Rusty Hanna
GLOBAL REAL ESTATE ADVISOR | SPORTS & ENTERTAINMENT DIVISION
As a luxury real estate specialist, born and raised in South Florida, Rusty is uniquely qualified to facilitate the purchase or sale of your important property. With a degree in Finance and extensive experience in all stages of the real estate process, Rusty is a highly adept at providing an exceptional white-glove experience for his affluent clientele. With nearly 25 years of expertise in the South Florida Luxury Market, Rusty’s penchant for artful negotiations and skilled problem solving are unmatched.
As a native to South Florida, Rusty’s connections within the local community run deep. Upon graduating from the University of South Florida in 1997, Rusty returned home to begin his career as a mortgage broker and realtor.
Little did anyone know that he would accidentally fall into the role of lead singer for the band “Releese”. While having moderate success in the music industry, including having a song (or two) in full rotation on South Florida rock radio, Rusty continued to build his clientele and relationships in the world of real estate. Music is truly the universal language!
Married, with two daughters (lending to the honing of his expert negotiating skills), Rusty and his family are immersed in the South Florida Lifestyle. Golfing, Boating, Music, Sporting Events and Traveling are some of Rusty’s and his family’s greatest enjoyments.
If you are considering the purchase or sale of your South Florida Residence, allow for Rusty to Maximize your return on investment through his experience and proven results.
Client testimonials
We would highly recommend Rusty to anyone who is considering selling their property. Rusty handled all the aspects of of our sale with true professionalism. The listing and ultimate sale were seamless and timely. Rusty was always there to facilitate the process and assist us on a personal level with anything we needed. He truly provided a five star service from start to finish.
DON & BRENDA DELUCA
Rusty Hanna is a knowledgeable realtor with years of experience to assist both buyers and sellers from start to finish, including financing help. His communication skills are excellent and his response time is quick. Rusty will make your real estate buying or selling a smooth, easy process. He recently was our buyer agent for a property in Naples, and he made our purchase stress free and easy. I highly recommend him.
ALAN & MARLA COLE
Rusty is a pleasure to work with! I actually had a di erent agent and met Rusty at a open house for a property that I was considering. I was so impressed with Rusty’s experience, knowledge and interpersonal skills that I ended up switching to using him as my agent. Rusty also helped me with a mortgage refinance that really reduced my monthly payments. When I am ready to purchase a new home again I will definitely Be calling Rusty. I feel like he has become a good friend to me and my family.
BROOKE SLATON
Rusty Hanna was the agent representing the seller of a house I recently bought . I observed firsthand the diligence he applied, in order to make the transaction proceed smoothly . He went above and beyond the scope of what an agent typically provides to their customer . The seller was living overseas and Rusty managed the entire process including repairs , cleaning , and moving items out of the house. I don’t see how the transaction would have closed without him . Even after we closed, he was helpful in tying up loose ends. He’s definitely a professional and provides great value to his customers.
DAVID AND VIVIAN KANEN
I knew the moment I decided to list my home for sale the key to selling it was to find the right realtor. I hired Rusty and sure enough he executed the task with flying colors. My property was unique to say the least and it took finding the right buyer to make the deal happen. Rusty found the right buyer and brought the sale home. I highly recommend him for any and all real estate matters.
ROXANA PIO
Notable sales
3019 NE 19 STREET - FORT LAUDERDALE, FL
REPRESENTED SELLER & BUYER
2309 BARCELONA - FORT LAUDERDALE, FL
REPRESENTED SELLER
501 SOLAR ISLE DRIVE - FORT LAUDERDALE, FL
REPRESENTED BUYER
7277 STONEGATE - PARKLAND, FL
REPRESENTED BUYER
7412 STONEGATE - PARKLAND, FL
REPRESENTED SELLER
9166 NW 66 LANE - PARKLAND, FL
REPRESENTED SELLER & BUYER
Notable sales
9341 EDEN MANOR - PARKLAND, FL
REPRESENTED SELLER
3700 NW 117 AVENUE - DAVIE, FL
REPRESENTED SELLER
4980 SW 192 TERRACE - SW RANCHES, FL
REPRESENTED SELLER & BUYER
6610 N WOODRIDGE DRIVE - PARKLAND, FL
REPRESENTED BUYER
636 CASTILLA LANE - BOYNTON BEACH, FL
REPRESENTED BUYER
12790 NW 73 STREET - PARKLAND, FL
REPRESENTED SELLER
Notable sales
7671 NW 116 LANE - PARKLAND, FL
REPRESENTED SELLER
6684 NW 84TH AVENUE - PARKLAND, FL REPRESENTED BUYER
7401 BRISTOL LANE - PARKLAND, FL REPRESENTED BUYER
8765 WATERCREST CIRCLE E - PARKLAND, FL
REPRESENTED SELLER
715 NW 101 TERRACE - PLANTATION, FL REPRESENTED SELLER
8000 NW 47 DRIVE - CORAL SPRINGS, FL
REPRESENTED SELLER
Youhave onelifetolive
As you create your life's legacy - through family, friendships and professional accomplishments - you need partners on the journey who take the time to know and understand you and your goals. Professionals who seek to find the perfect place where your dreams can live and take shape in all that surrounds you, inspires you and reflects your values.
At ONE Sotheby's International Realty, that is our mission: to give extraordinary lives a home tothrive.Navigatingthe complex decisionto invest in real estate - whether your firsthome, your forever home, or aninvestmentin your future - requiresa creative andcompassionateassociate whounderstands theimportance ofthese decisions. A professional who expects to be held to the highest standards of service. A professional for whom relationships are as important as they are to you.
ONE Sotheby's International Realty is thepremiersource for luxury real estate and development along Florida's East Coast. We bring together the world's most passionate and committed professionals, backed by a global brand with a heritage of unsurpassedquality, value and trust. For nearly 300 years, the Sotheby's name has exemplifiedthe promise of a life well lived and this heritage has been the foundation of ONE Sotheby's International Realty since our founding in 2008. As markets evolve, core values likeleadership,integrity and vision endure. At ONE Sotheby's International Realty, these values are supported by market knowledge and insights, the latest technology and a global backbone of support and service, all grounded in the belief that the best experiencesinspirethe best decisions.
Inspiration liveshere
L 1snota pricepoint,it'sa level ofservice
OUR BRAND, YOUR ADVANTAGE
ONE Sotheby's International Realty prides itself in being at the forefront of innovation - delivering ideas, tools, technology and marketing that push the boundaries within our industry. Our commitment to providing the highest caliber of expertise and dedication to each transaction sets us apartas wecontinuetoraisethestandardof excellence. Our global andlocalpresence, combined with our unmatched resources, propel us as leaders in today's real estate market. #1 VOTED BEST LUXURY BROKERAGE IN FLORIDA IN2022 & 2023 by Luxury
VOTED BESTBROKERAGE WEBSITE IN2022 By South Florida Agent Magazine
Lifestyle Magazine
Wearethe leadersinl realestatealong Florida'sEastCoast
11
30
1,300+
COUNTIES OFFICES REALESTATE ASSOCIATES
LOCALLY UNRIVALED, GLOBALLY RENOWNED
Since our inception in 2008, ONE Sotheby's International Realty has built a notable presence along Florida's East Coast with 30 offices spanning from Miami to Amelia Island. Our dedicated realestate professionals are experts in their local markets, backed by aglobalreach that transcends countries and cities like no other brokerage. With areputationof passion, trust and unsurpassed service, ONE Sotheby's International Realty isdedicatedto giving extraordinary lives a home to thrive.
Weareatrue globalrealestate network
COUNTRIES AND TERRITORIES
1,115 OFFICES WORLDWIDE
$143B IN GLOBALSALES VOLUME
A WORLD OF OPPORTUNITY: CONNECTED TO KEY FEEDER MARKETS
Withmore than 26,500 associates, Sotheby's International Realtyhas offices inthe most significant markets in the world. These markets act as catalysts in generating sales trafficfor one another, averaging over $3 billion in referraltransactions annually by connecting affluent buyers andsellers around the globe. our Relocation Specialists and worldwide reachmakes annually. By connecting affluent buyers andsellers around the globe, our Relocation Specialists and worldwide reachmakes finding the perfect home anywhere on the map, simple andseamless.
Yourproperty • Journey
When it comes to selling real estate, the journey is equally important as the destination. That's why at ONE Sotheby's International Realty, we'vestrategicallyplannedand prepared every step of the process, so you can rest assured that you are in the trusted hands.
MARKET ANALYSIS
After a thorough comparative markets analysis, an exclusive listing agreement is signed detailing the optimal list price for your property.
MARKETING STRATEGY
Before your home is live on the market, we will outline a powerful andbespoke marketing plan tailoredexclusively for your property to procure maximum exposure opportunities.
STAGED TO SELL
On average, staging ahome leads to a faster sale and ahigher sale price. We consult and collaborate to curate your home andincrease its selling potential by setting an elevated and sophisticated aesthetic that appeals to qualified buyers.
PURPOSEFUL PHOTOGRAPHY
Brilliant marketing begins with exceptionalimagery. With homebuyers consistently ranking photography as the most important feature on a real estate website, we leverage property photos throughout our marketing process to elegantly showcase your home and capture the attention of prospective buyers.
LIFESTYLE & PROPERTY VIDEOS
A property video illustrates a compelling story for your home and is the best way to highlight itsinspiring features. Properties with a video receive 403% more inquiries than those without, making video a top resource in the selling and buying experience.*
AWARD-WINNING MARKETING
Our marketing delivers a digital forwardapproach making us the modern go-to for buyers, sellers, and real estate professionals who expect the very best from the very best.
•source: DigitalSherpa
Show andtell
INNOVATIVE STRATEGY, BOLD INFLUENCE
We are the vanguard of marketingprestigeproperties. With an in-house creative teamof marketing specialists, webeautifully present each of ourproperties with stunning detail. Once yourproperty is ready to market, our dedicated experts launch anunrivaledsellingstrategy that includes traditional andmodernapproaches - on the ground, online and within the global network. Our missionis to conclude our journey with the successful and rewarding sale of yourpropertyby usinginnovative tools and techniques curated for you and your home.
PROPERTY WEBSITE
We attract andimpresspotentialbuyers through an exclusive website dedicated to your property. Thisexceptionalplatform features a high-resolution photo gallery, captivating 4K cinematic video, comprehensive listing details, and a personalized URL. By combining essential information with breathtaking visuals, thispowerful tooleffectively drivesinterestedbuyersto explore your property and allows them toeasily connect with an associate.
MARKETING ESSENTIALS
We design beautiful and eye-catching marketing assets including brochures, postcards, emails, social mediaposts andbespoke ad campaigns to place your property in the hands of targeted buyers with the highest standards of presentation.
ICONIC SIGNAGE
Our brand's recognizable signage, installed at over 30,000 extraordinary properties worldwide, is prominently displayed at single-family homes to effectively reach buyers in the local community.
DIGITAL REACH
Your property will be advertisedonmore than 100 Sotheby's International Realty affiliate websites around the world. Exclusive to our brand, it will also be featured on notable sites across our property distribution partners, including the Financial Times, Mansion Global, Wall Street Journal and many others.
PROPERTY SHOWINGS
We host private client tours, weekend open houses and broker's open houses for interested buyers to experience our exceptional listings in the best way: in person. Our exclusive, interactive open house technology ensures thorough and efficient follow-up with all who visit.
CLIENT UPDATES
By outlining a communication agenda that fits your schedule, we will keep you informed on buyer activity and the performance of our marketing efforts. Our ongoingupdates and conversations optimize our strategy to get your home sold.
Theattentionyour propertydeserves
EXCLUSIVE GLOBAL PROPERTY DISTRIBUTION
The exposure andworldwide reach of ourlistings sets us apart. Our global media property distributionpartners includethe mostauthoritative news, lifestyle and financial voices, as well as real estate-centric websites. Beyondthese publications, your property is showcased on sothebysrealty.com with instantdistributionto more than 100 Sotheby's International Realty affiliate websites aroundthe world. With nearly allbuyersstartingtheir search online, optimizing your property's search engine results is imperative.
Thepower ofdigital
UNRIVALED WEB EXPOSURE
More than ever, clients are seeking luxury not only in their everyday lives but also in their digital encounters. The demand for online experiences has reached new heights, and we proudly stand at the forefront of the industry, providing seamless and delightful real estate interactions on the web. As the world's top luxury real estate website, sothebysrealty.com offers unparalleled worldwide exposure for real estate listings. Our unique editorial approach drives millions of buyers to fully immerse themselves in a property through high-resolution photography and cinematic video tours. With over 65% of traffic coming from mobile users, both sothebysrealty.com and onesothebysrealty.com are designed for optimal mobile viewing and accessibility.
Wedrivemore eyestoyourhome
REAL ENGAGEMENT, LASTING IMPRESSIONS
ONE Sotheby's International Realty's social media platforms are always buzzing with activity, helmed by a team of expert marketers who deliver our unique voice andbrandto a wide-reaching audience daily. Our content is inspiring andinformative, making us an industry leader in the social space promoting market insights, properties andlifestyle campaigns highlighting Florida's East Coast.
Additionally, Sotheby's International Realty hasmore than 1,000,000 followersworldwide across lnstagram, YouTube, Facebook, LinkedIn,Twitter,TikTok and our popular RESIDE Blog. Theiraward-winningYouTube channel has more video views andsubscribersthan any other realestatebrand.Together, weleveragetargetedsocialmediamarketingto ensure your propertyreachesthe web'smostsophisticatedbuyers.
OUR SOCIAL APPROACH
EXPERIENCE
Provide a unique, compelling digital experience for consumers
ENGAGEMENT
Developrelationshipsand engage with our followersandclientsworldwide
EXPERTISE
Create adistinct blend of lifestyle and real estate trends that showcase ourproperties
EMOTION
Build trust and long-term awarenesswith our target audience
DOUGLASELLIMAN CENTURY21
RUMAX
KELLER
ZILLOW
TRULIA
Ourreputation isyouradvantage
YOUR PROPERTY MAKING HEADLINES
When it comes torenownedreal estate news, we drive the conversation. Sotheby's International Realty is the most profiled real estate brand in the press,positioning your property at an unmatched advantage. Asaresult of our team'sstrong relationships with leading media outlets, we generate significant exposure for your home in top-tier placementssuchas The New York Times, Wall Street Journal, Robb Report, Forbes, Architectural Digest and many more. ONE Sotheby's International Realty's dedicated public relations team focuses on garnering maximum attention for our properties.
ONE SOTHEBY'S INTERNATIONAL REALTY'S AVERAGE PRESS IMPRESSIONS IN A 12-MONTH PERIOD
■ SOTHEBY'S INTERNATIONAL REALTY
■ COLDWELL BANKER
■ COMPASS
■ BERKSHIRE HATHAWAY
□ DOUGLAS ELLIMAN
□ CHRISTIE'S INT. REAL ESTATE
□ KELLER WILLIAMS REALTY
□ ENGEL & VOLKERS
□ KNIGHT FRANK
□ LEADING RE
*Source Meltwater
Exceptional partnerships, elevated exposure
GLOBAL ADVERTISING: THE LUXURY STANDARD
Sotheby's International Realty has exclusive advertising partnerships with the most significant media powerhouses.
This allows our brand to successfully connect with a global audience of qualified real estate consumers. With an emphasis on brand exclusivity, impact and driving traffic, clients of ONE Sotheby's International Realty benefit from dedicated placements that include The Wall Street Journal, The New York Times, Mansion Global, Architectural Digest, Conde Nast and more, as well as proprietary publications created by both Sotheby's auctionhouse and Sotheby's International Realty.
Connectedto theworldof Sotheby's
HISTORICALLY REMARKABLE
For three centuries, the Sotheby's name has been synonymouswith the exceptional. A name that not only represents the most prized possessions in theworld but decides them. As real estate's most trusted brand, our name alone opens the most prestigious doors, creating opportunities and connecting affluent sellers and buyers worldwide.
At ONE Sotheby's International Realty, our deep-rooted connectionwith this historydistinguishes uswithinthe industry. Thisoutstandingallianceofmarketingefforts presents our properties to the esteemedclienteleof our parent brand. Building on the centuries-long reputation of the Sotheby's auction house, established in 1744, the Sotheby's International Realty brand is recognized globally and our legacy of quality service and expertise is unmatched.
Alignedwith theworld'sbest professionals
LEVERAGING THE GLOBAL NETWORK
As part of the Sotheby's International Realty global network, associates are constantly interacting and meeting peers atnumerous eventshostedby affiliates and the Sotheby's auction house. These exclusive relationshipsprovide additional property exposure to key feedermarketsand opportunitiesbeyond our local regions. Clients can leverage ourunmatchednetwork and receive our signature white-glove service when looking for residences in cities acrossthe worldsuch as Madrid, Hong Kong, Paris or wherever your Journey takes you.
oNE;Hou5'N0.,us>U",.s10ENCESBY"""'"'010'"cH\,EC.S ..........0sN050L0ou•BYoNE50;HEBY'S'"""""'oNSL
Aproven trackrecord
30 DEVELOPMENTS SOLD TO DATE
$3.SM AVERAGE SALES PRICE $4B+ CURRENT INVENTORY
EXCLUSIVE NEW DEVELOPMENTS
Representinga portfolio of the most prestigious new residences in Florida, our Development Division continues to honor a proven track record, with more than 30 esteemed developments sold throughout the most coveted neighborhoods.
Our specialized in-house sales associates elevateeachdevelopment,attracting the most discerningand distinguished globalaudience. Our firm has successfully raised the region's luxury real estate market standards by offering a curated sales experience replete with tailored marketing strategies, access to proprietary technology, and extensivedigital exposure.
Partnerswitha sharedpurpose
THE POWER OF ONE, THE COLLABORATION OF MANY
ONE Sotheby'sInternational Realty prides itself on being an active and engaged leader in our communities. To maintain local ties and provide additional services, we have participated in, collaborated and partnered with leading organizations and events that share our corporate values and resonate with our real estate associates.
From local real estate and community service initiatives to the vibrant world of sports, entertainment, and art, we engage with brands pioneering within their respective industries through their pursuit of innovation and dedication.
Our involvement exemplifies our dedication to being more than Just leaders in real estate; it allows us to connect with our community, build lasting relationships, and contribute to the vibrant culture that makes our region unique.
Our comillltment toyou
© 2024 ONE Sotheby's International Realty. All rights reserved. Sotheby's International Realty® and the Sotheby's International Realty Logoare service marks licensed to Sotheby's International Realty Affiliates LLC and used with permission. ONE Sotheby's International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchiseis independently owned and operated. Any servicesor products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby's International Realty AffiliatesLLC nor any of its affiliated companies. Theinformation contained herein is deemed accurate but not guaranteed. Pricing subject to change without notice.