Dairy's dark days continue

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FEATURE

Dairy’s dark days continue Last year dairy commentators, analysts and even processing companies were upbeat about the prospects of the downturn in dairy prices righting itself by the middle of this year. BY RICHARD RENNIE The new year did bring some good news for farmers, with welcome rain to some who either had had none in North Canterbury for months, and those further south who had hunkered down expecting El Nino drought conditions. However there was little to cheer about in dairy payout prospects—the much hoped for bounce in global dairy trade results failed, trailing into yet another run of low or falling price results. As summer draws to a close, the commentary on dairy returns has started to mention “2017” in possibilities of a recovery, while there is also more discussion about “structural” shifts in the global dairy landscape. This compares to earlier views that the down turn was simply a cyclical “dip” that commodities experience over time, and therefore likely to recover in relatively short time, possibly even by mid to late this year. Analysts who have been reticent about expressing their concerns over the direction of New Zealand’s dairy industry in the past are now starting to add their voices, and their research, to discussion on where the industry can go from here. They have taken no satisfaction from viewing a seismic shift in the global dairy landscape, with 32

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farmers here having to adjust to a “new normal” rather than riding out what traditionally may have been a cyclical swing in prices. Worryingly this new normal may see prices significantly below what the industry would typically have budgeted on only 20 months ago. Recent work by Massey Professors Danny Donaghy, James Lockhart and Hamish Gow highlighted some of the key shifts occurring. They describe a “perfect storm” emerging as technology, policy changes and events all conspire in ways to leave no dairy exporting country unaffected. Their work has identified three key periods in global dairy trade history leading today’s situation. The first was pre 2006 when the European Union and the United States subsidised their producers, resulting in massive overhangs of stored surplus product that would be purchased when prices fell, and sold off as they rose again. Land was also retired to sustainability schemes and taken out of production. The second period from 2006-2014 had demand for dairy products surging ahead of the world’s ability to increase supply, with demand outpacing supply growth by 50–100%.

These were the “golden years” for bulk commodity products like whole milk powder as Asian demand in particular drove up demand. It was however also a more volatile market due to the global financial crisis. The researchers note that unfortunately a critical assumption from this period was that dairy product prices would continue upwards in a linear fashion. James Lockhart said he knew of no commodity that would continue to rise in value in real terms. “And there was nothing to suggest dairy products really should be any different to any other commodity.” The current environment is what the professors call the “third phase” of supply and demand balance. This has been caused by some major changes since 2014, some that are unlikely to reverse in a hurry. New Zealand’s huge surge in dairy growth is part of this. The 31% increase in milk volume over the past six years has pumped an additional 5 million kg of product a year into a relatively small global dairy trade market that is only 7% of all product produced.


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