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Insight April 2015

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Insight

APRIL 2015 //

FROM THE GROUP CEO

Irrigation to sustain communities and consumers This summer has proven something of a wake-up call to everyone in Canterbury who relies directly or indirectly upon the primary sector for their livelihood. News that the Opuha irrigation scheme has had to be shut down on grounds of low water flow and unprecedented use is a sobering reminder that even the most apparently robust, well constructed scheme has its limitations in the face of that most simplest of need—more rain. This scheme in particular has been held up for the past decade as an example of what a community owned irrigation scheme can achieve in every sense – meeting the needs of farm businesses, and recreational rate payer users. The fact it has been restricted for the first time in over a decade indicates how robust it has proven to be. We have a government that has made it clear there is a desire to expand irrigation projects, with the $400 million Crown Irrigation Fund clearly labelled with that purpose. However irrigation groups have a point when they say while the fund is welcome, it is a somewhat clumsy means to fund such projects. Federated Farmers spokesman Ian MacKenzie recently pointed out the Fund is lending only upon commercially viable projects, and if a scheme qualifies then it is quite likely it will also qualify for

a loan from a commercial bank, sometimes on better terms. The government has been urged to take a broader view beyond simple “commercial viability” when assessing schemes, considering the wider social, recreational and even environmental benefits projects like Opuha bring alongside the economic value having water for irrigation delivers. Flipping the “commercial return first” requirement on its head, take a moment to consider Lake Ruataniwha at Twizel. Its creation as a world class rowing venue alongside its hydro purpose, and subsequent popularity of that sport, has injected vitality and business into the previously sleepy hydro village, with thousands coming each year for national school and club events. But no “cost:benefit” analysis dictated its creation. Ruataniwha is an example of a project that would struggle to even get off the drawing board today, and indeed required some creative funds transfers by its creator Max Smith to bring about even 30 years ago. But no one would today deny what it has meant for a region once just a view from windows of passing cars to established tourist venues of Christchurch or Queenstown. Similarly, it is a known fact irrigation schemes are notoriously hard to get launched with a velocity that delivers a realistic commercial return from the get go.

billions to massive schemes, it should not be unreasonable for New Zealanders to expect a level of government investment to kickstart projects paling in comparison to the scale of these international proposals. Nor should it be too much to expect the government to forgo the expectation of a commercial rate of return, at least in the early “start up” stages. As more and more irrigation users come on board with their own capital and skills to intensify their farming operations, an expectation of a return kicking in could be expected. Like Opuha or even Ruataniwha, the community and tourism benefits start to deliver as local businesses grow, and a more diverse economy thrives on the banks of such schemes. Government initiated irrigation schemes would not be without expectations, many already enforced through the resource management process. That alone should be an endorsement compared to other governments’ “mega schemes” that involve wholesale drowning of valleys, shifting of populations, and degradation of downstream environment. As consumers become more sophisticated and questioning about where their food comes from and how it is grown, NZ is well placed to meet those expectations with sensitive, sustainable irrigation projects that deliver to the local community, and the global consumer.

In a global environment where overseas governments often wholeheartedly commit

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RURALCO NEWS

NEW SUPPLIERS

Why does the Ruralco website want to track my location? You may have noticed when visiting the Ruralco website you get a popup box on your screen similar to this:*

We aren’t tracking your location in the sense of recording where you are, we are simply using it to help personalise your experience on the website. By answering ‘allow’ the site then can suggest businesses to you in your area, or easily filter your searches by the businesses ‘near me’. *Imagery based on Internet Explorer

Using the Ruralco Supplier logo With cardholder’s now South Island wide, it is more important than ever that your co‑brand your business and other branded items with the Ruralco Supplier logo. This means that our cardholders can associate your business as accepting the Ruralco Card and they know we have verified your business as one where they will get the best deal for their farm or family. Some ideas of where to include the Ruralco Supplier logo are brochures, menus, vehicle stickers, till signage and most importantly, your website. If you would like anything to help you with this, such as more stickers or electronic copies of our logo, be sure to get in touch with your Partnership Services Representative today.

RURALCO CALENDAR

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April Ruralink Booking due Good Friday Easter Monday Southland Anniversary March Invoices due by 4pm June Real Farmer advertising booking deadline April Ruralink Content due Anzac Day June Real Farmer advertising due May Ruralink Booking due April invoices due by 4pm Mother’s Day May Ruralink Content due Queens Birthday May invoices due by 4pm June Ruralink Booking due August Real Farmer advertising booking deadline June Ruralink Content due

NATIONWIDE Porter Hire Supercheap Auto

NELSON Brownies Mattress Direct The Monaco Kitchen (TMK)

BALCLUTHA Barclay Auto Electrical Bottings Rosebank Butchery Powerzone Suzuki

OAMARU Brackens Print Delectables Bakery Sheet Metal Specialists

BLENHEIM Brownies Mattress Direct

OTAUTAU Central Garage

CHRISTCHURCH Affordable Style Brownies Mattress Direct Canterbury ATV Garden City Florist Hartnell Coolheat

RANFURLY The Real Dog Equipment Company

DUNEDIN Automotive Solutions Mag & Turbo Warehouse HOKITKA Fitzherbert Court Motel KAIAPOI Action Plumbing, Gas & Drainage SVS INVERCARGILL Automotive Solutions Brownies Mattress Direct Coats & Shuck Jewellers Custom Canvas & Watsons Saddlery Wallace’s Pharmacy MILTON Milton Hammer Hardware Milton Pharmacy Milton Supervalue Suzies Butchery Tinys Butchery MOTUEKA Motueka Joinery Nulook Tasman Bay The Gun Shop

RANGIORA Beaurepaires Rangiora Hartnell Coolheat Pegasus Bay Electrical Rangiora Showcase Jewellers Stans 7 Day Pharmacy RICHMOND Collision Centre Richmond Colourplus Richmond Richmond Flooring First TAKAKA Golden Bay Hammer Hardware Kevin Hebberd Motorcycles Mohua Motels Orange Mechanical Pipeworx TAPANUI Tapanui Four Square Supermarket Tapanui Hammer Hardware WAIMATE Rollinson Engineering Uracast NZ WELLINGTON Brownies Mattress Direct RESIGNED SUPPLIERS Classic Clothing, Nationwide Geoff Hampton Engineering, Southbridge Nandos, Ashburton

For the latest list of suppliers in your region check out www.ruralco.co.nz

YOUR PARTNERSHIP SERVICES TEAM Contact your representative to discuss marketing your business through Ruralco. Lester Chambers

Angela Cotton

Jason McKenzie

Richard Potter

National Sales Manager Mob 027 707 8120 lester.chambers@ruralco.co.nz

Nelson/Marlborough Mob 027 839 7215 angela.cotton@ruralco.co.nz

Otago/Southland Mob 027 479 8351 richard.potter@ruralco.co.nz

Don Joseph

Mary-Anne Martin

Lower Central South Island Tel 03 307 5178 Mob 027 722 7070 jason.mckenzie@ruralco.co.nz

Chris Montgomery

Sales Support Tel 03 307 5121 nerada.molloy@ruralco.co.nz

Fuel Account Manager Mob 027 839 7351 don.joseph@ruralco.co.nz

Mid Canterbury Tel 03 307 5182 Mob 027 706 7085 mary-anne.martin@ruralco.co.nz

Upper Central South Island Mob 027 839 7487 chris.montgomery@ruralco.co.nz

Nerada Molloy


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