Cambridge West

CAMBRI D GE WEST P R OJ E C T N A M I N G P R O P O S A L

Background and Rationale

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esearch proves that the most important element in a project name is the LOCATION. What is it about this location that we can leverage to make the name unique and memorable? A rich history? Not really, the place has not much historical significance. A unique geographical feature, like a mountain, valley or creek? Devil’s Creek runs along side of the project. Is there a landmark close by that we can associate our name with? YES! The rare Charitable Research Reserve. Rare is a well-known, popular, respected nature reserve, renowned for its scenic trails and unique natural habitats. Our project is also offering several natural features, like a pond and creek. It is a large community and will have multiple builders offering a wide selection of home designs and product choices. Our name can be inspired by nature, especially the unique flora and fauna of the area.

Surrounding area Project names

Scenic Ridge Simply Grand Paris Riverside The Arlington Estates Arlington Meadows The Peninsula Kayak Urban Townhomes Mile Hill St. George Village Empire Riverland Hopewell Crossing Mill House Dickson Hill Forbes Estates Highland Trails Myers Manors Moffat Creek e Parkview at River Mill The Morrison Preserve Black Walnut Highland Ridge

Nottinghill URBN Gallery Towns Royal Valley Solterra Deerpath Royal Valley at Victoria Park Green Valley Estates West Clair Meadows Live by the Lake White Cedar Estates The Copper Club at Metalworks Annex at Chillico Biltmore Factory Towns Rock well Estate Residences Hart Village Nima Hometown Woodlands Preserve Stewart’s Landing Doon West

Ormston at Doon South The Woods Collection Huron Woods Woodcrest Wallaceton Forest Creek Saddlebrook Huron Village Huron Gardens Commons at the Boardwalk Aria Towns Riverwood Barra on Queen Avalon Urban Towns Phase II Explorers Walk Moderra Urban Towns Regal Place Vista Hills

Names based on an ECLECTIC/NATURAL Theme

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clectic, feel-good Names based on home, family, celebration, lifestyle.

These names evoke warm and fuzzy feelings, remind one of family traditions, hark back to fond memories, transport you to a cherished place called home.

The Neighbourhoods CELEBRATION

INSPIRATION

CAMBRIDGE WEST

CAMBRIDGE WEST

CAMBRIDGE WEST

MARIPOSA

THE RESERVE

CAMBRIDGE WEST

CAMBRIDGE WEST

TAPESTRY

WATERCOLOURS

LANDSCAPES

CAMBRIDGE WEST

CAMBRIDGE WEST

ARBOURDALE

PAPILLON

HABITAT

CAMBRIDGE WEST

CAMBRIDGE WEST

CAMBRIDGE WEST

Names based on the “WEST” theme

The Neighbourhoods

WESTMOUNT

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he Project has already come to be known throughout the planning stages as Cambridge West. Based on this we can use the WEST theme and generate a more retail friendly name.

WESTHAMPTON WESTDALE WESTWOOD TRAILS WESTWOOD VILLAGE WESTSIDE

WE CAN ALSO ADD A SECONDARY TAG WORD TO ACCENTUATE THE FACT THAT THIS IS A REAL ESTATE PROJECT SUCH AS: VILLAGE

MEADOWS

TRAILS

LANDING

ESTATES

WESTWOOD WESTHAMPTON WESTBOURNE

A diversity of wildlife live in rare, including:

21

238

77

Species of

Species of

Species of

amphibians

birds

butterflies

and reptiles

35

37

Species of

Species of

fish

mammals

THE SITE

Project Master Plan

LAKE

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any of the historical landmarks and buildings in the Cambridge area were built using lime stone. This stone is used throughout the area and recognized for it’s quality and endurance. Using the vernacular we have incorporated linestone into the entrance gates for each of the “neighbhouhoods” within the Westwood Community.

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female Bowerbird is the most particular homebody in the world. Before she will even consider a suitor, he must build a lavish courtship nest to provide his intentions. The male Bowerbird searches far and wide for particularly attractive bits of string and feathers to line the nest. As a final touch, he paints it with the juice of freshly crushed berries before pledging his troth. If he is successful, he and his bride will court and mate in their beautiful nest. But then, as these things often go, the female will insist he build a new and larger nest in which to rear the family. This house is a beautiful nest, whether or not you have little Bowerbirds of your own.

The Neighborhoods of

Westwood

S

quirrels are as graceful as cats in the air, partly because of how well they can see. Their vision is crystal clear in all directions at once, making it easy to leap from branch to branch. These soft little dynamos have their own social vision, as well. When their ‘neighborhoods’ become overpopulated or the food supply dwindles, the older squirrels move on. They leave the comforts of familiar territory and well-protected nests to the younger generation, so the less experienced squirrels will have a better chance of survival. In their own way, squirrels have the same strong sense of family that humans do. Warmth and comfort is literally built into this home. (You can add a feeder for the squirrels later.)

The Neighborhoods of

Summerside

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t isn’t hard to see why human family relationships are often referred to as ‘a family tree’. The roots of an oak tree run deep and true. Their trunks are massive; their branches, sturdy and strong. Oak trees do not damage easily in a storm. They can withstand all but the most violent winds and devastating rains. But despite their strength, we know them best for their vivid beauty the fall and the sweet green shade they provide in the summer. And it all starts with a tiny little acorn. Shelter, beauty, strength, and continuity. These are the best things our families – and oak trees – give us, no matter what your definition of a family might be. We hope this home can be an oak tree for you.

The Neighborhoods of

Oakdale

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merican humorist Mark Twain had a fairly high opinion of frogs. Or about at least one particular frog, Mr. Dan’l Webster of Calaveras County. Dan’l Webster was reputed to be the most educated frog for miles around, and the most celebrated jumper, to boot.

But frogs in general have long been appreciated by little boys and girls for their virtues as pets: friendliness and portability.

They are also known for the lushness of their homes. Now, it is true that we humans wouldn’t consider a lily pad floating on a pond well stocked with insects to be a marvelous home, but to each his own. We hope this home will be as comfortable and cozy for you as the lily pad was for Mr. Webster.

The Neighborhoods of

Waterford

The Neighborhoods of

Meadowdale

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he butterfly is something of a magician. It begins life earthbound as a fuzzy-looking caterpillar, retires to the privacy of a cocoon, and emerges as a beautiful, spectacularly colored winged creature. Thus, the butterfly’s association with change, with alchemy, with the transformation of not-beauty to great beauty is a remarkable achievement that only nature’s own designer could engineer. And one that most of us found endlessly fascinating as children. Here’s hoping that this home will be your very own cocoon, giving you the warmth and nourishment you need to meet the world each day.

The Neighborhoods of

Eaglesnest

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he appreciation of this magnificent bird is virtually universal. It has, in fact, spanned centuries and continents.

Two different cultures widely separated by time and space each ordained the eagle the Bird of Lighting. The ancient Greeks believed it as the messenger between the earth and the sun. Thus, eagles were mounted on temple rooftops for blessing and protection. (You can still see vestiges of this in our modern-day weathervanes.) Centuries later, Native Americans also celebrated the eagle; they called it the Thunderbird. It is our hope that this house will offer blessing and protection for all who enter it

CAMBRIDGE

Site and Sales Office Locations

PRESTON

AD LER RO

HESPE

BLAIR

SALES OFFICE

THE SITE

Sales Office Concept

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he community area is located OUTSIDE the sales office and it is positioned as a place to relax and lounge. Changing the experience and making it memorable and fun.

A place to gather and relax and learn more about the community. This space can be decorated for the seasons. A large, well lit Christmas tree will be the focal point to make this area come alive during November/December, pumpkins in October, spring flowers in April and May and summer flowers in June and July. A great place for people to come together and explore everything this great community has to offer.

SINGLE SIDED BILLBOARD BETWEEN SALES OFFICES

ENTRANCE SIGN

SALES OFFICE #1 60’ X 40’

SALES OFFICE #2 60’ X 40’

PARKING LOT 32 CARS

PROPERTY LINE

DICKIE SET T

LEMENT RO AD

Sales Office Compound

DECORATIVE COMPOUND FENCE

FLAGS

DOUBLE SIDED BILLBOARD

Sales Office Compound

CLIE NT • PROJE CT • LOCAT ION • DRAWING SHE E T T IT LE • DAT E • FI LE N AME • SC ALE • JOB N UMBER C A C H E T H O M E S • C A M BRI D G E W E S T • CAMBRIDG E, ONTARIO • SAL ES OF F ICE COMPOUND • JULY 3 1 2 0 1 9 • CACH- CAM- G - SO- CMPD- 5 .AI • SC ALE 1 PI C A = 1’ -0” • 11057 AI R

Partnering with

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Partnership with RARE makes sense. Our opportunity is augmented due to the geography and proximity to the RARE site. We have the opportunity to partner with RARE in a number of different media. Here is a quick summary of what we might consider.

The rare Charitable Research Reserve is an urban land trust and environmental institute in Waterloo Region/ Wellington, with its first four locations protecting almost 1,000 acres of highly sensitive lands. Since inception, rare has taken care of the land on behalf

of the community through the use of Western tools in conservation, research and education. As rare becomes engaged in reconciliation with the Indigenous Peoples of Turtle Island (North America), these pillars have gained flexibility and now equally include and value Indigenous ways of knowing and being — becoming three strands of a strong braid. Together we will steward these lands with respect for generations past, present and those yet to come, intact in perpetuity with trees more than 250 years old, 24 habitat types, and 6 of 8 pre-settlement landscapes.

Corporations for Conservation Partnership

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he rare Charitable Research Reserve would like to acknowledge and honour the conservation efforts of 25 leading companies by assigning them privileged status as one of rare’s Corporations for Conservation.

For some companies, this designation is recognition of what they have already done to act as stewards of our environment via their business practices. For others, it is aspirational, offering them rare’s expertise and support as they work toward deeper conservation practices. For all, it is acknowledgement that their annual support of rare at the level of $5,000/year for a minimum of 5 years, is a clear sign of their support for conservation.

What we might do...

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he Corporations for Conservation effort at rare comes with tailored recognition to help business leaders achieve their goals.

We would be pleased to work with the appropriate members of your staff to determine what works best for your corporation; but, recognition could include:

publicity through various print and electronic media to let others know what your company does to help conserve; this dedicated Corporations for Conservation webpage (at www. raresites.org) sharing leadership profiles of executives and/ or employees to build pride inside your company and to set an example for others; access to rare’s experts for presentations and demonstrations guided tours for employee and/or client groups priority access to rare facilities for corporate events invitation to an annual appreciation reception listing on rare’s Founders Wall, in perpetuity, for those joining before the end of A Natural Investment campaign and on all other donor lists associated with the campaign.

RYAN DESIGN INTERNATIONAL

100 Sunrise Avenue, Suite 111, Toronto, ON M4A 1B3 | 416 868 6500 gryan@ryan-design.com | loconnor@ryan-design.com