants at the Automechanika 2022, Hydraulic-Service from Moldova was inspired to also attend a local fair in Moldova. A beautiful and stylish design inspired by the Rymax Lubricants stand from Automechnika. They even made a replica of the wooden Rymax table! Also pay attention to the drums used for seating and lighting—a very good job.

R Y M A X D E S I G N U P DAT E M AG A Z I N E 35

FAIRS & EVENTS

SPECIAL

CHINA

DISTRIBUTOR JIANGSU GUOPING Jiangsu Guoping in China developed this fair concept with their local producer. A very large stand, but through the use of sea containers, a very cost-effective way to ensure a visually impactful presence. Together with Rymax HQ, the design was fine-tuned and got the full Rymax look. An awesome stand with all the Rymax design incorporated, together with some great Rymax visuals, is guaranteed to attract a lot of attention at the fair. Unfortunately, the fair is postponed for now because of COVID-19 restrictions in China.

FINAL DESIGN

36

RY M A X D E S I G N U P DAT E M AG A Z I N E

FIRST CONCEPTS

FINAL DESIGN

R Y M A X D E S I G N U P DAT E M AG A Z I N E 37

FAIRS & EVENTS

SPECIAL

MALAYSIA

DISTRIBUTOR G5 MARKETING

38

RY M A X D E S I G N U P DAT E M AG A Z I N E

RYMAX HQ VISIT

incentive tour A very successful marketing tool of Kevin, the Rymax distributor in Malaysia, are his incentive trips for top performing customers. In 2023, he visited the Netherlands with his best Rymax sub-distributors and resellers. Together, we organized a wonderful experience at the Rymax Headquarters, including a tour, lunch, award ceremony and a e-scooter ride.

R Y M A X D E S I G N U P DAT E M AG A Z I N E 39

FAIRS & EVENTS

SPECIAL

UKRAINE

DISTRIBUTOR TECHNO OIL Our distributor in Ukraine got a request from one of his local customers: design a Rymax lounge area in a 40ft container. Based on a simple drawing from Techno-Oil, the Rymax Marketing team developed a professional idea and artist impression to turn a simple sea-container into a great Rymax presence!

40

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 41

FAIRS & EVENTS

SPECIAL

PROMO TEAMS AROUND THE WORLD

Rmax Promo Teams – to make a lasting impression!

42

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 43

Inspired?

CONTACT THE RYMAX MARKETING TEAM

RYMAX PORTAL On portal.rymax-lubricants.com your will find content, pictures, guidelines and downloads for local branding and how to promote your own content. Want something specially made and designed for your market? Please give us a call or send us an email:

Jan-Pieter Doove MARKETING MANAGER janpieter@rymax-lubricants.com +31 (0)6 123 82 589

Pieter Lenting

HEAD OF DESIGN pieter@rymax-lubricants.com +31 (0)316 740 856

ANAMIKA SHAH

HEAD OF ONLINE MARKETING & SOCIAL MEDIA anamika@rymax-lubricants.com +31 (0)316 740 856

CONNECT TO THE RYMAX PORTAL

PORTAL.RYMAX-LUBRICANTS.COM Find everything you need and share your own campaigns with us!

UPDATED

44

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 45

01 RYMAG

02 RYMAG

RYMAX DESIGN UPDATE https://bit.ly/3J8ekR2

RYMAX DESIGN UPDATE https://bit.ly/35L16Lx

03 RYMAG

04 RYMAG

RYMAX DESIGN UPDATE https://bit.ly/3gtb8mI

RYMAX DESIGN UPDATE https://bit.ly/3LjZwk4

05 RYMAG

06 RYMAG

RYMAX DESIGN UPDATE https://bit.ly/3B5Ej8U

RYMAX DESIGN UPDATE https://bit.ly/3ut29u2

07 RYMAG

RYMAX DESIGN UPDATE https://bit.ly/3hK7Saz

46

RY M A X D E S I G N U P DAT E M AG A Z I N E

08 RYMAG

RYMAX DESIGN UPDATE https://bit.ly/3vvwtH2

RYMAG SPECIAL

RYMAG SPECIAL

RYMAG SPECIAL

RYMAG SPECIAL

WELCOME MAGAZINE https://bit.ly/3GxSaWv

SPONSOR SPECIAL https://bit.ly/3ox6XuJ

SIGNAGE SPECIAL https://bit.ly/3ryTm7P

FAIRS & EVENTS SPECIAL https://bit.ly/3YnQJ6T

RYMAG SPECIAL EXPERIENCE SPECIAL https://bit.ly/3RPSVSA

DO YOU KNOW?

We also have a brochure in which you can find RYMAX PROMO PRODUCTS BROCHURE https://bit.ly/3sspV6y

all the Rymax promo items. You can find it on the Rymax portal!

R Y M A X D E S I G N U P DAT E M AG A Z I N E 47

48

RY M A X D E S I G N U P DAT E M AG A Z I N E

R Y M A X D E S I G N U P DAT E M AG A Z I N E 49

RYMAX LUBRICANTS. MADE IN HOLLAND. A N D P R O U D O F I T.

THE

N ET HER L ANDS

•S CE

XB

.•

IN

.V

WWW.INSTAGRAM.COM/RYMAXLUBRICANTS

1986

RYMA

WWW.FACEBOOK.COM/RYMAXLUBRICANTS

ALL PRODUCTS ARE DESIGNED AND FORMULATED IN THE NETHERLANDS AND PRODUCED BYOR UNDER LICENSE OF RYMAX B.V.