Running Insight 12.1.18

THE NEWSMAGAZINE FOR RUNNING SPECIALTY RETAILERS / RUNNINGINSIGHT.COM

A DIVERSIFIED COMMUNICATIONS PUBLICATION

RUNNING TO TEXAS • 25 PAGES OF THE HOTTEST NEW PRODUCTS • EXHIBITOR LISTINGS • SPECIAL EVENTS • BRAND PROFILES

A PREVIEW OF THE RUNNING EVENT 2018 PRESENTING SPONSORS

NOVEMBER 27–30, 2018 • AUSTIN, TX DECEMBER 1, 2018 A DIVERSIFIED COMMUNICATIONS diadora.com

bodyglide.com

balega.com

pro-tecathletics.com

amphipod.com

spenco.com

PUBLICATION

RUNNING INSIGHT

inside

8 The 2018 Running Event Preview More than 90 new products in 25 pages that will debut at TRE18 in Austin, TX.

60 Altra Breaks Away Unique, functional designs and new ownership are propelling Altra forward.

68 The Great American Slowdown Americans are getting slower. What might it mean for running stores?

DECEMBER 1, 2018

78 Sustaining Momentum OEM supplier Orthloite has made a commitment to a sustainable future.

82 Inspiring and Connecting Leaders Whirlaway’s Captains’ Night blends fun and games with reflection on leadership.

84 The Arcanum Edge A Q&A discussion with Lindsey Mintz, CEO of Arcanum.

88 The Running Event 2018

72 On Top

A complete listing of all exhibitors and booth numbers.

Switzerland-based On continues its surge in the run specialty marketplace.

Pictured above: Buff. On the cover background photo: On. 4

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• Exclusive run shop top sellers nationwide • 25+ fresh road & trail innovations for spring • Margin-maximizing programs/free-shipping • Innovative, patented performance design • Specialty-exclusive / UMAP protected • Buzz-activating season style drops • Top-rated brand by specialty run stores!

Hydration | Training |Race-Day |Visibility The widest range of premium running essentials.

SPECIALTY-EXCLUSIVE

1.800.806.1288 - dealer@amphipod.com

RUNNING INSIGHT

The Staff EDITORIAL Editor-in-Chief Mark Sullivan msullivan@Divcom.com Managing Editor Michael Jacobsen mjacobsen@Divcom.com Graphic Designer Deborah Page Contributors Daniel P. Smith Tom Griffen Judy Leand ADVERTISING Troy Leonard tleonard@Divcom.com 362-624-1561 Mark Sullivan msullivan@Divcom.com 646-319-7878 Christina Henderson chenderson@Divcom.com 214-263-4706 Daemon Filson dfilson@Divcom.com 541-292-1450 BACK ISSUES runninginsight.com

SUBSCRIBE runninginsight.com

Diversified Communications 121 Free St • Portland, ME 04101 1(207) 842-5500 www.divcom.com RUNNING INSIGHT ® is a registered trademark of Diversified Communications. © 2018 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Divesified Communications, 121 Free St, Portland, ME 04101; (207) 842-5500.

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BROOKS ADRENALINE

TREPREVIEW See Them Here First: The Best Running New Products 8

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More than 290 brands are showcasing their best and brightest (and newest) products at The Running Event 2018. Everything from shoes (of course) to socks, apparel to insoles, massage rollers to backpacks — they are all at the 13th annual show, Nov. 27-30, 2018 at the Austin Convention Center, Austin, TX. So step inside this special issue of Running Insight to see the future of the specialty running industry.

Š 2018 Diversified Communications

COME SEE US AT BOOTH #1307

tptherapy.com

RUNNING INSIGHT

TRE18 Product Preview Footwear

REEBOK FLOATRIDE RUN FAST

The Floatride Run Fast balances cushioning and responsiveness while maintaining its lightweight design. The breathable engineered mesh upper, balanced ride and FloatRide foam make this the shoe for speed days, races and everyday mileage.

MSRP $140

361 DEGREES 361- STRATA 3

The 361- Strata 3 is a plush high mileage stability shoe featuring a new upper lacing system called Morphit, a multi-dimensional design that comfortably harnesses the foot during dynamic movement. The Strata 3’s medial posting paired with QU!K Spine provides comfort, flexibility and support.

MSRP $155

HOKA ONE ONE RINCON

Rincon is Hoka One One’s lightest trainer, while retaining signature Hoka cushion and ride characteristics at one of its lowest price points. With a new early-stage Metarocker positioning designed for an efficient forward roll-off, the Rincon is one of its lightest shoes — at near 7.5 ounces for men’s size 9. MSRP $115

HOKA ONE ONE CLIFTON 6

Building upon the Clifton’s best qualities, the “6” continues to deliver a combination of soft and light. The Clifton 6 has a smoother ride with a more comfortable fit and includes an embroidered design that improves lockdown without extra weight.

MSRP $130

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Thin

SEMI-FLEXIBLE CRADLE ORTHOTIC-GRADE CRADLE FLEXES WITH YOUR FOOT TO PROVIDE SUPPORT WITHOUT AGGRAVATION. PROMOTES SUPPORT AT HEEL STRIKE

FIRST RAY DROP ZONE MORE EFFICIENT TOE-OFF. RELIEVES PRESSURE AT FIRST MET HEAD. PROMOTES NATURAL STRIDE

TEAMSPENCO.COM Dedicated athletes pursue their passion with Spenco products.

3-POD MODULATION SYSTEM

MULTI-DENSITY PODS PISTON THROUGH THE FLEXIBLE CRADLE TO MODULATE GROUND FORCES. STIFFER RED POD COUNTERS OVER-PRONATION, SOFTER BLUE PODS GUIDE THE STRIDE

AIR GRID FOREFOOT PAD

TECHNICAL TOPCLOTH

CUSHIONS FOREFOOT IMPACT WITHOUT ADDING UNNECESSARY WEIGHT

FULL-MOTION FOUR-WAY STRETCH NYLON REDUCES FRICTION AND HOT SPOTS SILPURE® ANTIMICROBIAL REDUCES ODOR

DEEP HEEL CUP DEEP HEEL CUP OFFERS GREATER STABILITY AND REDUCES OVER-PRONATION

TOTAL SUPPORT THIN IS SPENCO’S PREMIUM REPLACEMENT INSOLE FOR RUNNING. SEE THE WHOLE LINE OF TOTAL SUPPORT INSOLES AT SPENCO.COM

VISIT US AT TRE 2018 IMPLUS BOOTH #1307 ©2018 Implus Footcare, LLC. All Rights Reserved. • Spenco®, the Spenco Logo and Total Support® are registered trademarks of Implus Footcare, LLC. Silpure ® is a Registered Trademark of Thomson Research Associates, Inc.

RUNNING INSIGHT

TRE18 Product Preview Footwear SKECHERS GORUN RAZOR 3 HYPER

The Official Training shoe of Meb, the GOrun Razor 3 Hyper is the first shoe to feature Hyper Burst foam. It features highly responsive, ultra-lightweight, long-lasting Hyper Burst cushioning, while the mid-foot strike zone promotes efficiency in each stride. MSRP $130

MERRELL MTL ASTRUM

Built in the Merrell Test Lab, this winter trail runner with a snow-stopping collar radiates body heat back toward the foot and features snowtire-inspired Vibram lugs that grip on mixed winter terrain.

MSRP $180

XERO SHOES TERRAFLEX

Terraflex is a lightweight trail running/hiking shoe that also handles roads and casual wear.

Made for comfort and performance with a wide anatomic toe box, zero-drop, low stack height, grippy chevron tread, 9.6 ounces (each, M9) and backed with a 5000 mile sole warranty.

MSRP $99.99

TOPO ATHLETIC PHANTOM

Phantom is Topo’s plushest roadrunning shoe to date and the first to feature the proprietary midsole cushioning ZipFoam that enhances cushion and rebound better than traditional EVA. The engineered mesh upper is optimized for breathability, security and strength.

MSRP $130 12

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Š 2018 Diversified Communications

Molly Huddle

Michael Wardian

Kyle Merber

Will Leer

Noah Droddy

Calum Neff

Designed for performance athletes who demand the very best, the Polar Vantage Series is the most advanced performance watch ever made.

Visit Booth #916 at The Running Event For ordering info: 800.227.1314 polar.sales@polar.com

POLAR VANTAGE V

POLAR VANTAGE M

PRO MULTISPORT GPS WATCH

MULTISPORT GPS WATCH

RUNNING INSIGHT

TRE18 Product Preview Footwear

ON CLOUDSTRATUS

The Cloudstratus and its unique dual CloudTec features a lower layer of Clouds that cushions every foot strike, collapsing, ready to rebound forward. The second layer joins to absorb residual impact and add even more propulsion. It weighs 10.7 oounces with a 8mm heeltoe offset. MSRP $169.99

SPIRA PHOENIX

The Phoenix is built on a new custom-developed last for fit on most foot types. The upper construction consists of half booty with breathable mesh.

The midsole incorporates advances to the patented WaveSpring technology and a softer density heel strike cushion pad. MSRP $134.95

SUPERFEET ME3D AFTERSPORT

ME3D Aftersport is an individualized recovery slide with a lot size of one, available this Spring.

Featuring Syncro Recovery Foam, the slide takes the data collected with the FitStation technology platform and calibrates customized comfort zones.

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Š 2018 Diversified Communications

RUNNING INSIGHT

TRE18 Product Preview Footwear

HICKIES LACING SYSTEM

The Hickies 2.0 Lacing System is a customizable, high-performance elastic shoe lace that turns any shoe into a slip-on while stepping up a shoe’s aesthetics. MSRP $17.99

AMFIT PRECISE M+S INSOLE

SOLE LAGUNA FLIP

A post-run recovery sandal that looks as good as it feels, the Laguna has flex-friendly engineered knit straps for fit, with Sole’s supportive shape.

The super-sustainable ReCork recycled cork footbed molds to feet for individual support.

MSRP $75

The Precise Mud+Snow is a trail running insole that combines the solid foundation of Amfit’s H-1-5 stability platform with a dual density foam footbed that is covered with a wool fabric that keeps feet warm in cool weather and cool in warm weather.

MSRP $60

ORANGE INSOLES ORANGE INSOLES LIGHT

The Orange Light is a thin, compressed EVA insole that fits into low-volume shoes such as spikes, minimalist footwear, cleats and casual shoes. The medial support in conjunction with the metatarsal pad will help align and distribute weight evenly.

MSRP $20

MBT RECOVERY SANDAL

Nakuru or Meru recovery sandals feature antimicrobial, anatomically shaped foot beds that hug and supports arches, while helping maintain natural alignment. They are made of an MBT cushioning material with pronounced arches that provide a plush-but-supportive ride. MSRP $90 16

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RUNNING INSIGHT

TRE18 Product Preview Socks FEETURES MERINO 10

Feetures unites Merino wool and Tencel fabric to create a premium Merino sock that is soft, dry, warm and durable. The Merino 10 collection is constructed with Targeted Compression, offering support where it is needed the most. MSRP $16.99

INJINJI LINER + RUNNER MINI-CREW

A two-sock system is designed to provide ample blister protection, moisture management and total foot utilization while increasing foot comfort. The ultrathin Liner is the front line of protection, while the Runner provides comfort and cushion with the terryknit sole. MSRP $24

SWIFTWICK MAXUS

Maxus is made for max comfort and the relaxed fit sock creates plush comfort and absorbs impact. A breathable upper combines with Hydrotec polyester in the footbed for maximum moisture control. A micro tab has been added for Achilles tendon protection.

MSRP $13.99

WRIGHTSOCK DOUBLE LAYER

The women’s-specific fit CoolMeshll assortment includes three fashionforward colors in Tab and Lo Quarter heights and two colors in Crew length. The new design features an extended heel gore to narrow the heel pocket of the sock to more comfortably conform to the anatomically narrower female heel.

MEDI-DYNE PROSTRETCH NIGHTSOCK

The ProStretch NightSock was developed to overcome common consumer frustrations in the category. A patent-pending toe plate engages all toes and the ultra-low-profile straps eliminate sheet snags. A shorter sock fits better, is cooler at night and comes as a one-size product to keep inventory streamlined. MSRP $34.99 18

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ZENSAH LIMITED EDITION MINI-CREW COMPRESSION SOCK

The Zensah Topography Mini-Crew compression sock is anti-blister with a seamless toe and graduated compression for reduced fatigue and faster recovery

Š 2018 Diversified Communications

RUNNING INSIGHT

TRE18 Product Preview Apparel ANITA ACTIVE AIR CONTROL PADDED BRA

Maximum support, breathable and light weight, the DeltaPad design ensures strong support, a smooth outline and air circulation. The ultra-light mesh fabric is partly semi-transparent and the Air Control Padded style combines functionality and fashion.

MSRP $79

PANACHE SPORT WIRED SPORTS BRA

RUNDERWEAR SUPPORT BRA

The Runderwear Women’s Support Bra is designed specifically for runners looking for reduced bounce, maximum support and comfort. It uses a soft first layer against the skin to help prevent any irritation or rubbing and offers non-slip, adjustable soft-feel straps to ensure a chafe-free run.

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This underwire sports bra offers support for every sport. Proven to reduce bounce by 83 percent, it is designed for a full bust up to a J cup, while encapsulation technology provides stability and eliminates chafing.

The firm, smoothing band offers support, keeping everything securely in place. MSRP $70

Š 2018 Diversified Communications

Introducing

ALBERT The Revolutionary 3D Foot Scanner

Aetrex is bringing consumers back into stores like never before with Albert, its revolutionary, 3D foot scanner.

Albert captures unmatched data and information about feet, enabling consumers to make more educated buying decisions when it comes to footwear and orthotic purchases. Albert offers the most sophisticated, interactive, in-store scanning experience to date.

Tel. 800-526-2739 | Fax: 800-526-0073 www.aetrextechnology.com

RUNNING INSIGHT

TRE18 Product Preview Apparel BOCO GEAR PRINTED BEANIES

Five style options of winter knit beanies are truly printed.

After two years in development and testing, retailers are now able to print their designs onto beanies for a store, event, team or brand. MSRP $28-$30

BUFF DRYFLX COLLECTION

The Buff DryFlx Collection offers a 360-degree high-visual reflective patterning for increased visibility while reducing weight and bulk.

Lightweight, thermally efficient fabric flexes with the body’s motion. Available in hat, headband, neckwarmer and multifunctional headwear.

MSRP $17-25

HEADSWEATS FROSTY PERFORMANCE TRUCKER

Runners can dress festively for winter races, but stay cool and dry when crossing the finish line with this Ugly Sweaterinspired trucker. Featuring Eventure performance fabrics, a lightweight woven shell with a built-in terry sweatband and mesh back and an undervisor reduces glare. MSRP $26

CIELE ATHLETICS GOCAP – CENTURY – RED ROCKS

The GOCap – Century – Red Rocks Edition features lightweight construction, large reflective front facing font, quick drying Coolwick fabric and UPF 40+ sun protection.

MSRP $40

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RUNNING INSIGHT

TRE18 Product Preview Apparel BODYVINES COOLMAX COMPRESSION LONG TIGHTS

The tights feature targeted zone support by Triple Compression Technology and provide target compression and support to patella, front and side calf muscles, and Achilles tendon.

Coolmax All Season fabric technology keeps things cool and dry on hot days and warmer on cold days. MSRP $85

HANDFUL WI-THI 7/8

With power mesh phone pockets on each thigh, Wi-Thi 7/8 length leggings are made with 37.5 fabric that keeps bodies at an ideal 37.5°C. Tiny particles of volcanic ash embedded in the yarn pull moisture away from skin and dries up to five times faster. MSRP $78

LILY TROTTERS COMPRESSION DOTS-A-PLENTY SLEEVES

The company’s perfectly proportioned dots make a new appearance and are ready to decorate and support calves while running or exercising. Available in gray and pink. MSRP $34.99

OS1ST SUPERHERO PERFORMANCE CALF SLEEVES

OS1st Superhero Performance Calf Sleeves are made using the same patented technology in its CS6 Calf Sleeves featuring medical grade compression. Superhero designs include Superman, Batman, Wonder Woman and The Flash. MSRP $49.99 24

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#1 trusted and recommended for 20+ years Booth #1119

More runners everywhere

know and rely on our brand for the best protection

against chafing blisters and raw skin Š 2018 Body Glide

425.467.6580

order@bodyglide.com

RUNNING INSIGHT

TRE18 Product Preview Apparel

ULTIMATE DIRECTION HYDROLIGHT SHORT

The Hydrolight Short carries 600ml of hydration in custom bottles that won’t bounce, chafe or slide around. It has a hidden waist adjuster and two-way stretch mesh that provides stability. MSRP $84.95

UGLOWSPORT SHORT SPEED FREE AERO 5

A 100 percent stitch-free garment, the Short Speed Free Aero 5 allows runners to pack and store all their equipment within a 360° Belt. It offers a practical three-in-one solution for mediumlong runs, removing the burden of carrying a bag. MSRP $110

ICEBREAKER TECH TRAINER HYBRID VEST

The Tech Trainer Hybrid Vest provides a natural performance, sustainable alternative to synthetic running solutions. It features a hybrid construction that offers a balance of warmth, protection and breathability. Its main fabric features a soft and stretchy midweight jersey blend of Merino wool and Lycra that insulates and stretches. MSRP $170

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© 2018 Diversified Communications

THAT’S NOT DIRT ON HIS LEG, IT’S INK. AND THOSE AREN’T JUST COMFORTABLE, DRY FEET, THAT’S WINNING. — PHOTOGRAPHING THIS PINNACLE MOMENT, JÜSSI OKSANEN, WITH COMFORTABLE FEET.

VERTE X MICRO CRE W B O OT H #11 2 5

RUNNING INSIGHT

TRE18 Product Preview Accessories

AFTERSHOKZ OPTISHOKZ XTRAINERZ

Xtrainerz shades are designed specifically for athletes that combine performance optics and premium audio through AfterShokz’s patented bone conduction technology. Xtrainerz allows runners to safely listen to their favorite audio and make/ take calls while remaining aware of their surroundings.

MSRP $229

TIFOSI OPTICS SWANK

Part of the new Swank Series, Swank, Swick and Smoove combine a lifestyle silhouette and a vibrant color palette with many of the same technical features found in Tifosi’s other high-performance sports sunglasses.

MSRP $25 (standard); $49.95 (polarized)

GOODR RUNNING SUNGLASSES

Goodr’s OG Running Sunglasses were Gear of the Year in Runner’s World, Men’s Journal and its BFGs have been selected as 2018 Runner’s World Gear of the Year.

JAYBIRD TARAH PRO

Extremely durable, fully weatherproof and fast-charging wireless headphones inspired by the extreme demands of endurance adventures and highmileage races, the Tarah Pro features a 14-hour battery life. The Tarah Pro also features SnapLock magnetic buds that secure around the neck and automatically turn off the music to conserve the battery.

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BASE LAYER BRACING

4+

REFLECTIVE LOGO (on front) CALF STABILIZER ZONE

ZONE

+

+

™

Compression Bracing Socks

FIRM // Medical grade compression to increase blood flow

ZONE #4

FIRM // Supports the Achilles & boosts venous system

ZONE #3

4 3

MODERATE // Shaped-to-fit design

ZONE #2 AnklePoly 2.pdf

FIRM // Lifts the Plantar Fascia & boosts venous system

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11/5/18

3:26 PM

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OS1st.com · 844-413-5457

calf

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OS1st® socks are designed with strategically placed medical grade support along with unique features to provide relief and to help prevent recurring symptoms from your everyday foot and leg pain. The FS4+ targets Plantar Fasciitis, Achilles Tendonitis, ankle swelling, heel/arch pain and shin splints. The FS4+ can also be used for recovery after long runs or any activity.

ANKLE

LIGHT // Boosts venous flow & provides stabilization

RUNNING INSIGHT

TRE18 Product Preview Accessories FITLY RUNNING PACK

Runners face the same issue when they go out for a quick run: how to carry small personal items while running in complete comfort. Fitly innovative Running Packs solve it in a new way, one rooted in biomechanics, decades of endurance training experiences and the focus on what’s essential.

MSRP $79

BLACK DIAMOND EQUIPMENT DISTANCE 8 PACK

Inspired and built for the fast and light mountain runner, the distance pack bridges the gap from traditional run vest suspensions and pocketing, with added technical features, unique fabrics and careful design suited for navigating dawn-to-dusk adventures, all-season training and multiday races. MSRP $139.95 (8L); $149.95 (15L)

MUDROOM BACKPACKS INTERMODAL OTW The Intermodal otw has a rain cover included in its carrying handle, a patentpending design. There is a stash pocket in the base of the backpack for easy stowing and there’s room for an extra pair of shoes separately from electronics and personal items. MSRP $120

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MBT Like You’ve Never Seen It! Ž

With 3 unique running profiles, MBT Running Footwear provides ultimate cushioning and smooth impact dissipation promoting a natural gait with every stride. Lightweight/fast for your short to medium distance runs; Endurance for your longer distance walks or runs; and X-Cushioning for your fitness walking, training or recovery runs.

Visit us at The Running Event Booth #1024 to see for yourself!

Or call Customer Support at 855-476-2362 for more information.

mbt.com

RUNNING INSIGHT

TRE18 Product Preview Accessories

FREEZE SLEEVE FREEZE SLEEVE FLAT PACK

Freeze Sleeve’s Flat Pak provides cold therapy coverage to various parts of the body. Used to cool down core temperature, reduce swelling and inflammation and provide overall relief to aching muscles and joints. MSRP $75

NAKED SPORTS INNOVATIONS RUNNING VEST

Based on the company’s running band concept, the men’s and women’s vest weighs 3.5 ounces and has a capacity of more than three liters.

MSRP (men’s) $79.99; (women’s) $74.99

HYPERICE HYPERVOLT

VIBE VIBRATING ROLLERS

The Vibe Roller is a compact vibrating roller with three vibration settings that offers faster recovery and less pain when rolling. Choose either a hex design for a deep tissue massage or the original version for a smooth rolling experience. MSRP $99

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The Hypervolt featuring QuietGlide technology is a cordless vibration massage device that helps relax sore and stuff muscles to improve mobility — with three speed settings, four interchangeable head attachments and a battery life of three hours.

MSRP $349

© 2018 Diversified Communications

WE ARE ALL MADE OF STARDUST. I N T R O D U C I N G

C O L L E C T I O N

RUNNING INSIGHT

TRE18 Product Preview Accessories AMPHIPOD SOFT-TECH ERGO-ULTRALIGHT HYDRATION PACK

This is Amphipod’s lightest hydration pack ever with SoftTech Ergo Ultralight. Designed for road and trail, the pack integrates the comfortable feel of its Soft-Tech flask with an ultra-light, minimalist body-forming pack. MSRP $55

ULTRASPIRE ZYGOS 4.0

The Zygos 4.0 hydration pack is lightweight and high capacity and features a wrap-around style with full compression, allowing for the lowest profile empty or fully loaded. The Zygos 4.0 comes with a 2L reservoir and a magnetic clip to keep hands free.

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VOORAY ACTIVE BACKPACK

A technically designed backpack includes water-resistant material, welded zippers, reflective accents, Lycra pockets, adjustable shoulder straps, adjustable/removable waist belt, water-resistant shoe pocket, hydration pocket and breathable mesh shoulder straps. MSRP $65

© 2018 Diversified Communications

The company you keep OrthoLite® makes the world’s most comfortable, best performing eco-conscious insoles. Since our first game-changing formulation 25 years ago, every open-cell foam insole we’ve made uses 5% recycled rubber content. Now, with our exclusive patent pending OrthoLite® Hybrid™ and Bio-Oil technologies, we can create various levels eco content from 5% to 70%. With our relentless innovation and deep commitment to our brand partners,

300 leading brands choose OrthoLite®. it’s no wonder over

We’re the only branded insole

manufacturer that controls every facet of our production—from ideation to custom formulations to prototypes to delivery—so we can provide our brand partners with unmatched products and unrivaled service. OrthoLite® insoles perform like nothing else out there—bringing new consumers to our partners’ brands and giving brand loyalists yet another reason to keep coming back. Comfort & Performance—Driven by Innovation.

www.ortholite.com

RUNNING INSIGHT

TRE18 Product Preview Accessories

BRILLIANT REFLECTIVE SEGMENTED IRON-ON REFLECTIVE STRIPS

The new reflective product is more durable and brighter and bends with apparel. Made with 3M Scotchlight Reflective Material, designed to be functional and long lasting with over 500-feet visibility in low light. MSRP $14.95

STUNT PUPPY PUFF DOGGY

The Stunt Puppy Puff Doggy is a puffer jacket specifically for a dog. An inner layer of Thinsulate insulation is encased in a weather-resistant shell of Pertex and cut generously to give extra comfort for hips, elbows and spines. MSRP $110

UNPREPARATHON GREETING CARDS

These greeting cards have a fan base ready to buy in local running stores. The funny and inspirational cards are an effortless POS display on gridwall/slatwall or countertop and encourage gift buying. MSRP $4 a card

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RUNNING INSIGHT

TRE18 Product Preview Accessories

ENSO RINGS LEGENDS COLLECTION

Inspired by mythical creatures of legend and lore, Enso Legends capture the elusive and effortlessly cool look only heard about in stories. They feature a flexible design for comfort and breathable channels promote airflow. MSRP $29.99

BLINC BLINC COSMETICS

A water-resistant mascara with tube-technology for maximum hold, Blinc Mascara forms tiny water-resistant tubes around lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to lashes and don’t run, smudge, clump or flake.

ARCANUM ARCANA-LYTE Arcana-Lyte Activated Hemp + Electrolyte Formula supports results such as recovery and performance time in athletes. Now with the powerful effects of electrolyte replenishment.

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WE’VE ALL BEEN THERE. BUT YOU PUSH HARDER. YOU TRACK YOUR CADENCE & PACE, KNOW YOUR LIMITS & OUTRUN THEM.

RUNNING INSIGHT

TRE18 Product Preview Accessories

UNTAPPED MAPLEAID

Lemon Tea Mapleaid is a limited ingredient, maple sugar-based electrolyte drink mix. Only four ingredients (maple sugar, lemons, black tea and sea salt) combine for a crisp taste, but packs 110mg of sodium and 25mg of caffeine per 12-ounce serving.

MSRP $1.99/1.1 oz.; $24.95 pound

MAURTEN GEL 100

The Gel 100 was used by Eliud Kipchoge when he broke the world record and crossed the finish line in 02:01:39. It is built by harnessing natural hydrogel technology and six natural ingredients. No need to wash it down with water. MSRP $3.60

BONK BREAKER ENERGY CHEWS

With two servings per pouch, Bonk Breaker Energy Chews feature caffeine from white tea that recharges with clean, easy digestible and great-tasting nonGMO fuel. Packed with 240mg of vital electrolytes and 200 percent daily value of Vitamin C. MSRP $24.95 per box of 10 packets; $2.25 per packet

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We believe if you run, then you’re a runner.

No matter where or why, how far or fast, we create the essentials for you to have your best run.

If you run, then NATHAN Runs With You. nathansports.com

#WERUNWITHYOU

RUNNING INSIGHT

TRE18 Product Preview Accessories

ROCKIN GREEN PLATINUM SERIES ACTIVE WEAR LAUNDRY DETERGENT

Rockin Green removes the funk and odor of sweat, oil, dead skin and odor-causing bacteria in high-tech performance fibers. It is a biodegradable, plant-based sports laundry detergent that’s naturally scented with tea tree oil. MSRP $20.95

DEFUNKIFY ACTIVE WASH AND DEFUNKIFY ACTIVE SPRAY

Active Wash laundry detergent uses surface chemistry and powerful enzymes to deep clean performance apparel. The combination completely removes all the sweat and grime that gets trapped between technical fibers. MSRP $11.99 (20-ounce; 28 loads); $19.99 (40-ounce; 56 loads)

INFINIT HYDRATE

Hydrate is a low calorie hydration and pre-workout formula made with all-natural ingredients. Lightly sweetened with pure non-GMO cane sugar, in a natural strawberry lemonade flavor. Hydrate contains 10 grams of sugar, 100 calories, electrolytes, betaalanine; also available with caffeine.

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NUUN IMMUNITY

Nuun Immunity is a non-GMO antioxidant, anti-inflammatory hydration supplement developed to restore and defend immune health. Immunity is packed with a synergistic blend of phytonutrients including turmeric, ginger, elderberry and Echinacea, vitamins A, C, D, and E and a blend of the electrolytes.

MSRP $6.99

Š 2018 Diversified Communications

RUNNING INSIGHT

TRE18 Product Preview Accessories

NATCH TRAIL RUNNING SHOE IN & OUT CLEANING KIT

The cleansing concentrate, together with the brush, sponge and microfiber cloth, removes dirt and salt stains from shoes. The brush gets rid of coarse dirt and the sponge is ideal for applying the care lotion in and on a shoe.

TRAIL NUGGETS PRO APPLE + HAZELNUT ENERGY AND PROTEIN BAR

Trailnuggets is launching new flavors, starting with Pro Apple + Hazelnut Energy and Protein Bar. Trailnuggets tasty snacks are non-GMO, gluten-free, vegan, kosher and made from whole food, simple ingredients. MSRP $1.99

TRISHMOVES FOOD FOR RUNNERS – NUTRITION BAR

Trishmoves is a nutrition bar made for runners, by runners. Specifically formulated to provide quality, whole-food, pre-run nutrition. With exactly 200 calories, a 4:1 carb-to-protein ratio, and no added sugar.

MSRP $2.99

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Style 5544

Air Control Padded Sports Bra in the new color Coral/Anthracite

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Sport Tights Fitness in the color Black

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RUNNING INSIGHT

TRE18 Product Preview Accessories

AFTERSHOKZ TREKZ AIR

Trekz Air wireless bone conduction headphones feature an open-ear design and lightweight titanium frame that offers awareness and all-day comfort. Boasting Bluetooth 4.2 connectivity. MSRP $149.95

SABRE – SECURITY EQUIPMENT CORPORATION SABRE RUNNER PEPPER GEL

The company’s maximum strength formula gel has 35 bursts and virtually eliminates wind blow-back, hitting only the target. Its 12-foot range provides safety at a distance.

The adjustable, durable hand strap provides protection at a runner’s fingertips.

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ROCKTAPE ROCKTAPE EDGE

RockTape Edge kinesiology tape is designed to be stretchier and stickier than competitive tapes, with a topical pain relief cream RockSauce Fire. Combined, they make a powerful drug-free pain relief system. MSRP $22

NOXGEAR KIK WEARABLE BLUETOOTH SPEAKER

Kik is a wearable bluetooth speaker designed for runners that’s lightweight, weatherproof and delivers clear, powerful sound for more than five hours on a single charge. MSRP $89.95

© 2018 Diversified Communications

PRESSURE BUILDS CONFIDENCE

We all face pressure, but you can turn that pressure into a positive. It can build something strong. The pressure of CEP delivers true graduated compression that improves blood flow, decreases fatigue, combats clots and swelling, stabilizes muscles and improves recovery time.

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RUNNING INSIGHT

TRE18 Product Preview Accessories ORANGE MUD TRANSITION WRAP

The Transition and Seat Wrap 2.0 is now in microfiber, with a TPU coated belt and updated retail packaging. Securely change via an adjustable belt and clip, protect seats with the integrated hoodie pocket and secure over the headrest.

MSRP $39.95

POLAR VANTAGE V AND VANTAGE M

The Vantage series integrates state-of-the-art bio-optical heart rate technology, next-generation training load analysis and running power captured from the wrist.

MSRP Vantage V $499.95; MSRP Vantage M $279.95

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TIMEX IRONMAN GPS

Designed to be simple and easy enough to use without an instruction manual, this is the simplest GPS watch ever. MSRP $99.95

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RUNNING INSIGHT

TRE18 Product Preview Accessories

LEKI USA MICRO FLASH

The Micro Flash is a versatile and extremely lightweight pole thanks to 100 percent carbon shafts. Featuring Trigger Shark 2.0 technology for a superior connection to a pole and a quick release for faster transitions. The new Shark Frame Strap hugs the hand without adding bulk and lets the hand breathe with its new mesh construction. MSRP $179.95

STUNT PUPPY PERSONALIZED COLLARS

Stunt Puppy commissioned artists to design personalized collars that showcase a dog’s character as expressed by its humans. Choose some key words to describe your dog to guide the artists to produce a oneof-a-kind collar for your furry snowflake.

Stunt Puppy creates the collars in soft, durable webbing.

PETZL BINDI Ultra-light at 35g, the Bindi headlamp fits in the palm of the hand. With 200 lumens of power, it is ideal for everyday activities, regular training runs around town or in the mountains.

Convenient charging via USB cable.

The thin headband adjusts easily and can also be worn around the neck.

MSRP $59.95 50

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Official Sock THE BEST SOCKS ARE

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TRE18 Product Preview Accessories

ROLL RECOVERY SUPER PLUSH R8 INSERT/SUPER DEEP R8 INSERT

The Super Plush R8 Insert’s unique shape and specially formulated material was developed to provide a gentle flush and softer massage experience. The Super Deep R8 (in photo) Insert’s elbow-like shape and specially formulated pattern was developed to provide a more aggressive massage experience.

PRO HAIR TIE PRO HAIR TIES

Pro Hair Ties feature an easy-release clasp that allows for effortless removal from the ponytail, preventing breakage and damage to hair. MSRP $2 per unit; packs of 10 for $15; 15 for $20

TAILWIND NUTRITION REBUILD COFFEE

Rebuild Coffee is the first vegan sport recovery drink based on a patent-pending perfectly complete protein. It uses real coffee beans with a 70mg caffeine kick for an extra boost post-workout. MSRP $3

HYLAND’S LEG CRAMPS

Convenient, onthe-go packaging gives runners quickdissolving tablets that go under the tongue for fastacting pain relief for leg, calf and foot cramps. Claims based on traditional homeopathic practice, not accepted medical evidence.

MSRP $6.99 52

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PREVENTION & TREATMENT Bring even more value to the running enthusiast by offering unique, easy addon prevention and recovery products.

PROSTRIPS® & PTAPE®

PROSTRIPS® & MORE SKIN®

can be used in combination for patellofemoral tracking issues. ProStrips® are used as an underlayment on the knee for increased comfort and to create a larger surface area for the PTape® application. Apply a strip of PTape® to the top, creating custom tension control for the kneecap.

can be used in combination to help prevent blisters, abrasions, skin irritations and chaffing or to be used on existing issues.

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RUNNING INSIGHT

TRE18 Product Preview Accessories

NATHAN VAPORAIRESS 7L 2.0 HYDRATION PACK

The VaporAiress 7L 2.0 is made specifically for women. It is body-mapped to fit the female form and features Adaptive Fit adjustable sizing straps that cinch the side panels tight. Equipped with a 2L bladder and many stash and storage pockets for running essentials. MSRP $150

HYDRAPAK VELOCITY IT 1.5L RESERVOIR

HydraPak launches its IsoBound insulation technology in the Velocity 1.5L IT reservoir designed for trail running and fast and light activities for Spring 2019. IsoBound provides 15 percent more insulation from outside temperatures and slows the heat transfer from the user to the hydration.

MSRP $38

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TURTLE GLOVES TURTLE-FLIP RUNNING MITTENS

Turtle-Flip running mittens feature a Winter Trail with Reflective 13.1 or 26.2 print. MSRP $32.99

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on-running.com

RUNNING INSIGHT

TRE18 Product Preview Accessories

LOKAI CLASSIC LOKAI

The Classic Lokai contains elements from the highest and lowest points on earth.

The white bead is infused with water from Mt. Everest and the black bead contains mud from the Dead Sea. These elements remind you to find your balance — staying humble during life’s highs and hopeful during lows. MSRP $18

THERMAWEDGE THERMAWEDGE STRETCHING DEVICE

The ThermaWedge device is lightweight, portable and easy to use while standing or sitting, both at home and discreetly in the workplace. Combining five of the treatments most recommended by health professionals, the ThermaWedge device reduces the burning pain and limited mobility brought on by Plantar Fasciitis.

MSRP $79.95

RUNGUARDS RUNGUARD NATURAL

ATRA – AMERICAN TRAIL RUNNING ASSOCIATION

Founded in 1996, ATRA’s mission is to promote trail running, mountain running and ultrarunning on trails and to provide resources for race directors and participants in the sport.

RunGuard Natural Anti-Chafe is made from 100 percent plant-based ingredients plus beeswax and contains five organic ingredients.

With new sizes, redesigned labels and new point of sales packaging, it truly is Anti-Chafe Re-Imagined.

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© 2018 Diversified Communications

B O DYG LOV E .CO M

RUNNING INSIGHT

TRE18 Product Preview Accessories ZIP HERS ZIP HERS

ARMPOCKET ARMPOCKET X

Zip Hers is athletic legwear with a concealed customized fly, a discrete way to stay the course while spending long hours outdoors away from the convenience of a restroom, porta-can or facilities you’d rather not use.

MSRP $125

Armpocket X is a carry solution for full-screen phones and other essentials. Ergonomic design and no-slip fit thanks to heat-activated memory foam padding, a vented adjustable strap and bamboo mesh. MSRP $39.95

STRIKE VISUALS INFLATABLE FURNITURE

Strike Visuals’ inflatable furniture blends branding presence and ease of use. These unique pieces are eye-catching with a store’s branding on them. They also save retailers time and space by setting up in minutes, but also compact down to take up little space at all.

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© 2018 Diversified Communications

Taking it to a NEW Extreme

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RUNNING INSIGHT

ALTRA’S BREAK FROM THE PACK

Unique, functional designs and new ownership are propelling Altra forward. sanders for all of our modifications. We mortgaged my dad’s house to get some samples in and then we found our angel investor. It’s been a pretty wacky, wild ride, that’s for sure,” says Beckstead.

The relationship between Harper and Beckstead reaches back to when they were 15, when they met on the first day of cross-country practice during their sophomore year at Orem High School in Orem, UT. They both went on to work at Runner’s Corner, Harper’s parents’ store, for more than a decade, and the experience sparked an epiphany.

“It came to a head when we were modifying shoes and all of a sudden Golden had these ideas. Some of the ideas got thrown around and we thought that maybe we should start a shoe company.

We had help from some great people, got lucky on the way a little bit and have been stubbornly dogmatic, faithful and dedicated. We gutted our way through it and are excited about where we are and where we’re going,” Beckstead adds.

Here, Altra’s founders speak exclusively with Running Insight about the brand’s mission, design inspiration, business strategy and growth potential.

By Judy Leand

S

ince being founded by Golden Harper and Brian Beckstead in 2010, Altra has attracted all types of runners due its distinctive core technologies: FootShape, ZeroDrop and Fit4Her. In 2011, ICON Health & Fitness acquired the thennascent brand and for the following seven years it flourished: today, Altra footwear is sold in 55 countries through more than 1600 specialty retailers, as well as online.

The brand’s success and fervent following drew the attention of VF Corp., which bought Altra in June 2018 and made it a wholly owned subsidiary.

Now in the integration process, Altra is expected to help fuel growth as part of VF’s Outdoor & Action Sports Coalition, which contributed nearly 66.2 percent to the company’s total revenues in Q1 2018.

Although financial terms of the deal were not disclosed, industry experts peg Altra’s annual revenues at $50 million.

Beckstead, Altra’s president, and Harper, who serves as the brand’s VP– brand and consumer experience, are delighted at how quickly Altra has taken hold in the running world, becoming a top-selling brand in the run specialty space. “Seven-and-a-half years ago, Golden and I were in our 20s in our basement with no money. We were using toaster ovens, band saws and belt 60

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In October Altra signed two-time Olympic distance runner Kara Goucher as an endorser.

Running Insight: What was your main objective when launching Altra?

Golden Harper: The whole goal behind our shoes is to fix broken runners.

If you look at the data historically, running injuries have gotten progressively

© 2018 Diversified Communications

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RUNNING INSIGHT

Altra’s Break (continued)

From top: The men’s HIIT XT 2 cross-training shoe (MSRP $110) will launch in January 2019. The women’s Superior 4 trail shoe (MSRP $120) is lightweight, fast, and easily adapts to uneven trails for a stable ride. The women’s Dyani casual slip-on shoe (MSRP $100) boasts an athleisure look.

worse over the years and the same goes for foot problems.

I found [the Latin word] Altera, which means to mend or fix that which is broken.

That was our first name (until we got sued by the Altera software company), so we changed our name to Altra.

Brian and I were running ultra marathons at the time and I altered our first shoes in a toaster oven.

And so alter, ultra, alternative all mash together to be Altra, but it all came from the root word Altera.

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What sets Altra apart?

Brian Beckstead: Our goal has always been to produce the best, most innovative, most scientific-based, forward-thinking and healthy footwear on the market. It’s about being disruptive and different and not being afraid to try new things.

What was the concept behind your first shoes, and how has it developed?

Harper: There are two major issues. One is that foot problems are at an all-time high, with three out of every

four Americans reporting foot pain every year.

Second is that [the number of] running injuries has become progressively higher every decade, despite all the cushioning technologies available. When reality set in that all of this technology hadn’t actually made running injuries get better, I did a lot more research and found that 80-plus percent of runners over-stride. There’s a big connection between overstriding and injuries.

Altra has a FootShape design and a ZeroDrop. The ZeroDrop originated with me putting a pair of shoes in the toaster oven to make the cushioning level from heel to forefoot, which allowed runners to not over-stride.

Traditional running shoes are always twice as thick and twice as heavy in the heel as in the forefoot, so they essentially force people to run incorrectly. I wanted to sell shoes that didn’t force people to run and walk unnaturally.

An extension of that is while your foot is spread out the way it’s actually supposed to, it stabilizes itself and that was part of the inspiration behind what we call the FootShape toe box. At the end of the day, the inspiration was that people were running poorly because of their shoes, injuries were at an all-time high, and shoe technologies hadn’t fixed it.

Who are Altra’s target consumers?

Beckstead: [Our consumers are] people who want to lead a healthy, athletic life.

Alter, ultra and alternative all mash together to be Altra, but it all comes from the root word ‘Altera.’

We make products from a performance-oriented position, but mostly it comes from a health-based situation — people who are looking for something that is different, healthy and that is differentiated from the rest of the market but also works for all forms of athletic pursuits. Our focus and core is running, but we make gym shoes, hiking shoes, crosscountry racing shoes, ultra marathon shoes and lifestyle shoes. Demographically, our sales have been a little more male-centric. We’re trying to find ways to tap into the female market and we are starting to see those numbers shift in our sales to more female consumers.

Now that Altra is part of VF Corp., how will the brand be positioned?

Beckstead: For a conglomerate, VF does as good a job – if not better – than anybody else of sharing their size with their back-end functions while letting the brands act independently and allowing each to have its own identity, focus, marketing and priorities. That’s something we’re really excited about. Right now, we’re concentrating on integrating © 2018 Diversified Communications

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RUNNING INSIGHT

Altra’s Break (continued)

10) RP $1 hoe (S s d a ro ayenta en’s K The m

all of our warehousing and back-end functions, and we’ll be able to more fully discuss the other aspects of the business under VF later.

What are your growth targets?

Beckstead: Our main focus is to continue the pathway of sustained, consistent growth. We have no intention of spiking up in a trend-type manner. We are all about growing the brand consistently and sustainably under a fantastic foundation, so I don’t think our goals are that different short-term than long-term. Obviously, the short-term goal is to tap into the VF platform and to get fully integrated into VF. What is Altra’s distribution strategy?

Beckstead: Our focus is and will continue to be on high-end, full-service retail.

With our technology, innovation and differentiation, there is an element of specialty involved that really needs to 64

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pes. ot sha any fo m to adapt at can iner th a tr e anc erform difficult, so eight p tw h g li is a

be communicated to the consumer, so our distribution strategy is to stick to focusing on specialty in both run and outdoor. We also want [to be present in] a lot of health-based comfort, casual and podiatric-type retail stores that have a level of education that matches our standards, which are very high for the industry.

Full-line sporting goods is off the table. If a retailer can’t provide a full-service experience to our consumer, then we’re just not going to go there.

How does the Internet impact your dealer relationships?

Beckstead: We take it quite seriously. We have overhauled our Amazon programs, are cracking down on who can sell on Amazon and we do not sell directly to Amazon. We are very keen on keeping a high-profile image in terms of price as well as the level of education provided. We really value the expertise and the complete storytelling ability of retail and to replicate that online is

unless someone can get close, we’ll be very limited in those arenas.

What are Altra’s international distribution plans?

Beckstead: International is a massive focus of ours and is the fastest-growing portion of our business. Europe, specifically, is skyrocketing for us. We’re having [an organizational] reshuffling right now in Europe and will be making that market a big focus over the next three to five years. At present, Scandinavia has been fantastic, particularly Norway and Sweden. Japan is also a standout country.

What percentage of Altra’s overall business does each product category represent, and do you expect the balance to shift over the next couple of years?

Beckstead: Our focus is on road running and outdoor.

Road running is currently 53 percent of our business, trail running is 42 percent, and then gym, fitness and casual are rolled into the remainder. Our road running category will be a continued focus, but with the introduc-

tion of some outdoor hiking products, we expect our outdoor category – which is no longer just pure trail running shoes – to grow as well. Our casual business continues to do surprisingly well because of our ZeroDrop, FootShape, gender-specific shoes; how many around-town shoes are built like that? This past year, the fastest-growing part of our business has been our outdoor line, which is booming, spearheaded by our trail running product.

How have footwear trends, construction advances and new materials impacted the design process?

Harper: We’re always looking for cutting-edge materials, technologies and constructions, but on the trend side I would say there has been very little [impact].

When we launched our first shoes, everybody said, ‘What’s with the barefoot shoes with cushioning?’

We had well-cushioned shoes that were ZeroDrop and FootShape, so people wanted to throw them in with minimal shoes, but they weren’t really minimal at all.

And then outside of Hoka, we were the first brand to do maximal shoes. We didn’t do it because there was a trend — the maximal trend hadn’t hit yet. We did it because we had so many athletes running 100-mile races and in these races your feet are the first thing to go. If you know anything about cushioning, you know that it’s bad for your joints but good for your feet when you’re over-stressing them, so a lot of cushioning makes sense for a 100-mile © 2018 Diversified Communications

RUNNING INSIGHT

Altra’s Break (continued) race. My goal is to build something that people don’t even know they need yet, and that’s what we’ve done repeatedly over the years.

We don’t put as much of a premium on cushioning technology. If you look at the whole running shoe industry, the main marketing message has been, ‘Our cool new cushioning technology will save your knees.’ And frankly, that’s absolute scientific bull crap. Every scientist in history will tell you that

ics. It’s a constant struggle to make sure that we don’t compromise the biomechanics or the injury-free features of the shoe to make it look good.

Every bit of chronic foot pain that 73 percent of Americans report every year is caused by elevated heels and tapered toe boxes. People buy what is good-looking even when they know they should buy something that is functional.

We have a saying: ‘Pretty shoes make ugly feet,’ and it’s absolutely true.

Brian Beckstead (far left) stands next to Golden Harper. The two were on the 1998 Orem High School cross-country team.

cushioning technology has never done anything to help peoples’ knees in any way, shape or form. However, it’s still something we look at because we’re trying to get a cushioning technology that is protective to the feet and also feels good when you put the shoe on.

What are the most challenging aspects of designing Altra footwear?

Harper: Holding true to putting biomechanics and injury-free ahead of aesthet66

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Some consumers want versatile, multi-sport shoes, while others demand activity-specific footwear. How do you address these divergent needs in your designs?

Harper: We do both of those things. We make some very specific shoes. For example, we have a trail running shoe built specifically for wet, sloppy, loose ground, so it’s great for Spartan races and running in the mud, but this isn’t a very broad category.

At the same time, we try

to build most of our shoes in a way that is great for human movement, meaning our running shoes are also great for walking. We don’t really specify our trail shoes between trail running and trail hiking; they’re all the same thing. We have a shoe called the Lone Peak and it’s the best-selling shoe on the Pacific Crest Trail and it’s also the number one-selling running shoe in the run specialty channel in America right now.

How do you work with your retail partners to help tell the Altra story?

Beckstead: Our tech rep program is as aggressive as almost any other brand out there. We have 16 tech reps that are doing demo runs, clinics, education seminars and events across the U.S. We want to get in front of the consumer and have people experience the product.

We’re also doubling down on our POP in-store presence and it’s something that I expect to see more of over the next 12 months.

How valuable are athlete and event sponsorships to the brand?

Beckstead: In October we signed two-time Olympian distance runner Kara Goucher. That’s really exciting and we’re always looking at opportunities to bring on new athletes, to sponsor events and to go to trade shows. But we’re not going to be overly opportunistic there — we need to make sure that an athlete or event is the right fit and that it represents who we are and where we

want to go. We have a really aggressive social media team and we’re very grassrootsoriented – we do a lot of guerilla-style marketing with our tech reps – and we tend to go to smaller events where we have a larger presence and aren’t just a sign on a wall. We have anywhere from 10 to 15 events across the country on any given weekend and almost all of them are partnered with local retailers.

How is Altra likely to continue to evolve from a design standpoint?

Harper: You’ll see us remain true to our core principles. We’ll continue to emphasize our FootShape [design] and our cushioned ZeroDrop. You’ll also see a big emphasis to call out our Fit4Her female-specific function.

What is Altra’s biggest challenge going forward?

Beckstead: Our challenge is to manage and strategically grow the brand. There are opportunities for Altra in all sorts of directions that are exciting and fun and we just have to be disciplined and focused on who we are and what we do. Our challenges are really internal: How do we strategize, where do we go and how do we maximize and sustain that growth? I believe in Altra, I believe in what we stand for, I believe in our innovation, I believe in our growth strategies and I think that Altra is in a great place right now. In three to five years more people are going to know who Altra is and I’m excited about that. n © 2018 Diversified Communications

RUNNING INSIGHT

RUN–REPEAT W THE GREAT AMERICAN SLOWDOWN

Americans are getting slower. What might it mean for running stores?

By Daniel P. Smith

hile elite athletes are pushing the once-unimaginable two-hour marathon barrier and distance-running records in the U.S. and around the globe continue to drop, American runners are nevertheless getting slower, according to a study from RunRepeat.com (https://runrepeat.com/american-runners-have-neverbeen-slower-mega-study).

In the intriguing report led by former competitive runner and statistician Jens Jakob Andersen, the RunRepeat.com crew analyzed more than 34 million results from 28,732 different races and found American runners steadily getting slower across a variety of race distances.

“There is a considerable rise in the average finishing time for all major races including the 5K, 10K, half-marathon and marathon,” the study concludes.

Given the accelerating pace of everything in life and the overall popularity of running across the American landscape, it’s a seemingly odd discovery, especially since today’s runners have access to lighter, more responsive footwear, fitness-tracking technology designed to boost performance and greater insights on training, nutrition and wellness than ever before.

Digging Into the Data

The Copenhagen-based Andersen, whose RunRepeat.com website provides running shoe reviews, says he was inspired to launch the analysis after witnessing a number of friends participating in marathons because it was “the cool thing to do.”

“Many didn’t train as hard as people did in the old day, so we decided to dig into the numbers,” Andersen says.

The RunRepeat.com group noted that

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By Daniel P. Smith

times were slowing across distances, age and gender.

“Even finisher number 100 is slowing down, so it’s not only the slow that are getting slower,” Andersen says.

With the numbers in, Andersen and his team then tried to generate possible explanations for the phenomenon — and they explored a range of possibilities.

Maybe the faster runners are shifting to obstacle-course races, ultra running or triathlons? Perhaps the most dedicated runners are simply racing less, which leaves fields crowded with weekend warrior, recreational types?

“Who knows?” Andersen says.

Most probable, though. is that finishing times are declining in tandem with the deteriorating state of fitness in the U.S. Andersen’s team, in fact, identified strong connections between slower finishing times and obesity, diabetes and hypertension rates as well as medical expenditures, though Andersen concedes there could be many other factors at play.

As an interesting aside, Andersen says RunRepeat.com performed the same research in the United Kingdom, but did not find the same results.

“There’s no trend of slowing down in the U.K. [and] no correlation between the finish times of Englishmen and obesity rates, hypertension and diabetes,” he says.

What’s It Mean for Run Specialty?

For those in the run specialty channel, however, there’s another lingering and valuable question: What might the nation’s running stores take from the study?

That’s a tough question, Andersen admits, as race participation is most often fueled by a diverse array of personal mo-

© Diversified

© 2018 DiversifiedCommunications, Communications

RUNNING INSIGHT

Run — Repeat (continued) tivations that pull one into – or away from – the sport.

While some run to boost their health, others are drawn to the competitive aspect, a specific race’s cause or the socialization.

Socialization has long powered store fun runs and more recently sparked stores to open taprooms or bars just steps from the shoe wall.

Perhaps there’s an opportunity for running retailers to double-down on efforts that drive socialization and faceto-face connections.

From team-based scavenger hunt fun runs to speed dating events, the running landscape is trending toward fun and interactive over competitive and there could be even more runway there.

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The data might also hold insights regarding inventory selection, particularly given customers’ increasing appetite for fashionable running shoes. For many, function remains important, but surely not at the expense of looking good. At RunRepeat.com, Andersen notes, half of all runners pick a specific color of a shoe rather than simply the most affordable color.

“People are happy to pay $20 more to get the right color,” he says.

Though beauty is certainly in the eye of the beholder, purchasing footwear and apparel with a more fashionconscious mindset could prove more productive.

“As much as I want runners to buy the best running

shoes, I cannot deny the fashionable element that has taken over running,” Andersen concedes.

But with Andersen tabbing the declining health and fitness among the U.S. populace as the most likely culprit for the slower finishing times, that hints at an opportunity for run shops to create even deeper messaging around the benefits of physical fitness. According to the U.S. Department of Health and Human Services, fewer than five percent of adults participate in 30 minutes of daily physical activity.

From introducing entrylevel groups or walking groups to developing youth programs and positioning their shops as fitness

“Even finisher number 100 is slowing down, so it’s not only the slow that are getting slower.”

Jens Jakob Andersen

allies rather than hard-core runners’ retreats, run shops could make important inroads with currently elusive shoppers and develop relationships well beyond their core base.

So while Americans might be getting slower, this doesn’t foretell the collapse of the run specialty marketplace. If anything, the data can inform the movement of run shops across the U.S. and drive a brighter future. n

© 2018 Diversified Communications

RUNNING INSIGHT

ON TOP On’s co-founders Caspar Coppetti, David Allemann and Olivier Bernhard have created the globe’s fastest-growing running brand.

Switzerland-based On continues its surge in the run specialty marketplace.

By Daniel P. Smith 72

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T

he fastest-growing footwear brand in the run specialty world is picking up the pace.

On, the Zurich-based brand co-founded by Swiss pals Olivier Bernhard, Caspar Coppetti and David Allemann in 2010, doubled its year-over-year business in 2018 and is planning for another 100 percent increase in 2019.

Now on the feet of some five million runners around the world, On footwear is sold in more than 5000 run

© 2018 Diversified Communications

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RUNNING INSIGHT

On Top (continued)

With a floor-to-ceiling mural on the wall of its Zurich headquarters, On celebrates its roots in the historic Swiss city.

specialty stores across 50 countries, including some 1400 doors in the U.S. From newsmakers like former U.S. president George Bush and tennis legend Roger Federer donning On shoes to Google trends data and sales figures, On leaders flash a collective smile at the company’s momentum — and its everbrightening future.

“We feel a real bust out coming,” says Coppetti, who heads On’s global sales.

“We’re building density and brand recognition every day and seeing a real acceleration in the marketplace.”

Currently holding about four percent market share in the run specialty channel, On leadership believes that figure could land closer to eight percent, maybe even 10 percent, by the end of 2019. The brand’s distinctive 74

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footwear, characterized by its CloudTec technology – a series of hollowed-out pods running the length of the shoe – is gaining a foothold in markets across the U.S., including metropolitan hubs such as Miami, Chicago, New York City and California’s Bay Area, while the company continues building valuable equity with its retail partners.

“We’re planning to sell well more than one million pairs in the U.S. in 2019 and we’ll do that in the channel, which is something we’re very proud of,” Coppetti says.

Continued Innovation

On’s R&D efforts are driven by Bernhard, a former elite triathlete who creatively added pods to the outsole of his Nike trainer

to combat the Achilles pain that plagued his professional career. When that succeeded and his competitive days subsided, Bernhard began tinkering more with training shoes and contemplating an engineering-based solution to running footwear, one inspired by mountain bike suspension. That enterprising spirit coupled with Bernhard’s instincts remains core to On — and an undeniable part of its “secret sauce.”

“We’re lucky that [Bernhard] has a direct nerve running from his big toe to his brain,” Allemann says of his colleague.

With models such as the Cloud, Cloudflyer and Cloudflow leading the way, On has generated interest in the running marketplace and proven its mettle.

“On is a contagious prod-

uct,” Coppetti says. “Retailers tell us regularly that they sell several pairs to the same social networks and that’s largely because the shoes’ unique running sensation gives people something to talk about.”

The Swiss brand, however, is hungry for more.

In the coming months, On is set to debut two footwear models it believes will deepen its market penetration and propel its success.

The first new model, slated for a February launch, is the Cloudswift, a neutral training show blending bounce and aesthetics with performance — and also sporting a $150 retail price point that reflects On’s premium positioning. The Cloudswift will be the first shoe to feature Helion, On’s proprietary foam that, according to Coppetti, offers “impressive energy return” and durability in a lightweight package.

In June, meanwhile, On will release the uber-distinctive Cloudstratus. Hosting two layers of “clouds,” a first for the company, Coppetti bills the $170 Cloudstratus as “the most cushioned shoe” on the market.

“With offerings like the Cloudswift and Cloudstratus, we’re really addressing the American demographic that shops at running stores and what they’re saying they want and need,” Coppetti says.

The company is also tapping into the swelling trail running market with improved footwear and apparel © 2018 Diversified Communications

RUNNING INSIGHT On Top (continued)

Upcoming footwear models from On include (clockwise from upper left) the Cloudventure Peak, the Cloudswift and the Cloudstratus.

headlined by the second edition of the Cloudventure (released earlier this Fall) as well as the upcoming Cloudventure Peak, a performance trail shoe set to debut next summer. For a brand born in the Swiss Alps, On is particularly well positioned for success in the trail category.

“And we’ve certainly invested heavily in making our trail product better,” says Coppetti, who also teases the upcoming Cloudrock Waterproof, a hiking boot that underscores On’s ability to make versatile products designed to help people move between different worlds.

Committed to Run

In spite of any detours into other categories, whether it be hiking boots, apparel or

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even socks – another new product On unveiled after four years of R&D – Coppetti assures that performance running remains the brand’s heart and core.

“And with that,” he notes, “we remain fully committed to the run specialty channel.”

In fact, Coppetti makes no bones about leadership’s desire to see On as the top running shoe brand in the specialty channel, something it aims to accomplish with a mix of cutting-edge footwear, the highest achieved margin in the run specialty marketplace and customercentric efforts that honor the channel’s retailers.

“We’re not looking at [the big-box sporting goods retailers] of the world,” Coppetti says. “In the U.S.,

we have a lot of runway to grow and we’re going to do that with our partners in the channel.”

To that end, the brand has rejected Amazon as a sales outlet, focused on clean distribution and worked to enforce full-price MAP policies, including placing an RFID tag in shoes to help ensure price integrity in the marketplace.

When On catches wind of an unapproved vendor selling its footwear, for instance, the company will purchase the shoe, scan the RFID tag and trace its sales path.

To date, Coppetti says On has closed about 40 accounts in the U.S. alone for unauthorized sales.

“We want a level playing field,” Coppetti says. “To

us, running retailers are the group best positioned to inspire, motivate and educate consumers well beyond the transaction and we want to encourage consumers to go into these shops, discover products, try them on and engage with the community.”

Since arriving in the U.S. six years ago, Coppetti continues, On has tried to earnestly build partnerships with running retailers by delivering a unique approach to product and a distinctive go-to-market strategy. That, he says, will not change.

“We continue to talk with retailers about how we can grow our businesses together.

We want to help put running retailers in a position to succeed because their success is our success.” n © 2018 Diversified Communications

RUNNING INSIGHT

Sustaining Momentum

OEM supplier OrthoLite has made a commitment to a sustainable future.

O

rthoLite is elevating its long-term commitment to the demand for more sustainable product solutions by launching two insoles featuring recycled materials.

OrthoLite Hybrid is a formulation that blends five percent recycled rubber and 15 percent production waste foam for 20 percent ecocontent for uncompromised performance and comfort with less impact on the planet.

Hybrid was tested extensively with Mesh 1, utilizing more than 100 runners to test the comfort and performance of the Hybrid product before it was commercialized. This was a key component of the R&D phase.

A 100 percent recyclable insole, OrthoLite will be using waste foam and trimmings from product development to close the loop on its manufacturing and create a product that is fully recycled. This will be used to help major brands reach their sustainable index goals in their shoes.

OrthoLite has also created a dedicated R&D facility in China for the further development and advancement of eco-friendly products and processes. n

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Š 2018 Diversified Communications

ADVERTISEMENT

RICS Software Announces Brand Catalog Data Capabilities

RICS Software, a POS and Inventory Management platform used by nearly 2,000 independent retail stores across North America, is introducing a new capability at The Running Event that you won’t want to miss.

RICS Software will provide access to product catalogs from Brands right inside the RICS Back Office. No more hassling Brands for catalogs, managing data in spreadsheets and wasting time. RICS Software is on pace to have product catalogs from the Brands that represent about half of the typical running specialty retailer by year’s end — with more to come.

“We believe that all retail will be powered by connected systems. We understand the challenges our retail and brand clients face to connect. We’re solving those problems,” says Jason Becker, CEO of RICS Software, Inc. Adds Keith Keokuk, Business Development Manager at RICS, “Essentially, we’re bringing an accurate, connected Global Product Catalog to retailers using RICS. This innovation will open new possibilities for specialty retailers.”

The RICS Software Product Story Footwear and apparel retailers use RICS pointof-sale to sell in-store and online, build customer loyalty and connect the sales floor to the stock room.

• Inventory Management: Order the right products that sell, automate the buying process and assess store inventory in real-time.

• Integrations: Flexibility to integrate RICS with other vendors through custom integrations, or benefit from existing partnerships with a robust list of trusted vendors.

• Client Success: Dedicated, in-house support and on-boarding team leaves no question unanswered and serves as an extension of a retailer’s team.

• Reporting: Make more informed business decisions. Get data needed in real-time to predict demand and analyze store performance.

As a special courtesy to TRE attendees, RICS Software is offering a unique “Introductory Offer” for new clients: • Sign up at TRE and get free onboarding • Sign up after TRE and get 50% off onboarding * Expiration date 12/31/2018

If you are attending The Running Event, be sure to visit RICS’ exhibit Booth 442 to learn more about the Global Product Catalog benefits and the Introductory Offer.

Or, contact Keith Keokuk directly at 317-275-5941 or keith.keokuk@ricssoftware.com.

FUTURE RETAIL REALITY...

ALL COMMERCE WILL BE FUELED BY SYSTEM TO SYSTEM CONNECTIVITY.

THE PROBLEM IS BRANDS AND RETAILERS ARE MOSTLY DISCONNECTED OR CONNECTED MANUALLY. RICS IS SOLVING THIS PROBLEM...

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Benef its for RICS Retailers: • Save valuable time • No more hassling brands for catalogs • No need to manipulate data in spreadsheets • Guaranteed data accuracy • All-encompassing product data

•

Sign up before December 31st, 2018 and get $1,000 off the $2,500 onboarding cost.

•

Sign up while you’re at TRE in Austin and save even more! Ask a RICS rep for details.

Expiration date 12/31/2018

CONTACT KEITH KEOKUK, BUSINESS DEVELOPMENT MANAGER, TO LEARN MORE! 317-275-5941 keith.keokuk@ricssoftware.com Booth #442

RUNNING INSIGHT

Inspiring and Connecting Leaders Whirlaway’s Captains’ Night blends fun and games with reflection on leadership.

Captains’ Night assembles captains from local high school teams for a night of motivation, camaraderie and fun.

By Daniel P. Smith

T

hough 40 years have passed, Dave Kazanjian fondly remembers his year as captain of the Methuen High crosscountry squad. He recalls encouraging underclassmen, rooting on teammates and working to set an example for others with his own hard work and accountability.

“It was more than a title for me,” Kazanjian says.

Hoping to instill the same sense of responsibility in today’s generation of cross-country captains, Kazanjian hosts dozens of local team leaders each year at Whirlaway Sports’ annual Captains’ Night. The now-annual event assembles captains from high school teams around Whirlaway Sports’ Methuen, MA, location for a night of motivation, camaraderie and fun.

“We want to get these kids together and, in a fun setting, get them reflecting on their role as team leaders,” he says.

At the most recent installment of Captains’ Night on August 27, Whirlaway Sports’ fifth such event, Kazanjian and his staff hosted 53 captains from 15 different girls’ and boys’ high school teams 82

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in New England’s Merrimack Valley.

The high school captains received encouraging words from a quartet of accomplished athletes. Ruben Sanca, a 2012 Olympian, shared what captains meant to him as he progressed through his career, while former U.S. Olympian Mark Coogan moderated a Q&A session featuring his daughter, Katrina Coogan, an All-American at Georgetown, and former Princeton All-American Liz Costello. Both Katrina Coogan and Costello, current New Balance athletes, reflected on leadership roles.

“One of the things we do is ask the captains to remember back to their first year on the team and the uncertainty or hesitation that time can bring,” Kazanjian says. “Now that these athletes are in the position of being leaders, it’s their responsibility to have a positive impact on others and to encourage confidence and hard work in their teammates.”

Following the talks, captains enjoyed pizza and games, including a putting contest and water balloon toss. To spark connections and deeper interaction among the attendees, Kazanjian intentionally places the athletes alongside runners from different schools.

While athletes received a New Bal-

“This is a way for me to give back to the sport and inspire these kids to bring some added effort and perspective to their role as team captains.”

Dave Kazanjian, Whirlaway Sports

ance backpack and a custom T-shirt with a captain-denoting “C” on it, Kazanjian hopes the runners left with something much more important — an understanding of their responsibility as a captain.

“Any of us who have been around this sport for a while know what it’s like to be a captain or to be motivated by a captain and I’d like to keep that going,” Kazanjian says. “For me, this is personal. I’ve been around this sport for more than 40 years as an athlete, coach and store owner and this is a way for me to give back to the sport and inspire these kids to bring some added effort and perspective to their role as team captains.” n

© 2018 Diversified Communications

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RUNNING INSIGHT

The Arcanum Edge A Q&A discussion with Lindsey Mintz, CEO and founder of Arcanum.

T

he Arcanum Sports Performance product suite is dedicated to educated people who care about what goes into their bodies. Arcanum utilizes technology and innovation in the field of full spectrum activated hemp coupled with unique delivery mechanisms to upgrade sports performance and recovery. Here CEO Lindsey Mintz talks about the Arcanum story and what its products mean for serious runners.

Running Insight: Tell us about your personal journey — what led you to start Arcanum and tell us a little history of your evolving product line.

Lindsey Mintz: Arcanum is based in Morrison, CO. Our family of athletes has been in this area since 1859. I am a former international fitness competitor, Mike is a former NFL Broncos player and Tyler played rugby for the United States. Morrison is a mecca of athletics and an outdoor enthusiasts dream.

Our family’s story with cannabinoids was born after having frustrating misdiagnoses and health issues. I faced a frustrating battle with autoimmune disease and Mike battled cancer and then recovery from the disease.

After extensive research of effective alternatives to traditional medicine and its side effects, we discovered full spectrum activated hemp extract with high amounts of CBD. Mary’s Nutritionals created the best products in the wellness space on the market. Following our experience, we realized that activated hemp extract is the miracle cure, with countless benefits when used as a daily supplement.

We approached Mary’s with the business model for a sports-specific product suite to bring to market. Our understanding of the importance of performance time and recovery fuels our business and our goal is to help people 84

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The Arcanum team (from left): Tyler Mintz (COO); Lindsey Mintz (CEO); Michael Patrick (Dir of New Generations Relations); Deborah Dunafon (CFO/Founder); and Mike Dunafon (founder).

do what they love without sacrificing their internal health for their passions.

What is the differentiation in CBD as opposed to Arcanum’s use of full spectrum hemp?

Consumers are quickly catching on to the difference between full spectrum activated hemp extract versus the CBD isolate form. To best explain our use of Full Spectrum Hemp Extract, think of a Vitamin C tablet versus a whole orange.

In activated hemp, you get over 400 plant compounds working synergistically as nature intended, rendering the cannabinoids much more bioavailable.

They can therefore have a much more active effect in the body and interact with other beneficial ingredients in our suite of products.

What is the benefit to runners?

Athletes that can recover quickly have the edge. We live in an age where our bodies and lifestyles produce inflammation and we strive to maintain good nutrition, sleep and a training load that is manageable when we are not in the peak phase of our schedule.

Cannabinoids offset inflammation caused by the body’s nervous system in response to factors such as disease, chronic pain and stress response. The superpowers of full spectrum activated hemp support performance and recovery musts such as managing anxiety and transitioning to deep sleep. The Quill, a transdermal gel pen, has an accurate delivery method of 90 percent effectively absorbing in less than five minutes.

Tell us about the impact that your suite of products will have on sales in specialty running?

We support our products with a visual presentation (ie POP, signage, educational materials in print and digital), customized programs to ensure the retailer’s maximum profitability and rewards for a strong partnership and support such as sampling, staff clinics, ad campaigns, sponsorships, event visibility and athlete sponsorships.

How is Arcanum different in its approach to research and partnerships?

Arcanum began working closely with biochemist Dr. Jeremy Riggle to

© 2018 Diversified Communications

RUNNING INSIGHT Arcanum (continued) What products can we expect to see the company launch in 2019?

We are launching a first-tomarket CBD Electrolyte Formula specific to the endurance market.

In keeping our promise of quality and safety, every batch is third-party tested by state-certified labs, assuring an organically grown, non-GMO, paraben free, sulfate free full-spectrum activated hemp product. Our business development team stands by this high level of quality by providing education, customer service and attention to detail as we journey together in health and wellness. n

formulate our products with a team of professional athletes and trainers.

The brand is unique in that we began testing with a third-party, state-certified lab enlisting our local police department. After repeated UA’s and no change being detected in the departments testing after a month’s time in using Arcanum, Dr. Riggle created a white paper.

Shortly thereafter, Arcanum became the first CBD company to sponsor a professional sports team, the Glendale Raptors. Major League Rugby’s head physiotherapist Richard Quincy said his team was extremely healthy and he has never seen the lack of over-the-counter drugs used in his career thereby attributing this recovery and healthfulness to Arcanum’s full spectrum hemp products.

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RUNNING INSIGHT

The Running Event 2018 Exhibitor Listings 2UNDR.................................1421

American Trail Running Assn....1841

Athlinks Services.....................610

3 Dots Design.........................413

AMPHIPOD.............................731

Balega.................................1307

361 Degrees..........................525

Anita International...................318

Bauerfeind USA......................818

Addaday.................................325

Arcanum Edge........................744

Black Diamond.....................1041

adidas ShoeCare.....................719

Armpocket Enterprises............620

Blinc Inc.................................512

Aetrex..................................1425

ArtiKen...................................927

BloqUV...................................411

AfterShokz..............................531

Ashworth Awards....................743

Boa Technology......................915

Altra Footwear......................1831

Asics....................................1007

BOCO Gear...........................1014

amfit. Inc..............................1614

Aspire Adventure Running.....1643

Body Glide............................1119

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RUNNING INSIGHT

Body Glove Active-SGS Sports....518

Ciele Athletics Inc...................725

Diadora................................1131

BodyVine USA.......................1830

CLIF Bar & Company...............536

DryMax..................................636

Bonk Breaker Nutrition............541

Cotopaxi.................................119

Enda Athletic..........................741

Brilliant Reflective...................730

craftsports.us.......................1625

Endurance Tap.......................448

Brooks Running......................125

Creative Magnets..................1839

ENGO Blister Patches..............617

BUFF®..................................524

currex....................................939

Enso Rings.............................436

Caterpy Laces.........................631

Darn Tough..........................1125

Feetures...............................1013

CEP Compression...................623

Defunkify................................443

Fitletic..................................1037

Chamois Butt’r......................1420

Delta Cycle Corp.....................342

FITLY.....................................945

Men’s & Women’s

Agility Synthesis

43.1200° N, 85.5600° W

© 2018 Diversified Communications

Built for fast runs on uneven terrain.

• FLEXCONNECT™ midsole flex-grooves connect you to the terrain • TrailProtect™ rock plate shields the foot from debris • Aggressive sticky rubber outsole grips on rocks and roots

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RUNNING INSIGHT

The Running Event 2018 Exhibitor Listings (continued) Fitterfirst..............................1047

GOMOTION.............................513

Hangzhou Sunya Outdoor........1842

Freeze Sleeve.......................1241

goodr...................................1617

Happy Mutant/FIGJAM..........1542

FuelBelt................................1307

Gore.......................................825

Headsweats..........................1216

Fusion Sport...........................517

Greenlayer Sports...................911

HICKIES................................1736

Garmin International..............1038

Greneker................................207

Hickory Brands.....................1317

Gatorade................................920

Groove Life...........................1240

Hoka One One......................1147

General Mills........................1443

GU Energy Labs....................1006

Honey Stinger/EN-R-G Foods...530

Generation UCAN....................542

Haflinger-Kanner Corporation...942

HydraPak..............................1607

GO2 Socks.............................938

Handful..................................406

Hyland’s.................................740

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© 2018 Diversified Communications

THANK YOU TO OUR SPONSORS INDIE5K YOU ARE HELPING TO CROWN THE COUNTRY’S FASTEST RETAILERS! PRESENTING SPONSORS

SUPPORTING SPONSORS

THE 2018 INDIE5K will be held Thursday, November 29 • 7:00 – 9:00 am at the Hancock Golf Course Buses will depart from The Hilton Austin starting at 6:00 am

Visit www.therunningevent.com/indie-5k for more up-to-the-minute details.

RUNNING INSIGHT

The Running Event 2018 Exhibitor Listings (continued) Hyperice...............................1437

Jelly Belly Candy-Sport Beans....544

LOCK LACES®.....................1236

Icebreaker..............................919

Junk Brands.........................1141

Lokai....................................1516

Impact Canopy USA..............1340

Kahtoola...............................1836

Lorna Jane.............................419

Implus..................................1307

Korkers................................1347

Lorpen North America...........1623

Incrediwear............................637

KT Tape.................................532

Marathon Printing...................445

Infinit Nutrition........................349

LEKI USA..............................1745

Maurten.................................337

Injinji Performance Toesocks...1611

Leslie Jordan, Inc....................817

Maxwell Medals & Awards.....1645

Janji.......................................907

Lily Trotters Compression........319

MBT USA..............................1024

Jaybird...................................437

Locally...................................444

Medi-Dyne Family of Brands....1019

Purveyors of luxury European comfort footwear

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Tel: (800) 361-3466 - info@kannercorp.net

© 2018 Diversified Communications

THE RUNNING EVENT

ÂŽ

NOVEMBER 27-30, 2018 • AUSTIN, TX

An interactive, educational area on the exhibit hall floor devoted to the growing trail running category. Featuring presentations from top athletes, brands and retailers who will highlight opportunities around this evolving business.

Presenting Sponsors:

Content Partner:

Research Partner:

Supporting Sponsors:

Special Seating Sponsor:

Visit www.therunningevent.com/trailhead for more details and a daily presentation schedule.

RUNNING INSIGHT

The Running Event 2018 Exhibitor Listings (continued) Merrell.................................1531

New Balance Athletic............1107

Orange Insoles......................1716

MORE Foundation Group.......1732

NipStrips................................338

Orange Mud...........................537

Mudroom Backpacks..............511

Nite Ize...................................619

OS1st Base Layer Bracing.....1325

Mueller Sports Medicine..........836

Nofel Pro..............................1543

Outdoor Industry Assn...........1843

Muir Energy..........................1733

Noxgear...............................1823

Pactics Running....................1139

MVP Visuals.........................1642

Nuun Active Hydration.............538

Panache.................................418

MyoStorm LLC........................345

Omni Promotional...................646

Petzl....................................1844

Naked Sports Innovations......1051

On.........................................601

Picky Bars..............................336

Nathan.................................1221

OOFOS...................................713

Polar......................................916 PowerStep............................1417 Prince of Peace-Tiger Balm...1824 PRO Hair Tie.........................1826 Pro-Tec Athletics..................1118 rabbit.....................................425 Race Impressions Inc..............615 Raw Threads........................1629 Recover Brands....................1515

Analytics | Technology | Digital Marketing

Reebok...................................807

by people who love running

Rehband..............................1442 RICS Software.........................442 94

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© 2018 Diversified Communications

RUNNING INSIGHT

Road Runners Club of America... 1742

Running Industry Association...707

Sidas North America.............1136

Rockin’ Green.......................1441

Run’s Done............................718

Sigma Sport...........................505

RockTape.............................1307

RunSignUp.............................739

Skechers Performance..........1207

ROLL Recovery.......................219

RXBAR...................................545

Skin Slick/SBR Sports/Tri Swim.... 1738

Run Gum................................344

SABRE Security Equipment......839

Skratch Labs..........................539

Runderwear............................507

Salomon...............................1507

Sneakers4Funds...................1731

RunGuards LLC.......................633

Saucony.................................831

Sof Sole...............................1307

RunLab................................1722

Schampa (Co. of the Americas)...1637

SOLE Custom Footbeds.........1537

Runners High Medallions.......1743

SHAPE Activewear..................417

Spartan Race........................1724

513

Wearable Lights New models High output Hands free Better night vision

© 2018 Diversified Communications

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The Running Event 2018 Exhibitor Listings (continued) Spenco Footwear..................1314

Sprigs....................................420

Superfeet...............................331

Spenco Insoles.....................1307

Squirrel’s Nut Butter................521

Sur PhytoPerformance............547

SPIbelt.................................1025

STANCE...............................1018

Swiftwick................................600

Spira, Inc..............................1725

Steigen................................1137

Tailwind Nutrition....................644

Sport Science.........................641

Strike Visuals........................1718

Territory Run Co....................1845

Sports Marketing Surveys........821

Strongbody Apparel.................516

The North Face.......................747

SportsOneSource-SSI Data......519

Stunt Puppy............................840

The Pickle Juice Company.......645 The Stick/Team Stick/RPI of Atlanta/Amazing Solutions.....1010 TheraGun.............................1140 Thorlo, Inc............................1031 Tifosi Optics, Inc...................1130 Tiger Tail USA.........................737 Timex.....................................604 Topo Athletic........................1525 Trackster................................925 Trail Nuggets........................1744 Trail Toes LLC......................1639 Trigger Point Technologies....1307 Trishmoves.............................343

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© 2018 Diversified Communications

May 20-22, 2019 El Conquistador, Tucson, AZ

Conference Scheduled One-on-One Meetings Awards Celebration and Presentation

Visit 50bestrunningstores.com for more information.

Nominations will be accepted starting December 1, 2018.

Interested Sponsors, please contact Christina Henderson, chenderson@divcom.com

RUNNING INSIGHT

The Running Event 2018 Exhibitor Listings (continued) Turtle Gloves..........................510

Vitalsox LLC..........................1440

Zamst..................................1519

Uglow Sport Limited..............1044

Vooray International................405

Zensah.................................1215

Ultimate Direction...................736

Vuori Clothing.........................714

Ziphers...................................746

UltrAspire...............................843

Women’s Running, VeloPress,

Under Armour.......................1330

Triathlete, and Competitor.....1431

Unpreparathon........................602

Woodway.............................1730

Untapped...............................551

WrightSock.............................616

Vibe Rollers..........................1520

Xero Shoes...........................1638

Vibram.................................1447

YakTrax................................1307

WWW.WOODWAY.COM

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© 2018 Diversified Communications

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