Rusty Hanna Global Real Estate Advisor 954-444-8686 rhanna@onesothebysrealty.com www.rustyhanna.com @rustyhanna
Every great agent
has a story
I’ve built my career over the past 25 years helping clients achieve success in one of the most competitive and desirable luxury real estate markets in the world — South Florida. Living and working here my entire life has given me a deep understanding of the communities, the lifestyle, and the unique factors that inüuence value at the highest level. For my clients, that experience means conûdence. It means knowing that every decision — pricing, presentation, timing, negotiation — is guided by a real strategy, not guesswork. I’m here to protect the equity you’ve built, elevate the perception of your home, and ensure you unlock its full market potential. Luxury real estate is never just about square footage and features — it’s about the story your home tells, the lifestyle it represents, and making sure that story is seen by the right buyers. With the global reach of ONE Sotheby’s International Realty and targeted digital exposure, I ensure your property isn’t simply listed — it’s showcased to qualiûed buyers across the world. I believe that exceptional results are built on communication, trust, and meticulous execution. My role is to give you clarity at every step, eliminate stress wherever possible, and deliver a level of service that feels tailored speciûcally to you. Your next chapter deserves a successful beginning — and I’m here to make sure we get it exactly right.
Proudly serving
South Florida For more than two decades, I have been trusted to represent exceptional homes throughout the most desirable communities in South Florida — from the gated estates and premier golf communities of Parkland and Boca Raton, to the waterfront luxury of Lighthouse Point and Fort Lauderdale, and the world-renowned coastal lifestyle of Miami and Palm Beach. Each neighborhood has its own character, its own story, and its own buyer proûle — and understanding these nuances is what ensures my clients achieve maximum value when they sell. I provide strategic guidance built on true, local market expertise. Whether marketing a deep-water estate to a boating-lifestyle buyer, positioning a country-club residence for golf-centric families, or elevating a high-rise condo to the international investor market, I customize every detail to connect your home with the audience that values it most. Through the unmatched reach of ONE Sotheby’s International Realty, your home is showcased across premier digital channels, exclusive luxury networks, and a curated global community of qualiûed buyers who seek the very best South Florida has to offer. My commitment is to deliver results that exceed expectations — seamless communication, data-driven strategy, and premium presentation designed to protect your equity and accelerate your success. From Broward County to Palm Beach County and beyond, I am proud to represent this community and the extraordinary clients who call it home.
Who you work
with matters We would highly recommend Rusty to anyone who is considering selling their property. Rusty handled all the aspects of of our sale with true professionalism. The listing and ultimate sale were seamless and timely. Rusty was always there to facilitate the process and assist us on a personal level with anything we needed. He truly provided a ûve star service from start to ûnish DON & BRENDA DELUCA
Rusty Hanna is a knowledgeable realtor with years of experience to assist both buyers and sellers from start to ûnish, including ûnancing help. His communication skills are excellent and his response time is quick. Rusty will make your real estate buying or selling a smooth, easy process. He recently was our buyer agent for a property and he made our purchase stress free and easy. We highly recommend him. ALAN & MARLA COLE
Rusty Hanna was the agent representing the seller of a house I recently bought . I observed ûrsthand the diligence he applied, in order to make the transaction proceed smoothly . He went above and beyond the scope of what an agent typically provides to their customer . The seller was living overseas and Rusty managed the entire process including repairs , cleaning , and moving items out of the house. I don’t see how the transaction would have closed without him . Even after we closed, he was helpful in tying up loose ends. He’s deûnitely a professional and provides great value to his customers. DAVID & VIVIAN KANEN
Rusty is a pleasure to work with! I actually had a di erent agent and met Rusty at a open house for a property that I was considering. I was so impressed with Rusty’s experience, knowledge and interpersonal skills that I ended up switching to using him as my agent. I feel like he has become a good friend to me and my family. DR. BROOKE SLATON
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3 1 9MI Z NE RL AKEE S T A T E SDR, BOC ARA T ON, F L Se l l e rRe p r e s e n t a t i o n
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7 4 1 2S T ONE GA T EBOUL E V ARD , P ARKL AND , F L Se l l e rRe p r e s e n t a t i o n
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9 1 2 6NW6 6 T HL ANE , P ARKL AND , F L Se l l e r&Bu y e rRe p r e s e n t a t i o n
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5 01S OL ARI S L EDRI VE , F ORTL A UDE RDAL E , F L Bu y e rRe p r e s e n t a t i o n
4 2 8ADDI S ONL AKEE S T A T E SDR, BOC ARA T ON, F L Se l l e rRe p r e s e n t a t i o n
7 6 7 1NW1 1 6 T HL ANE , P ARKL AND , F L Se l l e rRe p r e s e n t a t i o n
6 6 5 0NW8 4 T HA VE NUE , P ARKL AND , F L Bu y e rRe p r e s e n t a t i o n
8 8 00NW4 7 T HDRI VE , CORALS P RI NGS , F L Se l l e rRe p r e s e n t a t i o n
Not a b l eSa l e s
6 6 1 0NWOODRI DGEDRI VE , P ARKL AND , F L Bu y e rRe p r e s e n t a t i o n
9 3 4 1E DE NMANOR, P ARKL AND , F L Se l l e rRe p r e s e n t a t i o n
3 7 00NW1 1 7 T HA VE NUE , DA VI E , F L Se l l e rRe p r e s e n t a t i o n
6 3 6C A S T I L L AL ANE , BOY NT ONBE A CH, F L Bu y e rRe p r e s e n t a t i o n
6 8 00L ONGL E AFDRI VE , P ARKL AND , F L Bu y e rRe p r e s e n t a t i o n
1 2 7 9 0NW7 3 RDS T RE E T , P ARKL AND , F L Se l l e rRe p r e s e n t a t i o n
Proud to be Recognized in the Top
1.5% of Agents in America
CONTENTS
WHO WE ARE
YO U R P R O P E R T Y ’ S J O U R N E Y
O U R B R A N D, YO U R A D VA N TA G E
O U R C O M M I T M E N T T O YO U
WHO WE ARE
Trusted
LOCAL LEADERS
ONE Sotheby’s International Realty is the premier brokerage for luxury real estate and development along Florida’s East Coast, with 30 offices spanning from Miami to Amelia Island. Since 2008, we’ve brought together the most passionate and committed professionals in our local markets to serve buyers and sellers at all price points. With a long-standing reputation of quality, trust and unsurpassed service, ONE Sotheby’s International Realty is dedicated to giving extraordinary lives a home to thrive.
WHO WE ARE
Who Represents Y ou
M AT T E RS
ONE Sotheby’s International Realty prides itself on being at the forefront of innovation, delivering technology, marketing, and results that push the boundaries within our industry. Our commitment to providing the highest caliber of expertise and dedication sets us apart as we continue to raise the standard of excellence across Florida’s East Coast. Our global and local presence, combined with our unmatched resources, propel us as leaders in the real estate market.
WHO WE ARE
Powered by an
ICONIC B RA N D
Over the last two centuries, Sotheby’s Auction House has built an iconic brand with unparalleled prestige. Today, Sotheby’s International Realty builds on its legacy with the Auction House, offering the same elevated standards and exemplary service that make it the most trusted name in real estate. We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualiûed buyers around the world. When the iconic Sotheby’s brand is seen outside your property, it commands attention and elevates its stature – because consumers around the world instantly recognize that our brand stands for excellence.
WHO WE ARE
Connected to the
G L O BA L MARKET
The buyer of your property may come from down the block, across the country, or from overseas. When choosing a ûrm to represent the sale of your property, don’t settle for a ûrm that doesn’t have reach beyond the region. At ONE Sotheby’s International Realty, International is our middle name. Our team is uniquely connected to the global real estate market linking your property to prospective buyers worldwide. These global markets act as catalysts in generating sales for one another, averaging over $4.6 billion in referral transactions annually.
WHO WE ARE
Setting the Standard
SIGNIFICANT SALES
Coral Gables, Florida
East Hampton, New York
$40,000,000
$25,000,000
London, England
Los Angeles, California
€15,500,000
$14,435,000
Boca Raton, Florida
Barcelona, Spain
$6,200,000
€5,000,000
Chicago, Illinois
Vero Beach, Florida
$4,800,000
$4,450,000
Sunny Isles Beach, Florida
Fernandina Beach, Florida
$4,200,000
$3,100,000
WHO WE ARE
Luxury is not a Price,
I T ’ S A L E VE L O F S E RVI C E
We believe that luxury is not deûned by a particular price. Instead, we view luxury as the level of expertise and service that is received when working with us. Regardless of price, our clients beneût from the ûrm’s global reach, powerful marketing, and unmatched professional service. Our commitment to providing the highest caliber of expertise and dedication to each transaction sets us apart as we continue to raise the standard of excellence.
WHO WE ARE
The
SELLING
PROCESS
Together, we will follow a proven path to success. With an in-house creative team of marketing specialists, we beautifully present each of our properties with stunning detail. Once your property is ready to market, our dedicated experts launch an unrivaled selling strategy that includes traditional and modern approaches - on the ground, online and within the global network. Our mission is to conclude our journey with the successful and rewarding sale of your property. Allow us to simplify the process, provide invaluable guidance, and ensure you are well-informed and supported at every step along the way.
PREPPING FOR THE MARKET
P R I C I N G S T R AT E G Y
To maximize the value of your property,
Experience shows that pricing a
we will work together to determine
property correctly from the start results
potential cosmetic improvements,
in the greatest buyer interest leading to
renovations, and/or staging plans. We’ll
a quicker sale. After a thorough
leverage our best-in-class photographers
comparative market analysis, and using
and videographers to showcase your
our local expertise, we will determine the
property in the very best light.
optimal list price for your property.
S T R AT E G I C M A R K E T I N G
L A U N C H I N G YO U R P R O P E R T Y
Before your home is on the market, we will
This is the exciting day when we announce
outline a powerful and bespoke marketing
your property to the world. Your property
plan tailored exclusively for your property to
will make its debut on sothebysrealty.com,
procure maximum exposure and reach the
and then syndicate to the top real estate
most relevant and qualiûed buyers through
and media websites across the globe.
digital, social media, and print advertising.
SHOWINGS & OPEN HOUSES
C LO S I N G T H E T R A N SACT I O N
We will host private client tours, weekend
Listing your home is just the beginning.
open houses and broker’s open houses
From negotiating offers to navigating
for interested buyers to experience your
inspections and paperwork, we will guide
property in the best way: in person.
you through every step of the closing
Our exclusive, interactive open house
process. Our priority is to provide you with
technology ensures thorough and efficient
a smooth and seamless transaction.
follow-up with all visitors.
YOUR PROPERTY’S JOURNEY
Exceptional
MARKETING
We don’t just list homes, we tell their stories. Your home is one of a kind, and we treat it as such. Our in-house marketing experts create unrivaled marketing materials designed to elevate your property, capture attention, and connect with the right buyers, both near and far.
SOCIAL MEDIA
Your home will be showcased across major social platforms with eye-catching visuals, leveraging our professional videography and photography. These posts are designed to spark engagement, generate buzz, and place your listing in front of qualiûed, motivated buyers across a wide digital network.
D I R ECT M A I L A N D E M A I L M A R K E T I N G
We create customized direct mail and email campaigns strategically targeted to local neighborhoods and key feeder markets. Our unique technology allows us to instantly share your property directly with brokers who are actively searching for listings just like yours, ensuring it’s seen by the right eyes at the right time.
PROPERTY BROCHURES
Our high-end marketing brochures combine striking professional photography with a compelling narrative that highlights your home’s most desirable features. Whether in print or digital form, these bespoke materials leave a lasting impression and reüect the exceptional quality expected of the Sotheby’s brand.
D E D I C AT E D P R O P E R T Y W E B S I T E S
Your home deserves the spotlight. We’ll create an exclusive, personalized website showcasing high-resolution images, a cinematic video tour, and full property details, all under a unique URL. It’s a sleek, immersive experience that captures attention and keeps serious buyers engaged.
YOUR PROPERTY’S JOURNEY
Global Exposure
F O R YO U R HOME
With nearly all buyers beginning their home search online maximizing your property’s visibility is essential. What sets our listings apart is their unparalleled exposure and global reach. As soon as your property goes live, it is syndicated and featured across leading media outlets, including top news, lifestyle, ûnancial, and real estate-speciûc websites.
OUR BRAND, YOUR ADVANTAGE
Delivering Unrivaled
DIGITAL
REACH
As demand for online experiences continues to soar, we lead the way with an innovative, digital-ûrst approach. Our award-winning website and expertly optimized SEO make your listing easy to ûnd online. Sothebysrealty.com attracts millions of visitors, offering immersive experiences through high-quality video, striking photography, and interactive virtual tours. The Sotheby’s International Realty brand features our listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and views than any other real estate brand, delivering unmatched exposure for your property.
OUR BRAND, YOUR ADVANTAGE
Our Reputation
I S YO U R A DVA N TAG E
As the #1 most proûled luxury real estate brand in the news, Sotheby’s International Realty leads the conversation with an unmatched media presence. Our award-winning PR team and strong relationships with top-tier outlets like The New York Times, Wall Street Journal, and Forbes generate signiûcant exposure for properties suited for media coverage. No brand is better positioned to garner maximum press attention.
M O ST P R O F I L E D R E A L E STAT E
AV E R AG E V I E WS I N
BRAND IN THE PRESS
A 12-MONTH PERIOD
OUR BRAND, YOUR ADVANTAGE
Exclusive
ADVERTISING PARTNERS
At ONE Sotheby’s International Realty, we unite world-class marketing expertise with our exclusive partnerships across the most inüuential media brands to showcase your property to qualiûed buyers. From targeted digital campaigns in our local markets to coveted global placements in The New York Times, Architectural Digest, Condé Nast, Financial Times, and beyond, every campaign is crafted for maximum impact and reach. Through proprietary publications and exclusive access to Sotheby’s Auction House clientele, we deliver an unparalleled platform to elevate your property’s marketing to the highest standard.
OUR BRAND, YOUR ADVANTAGE
The Power of
MARKET E X P E RT I S E
In today’s dynamic real estate market, knowledge is power. The secret to our expertise in residential markets is our endless research. Our bi-annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions. Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our expertise to determine the optimal price for your property.
OUR BRAND, YOUR ADVANTAGE
Alternative Approaches
P R I VAT E & AU C T I O N
There’s more than one way to sell a property. While the vast majority of our properties beneût from being listed on the public marketplace, we also offer two alternative methods to selling a property – through our Exclusive Look Platform and Sotheby’s Concierge Auctions. If you believe the private market is the best option for your property, we have tailored solutions for you. With our Private Listing platform, your property will not be placed on the MLS and will not be found on sites like Zillow. Instead, it will be discreetly marketed within our proprietary platform, Exclusive Look, available exclusively to members of the Sotheby’s International Realty brand. Another alternative method that we offer is through Sotheby’s Concierge Auctions. Our brand is well known for auctioning works of ûne art, antiques, jewelry, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days. Sotheby’s Concierge Auctions is the leading global luxury real estate auction marketplace, with one of the most comprehensive databases of property connoisseurs.
OUR BRAND, YOUR ADVANTAGE
New Developments
E XC E P T I O N A L P O RT F O L I O
Representing a portfolio of the most prestigious new residences in Florida, our Development Division continues to honor a proven track record, with more than 40 esteemed developments sold throughout the most coveted neighborhoods. Our specialized in-house sales associates elevate each development, attracting the most discerning and distinguished global audience. Our ûrm has successfully raised the region’s luxury real estate market standards by offering a curated sales experience replete with tailored marketing strategies, access to proprietary technology, and extensive digital exposure.
OUR BRAND, YOUR ADVANTAGE
Connecting our Brand
WITH
PURPOSE
At ONE Sotheby’s International Realty, we take pride in being active and engaged leaders within the communities we serve. By fostering meaningful local connections, we provide our clients with a level of service and access that extends far beyond the transaction. We collaborate and partner with distinguished organizations and world-class events that embody our values and inspire our associates, creating powerful synergies that elevate every aspect of the client experience. From local community initiatives to the dynamic worlds of sports, entertainment, and the arts, we align with pioneering brands that share our commitment to excellence, innovation, and dedication. This collective spirit empowers us to deliver unparalleled opportunities and unmatched results for those we serve.
OUR BRAND, YOUR ADVANTAGE
OUR COMMITMENT TO YOU
To many, a brand is a color, a logo, a website.
For us, our brand embodies so much more - our heritage, our story, our people, our clients, our culture. It’s a visual representation and reminder to us day-in and day-out to be stewards of our brand, providing clients an exceptional luxury experience regardless of price point, location, or size of a property. It’s remembering how we got here, looking forward to where we strive to be, and committing to making our communities and our industry better than when we ûrst started. To us, ONE Sotheby’s International Realty isn’t just a name, it’s a promise.
A promise of being different, of going above
and beyond; living, breathing and sharing a
tradition of the extraordinary.
© 2026 ONE Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. ONE Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. The information contained herein is deemed accurate but not guaranteed. Pricing subject to change without notice.