DAIRY NEWS MARCH 29, 2016
NEWS // 9
$77m formula market beckons co-op FONTERRA IS eyeing a slice of the $77 million infant formula market in New Zealand. The co-op this month launched its Anmum infant formula through Pak n Save and New World stores. Fonterra Brands NZ managing director Leon Clement says Anmum is a $200 million brand in Fonterra’s Asian markets with a track record of quality and trust among parents. “Anmum draws on Fonterra and its legacy companies’ 50 years of experience in dairy research and in producing paediatric formulas for third parties. Bringing Anmum to NZ families means we are now providing nutrition for key life stages,” he says. Fonterra says it sees breastfeeding as the best source of nutrition for babies, but also recognises that families may need an alternative. “The Anmum formula range will provide
that,” says Clement. “It is a trusted brand internationally… and we want it to be one of the top three brands in the $76.9 million formula market in NZ.” Fonterra paediatric nutrition staff developed the products. The co-op’s R&D centre in Palmerston North is home to expertise in probiotics and lipids in infant development and the management of digestion in infants. Fonterra Brands regulatory and nutrition manager Cherry Barker says the Anmum formulation includes Fonterra’s own patented Bifidobacterium lactis DR10TM cultures, and the Anmum PediaPro toddler milk has no added sugars. “Breast milk is the gold standard for developing alternative nutrition products, when necessary, for infants. Formulas for 0-12 month old babies are subject to clear regulations. This includes ensuring that the sugar content, needed for energy, reflects
the natural lactose levels found in breast milk,” she says. “Anmum formulas only use lactose, the sugar naturally present in all milks, in the formulations for this age group. We do not
add any sugars to our toddler milk and believe that this is something that is important to parents.” Clement says paediatric nutrition is the fastestgrowing dairy category in the world and developing
leading positions in paediatric nutrition is one of Fonterra’s seven strategic paths. The range will be blended and packed at Fonterra’s Canpac site in Waikato.
Fonterra Brands NZ managing director Leon Clement with Anmum infant formula now available here.
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