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quel wenceslá
ra in raw potential
Work and experience, along with creativity, must be developed. A designer is an artist in potential and, therefore, a raw talent.
this is ra-quel !
index
0. About me
1. Product Design Projects
2. Fashion Design Projects
3. UX Design Projects
I have developed product design projects utilizing advanced techniques such as 3D modeling, laser cutting, and prototyping. These projects are grounded in a methodology that combines research, user experience, and material experimentation, enabling me to create solutions that address both specific user needs and current market trends.
This project involved redesigning and modeling an existing space for an academic exhibition showcasing various works inspired by the artist Luis Gordillo. The exhibition was divided into several sections, tailored to different formats such as audiovisuals, models, and posters. The selected venue for its development was the Thaddaeus Ropac Museum in France. The project was carried out using Fusion 360 for modeling, followed by a rendering process, and finalized with Adobe Photoshop for visual detailing.
Adobe Photoshop Fusion 360
The first part of this project involved modeling a common tool in 3D from scratch; in this case, a winged corkscrew was chosen. The second part focused on repurposing its mechanism, based on a detailed study of its composition and functionality, to design a completely different object. this purpose, its central system was selected as the basis for conceptualizing and designing a compact folding clothesline.
The goal of this project was to select an existing and well-known food packaging design and completely redesign it. The chosen packaging was the iconic Kellogg’s cereal box, with the redesign aimed at a younger audience, particularly children, allowing them to interact and play with it.
The main challenge was that the design had to consist of a single piece to simplify assembly. The final result was a cereal box shaped like the Kellogg’s rooster, featuring a foldable beak that serves as a spout for pouring the cereal in a fun and practical way.
AutoCad Adobe Photoshop
The challenge of this project was to design shelves as a solution to an existing problem: the lack of space in the university’s materials library. The main goal was to optimize the available space effectively.
The final design consisted of movable trays equipped with removable acrylic boxes. The use of acrylic was a key element, as it allowed the contents of each shelf to be easily visible from the outside, simplifying organization and improving access to the materials.
1 Pull-out methacrylate drawers
The goal of this project was to combine 3D modeling and laser cutting tools to develop a design that addresses a real-world problem. I chose to tackle a challenge affecting a minority group for which few solutions exist: the difficulties faced by blind individuals who play the piano.
The issue lies in the fact that standard music stands are designed for sheet music with normal weight, whereas braille sheet music has significantly higher weight, which conventional stands cannot adequately support. Additionally, braille sheet music requires more frequent handling by blind individuals, who rely on touch to memorize, further emphasizing the need for a more stable and functional design.
I have developed various projects both academically and professionally, encompassing the design of accessory collections from initial concept to final realization. These projects include creating detailed technical sheets and, in some cases, overseeing the manufacturing process. I have maintained close communication with manufacturers, actively participating in decision-making regarding material selection and key design aspects.
This academic project aims to develop a collection of accessories and footwear for the brand Golden Goose, chosen for its unique identity and the creative challenge of maintaining its essence. The accessories line includes 8 handbag straps and 8 pairs of mittens, designed to combine functionality with distinctive style. Additionally, a collection of 12 pairs of sandals is proposed, reflecting the brand’s signature quality and values. The objective is to expand Golden Goose’s product offerings conceptually, exploring new proposals that align with current trends while preserving its authenticity.
Spicy Brand was born in 2020, during my first year of university, as a reflection of my interest and passion for entrepreneurship. What began as a simple hobby quickly evolved into a project with a deeper purpose: it became not only a channel for creative expression and personal development but also the means to finance my studies after losing the scholarship I initially relied on.
Through Spicy Brand, I have had the opportunity to experience the full cycle of brand development. From conceptualizing collections to bringing them to market, I have been involved in every process: design, production, marketing strategies, and sales. This project has been a constant source of learning and a platform to showcase my ability to adapt, innovate, and overcome challenges.
Today, Spicy Brand is much more than a business venture; it stands as a testament to my personal and professional growth.
* Decorated with studs
* Stainless Steel
I have developed various service projects in the academic field, all of which use empathy as a starting point to understand the systems and organizations within our society. Based on design methodology, I have focused on analyzing user behavior and needs to create meaningful and functional experiences. During the development of some of these projects, I visited Milan, one of the world’s design hubs, which enriched my creative and academic process.
In these projects, I utilized key tools such as user profiling, blueprints, stakeholder maps and consumer/emotional journeys. These methodologies were essential for mapping and optimizing every interaction within the services, ensuring solutions that effectively address user needs and emotions.
The aim of this project is to address the lack of visits and interest from students in the University of Navarra Museum. A campus study revealed that 10 out of 15 students have not received art education, which explains their lack of engagement with the subject.
The proposal involves developing a game-based application designed to spark curiosity about art through simple questions. Some of these questions will be directly linked to the museum, requiring students to visit it in order to answer them. To further encourage participation, the points accumulated in the game can be redeemed for benefits at various campus cafeterias, creating a dual impact: increasing interest in art while enhancing the university environment.
out of 15 people do not study art
This project stems from extensive research and serves as my Master’s
Thesis (TFM). Its goal is to provide a practical guide for small brands and entrepreneurs transitioning toward sustainability in a rapidly evolving business landscape. To achieve this, the ux design methodology will be applied to a real case study: “Oficio Studio.” This approach will address the company’s challenges and opportunities, optimizing its processes and enhancing sustainability.
Oficio Studio was selected as a case study for several reasons. It represents the typical challenges faced by small and medium-sized enterprises (SMEs) in the leather industry, and its size and structure allow for agile implementation of solutions. Additionally, its genuine commitment to sustainability makes it an ideal subject for this project.
Biografía
Melina Carranza, originaria de México, es una destacada artesana y cofundadora de Oficio Studio, un taller de marroquinería artesanal ubicado en Madrid. Graduada en Arquitectura, llegó a España para realizar un máster y encontró en el cuero una manera de combinar su creatividad con el rigor técnico. En 2012 fundó Oficio Studio, que se ha caracterizado por la producción de piezas exclusivas utilizando cuero español de curtición vegetal, siguiendo técnicas tradicionales que garantizan la calidad y sostenibilidad de sus productos.
Motivaciones ARTE
DISEÑO
LECTURA AMIGOS
Ciudad de México Artesana
Biografía
Valeria nació en Sevilla, donde desarrolló un profundo interés por las artes y el diseño, influenciada por su familia. Estudió restauración de arte, campo en el que trabajó durante varios años, apreciando la preservación del patrimonio cultural. Sin embargo, decidió cambiar de rumbo y abrió una floristería en Madrid, donde puede expresar su creatividad y conexión con la naturaleza. En su tiempo libre, disfruta del ciclismo y pasar tiempo con amigos. Valora la moda lenta y prefiere piezas atemporales que reflejen su estilo personal único y duren en el tiempo.
“La artesanía nos hace ricos de otra manera”
Sevilla, España Florista
“Me gusta vivir día a día, sin dar nada por supuesto”
introvertido extrovertido
pensamiento sentimiento
multitarea una tarea
reflexivo intuitivo
Construir una casa cerca del mar.
Lograr colaborar con artistas amigos.
Crear diseños únicos y limitados.
Promover la artesanía su valor cultural
Personalidad Social & comportamiento Habilidades
Notivaciones
introvertido extrovertido
pensamiento sentimiento
multitarea una tarea
reflexivo intuitivo
Su sueño es tener un jardín botánico.
Busca dar siempre su opinión.
Es difícil hacerle cambiar de opinión.
Le gustaría escribir un libro con sus vivencias.
Personalidad Social & comportamiento Habilidades
SACo - Directo
Sociedad de artesanos contemporáneos.
Comunidad
Regulaciones y normativas Europas
Maestros
Colaboraciones con entidades
Melina
Proveedores
Maestros - Directo
Artesanos jubilados expertos en la materia y el oficio.
Colaboraciones con entidades - Directo
Colaboraciones efímeras con entidades que comparten los valores de la marca.
Fabricantes y proveedores - Directo
Proveedores de curtidurías españolas.
Equipo MRW Cliente final
Cliente final - Directo
Consumidor de la marca y miembro de la comunidad.
Comunidad - Directo
Miembros de la comunidad de Oficio Studio no necesariamente son clientes.
Equipo MRW - Directo
Operador y repartidor de la compañía de transportes MRW.
Regulaciones y normativas Europas Indirecto Instituciones oficiales.
Sustainability project- Oficio Studio
The final conclusion of this work is structured around five key questions that encapsulate the main challenges faced. These questions reflect the inherent limitations of both the leather sector in Spain and the specific case of Oficio Studio. Through this reflection, concrete improvement proposals have been identified, offering potential pathways for their implementation and the overcoming of detected obstacles. In this way, the aim is not only to understand the difficulties but also to provide practical solutions that contribute to the development and strengthening of the brand.
These 5 questions cover the key aspects of making sustainable decisions when starting a business. They emphasize integrating sustainability into the mission and values, choosing responsible materials and ethical suppliers, and minimizing waste while optimizing energy efficiency.
Designing durable, recyclable products and communicating these choices transparently to customers are also important. Finally, continuously evaluating and improving practices ensures the business contributes to both environmental and social well-being.
