Rymax Lubricants | Brand Manual

PIETER LENTING

HEAD OF GRAPHIC DESIGN – RYMAX LUBRICANTS

As an experienced designer, I am responsible for all the designs with a Rymax logo on it. Together with the rest of the marketing team, we have carefully built the Rymax brand to where it is today. My goal is to see every Rymax design created in the world and check if it is meeting the high-quality standards that we set to our stylish, passionate, and personal brand. I am always available for Rymax Distributors to help you with any design requirements you have. For all your questions, remarks, or requests, please don’t hesitate to contact me at pieter@rymax-lubricants.com

FOREWORD

WELCOME TO THE RYMAX LUBRICANTS BRANDING GUIDELINES DOCUMENT.

As our company charges forward – entering new markets, reaching new heights with new customers, expanding globally – it is essential that the Rymax brand grows with it. We want to make sure that the brand captures new audiences while keeping existing customers loyal and happy.

This document serves as the central platform for defining the standards and guidelines for the Rymax brand identity. We encourage you to read through this document and learn about the brand identity of Rymax Lubricants. These guidelines will help you implement our brand and reflect how we continue to evolve and grow.

We also encourage you to share this document with your local Marketing contact person, agency, colleague or specialist: everyone working with the Rymax logo’s and colours.

RYMAX BRAND MANUAL

YOUR GUIDE TO STRENGTHENING OUR BRAND.

PURPOSE

The purpose of this Brand Manual is to help you communicate and implement the Rymax Lubricants brand. By communicating one consistent Rymax identity, the brand will be globally recognizable and it will accurately symbolise the benefits of this great organization we are all proud to be part of. The colour, the content, the personality and the symbol of our organisation communicates who we are and what we stand for.

WHAT IS A BRAND?

A brand is more than a logo, it is an identity. This identity is an emotional connection that customers have with a company, its products and services. It is a distinct feeling. A brand articulates and differentiates itself by stating what makes the company, its product(s) or services unique. It is really about who we are and why we matter.

LEVERAGING

Rymax distributors and official dealers are an integral part of the Rymax brand and operate under the same umbrella. Just as franchisers would not change or alter the logo of the parent company they operate under, neither should Rymax distributors. The best way to represent the brand is to keep it consistent in its look, feel and messaging. This way you leverage the strength of our global brand to your local needs.

BENEFITS OF STAYING ON BRAND

Communicate a consistent look and message, and thereby increasing understanding and global awareness of Rymax Lubricants.

Motivate prospective customers to consider Rymax Lubricants in their buying decision process.

Increase pride of being a Rymax Lubricants customer.

ABOUT RYMAX

We are a proud, independent oil company, personally dedicated to our business and our customers’ business. We challenge ourselves to the best of our abilities, always looking for ways to exceed our own and our customers’ expectations. This how we improve ourselves every day and move forward.

BRAND PROMISE

If you are a partner of Rymax you can expect high quality products, solid expertise, strong support, a lot of inspiration and great flexibility because we want to make it as comfortable as possible for our partners. We will always take your local market conditions into consideration and we will challenge ourselves to improve together. This is what we promise you.

BRAND VALUES

These are our core beliefs, values we will never comprise on.

QUALITY We stand by our products and the quality they represent. This is something we will never compromise on. This is reflected in our OEM approvals, industry certificates, ISO:9001 standards and Warranty program.

HONESTY Through honesty, openness and acting with integrity we aim to earn the trust and faith of all our partners.

TEAMWORK We cannot do it by ourselves. Although Rymax is a strong brand on a solid foundation with over 35 years of experience, we still need our partners all over the world to grow to be successful. That is why it will always be a team effort where we chase the same shared goals.

BRAND POSITIONING

What is our intended position in the market and in the minds and hearts of our key customers and non-customer stakeholders?

Rymax Lubricants is a professional oil brand from the Netherlands that operates exclusively with one distributor in each region. Our core business is establishing meaningful relationships. We support and empower our partners as best as possible by going the extra mile, providing full marketing and technical support and we offer a complete range of high-quality lubricants for all segments and applications.

BRAND DRIVERS

What differentiates our brand.

UNIQUE A very distinct style and packaging, our Dutch origin and the color orange

CONTENT Slightly unpolished, rough, focused on our targetgroup of Petrol Heads.

SUPPORT & FLEXIBILITY We realize that only teamwork will lead to success. That is why we are always flexible to tailor our support to your local needs. Whether in sales, logistical, financial or marketing support, we will always (and more than others) try to find the solutions that are most comfortable for you.

LOGO

A graphic symbol designed to represent a brand.

TAGLINE

A phrase that concisely communicates an organization’s value proposition to its target audience.

PERSONALITY

This is a combination of human qualities that form our corporate character. This is our style.

Although we supply lubricants of the highest quality, Rymax Lubricants is in the business of relationships. We are a service-led business that aims to bring people together in a fun and mutually-beneficial way.

Our brand is passionate and seductive. We are all about beauty, temptation and sustaining a loving environment.

MESSAGE

Our key communication message is that Rymax Lubricants is a premium, professional, stylish brand.

Professional

Premium

Stylish

TONE OF VOICE

With a clear and consistent tone of voice we become recognizable and trustworthy. This goes for both our visual as well as our textual elements. We reinforce our identity and increase our worldwide brand awareness. Our tone of voice can best be described as.

Warm

Sincere

Passionate Personal

Respectful & inclusive

Relatable

THE RYMAX MANIFEST

The Rymax manifest sums up what the essence of Rymax is. No one forces us to come work in the morning. We do it because we want to improve ourselves, become better every day. Especially if this means challenging ourselves to step out of our comfort zone.

RYMAX BRAND MANIFEST

The moments we pushed ourselves the most, are the ones we remember forever. Stepping out of our comfort zone, challenged to take the risk, that’s when we achieve things we never thought we could.

Experiences like this makes you look at things differently, it makes us more creative, it broadens our horizon. It helps us to become a better version of ourselves. We don’t say it’s easy; but improving yourself makes it all worth it.

This is what motivates us, why we do it. And sharing this motivation makes it so much stronger. It’s the RYMAX® team we are building, where team improvement is more important than individual success.

Whether in business or in our private life, we will always be proud supporters of your team. Conscious hard work and ambitious fair play, challenging what we do today, to improve for tomorrow: That’s how we move forward and build a lasting experience to be proud of.

RYMAX IDENTITY AND GUIDELINES

COLOUR PALETTE

The corporate colour palette leverages Rymax equity, furthers the brand identity of the company/products and establishes consistency in the reproduction of the logo. The colour palette contains Rymax orange, a distinctive colour within the industry. Black acts as a neutral, secondary colour and is used in conjunction with Rymax orange in the logos and for typography. Red acts only as an accent colour in the Rymax logo.

PRIMARY COLOURS

ORANGE

PMS 144

C:0 M:50 Y:100 K:0

R:247 G:148 B:29

#F7941D

RAL: 2011

BLACK PMS Process Black

C:63 M:51 Y:52 K:100

R:0 G:0 B:0

#000000

RAL: 9005

WHITE PMS Process White

C:0 M:0 Y:0 K:0

R:255 G:255 B:255 #FFFFFF

RAL: 9010

RED PMS 200

C:20 M:100 Y:100 K:10

R:183 G:33 B:38

#B72126

RAL: 3001

ORANGE 30%

C:0 M:15 Y:30 K:0

R:254 G:219 B:180

#FEDBB4

SECONDARY COLOURS

These colours are mainly used in brochures, flyers and other marketing materials to accentuate the Rymax main colours and give the design a more dynamic look.

BLACK 5%

C:0 M:0 Y:0 K:5

R:241 G:242 B:242

#F1F2F2

BLACK 15%

C:0 M:0 Y:0 K:15

R:220 G:221 B:222

#DCDDDE

BLACK 60% PMS Cool Gray 9

C:0 M:0 Y:0 K:60

R:128 G:130 B:133

#808285

BLACK 90%

C:0 M:0 Y:0 K:90

R:65 G:64 B:66

#414042

PASSENGER CAR

C:1 M:74 Y:100 K:7

R:235 G:102 B:34 #EB6622

SEGMENT COLOURS

The segment colours are used in brochures and on labels to identify the different segment groups in the Rymax portfolio. You can use these colors as support colors in designs that promote a product from that specific segment – for example the green color in an Infographic about the motorcycle Motrax segment.

HEAVY DUTY

C:22 M:16 Y:16 K:66

R:100 G:103 B:105 #646769

MOTORCYCLE

C:100 M:0 Y:100 K:35

R:0 G:121 B:58 #00793A

GEAR OILS & ATF

C:5 M:95 Y:100 K:0

R:227 G:50 B:38 #E33226

ECO

C:10 M:1 Y:100 K:0

R:164 G:203 B:57 #A4CB39

IF BACKGROUND IS ORANGE

TEXT WHITE

TEXT BLACK

GRADIENT 30% ORANGE

FLUIDS

C:55 M:15 Y:0 K:10

R:97 G:164 B:208 #61A4D0

INDUSTRIAL

C:20 M:20 Y:20 K:86

R:57 G:54 B:54 #393636

CORRECT COLOUR USAGE

IF BACKGROUND IS BLACK

TEXT ORANGE

TEXT WHITE

GRADIENT 60% BLACK

GRADIENT 90% BLACK

MARINE

C:100 M:60 Y:5 K:25

R:0 G:80 B:137 #005089

AGRICULTURE

C:30 M:70 Y:100 K:40

R:123 G:67 B:24 #7B4318

IF BACKGROUND IS WHITE

TEXT BLACK

TEXT ORANGE

GRADIENT 15% BLACK

GRADIENT 5% BLACK

WRONG CORRECT COLOUR USAGE

BLACK GRADIENTS USED ON ORANGE BACKGROUND IN TEXT SEGMENT COLOURS USED ON ORANGE BACKGROUND IN TEXT

ORANGE GRADIENTS USED ON BLACK BACKGROUND IN TEXT SEGMENT COLOURS USED ON BLACK BACKGROUND IN TEXT

BLACK GRADIENTS USED ON WHITE BACKGROUND IN TEXT SEGMENT COLOURS USED ON WHITE BACKGROUND IN TEXT

MAIN RYMAX LUBRICANTS LOGO

FULL COLOUR LOGO

Consistent and appropriate use of our logo helps the brand build its identity and reach its greatest potential in the market. When possible use our logo full colour. The colours should never be changed or altered.

LOGO CLEAR SPACE

The logo should always stand out and be placed as clear as possible without any distractions from other elements. The 0.5X space represents the minimum distance between the logo and any other design element or text.

MINIMUM LOGO DISPLAY

Please adhere to minimum logo size guidelines as noted. The maximum logo size within communication materials is flexible and should be as per the intent of the communication piece.

XS LOGO

An exception on the minimum logo display is made in case the logo needs to be printed on small items or with special printing techniques. Only then displayed on the right may be used. In this version the word “lubricants” is slightly increased. Note: It is not allowed to rescale any elements of the logo yourself.

MONOTONE LOGO

When a full colour logo is impractical or not economical, print the logo in either black or orange. Apply the logo in black in newspapers, fax cover sheets and other business documents that do not allow for colour display. On dark-coloured backgrounds and images, always set the logo in white to ensure optimal legibility and contrast.

Monotone orange

Monotone black

Monotone white

https://we.tl/t-Lu7ZJ6YBmY

DUTCH FLAG | RYMAX MACARON

To emphasize on Rymax’ Dutch origin and the roots that we are proud of, we have developed a graphical element that can be found on all our product packaging. The Rymax Macaron can also be used in a flexible way for marketing and branding means. Please consult with Rymax HQ for advice or help.

https://we.tl/t-Lu7ZJ6YBmY

DOWNLOAD RYMAX DUTCH FLAG | RYMAX MACARON

DOWNLOAD RYMAX MONOTONE LOGOS

LOGO MISUSE

It is important to always follow the guidelines in this document on how to correctly use and apply the Rymax logo and branding elements. Here you’ll find some examples of wrong use of these elements. If you have doubt, please consult with Rymax HQ for advice or help.

Disproportion

Whenever the Rymax logo needs to be rotated, always rotate it counter clockwise (rotate left 90°)

Misuse of colour

Wrong size of design elements

Transparent white elements

White border on black background or photo

Black border on white background or photo

The old Rymax logo with the connected tagline ‘Made in Holland’ is discontinued since 2023

Full colour logo place on orange background

The Akzidenz-Grotesk (Condensed & Regular) typeface is used as primary typeface for all body copy and is available in a variety of weights. Two leading weights are listed below.

The Rymax typeface is Nokian. This typeface is used in the Rymax logo and is used for big headers in the Rymax brand identity.

ABCDEFGHIJKLMN

AKZIDENZ-GROTESK

ABCDEFGHIJKLMN

abcdefghijklmn opqrstuvwxyz

1234567890

ABCDEFGHIJKLMN

ABCDEFGHIJKLMN

OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

1234567890

SECONDARY TYPOGRAPHY

When the Nokian typeface is unavailable, use the Europe Extended bold typeface. The Akzidenz-Grotesk typeface is replaced by Myriad Pro (Condensed & Regular). For both Europe Extended Bold letter type and Myriad Pro (Condensed & Regular) typeface Cyrillic characters are available. Do not use any other typefaces than listed.

АаБбВвГгДдЕеЁёЖжЗз ИиЙйКкЛлМмНнОоПп РрСсТтУуФфХхЦцЧчШш ЩщЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗз

ИиЙйКкЛлМмНнОоПп

РрСсТтУуФфХхЦцЧчШш

ЩщЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗз ИиЙйКкЛлМмНнОоПп РрСсТтУуФфХхЦцЧчШш ЩщЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗз ИиЙйКкЛлМмНнОоПп

РрСсТтУуФфХхЦцЧчШш ЩщЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗз ИиЙйКкЛлМмНнОоПп РрСсТтУуФфХхЦцЧчШш ЩщЪъЫыЬьЭэЮюЯя

MYRIAD PRO CONDENSED EUROPE

MYRIAD PRO REGULAR

GRAPHICAL ELEMENTS

TEXTURES

At Rymax we use a couple of different textures to enhance the design or to specify different segment groups so the product can easily be identified by the customers.

PRIMARY BLACK TEXTURE

For use as background on posters, in brochures or flyers.

BRONZE TEXTURE

Mineral base oil

GREEN TEXTURE

Environmental friendly and sustainable products

SILVER TEXTURE

Synthetic Blend base oil

ORANGE TEXTURE

Fluids and Coolants

GOLD TEXTURE

Full Synthetic base oil

BLACK TEXTURE

RIVAL products

PLATINUM TEXTURE

Products suited specifically for racing applications

DOWNLOAD RYMAX TEXTURES

https://we.tl/t-qXYYyXe4EL

ICONS

A variety of different icons is used to further enhance the Rymax brand as well as identify different product segments and product groups.

Used for bullet points, can also be used for other design elements

Only used for racing products

Only used for ECO products

Only used for RIVAL products

SEGMENT ICONS

Fuel Type icon

Passenger Car Segment icon

Commercial Transport Segment icon

Motorcycle Segment icon

Gear Oil icon

Automatic Transmission Fluid icon

Agriculture Segment icon

Marine Segment icon

Fluids Segment icon

Brake Fluids Segment icon

Hydraulics Segment icon

Industrial Segment icon

PHOTOGRAPHY

Photography is a key visual element we can use to support messages to our audiences. Whether photography appears as full or cropped in application, it should be purposeful and clearly support our design philosophy and message.

INSPIRATIONAL PHOTOGRAPHY

Inspirational photography are photos that might inspire someone. Because they tell a story or show an extraordinary event, or because they are simply beautiful. They do not necessarily have to show Rymax products, but they do always have to show Rymax branding. A rule of thumb is that your inspirational photography shows a premium, professional and stylish brand that appeals to people with a passion for engines: petrolheads.

PRODUCT PHOTOGRAPHY

Product photography always highlights the Rymax products in the best way. This can be in a studio, at an event or at a place where the products are used and sold like a store or workshop. The goal is to showcase our beautiful product packaging and wide variety of products. The Rymax style for these photo is always a bit rough: you will not find our products in very clean or tidy environments. You will find the Rymax products where and how they are actually used: with tools, stains, cloths and dirt in the background. But always with a beautiful and full focus on the product itself.

Never separate a Rymax packaging from its background by cutting it out in Photoshop. If you need the products on a white background then always use the available packshots (see page 23).

OVERLAY PHOTOS

To give a unique element to Rymax posters, brochures or elsewhere we have an extra element availble to use on full page picture, to be placed on top right of the images.

Overlay element only

Overlay element used on photo

DOWNLOAD RYMAX PHOTO OVERLAY

https://we.tl/t-uVO9zzDtYF

PACKSHOTS

For use on website, brochure, flyers and poster there is a full set of packshots available of all our packaging options. These are available for download on our portal.

https://we.tl/t-jJGlpXGfM4

DOWNLOAD RYMAX PRODUCT PACKAGING PACKSHOTS

FILM & VIDEO

Films and videos are a very important part of the Rymax brand identity. On the Rymax Youtube Channel you can find all our videos. Because of the big visual impact that videos have, we encourage you to also engage in the creation of this. You can use or include existing film material from Rymax HQ in your local material. Please consult with Rymax HQ for advice or help. We believe that when you create a video, it is important to tell a story. We can help you with creating a good script or storyboard for your local video production.

WATERMARK

Use the Rymax watermark on Rymax videos, to placed on top right of the video.

RYMAX YOUTUBE CHANNEL

https://www.youtube.com/c/RymaxLubricants

DOWNLOAD RYMAX VIDEO WATERMARK

https://we.tl/t-Xe7L1NEScC

DOWNLOAD RYMAX VIDEO | THE NEXT GENERATION

https://we.tl/t-Xe7L1NEScC

APPLICATIONS

STATIONERY

Our preferred stationery has been selected to add a tactile dimension to our brand’s communication mix.

For the printing of brochures, magazines or similar printed material the next instructions should be followed. The cover (outside) should be printed on; hvmc silk 300 gr/m 2 . The inside should be printed on; hvmc silk 130 gr/m 2 .

SOCIAL MEDIA FACEBOOK

At Rymax, we believe in the power of consistency. It’s the key to building a strong bond with our online community. We would like a Facebook world where our pages share the same look—visual consistency that helps you easily recognize the real Rymax from the rest. Think of the Rymax Facebook profile as our brand’s digital business card, with the official Rymax logo alongside the distributor’s country name. You can easily access and download Rymax Facebook profile images from the Rymax Brand Centre, ensuring a cohesive and recognizable brand presence.

Profile image: 180 x 180 pixels.

Image Guidelines

Must be at least 180 x 180 pixels.

Photo will appear on the page as 160 x 160 pixels. Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Cover photo: 850 x 315 pixels.

Image Guidelines

Appear on page at 850 x 315 pixels.

Anything less will be stretched.

Minimum size of 399 x 150 pixels.

Smartphones display as 640 x 360. For best results, upload an RGB JPG file less than 100 KB.

Images with a logo or text may be best as a PNG file.

Our cover photos serve as a reflection of the Rymax brand, positioning us as a professional oil brand. Several high-quality cov er photos are readily available for download on the Rymax Brand Centre.

Country flag on the bottom-right corner of the cover photo, followed by Rymax Lubricants, and Official Partner and country The Rymax logo is always on the bottom right corner, next to the flag of the country.

In the event that you’d like to tailor your cover photo for a specific occasion, holiday, or celebration, or if you’re uncertain about the image, please reach out to Rymax’s head office for assistance. It’s important that the photos on Rymax’s Facebook pages consistently reflect the brand and effectively communicate the Rymax message: a premium, professional, and stylish oil brand. A librar y of high-quality images is readily available for download on the Rymax Portal.

Shared images: 1200 x 1200 pixels

Image Guidelines

Recommended upload size of 1,200 x 1,200 pixels.

Will appear in the feed at a max width of 470 pixels. (will scale to a max of 1:1)

Will appear on the page at a max width of 504 pixels. (will scale to a max of 1:1)

Profile image

Shared link: 1200 x 627 pixels

Image Guidelines

Recommended upload size of 1200 x 627.

Square Photo: Minimum 154 x 154 pixels in feed.

Square Photo: Minimum 116 x 116 on page.

Rectangular Photo: Minimum 470 x 246 pixels in feed.

Rectangular Photo: Minimum 484 x 252 on page.

Shared Images Overlay to be used as a template for posting images on your timeline.

SOCIAL MEDIA INSTAGRAM

Profile image:

Your Instagram profile image should show your position as an official Rymax partner and clearly indicate the region you operate in. Incorporate the Rymax logo alongside the name of your operating country within your Instagram profile image for official representation.

Instagram photos and videos:

To enhance the impact of the Rymax brand, it’s crucial that photos on Rymax’s Instagram pages consistently reflect the brand essence and communicate the key message: Rymax is a premium, professional, and stylish oil brand. A library of high-quality images is readily available for download on the Rymax Portal.

Profile image

Shared images overlay

Shared Images Overlay to be used as a template for posting images on your timeline.

Instagram bio/description:

Tailor your bio to show the unique identity of your Rymax partnership and accurately reflect the nature of your business.

For example:

‘Proud official partner of Rymax Lubricants, manufacturing premium lubricants, greases, and car care products. Made in Holland. Elevate performance with the spirit of challenge.’

Always make sure to include your URL and other contact details on your page.

Profile image: 110 x 110 pixels.

Image Guidelines

Appear on your home page at 110 x 110 pixels. Square photo – make sure to maintain an aspect ratio of 1:1.

Photo Size: 1080 x 1080 pixels

Image Guidelines

The size of Instagram images has been increased to 1080 x 1080 pixels.

Instagram still scales these photos down to 612 x 612 pixels. Appear in feed at 510 x 510 pixels.

OFFICIAL PARTNER

MOZAMBIQUE

SOCIAL MEDIA LINKEDIN

LinkedIn is a vital professional network that enables global connections, and networking, and helps individuals and businesses to showcase expertise. For us, it is important because it helps us show off our partnership, share industry insights, and promote our top-quality products. It connects us with professionals, boosts our brand visibility, and allows us to build strong partnerships in the lubricant industry.

LinkedIn Profile Image:

Your LinkedIn profile image should represent your official partnership with Rymax and clearly indicate the region you operate in. Incorporate the Rymax logo alongside the name of your operating country for professional and official representation.

LinkedIn Banner Image:

Utilize the LinkedIn banner to further showcase your partnership with Rymax. The banner must show the brand essence and communicate the premium, professional, and stylish image of Rymax. You can use high-quality images available for download on the Rymax Portal.

Profile image

LinkedIn Headline:

Shared images overlay

Shared Images Overlay to be used as a template for posting images on your timeline.

Write a headline that concisely communicates your association with Rymax and the nature of your business.

For example:

‘Official Partner of Rymax Lubricants | Providing Premium Lubricants, Greases, and Car Care Products | Elevating Performance with Excellence.’

LinkedIn About Section:

In the “About” section highlight your unique identity as a partner of Rymax. Clearly convey your commitment to selling premium lubricants, greases, and car care products, emphasizing the quality and origin of these products.

For instance

‘Proud partner of Rymax Lubricants, specializing in the production of top-tier lubricants, greases, and car care products.’

Include your website URL and other contact details to enable easy communication with potential clients and partners.

LinkedIn Profile Image:

Minimum size: 400 x 400 pixels

Aspect ratio: 1:1

Preferred format: JPEG, PNG, or GIF

LinkedIn Banner Image:

Minimum size: 1584 x 396 pixels

Aspect ratio: 4:1

Preferred format: JPEG, PNG, or GIF

LinkedIn Shared Image:

Minimum size: 1200 x 627 pixels

Aspect ratio: 1.91:1

Preferred format: JPEG, PNG, or GIF

LinkedIn Post Image:

Minimum size: 1200 x 1200 pixels

Aspect ratio: 1:1

Preferred format: JPEG, PNG, or GIF

OFFICIAL PARTNER

MOZAMBIQUE

ADVERTISING

When using advertising tools like billboards and print ads, ensure they match the Rymax brand and convey the message that Rymax is a premium, professional, and stylish oil brand. This key message is crucial for maintaining Rymax Lubricants’ position in the market and is vital for ongoing success. Before creating any ads, always consult with the Rymax head office to align with the brand’s guidelines and standards. Also, Rymax HQ can provide you with high resolution print-ready files conform your wishes for local production. This will save you money and time because you don’t have to work with a local design agency.

Promotional text:

Positon: top left or top right

Title font: Akzidenz-Grotesk [see page 16/17 for details]

Text colour: White/Orange [see page 11 for details]

Logo, social media icons & macaron

placement:

Positon: bottom

Photography:

Details:

See page 21 for details

SIGNAGE GENERAL GUIDE:

When designing signage, follow the guidelines outlined on pages 10-17, using full color and the correct logo and typography. You are welcome to take inspiration from our global distributors, showcased on this page, who have crafted attractive signage for their shops.

CAR BRANDING

Vehicles act as rolling billboards and maintain a uniform livery for a consistent and impactful representation of the Rymax brand, effectively raising brand awareness. All vehicle branding designs need to be approved by the Rymax head office; consult them before branding your commercial van(s). branding of our commercial vans, trucks or (sponsored) cars. Rymax HQ can provide you with high resolution print-ready files conform your wishes for local production. This will save you money and time because you don’t have to work with a local design agency. On these pages, you can see a selection of wrapped cars for inspiration. It is also possible to include your own company’s logo and colors in the design. The examples you see are approved and aligned with the Rymax brand standards.

THE ULTIMATE MARKETING TOOL: THE RYMAX OIL ADVISOR

HOW TO CHOOSE THE RIGHT OIL

Choosing the right oil is not as simple as it used to be. There are many aspects that need to be considered. For instance, the weather conditions have a big influence on the type of oil that is needed for an engine to run properly. Or the requirements that OEM’s put on the service and maintenance of their machines, vehicles and equipment. On top of this, regulations regarding emissions differ per country, and therefore, oblige for different products to be used. Keeping up with all this information and technical know-how can be a daunting task. For this reason, we have developed the Online Oil Advisor tool to help with choosing the right oil.

ONLINE OIL ADVISOR

The Online Oil Advisor tool is free and easy to use. Find the right lubricant by simply selecting the brand, model and vehicle type. In the tool, all these fields are already provided. Once the information is submitted, you will be presented with a number of options, advising you on the correct lubricant. Visit our website: www.rymax-lubricants.com to use our Online Oil Advisor tool.

HOW TO READ OUR LABEL

TYPE OF OIL QUALITY

The color represents the quality level.

Bronze Mineral base oil

Silver Synthetic Blend base oil

Gold Full Synthetic base oil

Black (Rival) Non-approved formulation product

Green Environmental friendly products

Platinum Racing applications

Orange Fluids and Coolants

MARKETING ICON

Icon to represent the products most important features.

TECHNOLOGY

Technology platform endorsing the product’s high quality.

COLOUR

Colour represents the category of the product.

Orange Passenger Car engine oils

Red Gear oils and Automatic Transmission Fluids

Grey Truck engine oils

Brown Agriculture oils

Green Motorcycle / Scooter engine oils

Light Blue Coolants

Biodegradable oils

Blue Marine oils

Black Indusrial Oils

SEGMENT ICON

Indicates what segment it is.

SEGMENT AND APPLICATION

What the product stands for.

PRODUCT NAME

Represents the commercial name of the product.

GRADE

Represents the viscosity grade of the product.

SUBTITLE

Represents the type of base oil.

SPECIFICATIONS

Represents the specifications of the product.

FUEL TYPE

Fuel type indication.

QR CODE

QR-code automatically leads to most recent TDS.

QUANTITY

Represents the quantity inside the canister.

CONTACT

Feel free to contact us with any questions regarding these guidelines or a specific use that was not covered in this manual.

Delweg 8

6902 PJ Zevenaar, The Netherlands

T +31 (0) 316 740 856

E marketing@rymax-lubricants.com

E info@rymax-lubricants.com