SELLER’S GUIDE
Let us introduce you to the real estate brand the Twin Cities marketplace had been craving. We are an elite group of real estate advisors who want to personally re-create the perceptions of this industry by exceeding your expectations and be a resource to you, for life.
10,000 advisors & staff 800 locations 30 countries 4 continents In August 2015, Lindsay Bacigalupo and Geoff Bray brought this global brand to our local market and opened Engel & Völkers Minneapolis. As large corporations such as Target, United Healthcare and General Mills continue to headquarter in the area, Minneapolis is emerging as a key residential destination for both domestic and international buyers. At Engel & Völkers Minneapolis, we do more than provide great real estate services. We deliver excellence, and we do it with passion! Our founder and CEO, Christian Völkers, once said “Quality product offerings, premium service and innovative thinking never seem to go out of style.” We take that to heart. These ideals, as well as our own passion to bring something different to this industry, continue to be our daily motivation. Simply put, we are a premium service company with advisors who know and love real estate.
The Best Just Keeps Getting Better!
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Our Advisors Deliver Peace of Mind Real estate agents help their clients buy and sell homes; Engel & Völkers Advisors do more! In fact, we designate our agents as “advisors,” to better define the higher level of guidance and insight they provide. Engel & Völkers maintains consistently high levels of service throughout the world by managing performance at every stage. We are highly selective of the advisors who join us. We approach top performers with proven track records and real estate professionals who are well respected within the community. A deep understanding of client service is essential. Our advisors start out great and always strive to be better. You can be sure that our advisors are experts who can provide unique insights about the real estate market and accurately place your home in the context of both historical and most recent market data. They will see to every detail throughout the process and negotiate on your behalf to provide the greatest peace of mind.
More Than Just a Real Estate Agent
Whether you’ve lived in your house for two years or twenty, memories have been made there. From birthday parties and holidays to game days and movie nights, everything about your home is YOU. Now, you’re getting ready to leave and the words declutter and depersonalize are getting thrown at you. When presenting your home to buyers, you want to maximize their ability to see it as their home. This can be as simple as neutral wall colors, great lighting, and making sure everything is clean and in working order. Brightness, horizontal surfaces that are free of clutter, and appropriately sized furniture make spaces feel bigger and welcoming, showcasing each room’s potential. Potential buyers want to see your home, not your stuff. Think, Less is More. The more you prepare by packing away items for staging purposes, the less you’ll have to do when it comes time to move. At Engel & Völkers Minneapolis, we provide all of our sellers the opportunity to meet with a professional stager. They discuss your options, offer advice, help you organize, and leave you a to-do list. With their help, the next steps to listing your home on the market are a breeze!
The Power of Staging
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77% of buyers’ agents say buyers find a staged home easier to visualize as their future home. 49% of buyers’ agents say a staged home increases the dollar value offered. 62% of sellers’ agents agree that staged homes sell faster, spending less time on the market. Staging the Living Room for buyers was found to be most important (83%), followed by the Kitchen (76%), and the Master Bedroom (69%). Copyright ©2017 “2017 Profile of Home Staging.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission. June 13, 2018. https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging
Staging by the Numbers
Every home has a story. Let us tell yours in its best light! It’s no surprise homebuyers are using the internet as their primary home search tool. This means the first time they are seeing your house, it is through photos. Quality listing photos are essential, and Engel & Völkers Minneapolis is the only brokerage in the Twin Cities requiring professional photos on all our listings. Statistics show homes that list with high-resolution photos sell quicker and often for more money. When browsing listings, click rates and the duration of time spent looking at the listing also increase with professional photography. This includes videos and 3D virtual reality tours.
Getting Ready for Photoshoot Day: The to-do list after your staging consultation can be daunting. Think of it as an opportunity to jump-start the packing process. While you’re decluttering and packing away items from every bookshelf, closet, and nightstand, you can prioritize what you won’t be needing for the next few months. Make three piles: pack, throw away, and donations. This purge can be uplifting. Once you have thinned out the items in each room, be sure it is picture perfect. We realize you still live in your house, so unappealing items can be removed or hidden solely for the photos.
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Professional
Photography
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Photoshoot Day Checklist: ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■
Clean, inside and out Keep driveway clear and sweep deck & patio Make sure all light fixtures work properly Turn off ceiling fans and open all window blinds Remove small floor rugs to showcase flooring Clear off countertops and hide small appliances Hide dish towels and keep sink clean Hide all dirty laundry Remove stacks of papers and clutter from desks Hide remote controls Make beds and clear nightstands, including clocks Put away toothbrushes and other toiletries Remove bath products and hang clean towels Copyright ©2018 “Photography Checklist” SPACECRAFTING, INC.® All rights reserved. Reprinted with permission. June 13, 2018.
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Choose Your Advisor
Set Listing Price
Develop Marketing Strategy
notes...
The Selling Timeline
Create Marketing Materials
Live on the Market
Accepted Purchase Agreement
Inspection Period
Appraisal Complete
Closing Disclosure Review
Closing
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Professional photos are a must when marketing your property. At Engel & Völkers Minneapolis, we embrace innovation and stay ahead of the curve as the internet and technology continue to change our industry. Thanks to these advances, we are not limited to two dimensions when viewing properties online. Dive into the 3D experience To offer a virtual reality tour of your listing, we use a 360 degree camera that scans and maps your home’s floor plan. Then, it pieces together an interactive tour that feels as real as being in your home. Whether buyers are right around the corner or half-way around the world, virtual reality enhances the home shopping experience. We are a global brand, and we have great relationships with relocation companies. Being able to share this tour link of your home with any of their potential buyers is a great way for them have a better understanding of the room sizes, floor plan and general flow of your home. Every Engel & Völkers shop in The Americas has a virtual reality camera. Our downtown Minneapolis location is the only one to have a Virtual Reality Theater. It is our way of combining the latest technology with a one-of-a-kind service for all our clients.
Making
Virtual a Reality
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Smart Marketing. Extensive exposure. Not all properties are created equal, yet Engel & Völkers Minneapolis equally values every home our advisors represent and will dedicate the expertise, time and unmatched marketing resources we possess to help you sell your property to the right buyer. Our Extensive Domestic & Global Exposure (EDGE) platform provides unprecedented reach to get your property in front of qualified consumers whether they’re next door, in North America or abroad - because they deserve to see it and you deserve to sell it. We are also able to collaborate with our fellow Engel & Völkers advisors worldwide to strategically handpick and refer buyers for the specific properties they seek... like yours!
Giving
you the EDGE™
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MEET THE TEAM R YA N P E R T I L E G R O U P
Engel & Vรถlkers Minneapolis and the Ryan Pertile Group provide a truly bespoke style of service. We pair this service with our innovative model allowing us to create a tailored experience for our clients no matter the price. Our unique team structure enables us to invest more heavily in our clients so that all can experience a concierge-style of service. Our team of specialists has valuable local market knowledge to accompany you through all stages of the real estate process until your expectations have been exceeded.
R YA N P E R T I L E
K E L LY C A B A L K A
TEAM LEADER ryan.pertile@evrealestate.com
EXECUTIVE CONCIERGE 612-805-0059
kelly.cabalka@evrealestate.com
612-719-1717
J U S T I N PAT N O D E
ELLIOT HOEKSTR A
BUYER SPECIALIST
SHOWING SPECIALIST
justin.patnode@evrealestate.com
612-849-1983
elliot.hoekstra@evrealestate.com
651-734-3577
SERVICES R YA N P E R T I L E G R O U P
B e s p o k e L is t in g C am pai gn Tailored full-service marketing & listing campaign (not limited to the following services) • Complimentary Styling & Staging Consultation • Luxury Double Post Yard Sign • Professional Creation of a Signature Listing Video – distributed on all media platforms • • • • • • • •
Print & / or Digital Advertising in applicable publications Ex: Star Tribune, MN Business Journal(s), City Pages, E&V GG Premium Matterport 3D Doll House Walk Through Targeted Social Media Advertising Direct Mail campaign(s) E&V Shop TV Loop throughout the Americas Global Marketing Exposure with E&V Americas plus International Direct access to all tradesmen necessary to resolve a home issue prior to & during market exposure • Advanced Advertising to Private Market Buyers
C o - L is t in g P ar tn ersh i ps Partner with the existing broker to boost & expose property more effectively
• Applying more resources to market & sell one’s property • Service Offerings
- Professional Staging Consult - Market Launch & Property Video Promo - Layered Social Media Marketing - Direct Marketing to Mortgage and Relocation Professionals - Exclusive 3D Virtual Reality Tours - Reverse Prospecting - Professionally Designed & Printed Property Exposé - Regular Listing & Traffic Reports - Retargeting & Media Campaign - Open Houses (if applicable)
Buye r Concierge Providing an unmistakable experience • Service Offerings
- Buyer Consultation
- Home Search
- Financial Approvals - Private Property Tours of MLS & NON-MLS Properties - Comparable Market Analysis
- Writing the Purchase Agreement - Negotiating the Purchase Terms - Execute Purchase Agreement - Managing all contingencies
- Arrange and manage Title Commitment - Coordinate Closing
Owner Rep Homeowner’s personal real estate consultant • Service Offerings
- Owner Consultation
- Subject property annual site visit and evaluation
- Primary & all secondary home market analysis annually - Whisper Listing
- Monthly Market Watch
- Exclusive knowledge of new development & construction projects of interest - 2nd home & vacation home liaison - Private home tours
- Trade specialist referrals & management - 3rd Party Appraisal (if applicable) - Aviation (if applicable)
- Yachting (if applicable)
Engel & Völkers Minneapolis Engel & Völkers U.S. Holdings, Inc. 1601 Hennepin Ave ･ Minneapolis ･ MN 55403 Telephone + 1 612-338-3836 ･ www.minneapolis.evusa.com ©2018 Engel & Völkers. All rights reserved. Each Engel & Völkers brokerage is independently owned and operated. Engel & Völkers® and the Engel & Völkers Logo are registered service marks owned by Engel & Völkers Marken Gmbh. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.