A Message from the Executive Director
Dear Friends,
As we look back on 2024, I am humbled and inspired by the resilience and determination of the rural communities we serve. At the Rural Growth Initiative (RGI), we’ve dedicated ourselves to addressing the complex challenges facing these communities population loss, economic hardship, and the decline of educational systems Despite these obstacles, it’s clear that rural America’s comeback is underway, and we’re proud to be part of it.
This year, we partnered with towns like Cheraw, South Carolina, where the Cheraw Remote initiative demonstrated how intentional engagement can attract new residents and spark revitalization In Harlan County, Kentucky, we joined with local leaders to reimagine the future through projects like the Tri-Cities Greenway and fisheries initiatives Meanwhile, the WeShopSC program empowered small businesses across nine distressed counties in South Carolina to build sustainable digital sales growth.
As we move into 2025, our mission is clear: to scale these successes while staying rooted in the heart of our work solving the toughest challenges rural communities face We are committed to expanding programs that reverse population decline, championing innovative education models to inspire the next generation, and fostering economic growth through partnerships and investment.
This work is not just about projects or metrics it’s about people. The farmers, teachers, small business owners, and families in these communities remind us daily why this work matters Together, we’re not just imagining a better future for rural America; we’re building it together with those that want it most - our friends, neighbors, and colleagues in our rural communities.
Thank you for being part of this journey. I am excited to see what we can accomplish together in 2025 and beyond
Executive Director and Co-Founder Rural Growth Initiative
ABOUT RGI
Mission Formation
Our mission is to put rural communities on a path to sustainable growth while preserving character and culture. Our motto, "Servire et innovare pro patria" or "To serve and innovate for the country" says it all
Our Team
At the Rural Growth Initiative, our team is a dynamic network of professionals, each bringing a unique blend of expertise and dedication from across the Southeast. United by a shared passion for rural renewal, we are committed to catalyzing positive change in underrepresented communities. Our diverse backgrounds in various fields fuel our innovative approach to addressing the unique challenges faced by rural America Together, we work tirelessly to empower these communities, fostering sustainable growth and ensuring a brighter future Our team's unwavering commitment to rural revitalization is the driving force behind every initiative and success at RGI
Formally organized in 2023 and based in Columbia, South Carolina, the Rural Growth Initiative (RGI) is a 501(c)(3) established in response to the persistent and unsolved challenges that have long hindered economic prosperity in rural communities Our organization is dedicated to a groundbreaking approach integrated development planning designed specifically to address the complex and interrelated needs of these communities
Vision
We are dedicated to alleviating poverty through collaborative partnerships, targeted initiatives, and cutting-edge solutions that address the unique challenges faced by rural America. With a steadfast commitment to inclusive engagement, social and economic equity, we strive to create a brighter future for all, bridging the urban-rural divide and cultivating thriving, resilient communities that serve as beacons of hope and prosperity.
OUR HISTORY
Getting Started
Hartsville,SC
April14,2023
Our Roots in Hartsville, South Carolina
The Rural Growth Initiative (RGI) officially began in 2023, but the seeds of our work were planted nearly a year earlier in Hartsville, South Carolina It started with conversations about a bold idea: reversing population decline in the Pee Dee region by attracting families and remote workers from across the country. With the remote work revolution creating new opportunities, we saw the potential to reinvigorate rural communities into a model for growth and renewal
This very first meeting with key leaders in Hartsville opened doors to partnerships with local nonprofits, foundations, and other key stakeholders. During this time, Paul Daniele, now our Executive Director, had a chance meeting with Jonathan Bennett, now our Economic Development Director, at a University of South Carolina event Their shared vision for rural revitalization created the spark that propelled our mission forward
On April 14, 2023, RGI was unofficially formed in Hartsville with a small, determined group committed to making a difference Two months later, on June 14, 2023, we became a nonprofit officially registered as the "Saving Rural America Foundation" Though aspirational, this name did not fully reflect our collaborative and innovative approach Recognizing the need for a more focused identity, we rebranded as the Rural Growth Initiative on March 8, 2024
From South Carolina to Appalachia
By the end of 2023, RGI had already begun engagements beyond South Carolina, including McCreary County in eastern Kentucky one of the state’s most economically distressed areas. Closer to home, we partnered with Main Street South Carolina to support the development of their 40th anniversary annual report under the Municipal Association of South Carolina. These early projects set the stage for what would become our core mission: helping rural communities thrive through innovation, collaboration, and a shared commitment to the future From these first steps in Hartsville to supporting communities across the Southeast, RGI’s journey has been one of determination and shared purpose We remain steadfast in our belief that rural America’s comeback is underway, and we are proud to be a part of it
LOOKING BACK ON 2024
Building Momentum for Rural Growth: 2024 Year in Review
In 2024, the Rural Growth Initiative made significant strides in addressing rural economic challenges through remote worker attraction, small business support, workforce development, and rural education renewal We expanded our impact by launching pilot initiatives, securing strategic partnerships, and engaging in key conversations with state and local leaders Our work in Harlan County, SC rural communities, and across Appalachia demonstrated how targeted economic strategies can revitalize struggling regions Additionally, we deepened our engagement through public speaking, research-driven projects, and policy discussions, solidifying RGI’s role as a leader in rural economic development
Expanding Remote Worker Programs: Launched the Cheraw Remote pilot, reaching 24,000+ potential new residents and generating 100 relocation inquiries with minimal investment This low-cost, high-impact strategy provides a scalable alternative to costly relocation incentives
Driving Economic Growth in Appalachia: Advanced Tri-Cities Greenway, Lynch school renovation, explored fisheries, and hydroelectric projects in Harlan County, KY, securing a contract to support regional development and attracting grant funding opportunities
Supporting Rural Small Businesses: Through the WeShopSC initiative, provided e-commerce and digital marketing training to 90+ businesses across nine distressed counties, supported Main Street South Carolina in expanding from 400 to 600+ small businesses statewide
Shaping Rural Workforce & Education Strategies: Conducted remote worker analysis in Botetourt County, VA, and promoted innovative education models like Doddridge County’s experiential learning and Georgia’s ‘12 for Life’ program to improve troubled rural schools,
Strengthening Partnerships & Policy Engagement: Engaged governors, university presidents, and rural leaders, spoke at Pee Dee COG and major rural economic conferences, and supported agribusiness initiatives in South Carolina
THE ROAD AHEAD
As we move into 2025, the Rural Growth Initiative is focused on creating the foundation for lasting impact in rural communities While 2024 was about forming key relationships and piloting ideas, 2025 will be about scaling those efforts, securing sustainable funding, and refining the frameworks that make transformation possible.
One of our top priorities for the coming year is to pursue donor funding from private foundations and corporate partners. This funding will enable us to scale our population growth strategies, develop practical toolkits for communities, and expand our remote work attraction initiatives to new areas These scalable models will provide rural communities with proven solutions to reverse population decline and strengthen their economic foundations
We will also deepen our collaborations with local and regional leaders to support their long-term goals. From enhancing educational opportunities to fostering innovation in economic development, our partnerships will continue to be the cornerstone of our work.
Key Objectives for 2025
1.
Counter Rural Out-Migration and Population Decline: Build on the success of the Cheraw Remote initiative to at least three additional communities. Develop a scalable toolkit for rural communities and use key events to showcase the program’s outcomes, demonstrating its potential to attract remote workers, reverse population decline, and spark economic revitalization.
2.
Attract Economic Growth and Investment to Rural Appalachia: Build on our work in Harlan County to drive economic growth in former coal-mining communities. Secure substantial grant funding and private sector investment to advance projects like the Tri-Cities Greenway, hydroelectric station, fisheries, and school renovation, creating a model for similar regions.
3.
Promote Successful Rural Education
Innovations: Promote efforts to pilot proven education models like Georgia’s “12 for Life” program and Doddridge County WV’s publicprivate-partnership approach to rural school turn-around. These innovations aim to transform rural public schools, provide opportunities for students, and address root causes of rural economic challenges.
4.
Social Media Response Strategies for Rural Leaders: In 2025, we will develop a toolkit to help rural leaders address and resolve conflicts sparked on platforms like Facebook, freeing them to focus on community growth.
STEPPING UP
Revitalizing the Tri-Cities: A
Vision for Sustainable Growth
The Tri-Cities area of Harlan County Kentucky Lynch, Benham, and Cumberland once stood at the heart of the coal mining industry Established in 1917 by US Coal & Coke Company, Lynch was the largest coal camp in the world, housing more than 10,000 residents from over 30 nationalities Similarly, Benham, developed by International Harvester in 1910, and Cumberland were thriving communities built around coal. At its peak, Lynch employed over 4,000 workers. While the mines have long since quieted, their legacy remains a defining feature of the region, preserved through attractions like the Kentucky Coal Museum and Portal 31.
Population Decline: Today, the Tri-Cities face significant population decline. From 2010 to 2020, Lynch's population decreased from 747 to 658, and Cumberland's population fell from 2,237 to 1,845 by 2022 These challenges underscore the urgency of revitalization efforts
Boots On The Ground: In 2024, our team conducted an on-site assessment, identifying opportunities to capitalize on the area’s rich history and natural beauty Key findings included the potential to expand the trail system, connect it to the Veteran’s Trail, and strengthen heritage tourism. We have since partnered with the Tri-Cities Heritage Development Corporation to secure funding for transformative projects like housing development, economic infrastructure, and tourism initiatives.
Rooted in Appalachia: Our organization has deep ties to Appalachia which drive our commitment to these efforts Nathan Nevels, our Appalachian Region Director, is from McCreary County Kentucky, and Jonathan Bennett, our Co-Founder is a Harlan native that shares a passion for results Together, we aim to preserve the region’s heritage while fostering sustainable growth
IN COAL COUNTRY
Spreading the Word On The Rural Impact of Remote Work
In June, we collaborated with the Center for Rural Development in Somerset, Kentucky, hosting an event alongside key thought leaders, including the visionary behind the Tulsa Remote program. Together, we presented on the transformative potential of remote work in Appalachia, emphasizing its ability to attract new residents, diversify the economy, and foster community growth This partnership underscored the growing relevance of remote work in rural revitalization and highlighted the unique assets Appalachia offers remote workers
Looney Creek Restoration and Greenway
This year, we have focused on advancing the vision for the $10-15 million Looney Creek Greenway project, a transformative initiative designed to create a continuous greenway from Lynch to Cumberland along the scenic and historically significant Looney Creek corridor. This ambitious project, which complements the nearby Boones Ridge Wildlife Center development, promises to enhance recreation, boost tourism, and drive economic growth. It also positions Harlan County as a potential binder for future National Heritage Area legislation currently under discussion in Washington, further highlighting the region’s cultural and historical importance
Bringing an Iconic School Back to Life
As part of this effort, we are also evaluating the restoration of the historic Lynch Grade School building where we are supporting the Tri-Cities Heritage Development Corporation With its rich history, the building holds immense potential to become a cultural hub, distillery, or small business incubator, complementing the Greenway and fostering both economic and social revitalization.
We are also pursuing funding for streetscaping, signage, etc. as a quick win to beautify the downtown areas of Lynch, Benham, and Cumberland Building on ongoing efforts to restore numerous historic and significant buildings, especially in Cumberland, these enhancements aim to create vibrant, welcoming spaces that celebrate the region’s character and support local businesses.
Power of Partnerships
To advance these initiatives, we have engaged with the Just Transition Fund, which is providing critical support for planning and funding pathways. Backed by strong local and political support, these projects, once they come to life, are poised to deliver lasting benefits for the Tri-Cities area and the broader region In addition, we continue to pursue strategic partnerships and engage with key stakeholders in Washington, DC, as well as build relationships with local Appalachian development districts, the Economic Development Administration (EDA), the Environmental Protection Agency (EPA), and other federal agencies and private sector entities to secure additional resources and support for these efforts.
REMOTE WORK AS
Reversing Population Decline Through Proactive Engagement
One of the standout achievements of the past year was the successful launch of the Cheraw Remote pilot project, an innovative initiative designed to attract new residents to the town of Cheraw, South Carolina. This project was the culmination of several years of planning and conceptual development, and its initial results highlight the incredible potential of targeted strategies in addressing rural population decline
Why Cheraw?
Nestled along the Great Pee Dee River, Cheraw boasts a rich history, stunning architecture, and a welcoming small-town charm that make it an ideal place to live, work, and raise a family. Cheraw’s population has declined from 6,000 in 2010 to approximately 5,000 in 2024
Telling the Story
By telling Cheraw’s story and connecting with individuals who value the town’s unique character and opportunities, the project offers a costeffective alternative to traditional relocation incentives currently being tested across the country (e.g. Tulsa Remote provides a $10,000 relocation incentive - unrealistic for small rural communities) Cheraw Remote reached 24,000+ potential new residents and generated 100+ relocation inquiries with minimal investment
Cheraw Remote Ad Shoot
November 12, 2024
Communities, like Cheraw, embody the resilience and character of rural America
They have worked hard to retain their small-town appeal, with walkable downtowns, vibrant local businesses, and a sense of place that sets them apart These towns are rich with history, culture, and untapped potential, making them uniquely positioned to thrive in today’s changing economic landscape. We aim to help these communities build on their existing strengths, providing the tools, strategies, and partnerships needed to attract and retain residents and foster sustainable growth. By combining strategic, targeted engagement with their authentic charm, we believe we can connect these communities with individuals and families seeking the unmatched quality of life they have to offer
A CATALYST FOR GROWTH
The Spark That Ignited Cheraw Remote
Since moving to South Carolina in 2021, our Executive Director began spending time in rural communities, delving into their challenges and uncovering their tremendous potential It was in Hartsville, a rural community deep in the Pee Dee region of South Carolina, that the idea for Cheraw Remote was first conceptualized and developed. Those conversations in 2022 sparked a series of events that ultimately led to the creation the Rural Growth Initiative in 2023 and eventually Cheraw Remote in 2024 Along the way, relationships were formed, and together, our team worked tirelessly to refine and bring this vision to life, driven by a shared passion for empowering rural communities to thrive.
Remote Work is Not a Passing Fad
We firmly believe that remote work is here to stay and will continue to grow in the long run. The demand for remote work among employees remains high, and the cost for employers to resist this shift is increasingly steep. Ultimately, employees’ preferences for flexibility and quality of life will shape the future of work By embracing this reality, rural communities like Cheraw can position themselves for growth without having to depend solely on industry recruitment.
Replicating and Scaling Cheraw Remote
Building on the success of the Cheraw Remote pilot, we are exploring opportunities to scale this program to other communities across the Southeast Our target is clear: we aim to replicate this initiative in towns experiencing population decline but that have also made significant investments in preserving their unique charm, particularly in their Main Streets and historic districts. By leveraging strategic storytelling, digital outreach, and community-driven engagement, we believe this model can become a sustainable tool for rural revitalization.
Special Thanks
This initiative would not have been possible without the invaluable support of the team at Timothy Sinclair and Rob Wolfe the Town Manager of Cheraw, whose expertise and dedication were instrumental in the project’s success
THE RURAL
A Hidden Economic Engine In the Foothills of the Appalachians
In early 2024, the Rural Growth Initiative (RGI) partnered with Botetourt County, a rural community nestled in the stunning Blue Ridge Mountains near Roanoke, Virginia Known for its natural beauty, outdoor recreation, and welcoming community, Botetourt has emerged as a magnet for remote workers looking for a quality of life upgrade
A 2023 survey of local remote workers by the county received ~400 responses, with estimates suggesting at least 2,000 resident about 10% of the workforce work remote full-time. Recognizing the potential of this trend, we collaborated with the county to analyze workforce patterns, identify infrastructure needs, and develop strategies to attract and retain remote professionals B leveraging community assets, broadband investments, and economic incentives, this initiative lays the foundation for growth, positioning Botetourt County as a premier destination for remote workers seeking both connectivity and quality of life.
The Economic Impact of Remote Work in
Botetourt’s remote workers contribute nearly $200 million annually in salaries, making remote work the third-largest employment sector in the county and significantly boosting the local economy This figure excludes the multiplier effects of local spending, which drive demand for housing, dining, and recreation Additionally, for every two remote workers, one local job is created, further showcasing the ripple effect of this workforce The county’s highly skilled remote workers, employed by Fortune 500 companies, universities, and innovative industries, position Botetourt as a hub for professional excellence and global connections
Supporting Remote Work as a County Priority
To sustain and enhance this growth, strategic priorities for Botetourt include continued investment in broadband infrastructure, as high-speed internet is the backbone of remote work. Residents also expressed a desire for enhanced lifestyle amenities, such as co-working spaces, diverse dining options, and family-friendly activities. Our assessment found remote workers want to expand their social opportunities to combat isolation and strengthen connections within the remote worker community Botetourt County stands out as a leader in understanding and supporting its remote workforce and we were proud to partner with them in this effort
REMOTE REVOLUTION
A Model for Rural Renaissance
The Botetourt County project highlights the power of strategic engagement and targeted investment in transforming rural communities By leveraging its unique assets and supporting its growing remote workforce, Botetourt has positioned itself as a model for other rural areas. The insights gained here have also informed our work across the Southeast, including in South Carolina, where similar efforts are now underway in Cheraw and other communities soon Remote work represents a profound opportunity for rural America With its highly skilled professionals, strong community values, and natural charm, Botetourt County has shown how embracing remote work can create a thriving, sustainable future.
Investing in RuralAmerica Conference May 21, 2024 - Roanoke, VA
Sharing the Vision
In May 2024, we presented our findings alongside county officials at the Investing in Rural America Conference in Roanoke, hosted by the Federal Reserve Bank of Richmond. This event highlighted Botetourt County as a leader in rural economic development and showcased remote work as a key driver of sustainable growth The conference provided a valuable platform to elevate the conversation on remote workforce attraction, reinforcing its role in strengthening rural economies.
OUR SUPPORT FOR
Supporting Small Businesses in South Carolina’s Distressed Counties
The WeShopSC Initiative, led by Main Street South Carolina under the Municipal Association of South Carolina (MASC) and supported by Beyond Main for eCommerce platform development, is a transformative program helping small businesses across nine distressed counties in rural South Carolina Through this initiative, the Rural Growth Initiative (RGI) has partnered with MASC to execute key deliverables under a Southeast Crescent Regional Commission (SCRC) grant, working to revitalize rural communities by equipping local businesses with the tools, training, and digital resources needed to succeed in the modern economy.
Initiative Highlights
As a part of this SCRC grant, we and our partners intend to empower at least 90 small businesses through tailored training in e-commerce, social media marketing, and digital branding strategies So far these efforts have extended the program’s impact, increasing its reach from 400 small businesses to more than 600 statewide The initiative has prioritized minority-owned businesses, providing equitable access to resources that foster sustainable growth and allow these businesses to thrive in competitive markets
Boots on the Ground
Over FY2024, we joined the the WeShopSC team in conducting more than 200 visits to small businesses in nine of South Carolina’s “Distressed” counties, offering workshops, one-on-one support, and assessments of their online presence These interactions were invaluable in identifying specific challenges and delivering customized solutions to help these businesses transition to the digital marketplace.
The Essential Role of Main Street Programs
Main Street programs play a vital role in the economic renewal of rural communities They focus on restoring the vibrancy of downtown areas, which serve as the nucleus of commerce, culture, and community life. Without thriving Main Streets, broader strategies like remote worker attraction and population growth become increasingly challenging. Supporting Main Street South Carolina through WeShopSC is a cornerstone of RGI’s mission, as we believe investing in these local hubs is critical to sustaining long-term rural growth
SMALL TOWN BUSINESSES
Storyville Success: Elevating Digital Presence with Compelling Narratives
Led by the legendary Phil Eich, a standout component of the program was the Storyville project, which offered professional photography, storytelling development, and social media strategy sessions to 57 small businesses in communities such as Cheraw, Dillon, Bennettsville, Kingstree, Walterboro, and others. This effort produced over 800 professional-quality photos and compelling narratives that significantly enhanced participants’ digital presence. For many, this was their first exposure to high-quality branding materials, providing a critical boost to their marketing and visibility RGI was proud to write support letters for these initiatives and Main Street South Carolina has won an award for an additional grant of $50,000 to support these efforts in 2025
Economic Impact One Business at a Time
The impact of WeShopSC extends far beyond individual businesses By equipping small business owners with the skills and resources to improve their digital marketing and e-commerce strategies, the program is working to revitalize Main Streets across rural South Carolina. These improvements attract new customers, both locally and online, while strengthening the overall economic fabric of these communities.
Building a Competitive Digital Future for Rural Businesses
The WeShopSC team plans to expand training offerings to include advanced topics such as AI integration, ensuring businesses remain competitive in an increasingly digital world. Follow-up support will also be provided to ensure businesses effectively implement their new strategies and continue to grow their online presence.
RECLAIMING HOPE
The Key to Community Transformation
At RGI, we believe that rural communities are interconnected systems where the success of one component whether schools, businesses, or infrastructure directly impacts the entire region That’s why our Advisory Board reflects a broad range of expertise, bringing together specialists in education, public health, law enforcement, and economic development to ensure holistic, sustainable growth. We believe meaningful economic development cannot happen without tackling the root causes of decline starting with public education.
Talking Rural: Elevating Rural Success
Our Talking Rural podcast has been instrumental in bringing attention to rural education challenges In 2024, we highlighted Doddridge County, WV’s transformation, where schools have adopted a hands-on, experiential curriculum built through public-private partnerships, ensuring students graduate with real-world skills We also featured Georgia’s ‘12 for Life’ program, which has successfully turned around struggling students by integrating work-based learning with industry partnerships. We’ve documented these solutions. Now, in 2025, our goal is to seed these ideas within rural education leadership and drive systemic change
The Rural Education In Crisis
Our analysis of South Carolina’s school rankings reveals a stark reality: while rural districts make up only 8% of the state’s top-performing schools, they account for 60% of the lowestranked schools. Ailing rural schools don’t just limit opportunities for students they create a pipeline to prison, trapping young people in cycles of poverty, crime, and unemployment This is not just an education problem; it is an economic survival issue for rural communities across the country
Solutions
Within Grasp Here in SC
Fortunately, many of the solutions already exist within South Carolina’s evolving education landscape. The growth of dual enrollment, expansion of charter schools, and increasing focus on school choice provide a strong foundation for innovation At RGI, we have sought out proven models from other states and believe these approaches can complement and enhance South Carolina’s strengths. Our goal is to plant these seeds and work with forward-thinking leaders to bring tested, high-impact solutions to rural students across the state.
FOR RURAL EDUCATION
West Virginia: Integrating Hands-On Learning, Industry Partnerships, and Individualized Curriculum
Under the leadership of RGI Advisory Board Member Dr. Adam Cheeseman, Doddridge County, WV, has reimagined rural public education They incorporated hands-on, experiential learning designed to prepare students for real-world careers This brought their district from 53rd in the state of WV to 3rd in a few short years
Public-private partnerships that connect students with real-world work in their community.
Career-focused training embedded within the high school curriculum.
Work-based learning experiences and individualized curriculum that ensure students graduate with practical skills and career pathways designed to match their individual needs
In-house “Career Advisor” that works with the ALL kids starting in middle school Mandatory program, 100% participation.
Georgia’s ‘12 for Life’ Program: Turning Underperforming Students into Success Stories
In Carroll County, GA, the 12 for Life program specifically recruits underperforming students those at the highest risk of dropping out and provides them with a structured work-based learning environment in partnership with local manufacturers Students earn wages while gaining workforce experience, helping them build responsibility and real-world skills.
Graduation rates have significantly improved, proving that direct engagement with industry can transform academic and career outcomes for struggling students
What can Rural School Districts learn and apply from these models?
While many school districts have initiatives addressing rural education challenges, most only serve a select few students, often requiring minimum grade thresholds for participation. This approach leaves behind the students who need support the most and prevents entire districts from breaking out of underperformance These programs act as supplements, not system-wide transformations
Doddridge County, WV, has shown that rethinking an entire school system can drive success for all students, while Georgia’s ‘12 for Life’ program proves that struggling students those often excluded can thrive with the right support In 2025, we aim to work with forward-thinking leaders in South Carolina to pilot a model that reaches every student, not just a select few.
“When school districts successfully transition from underperforming to high performing they don’t just serve individual students they attract families, retain businesses, secure industry investment, and reverse population decline”
CHARTING A PATH FORWARD
Rise to the Challenge
As we look ahead to 2025, we are filled with optimism not just for the Rural Growth Initiative, but for the rural communities we serve The past year has demonstrated that bold ideas, committed leadership, and strategic partnerships can transform struggling towns into thriving economic and cultural centers The work we do is more than economic development it’s about rebuilding communities, restoring hope, and creating lasting opportunity. This year, we are focused on key initiatives that directly tackle the most pressing challenges facing rural America.
1. Countering Rural Out-Migration, Population Decline
We will expand the Cheraw Remote initiative to three additional communities, developing a scalable, repeatable model that rural towns can easily adopt to attract remote workers and revitalize their local economies. By refining our approach and leveraging targeted outreach and digital storytelling, we aim to demonstrate it is possible to bring new energy, talent, and investment into rural communities while incentivizing the retention of existing talent
2. Attracting Economic Growth to Rural Appalachia
Building on our work in Harlan and McCreary Counties in Eastern Kentucky, we will drive investment and grant funding into former coal-mining regions, creating a replicable model for economic revitalization By leveraging local assets and strategic partnerships, we aim to turn economic decline into sustainable growth
3. Transforming Rural Public Education
We will champion the adoption of proven, high-impact education models from West Virginia and Georgia, focusing on scalable implementation strategies that ensure every rural student gains access to real opportunities The expertise and solutions exist the challenge is expanding them to reach every child, not just a select few. Our goal: to see a pilot program take root in rural South Carolina and set the stage for broader transformation through success in a single school district.
4. Equipping Rural Leaders with Strategies to Handle Social Media Conflict
In 2025, we will develop a social media response toolkit to help rural leaders manage digital conflicts and stay focused on economic development. Too often, instead of driving growth, leaders are pulled into online disputes that stall progress. After visiting 100+ rural communities annually, we’ve seen the need for clear strategies to defuse tensions and keep communities moving forward
At RGI, we believe the future of rural America is bright. The solutions already exist—our role is to connect the right people, drive action, and make them a reality. With your continued support, we are confident that 2025 will be a breakthrough year—for us, for our partners, and for the resilient communities we serve.
THE RGI TEAM
Why are we unique?
Rural challenges are deeply interconnected schools, workforce, public health, law enforcement, infrastructure, and economic development don’t function in silos A failing school system impacts workforce readiness, which affects industry recruitment, which in turn affects local businesses and community stability That’s why the Rural Growth Initiative is built around a multi-disciplinary approach, bringing together experts from education, public health, law enforcement, economic development, and Main Street revitalization.
Real transformation requires collaborative, systems-level solutions, not isolated efforts that fail to account for how these issues overlap. By improving these systems together, we create lasting change revitalized schools, stronger local economies, and thriving rural communities
Paul Daniele Executive Director
Paul is the founder of the Rural Growth Initiative and a seasoned professional with a passion for rural economic development. With over 20 years of experience in international development organizations, he has been working to address systemic issues in rural communities since 2021 His extensive career includes significant roles at the International Finance Corporation and the World Bank, where he has driven impactful initiatives and solutions Paul brings visionary leadership to RGI and underscores his commitment to leveraging partnerships and innovation for sustainable community development. Paul's adept project management skills, underscored by certifications and a background in business analytics, lay a strong foundation for steering organizations towards impactful outcomes.
Paul holds an MBA in Business from The Johns Hopkins University, a Bachelor of Science in Economics from George Mason University He is a certified Project Management Professional (PMP), holds a Professional Certificate in Business Analysis, and is a Six Sigma Black Belt
Jonathan is the Co-Founder and Assistant Director of the Rural Growth Initiative, dedicated to fostering sustainable growth and innovation through comprehensive development plans and historical preservation initiatives His experience in economic development includes roles in Lexington County, South Carolina State University, Pine Mountain Strategies and the South Carolina Department of Agriculture His extensive experience and commitment to making a positive impact position him as a driving force in rural economic development and an invaluable asset to RGI particularly in his innovation and leadership of projects throughout the Central Appalachian region.
Jonathan Bennett Assistant Director
THE RGI TEAM
Nathan H. Nevels ll Director
Appalachian Region
A McCreary County, Kentucky native, Nathan has spent 32 years in education, serving as a secondary educator, principal, and grant writer across three Southeastern Kentucky school districts and the Pine Knot Job Corps As Economic Development Director of McCreary County, he led efforts to revitalize the local economy by filling all downtown business spaces, redeveloping a 35+ acre industrial site, and restoring essential services at the McCreary County Airport, which had been defunct since 2016. In collaboration with the tourism director, Michelle Perry, he helped expand the county’s AirBnB market from 4 to 18 properties since 2019
Nathan’s passion for economic renewal is personal his family’s coal operation, Nevels Coal Incorporated, closed in 1984, leading to the loss of their farm and home This experience drives his mission to revitalize struggling economies and empower future generations. As a principal, he guided at-risk students out of generational poverty and addiction, helping them become community leaders, business owners, and skilled workers. Nathan remains committed to helping rural communities reclaim their economic vitality and build a sustainable future.
Austin Saggus is a dynamic professional with a strong academic background, having earned his MBA from Clemson University and a Bachelor's from Furman University As the Business Operations Manager at the South Carolina Research Authority (SCRA), Austin plays an instrumental role in bolstering the state's innovation economy, contributing significantly to SCRA's impactful strategies.
Beyond this, he wears the hat of President at Columbia Green, dedicating efforts to the environmental beautification and sustainability of the Columbia region Blending corporate expertise with community-driven passion, Austin brings a holistic perspective to the team and offers a blend of quantitative skill, academic rigor, corporate acumen, and grassroots community insight.
Building a Team for Real Impact
When we founded RGI, we set out to assemble a team of the most passionate, selfless, and driven professionals from across the Southeast leaders who not only bring deep expertise in their fields but who also share a relentless commitment to rural economic development We sought individuals who are hardworking, solutions-focused, and willing to invest in themselves so they can, in turn, invest in the success of others This collective dedication is what makes RGI more than just an initiative it’s a movement to create lasting change in rural communities.
Austin W. Saggus Director of Special Projects
THE RGI ADVISORY BOARD
The Power of Our Advisory Board
At RGI, our Advisory Board is more than a collection of experts it’s an active, on-call team providing strategic guidance, connections, and hands-on support across every initiative Rural challenges are deeply interconnected, and solving them requires a multidisciplinary approach That’s why our board includes leaders in public health, law enforcement, economic development, Main Street revitalization, education, infrastructure, and entrepreneurship ensuring we tackle complex problems holistically, not in isolation.
They are Fully Engaged
This team doesn’t just advise from a distance they actively open doors, lend expertise in real time, and shape strategies that drive measurable impact By leveraging their diverse skills, we develop solutions that strengthen entire rural systems schools, businesses, infrastructure, and community safety working in concert, rather than as disconnected efforts
They are Selfless
Above all, we are deeply grateful for our Advisory Board members. They give their time, wisdom, and networks selflessly, simply because they believe in our mission and the future of rural America. Their dedication is the backbone of our success, and we cannot thank them enough for their tireless efforts, generosity, and unwavering commitment.
At RGI, we believe lasting change requires collaboration, integration, and expert leadership Our Advisory Board helps ensure initiatives we pursue are built for sustainable success
Curtis Lee is an experienced executive, retired Marine Corps colonel, successful entrepreneur, and community builder Holds 26 years of corporate experience with Rubbermaid, General Electric, and Sonoco ProductsCompany,withexpertiseinmanufacturing,processimprovement, supplychain,sales&marketing,businessdevelopmentandsystems. Recentlyleadingthe"Carolina'sforUkraineProject"torelocateUkrainian refugeesintoHartsvilleandactivelysupportingstartupsinSouthCarolina through Venture South. Additionally, involved in community-based organizationslikeCommunityFoundationforaBetterHartsvilleandthe HartsvillePlanningCommissionGraduatedwithhonorsfromtheUSNaval AcademyandcurrentlyresidesinHartsville
Tiffanyisanexperiencedcommunicatorandproblemsolverwithafocuson community engagement and rural economic development A native of Roanoke, VA, she began her career in public relations at WSLS-TV before transitioning to roles with Advance Auto Parts and the City of Roanoke, where she served as Public Information Officer and later as Community EngagementManager.
In2021,TiffanybecameBotetourtCounty’sfirstDirectorofCommunications, building the department from the ground up to enhance public outreach and combat misinformation through initiatives like the award-winning BOCO Facts4U. She co-led efforts to make Botetourt County a certified remoteworkcommunityinpartnershipwiththeRuralGrowthInitiativeand theRoanokeRegionalPartnership.
THE RGI ADVISORY BOARD
Billy Parrish
Apioneerindowntownrevitalizationsince1981,Billywasoneofthefirst MainStreet®ManagersandlaterservedasDirectoroftheNationalMain StreetCenter.His40+yearcareerspansleadershipinpreservation,housing development,andeconomicrevitalizationacrossmultiplestates,providing advancedtrainingandstrategicassistancetocommunities
Today,hehelpscommunitiesrejuvenateurbanandneighborhoodareas, focusing on capacity-building, real estate strategy, and economic development.BasedinBrevard,NC,heremainsactiveinlocalnonprofits, previouslyservingasboardchairforHeartofBrevardduringtheCOVID-19 pandemicandcontinuingascommitteechairforthebuiltenvironment, supportingsmall-towneconomicresilience.
A West Virginia native, Dr. Adam L. Cheeseman is a former Superintendent of Doddridge County Schools and now serves as Director of School and Community Safety at ROC, Leadership Consultant at RENEW Transformational Strategies, and Pastor at West Union Baptist Church. Under his leadership, Doddridge County became a national model for innovation and student success, launching a career readiness program, holisticchilddepartment,andindustry-integratedcurriculum.
Doddridge County was the first AASA STEM Certified District in the nation and saw major facility upgrades, including a state-of-the-art Early Learning Academy, CTE facility, and athletic complex Once ranked 53rd in the state, the district now consistently ranks in the top five Dr Cheeseman, a former president of the West Virginia Association of School Administrators, was named2023-2024WestVirginiaSuperintendentoftheYear HeholdsaBA in Secondary Education from Alderson Broaddus University, an MA in Biblical Studies, and a Doctorate in Strategic Leadership from Liberty University. He remains a strong advocate for rural education reform, school safety,andstudent-centeredlearning.
Rural Education Renewal
Dr.EdwardJohnsonisanaccomplishededucatorandadministratorwitha proven track record of turning around struggling schools in rural South Carolina AnArmyveteran,henowservesasaprincipalintheRichlandOne SchoolDistrict,wherehefocusesonchallengingschoolenvironmentsand improvingstudentoutcomes
Previously,hewastheDirectorofStudentServicesattheSouthCarolina Virtual Charter School and spent 16 years in Beaufort County Schools, including10yearsasDirectorofSchoolCounselingatHiltonHeadIsland High School Dr Johnson holds advanced degrees in education and has extensive expertise in special education, elementary education, and tutoring Heremainsdeeplycommittedtoensuringallstudents especially thoseinunderperformingschools haveaccesstoqualityeducationand opportunitiesforsuccess.
Dr. Edward Johnson Rural Education Renewal
THE RGI ADVISORY BOARD
BrettButzisaruralutilitiesexpertandCEOofInnovativeInfrastructure Advising, LLC in Charleston, South Carolina With over a decade of experienceinwater,wastewater,andstormwatersystems,hespecializesin improvingruralinfrastructuresustainability,resilience,andcompliance.
AsanEnvironmentalManageratSCDHEC,hetacklesregulatorychallenges inruralwatersystems,andhispriorroleincompliancestrengthenedhis expertise in environmental risk management, and utility operations. A skilledgrantwriterandstrategist,Bretthelpsruralcommunitiesmodernize infrastructure,ensuringsafeandreliablepublicutilities
Dr. Charlotte Toole Galloway, MSPH, PhD, is a public health expert specializing in community health, rural policy, and program evaluation. Her career spans impact assessments, research, and policy development for organizationssuchastheW.K.KelloggFoundationandtheArnoldSchoolof Public Health. She has evaluated public health initiatives affecting rural communities, including those focused on health disparities, education, and economicmobility.
A frequent speaker at national conferences, Dr Galloway contributes to state and university research and has served in advisory roles at the UniversityofSouthCarolina Shehasreceivedmultiplehonors,includingthe BC Inabinet Honors Medallion from Clemson University and a NIOSH Traineeship Award An active member of the American Public Health Association and the American Evaluation Association, she continues to shapepublichealthstrategy,policy,andruraldevelopmentinitiatives
Harry J Polis, Jr is a law enforcement leader with over 22 years of experienceattheRichlandCountySheriff’sDepartment Since2021,hehas served as Deputy Chief of Operations, overseeing specialized units and managing a $48 million budget to ensure community safety and operationalexcellence.
Harry J. Polis, Jr. Community Safety
Richland County’s blend of metropolitan and rural areas has shaped his understanding of rural law enforcement challenges Serving a predominantly unincorporated county, he develops tailored strategies to addresspublicsafetyneedsinruralcommunities. Throughout his career, Harry has held key leadership roles, including in Community Services and Internal Affairs, earning recognition for his integrity and community engagement A graduate of the FBI National Executive Institute and FBI National Academy, he also holds a BA in Sociology from Winthrop University. His expertise continues to drive
Dr. Charlotte Toole Galloway, MSPH
Rural Public Health
Brett Butz
Rural Public Utilities
THE RGI ADVISORY BOARD
Community Safety
SteveEamesisahighlyaccomplishedleaderwithadiversebackgroundin military service, journalism, and economic development He began his careerintheAustralianArmy,servinginTierOnespecialoperationsbefore transitioningtocombatreporting,coveringglobalconflictsformajormedia outletsEameslatershiftedtoeconomicdevelopmentandsecuritysector reform,focusingonlawenforcement,communityengagement,andpublic safetystrategies.Heiswidelyrecognizedfordesigningandimplementing effective community policing models, which have been successfully adoptedinmultiplecountries
Operating at the intersection of community safety and economic development,Eamesdrawsfromhisexperienceinconflictzonestodevelop strategic,sustainablesolutionsforruralandurbancommunitiesalike.His expertiseissoughtbygovernments,NGOs,andbusinessesworldwide, reflectinghisdeepunderstandingofsecurity,governance,andeconomic revitalization.
David Warner's profound knowledge of the economic and technological landscape is instrumental to the project's success His somewhat recent tenure as Director of the Technology Incubator in Rock Hill and previously as an Economic Development Manager for the City has equipped him with deep institutional knowledge and unique insights into the entrepreneurial spirit and the critical drivers of a thriving knowledgeeconomy.
David'sexpertiseanddeepknowledgeoftheindustries,keyplayers,and challenges and opportunities will ensure the any project's initiatives are deeplyalignedwiththecommunity'sneedsandpotential.
David Warner Startups, Incubators, & Entrepreneurship Ecosystems
Steve Eames
