Running Insight 11.27.2023

28 pages of NEW PRODUCTS start on page 16!

THE NEWSMAGAZINE FOR RUNNING SPECIALTY RETAILERS / RUNNINGINSIGHT.COM

DECEMBER 2023

THE THREE BEST DAYS OF THE YEAR IN RUN SPECIALTY!

The Running Event 2023 and Switchback at TRE • Nov. 28-30, 2023 • Austin, TX A DIVERSIFIED COMMUNICATIONS

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inside

DECEMBER 2023

6 4 FOR 2024

Insight into how run specialty retailers and brands can take advantage of opportunities in a changing retail world.

By Beth Goldstein, Circana

10 3 Days in 2023

How to maximize the TRE23 experience in education, networking and products.

By Danny Smith

16 TRE23 Product Preview

The brands that will be on the shelves of run specialty stores in 2024 are on display at The Running Event 2023.

58 One MoreThing ...

Age In, Not Out

A page of unsolicited wisdom for TRE23 attendees after two decades in specialty run.

By Tom Griffen

See more than 100 new products, starting on page 16: This Show Issue previews new products ranging from shoes to socks, from insoles to recovery, from nutrition to sunglasses, in 25 pages that will get everyone excited about The Running Event 2023 and Switchback at TRE. Photo: Hettas.

The Staff

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EDITORIAL

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Editor Michael Jacobsen mjacobsen@divcom.com

Publisher Christina Henderson chenderson@divcom.com

Senior Writer Daniel P. Smith

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Contributors Cregg Weinmann • Tom Griffen

Daemon Filson dfilson@divcom.com

Fashion Editor Debbi Page

Beth Gordon bgordon@divcom.com

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RUNNING INSIGHT ® is a registered trademark of Diversified Communications. © 2023 all rights reserved. Running Insight is published monthly, is edited for owners and top executives at running specialty stores and available only via email, with three print issues in June and December.

The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Diversified Communications, 121 Free St, Portland, ME 04101; (207) 842-5500.

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4 FOR 2024 Insight into how run specialty retailers and brands can take advantage of opportunities in a changing retail world.

T

he footwear market in the U.S. has been challenged this year — and even more so than was expected when we turned the calendar page to January, 2023. Continuing inflation, depleting savings, rising debt and the reduction of government assistance programs have all coalesced to put pressure on demand and have forced consumers to prioritize their spending.

As a result of these factors, adult footwear units sold are down three percent this year, through September, adding to the six percent decline the market experienced in calendar year 2022.

Sales revenue, however, continues to grow, up two percent so far this year 6

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compared to 2022, due to the average price increases we’ve seen since the onset of the pandemic.

The good news is that the adult running category is outperforming the total footwear market in 2023, growing in both units sold and dollar sales year-todate. Furthermore, Circana’s Future of Footwear findings indicate that running is expected to continue to outperform the market in the fourth quarter of 2023 and in 2024, despite the economic challenges mentioned above.

Bottom line: The running category is poised to continue to gain share and there are four strategies that brands and retailers should consider to make this a reality.

1. Maximize the peaks and valleys The holiday season has been stretched, now starting in October with major retailer promotions that are meant to entice consumers to jump start their shopping and spend early. But there are many weeks between the beginning of October and the last week of December, which will be especially important this year since Christmas Day falls on a Monday, leaving an extra weekend for the lastminute rush.

So as we all attend The Running Event in Austin this month there is still plenty of holiday season left to go.

While product development and retailer buys have long been put to rest, there is still time to impact merchandising and

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Photo by Miguel A Amutio on Unsplash

By Beth Goldstein, Footwear and Accessories Analyst at Circana

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4 For 2024 (continued)

2. Embrace the everyday warriors As I wrote back in May in Running Insight, while I do not want to diminish the performance aspect of the running business, we cannot afford to dismiss the impact of the casual consumer.

According to the Sports and Fitness Industry Association (SFIA), running participation 8

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rates increased just slightly in 2020, during the peak pandemic period, but reverted back down, below 2019 levels, by 2021 and again in 2022.

To sustain growth, the industry must rely on the everyday wearers who are looking for the fashion, comfort and versatility that a running shoe provides.

Innovation remains crucial for the serious runner and it is also necessary to attract the casual customer. Think of it this way: Life keeps us on our toes and we are all running somewhere.

3. Tap into consumer priorities According to Circana’s Future of Footwear study, comfort features, easy-on/easy off, breathability and versatility are the most important features for consumers when deciding what footwear to buy. Product development and messaging related to these attributes is a must, but the real impact is when you focus on the benefits

4. Hone your social media approach Let’s face it: the way consumers shop continues to evolve. Online purchases now represent over 40 percent of running footwear sales, compared to about 30 percent in 2019. Circana’s latest Future of Footwear survey revealed that almost 60 percent of consumers use social media to learn about or discover footwear brands and retailers.

For Gen Z this figure is 80 percent and for Millennials it’s just over 70 percent.

Therefore, it is no surprise that platforms like Instagram, TikTok and YouTube continue to hone their direct shopping capabilities. But the influence of social media also extends to in-store shopping and consumers tell us that posts from brands and retailers are the most impactful.

We need to think about social media as another sales

As we approach the 2023 finish line and power through these last few weeks, players in the running industry can feel good about reaching this point and what they have accomplished this year.

and communication tool for our brands and stores, one that will continue to grow in importance. But it’s not a one-size for all scenario, so in order for it to pay off retailers need to craft a strategy that carefully considers their target consumer and where they are spending their digital time.

The Finish Line As we approach the 2023 finish line and power through these last few weeks, players in the running industry can feel good about reaching this point and what they have accomplished this year.

In setting their new year goals, the industry can consider some of the strategies laid out above to keep up the pace of growth in 2024. n About the author Beth Goldstein is an executive director and industry analyst at Circana (formerly NPD) covering the footwear and accessories markets. With expertise based on more than 20 years of retail and market research experience, she provides data-driven insights and guidance for brands, manufacturers, and retailers within these businesses, including state of the industry presentations. beth.goldstein@circana.com

© 2023 Diversified Communications

Photo by Vidar Nordli-mathisen on Unsplash

marketing decisions. One way is to understand when the peak purchasing periods take place for the category.

Running footwear sales tend to be evenly distributed throughout November and December. Athleisure, as a key gifting category, peaks late, and given the increased blurring between running performance and athleisure, running brands and retailers should be making a big push to capture last-minute holiday sales. Running isn’t typically a category that gets a lot of buzz during the holiday season, but this year it will likely stand out.

by connecting the dots between the features and consumers’ lifestyles.

One example is travel, which has had a very strong recovery after being very hard hit by the pandemic. Transportation Security Administration data shows that screened passengers in the U.S. are now hovering slightly above 2019 levels — and based on the U.S. Travel Association’s estimates, road trips are on the rise as well.

So, how do your products help your consumer’s travel experience, whether that travel is for a race or just to explore? If you can make that connection, the decision to buy becomes much easier to make.

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3 Days In 2023

How to maximize the TRE23 experience in education, networking and products. / By Danny Smith

F

or Toni Reese, co-owner of Running Lab in Brighton, MI, and so many other running store leaders, The Running Event is much more than a trade show. It’s a place to connect with peers, see the latest products, discover market trends and celebrate running culture among other fanatics.

But amid all that wonder, TRE can also be tremendously overwhelming – a word many use to describe the most important and interesting three days on the run specialty

Toni Reese Running Lab, Brighton, MI Before attending it is essential to reflect on your business needs.

I usually make a ‘Greatest Wish List’ of knowledge and products I hope to gain from the event.

Then I research the speakers at the educational sessions and brands attending the expo before making appointments with the brands I would like to conduct business with.

Going in without preparation can be insanely overwhelming and this advance planning will help you gain more for your business than showing up without a plan.

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calendar each year. A flurry of movement and energy, new products, brands and conversation can easily consume and, while the euphoria of the event is wonderful, any retailer attending TRE23 should certainly want to make the most of the experience – and the investment – to bolster their business.

Here we connect with a few seasoned TRE attendees who graciously shared their tips for maximizing the trip to Austin.

Ellen Brenner Fleet Feet, Rochester, NY I’ve started Day One of the expo the same way for years.

I start at aisle one and walk up and down every aisle. I don’t see anyone in particular.

I decompress and take stock of who’s there. That helps me frame where I want to go from there.

It allows me to be much more regimented and organized when I’m on the expo floor and prevent getting swept up in the expo’s energy. Then, I can determine the booths I need to visit.

Bruce Haines Aardvark Sports Shop, Bethlehem, PA Make sure you allow for enough time to walk the show floor with an open mind about new product opportunities.

Every year, we pick up one or two things that work well for us and they are often things we just stumble upon.

Oofos sandals, Caterpy laces and Shokz headphones are good examples of product we found just wandering around the show.

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3 Days in 2023 (continued)

Chris Schiel Xtra Mile Running, Schaumburg, IL

John Rogers Fleet Feet Maine Running, Portland, ME

Keri Straughn Palmetto Running Company, Bluffton, SC

This will be my sixth TRE and I’ve done the same thing just about every year before taking off: I pull reports of every vendor I want to see. Part of this is giving me easy access to numbers when I’m meeting with vendors at the event. It also shows our partners we take our relationship with them seriously. First and foremost, though, having these numbers on hand helps to facilitate data-driven decision making when I place any orders.

Attend the educational breakouts regarding operational, market trends and networking with other stores to acquire and foster best practices for your business. At the expo, be prepared to meet with the brands that you have issues or opportunities with.

Tip No. 1: Reach out to new brands in advance to schedule an appointment. By doing this you’ll be able to plan your week out in advance and not feel rushed trying to make time to see everything.

You want to leave room for excitement, but it’s so important to have a quick state of the union on all those numbers, so you’re not overcommitting to one brand and ordering beyond your means.

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Additionally, look for newer, emerging brands you may not have been exposed to, but might offer differentiation regarding products for your stores by pre-planning what categories you are interested in looking for new products to freshen up merchandise in your store.

Tip No. 2: Tuesday (TRE Education Day) is my favorite day, so don’t miss it! Get a chance to network and learn from the best in the industry.

Split your team up to make sure you get to attend as many seminars as possible and don’t forget to bring a notebook. Share notes with each other over dinner that night.

Then, plan on setting some time aside to go to the categories you are interested in looking for new products and review at the expo.

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3 Days in 2023 (continued)

Jennifer Henderson Running Niche, St. Louis, MO One of the best parts of the show is interacting with other retailers.

Try to sit with people at lunch and introduce yourself to other owners.

Be willing to share some of your store secrets and ask them to share theirs.

Ask people about their best sellers, about operations, staffing and vendor relationships — anything you want to improve. Also, ask them if they saw anything new at the show that intrigues them.

Make as many connections as possible with other store owners and managers. These people can help you all through the year as challenges arise.

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Harry Chandler Charlotte Running Co., Charlotte, NC

Erik Bartlett Runaround Running & Fitness, Joplin, MO

If you attend a panel or educational session you like, reach out to that person you connected with. Find them on social media, email or in-person at TRE.

We go to The Running Event with our customers top-of-mind because that’s who we need to ultimately cater to and service. So we’re spending time with the vendors who match what our customers want, particularly those who offer products impacting customers’ health and fitness beyond the run, because our store doesn’t just limit itself to running.

We know the areas we’ve got well covered, so it’s about what’s next.

Don’t be afraid to ask to sit down for a coffee. The real benefit is human connection.

The other is tethering yourself … to an industry journeyman or woman makes available the untapped resource of experience. I’ve learned that if I connect with a resource on one topic, we generally have more things we can connect on and expand together.

Having our customers at the forefront of our time at TRE keeps us focused and helps us create the right mix of items in our store to appeal to our customers and their needs.

© 2023 Diversified Communications

TRE2023 PRODUCT PREVIEW The brands that will be on the shelves of run specialty stores in 2024 will be on display at The Running Event 2023/Switchback at TRE. The selection includes advances in running footwear, socks and apparel, plus an impressive assortment of essential accessories ranging from hydration packs and nutrition products to sunglasses, massage rollers and on-the-go storage solutions. See them all and more during TRE23, Nov. 28-30, 2023, at the Austin Convention Center, Austin, TX. Read on to get a running start on the excitement!

BROOKS GHOST 16 Loved for its soft, smooth ride, Brooks’ Ghost 16 delivers reliable comfort with zero distractions. Now featuring soft, nitrogen-infused DNA Loft v3 cushioning and new RoadTack rubber for lightweight resilience. MSRP: $140

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The Running Event 2023/Switchback at TRE Product Preview SAUCONY HURRICANE 24 Saucony’s Hurricane 24 offers a dual-cushioning approach to responsive PWRRUN PB foam directly underfoot for comfort and foam that surrounds and cradles the foot. It also features CenterPath technology to provide comfort and support with a broader platform, higher sidewalls, an asymmetric profile and a rocker shape. MSRP: $160

MEPHISTO ALLROUNDER RUN-TEX Mephisto’s Allrounder Run-Tex women’s outdoor shoes for hiking and trail running feature a threedimensional tread sole for traction on a variety of surfaces. MSRP: $185

SALOMON GENESIS GTX Salomon’s Genesis GTX is designed for any weather or trail and is equal parts comfortable and supportive.

MSRP: $160

ZAMBERLAN 220 ANABASIS SHORT GTX The 220 Anabasis Short is a lightweight fast hiker, blending the easy stride of a trail runner with the greater stability of a hiking boot. As a low-cut option of the 219 Anabasis Mid, the Anabasis Short offers breathable and leather-free uppers, while its Vibram Junko outsole combines with the Megagrip compound and wide heel. MSRP: $225

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The Running Event 2023/Switchback at TRE Product Preview

VIMAZI TRAIL Z3

KEEN ZIONIC

The Vimazi Trail Z3 is engineered for running on trails and rugged surfaces between 10:00-16:00 minutes per mile. With a new tread, external rear stabilizer, toe protection and built-in forefoot control during push-off, the Z3 delivers cushioning and efficiency. MSRP: $170

Zionic builds on Keen’s expertise in hiking footwear, offering hikers built for the trail. Zionic, the flagship model, includes mid and low-waterproof models for muddy terrains and a vented speed model for arid climates.

This fit profile provides comfort and support. MSRP: $145

DANSKO PROFESSIONAL CLOG The Professional clog is Dansko’s flagship style and features a reinforced toe box for protection and comfort, while the contoured footbed adds support to the comfort features such as a padded instep collar. MSRP: $140

NORDA 001 G+SPIKE The Norda 001 G+Spike is lined with a G+ Graphene membrane and is waterproof and breathable with thermoregulatory capabilities. The Norda x Vibram sole features an enhanced grip and has 20 carbidetipped steel spikes in the soleplate. MSRP: $355

K-SWISS PICKLEBALL SUPREME The Pickleball Supreme by K-Swiss is a light-responsive shoe featuring Surge 7.0 for energy return and a Durawrap flex upper for fit and added protection, plus a DragGuard 7.0 outsole for durability.

MSRP: $130

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The Running Event 2023/Switchback at TRE Product Preview VJ SHOES LIGHTSPEED The VJ Lightspeed is an ultralight racing shoe featuring its perFOAMance midsole, which is made of an ultralight material that offers cushioning and energy return. The midsole is finished with a branched composite plate designed to push runners forward. MSRP: $200

WOOLOOMOOLOO EDEN The Eden slip-on from Wooloomooloo features a digitally knitted Australian Merino wool upper and lining and a Merino wool-lined footbed with arch support, metatarsal bump and deep heel seat. MSRP: $160

EMU AUSTRALIA FOY FLATFORM MICRO Emu Australia’s Foy Flatform Micro is a water-resistant, double face Australian sheepskin boot with a lowline ankle silhouette that also provides traction and grip.

MSRP: $139.95

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The Running Event 2023/Switchback at TRE Product Preview

ALEGRIA RIZE SNEAKER The Rize sneaker from Alegria takes a contemporary turn in a lightweight mesh lace-up style detailed with a TPU graphic detail. The interior delivers comfort and support with a padded heel quarter and removable molded footbed made of memory foam and cork, along with a lightweight ReBounce EVA outsole with a durable rubber bottom. MSRP: $120

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The Running Event 2023/Switchback at TRE Product Preview HYLO ATHLETICS IMPACT The Impact is a sustainable sneaker that offers cushioning with a new HyperBolt foam injected with nitrogen and CleanTech technology to replace synthetics with renewable energy. In addition, it offers HyLoop with NFCactivated technology to keep single use materials out of landfills. MSRP: $165

HAFLINGER CLOG The Haflinger clog has an upper with 100 percent pure wool felt for breathability and durability. MSRP: $155

LA SPORTIVA PRODIGIO La Sportiva men’s and women’s Prodigio trail running shoe features XFlow foam that provides cushioning, stability and energy return. The shoe weights in at less than 300g.

MSRP: $155

XERO SHOES HFS II PERFORMANCE An evolution to Xero Shoes’ most popular running shoe, the HFS II has a two-part tire tread-inspired outsole that increases traction. The new outsole is even more versatile to switch terrains and a moisturewicking lining and breathable engineered mesh keeps feet cool. MSRP: $119.99

MOUNT TO COAST UM3100 The UM3100 is designed for an ultra marathon, featuring forefoot wrapping tech, single directional moistening upper material and a Go-Flow shape polyurethane midsole.

MSRP: $180 24

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LAMO ANDREA LAMO-LITE MULE The Andrea LaMO-LITE mule features its LaMO- Lite EVA outsole to provide comfort and relaxation and a quilted padded upper for coziness. MSRP: $59.99

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The Running Event 2023/Switchback at TRE Product Preview

NEW BALANCE FRESH FOAM X 1080V13 The Fresh Foam X 1080v13 is at the forefront of New Balance running and the brand’s dedication to innovation and craftmanship, with a new experience with soft cushioning, comfort and fit. A new outsole design increases forefoot stiffness and an enhanced rocker improves transitions between strides. The shoe’s foam compound paired with increased midsole stack heights provides a comfortable run. MSRP: $165

RYKA PICKLEBALL SNEAKER Ryka’s women’s pickleball sneakers are fine-tuned for lateral movement and support, with cushioning throughout for comfort.

They are designed for a woman’s unique foot shape, muscle movement and build with a narrower heel and roomier toe plus a padded collar. MSRP: $99

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HETTAS ALMA TEMPO Hettas’ Alma Tempo is a dual-density, lightweight shoe with a midsole featuring a Pebax plate sandwiched between two pieces of super critical nitrogen foam. The upper is made from a technical TPU mesh that allows for stretch and breathability in the toe box and the lower heel cup is designed specifically for women. MSRP: $198

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S P R I N T O V E R T O S E E U S AT B O O T H 1 5 3 5

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The Running Event 2023/Switchback at TRE Product Preview SCARPA RIBELLE RUN KALIBRA HT The Ribelle Run Kalibra HT features the Wrap360 Boa Fit System with a dual directional dial, along with a durable upper paired with a sticky versatile sole. The two-way function allows for quick micro adjustments and the Boa Wrap360 integrates around the back of the heel to create a more secure hold through the back of the heel. MSRP: $199

TYR VALKYRIE ELITE

XELERO STEADFAST II

The Tyr Valkyrie Elite Carbon Running Shoe features a carbon fiber plate integrated between dual Pebax foam layers. Equipped with locking laces for a secure fit and breathable hypermesh to keep feet comfortable and cool. MSRP: $250

Known for stability, Xelero’ s propulsion technology makes running and walking easier by creating forward motion and reduces forefoot bottom pressure via the control plate in the midsole. The rear foot of the Steadfast II is stabilized via the propulsion element. MSRP: $199.99

UYN SYNAPSIS The UYN Synapsis uses Flexicorn bio-fiber from corn seeds, offering ventilation, stability and support. The combination of the Power Chassis platform with the light Propulsyon foam delivers reactivity and propulsion. MSRP: $170 28

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NNORMAL TOMIR NNormal’s Tomir 2.0 is made for any trail run with a balance of durability and comfort. MSRP: $170

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The Running Event 2023/Switchback at TRE Product Preview

2UNDR FLOW SHIFT 2Undr’s Flow Shift features its patented Joey Pouch. The material combined with an all-over perforation provides quick-dry performance. MSRP: $34.95

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The Running Event 2023/Switchback at TRE Product Preview

ALWRLD ALSPRT CORE TIGHT Alwrld’s Women’s Alsprt Core Tight keep runners dry and comfortable with contoured legs for an enhanced fit.

MSRP: $88

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© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview ANITA ACTIVE PAN ALP TANK TOP The Anita Active PanAlp 5557 Tank Top Smart features a racerback for arm movement and mobility.

The material is breathable, stretchable and quick-drying and offers breast support so runners can wear this tank top with or without a bra when doing low-impact exercise. MSRP: $82

CHICKNLEGS PERFORMANCE SINGLETS ChicknLegs men’s and women’s Performance Singlets feature seamless arm and neck openings to prevent chafing, perforated mesh paneling for airflow and four-way stretch for a comfortable fit in dozens of the brand’s signature designs. MSRP: $35

SPLASH ROBE CHANGING ROBE The SplashRobe all-weather changing robe keeps the elements out and runners warm. With a magnetic closure (for ease of use with cold hands), the robe is big enough to change underneath for post-recovery performance or can just be used as an oversized coat. MSRP: $220

ROARK BLESS UP TRAIL

GOFLUO SCARLETT VEST

Roark’s Bless Up Trail is built with a four-way stretch, microperforated, nylon Tactel/poly blend and rubber buttons to create a technical button-up for runners.

MSRP: $89

GoFluos’s Scarlett bodyglower is a high visibility vest finished with an autolock zipper closure to stay secure during runs. This bodyglower has a side hem pocket for phone or keys and is crafted from a breathable, perforated, fully reflective fabric. MSRP: $85

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The Running Event 2023/Switchback at TRE Product Preview

PRESSIO RECON COLLECTION

SKY MANUFACTURING WATERPROOF JACKET Sky Manufacturing’s Waterproof Jacket with Aquaguard fabric has a waterproof rating of 14,180 mm and an adjustable hood and cuffs that can be tightened or loosened. MSRP: $135

ON WEATHER JACKET LUMOS

LESLIE JORDAN RECYCLED SHIRT Leslie Jordan will be giving away its new recycled poly/rayon shirt during TRE23.

MSRP: $30

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Pressio’s sustainable Recon Collection comes in a short-sleeve and longsleeve top, tank, quarter-zip and singlet. Made from BioFormSoft fabric, the collection also includes seed-based natural wicking. MSRP: $45–$69

On’s Weather Jacket Lumos is a light, multiseasonal staple jacket with a reflective print for low-light visibility. MSRP: $269.99

PARADIS SPORT SEAMLESS UNDERWEAR Paradis Sport Seamless Underwear wicks moisture, dries fast and moves with runners with four-way stretch. The seamless design means runners don’t have to worry about chafing or tags. MSRP: $28

© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview

PRANA SCULPT SEND OFF BRA The prAna Sculpt Send Off Bra is created for high-impact pursuits, such as heated yoga, intense sweat, cardio, power sculpt, crosstraining and, of course, running. MSRP: $34–$69 36

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MOD STAGE APPAREL BUNGEE RUN SKORT The Bungee Run Skort from Mod Stage Apparel features an adjustable bungee waist-band with zipper pockets to secure all of a runner’s valuables. MSRP: $29

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The Running Event 2023/Switchback at TRE Product Preview

OUTDOOR RESEARCH DEVIATOR HOODIE

SOUND RUNNING PRE-MEET HALF ZIP Sound Running’s Pre-Meet Half Zip is an extra layer for runners on those chilly mornings — or it can be worn on its own. MSRP: $78

BOCO GEAR REFLECTIVE TECH HEADWEAR Boco Gear’s Reflective Tech Headwear features a material that uses retroreflective technology to bounce light away from the hat’s surface, ensuring visibility in low-light conditions. The printed reflectors form a grid that can be assembled into unique patterns. MSRP: $34.99

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The Deviator Hoodie can retain warmth when it’s crucial yet it breathes and sheds heat when moving. VerticalX Octa insulation technology paired with hybridmapped ActiveTemp fabrics does not require an interior liner fabric. MSRP: $229

BUFF SPEED CAP The Buff Speed Cap offers a soft yet snug fit that combines comfort and performance.

The quick-dry, breathable fabric provides performance while the reflective elements increase visibility. MSRP: $30

RNNR BUCKET HAT The rnnr Bucket Hat Performance offers protection against the sun’s glare and the design allows runners to flip up the front or sides as needed, giving control over shade and visibility. MSRP: $42

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Top Selling Running Essentials

B2B: amphipod.com E: order@amphipod.com T: 800.806.1288

The Running Event 2023/Switchback at TRE Product Preview

FEETURES TRAIL COLLECTION

FALKE RU 4 ENDURANCE

The Feetures Trail collection is for rougher terrain and features a durable recycled poly blend, nylon reinforcement in high-wear areas, high-density cushioning for extra protection in impact areas and mini crew length for ankle protection from rocks, dirt and mud. MSRP: $20

Falke’s RU 4 Endurance is a medium cushioned sock for short to long runs on all surfaces, offering a three-layer construction that transports moisture out of the shoe to keep feet dry and protect against blisters.

MSRP: $19

SWIFTWICK FLITE XT Swiftwick’s new Spring 2024 Flite XT socks are equipped with AnkleLock Technology that supports runners’ ankles during repetitive movements and proprietary GripDry Fiber in the heel and forefoot designed to minimize movement and slipping.

MSRP: $19.99

INJINJI RUN LIGHTWEIGHT NO-SHOW The Injinji Run Lightweight No-Show toe socks prevent blister-causing friction and allow for total foot utilization. An anti-chafing heel tab protects the ankle from hot spots and a breathable mesh pairs with CoolMax EcoMade fibers to keep feet feeling cool and dry. MSRP: $14

JOGOLOGY LOW CUSHION SOCKS Jogology’s low cushion socks are for runners who like no bulk in their shoes, along with a moisture-management layer between the foot and shoe and flat knit coverage on big toes for added protection.

MSRP: $16

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The Running Event 2023/Switchback at TRE Product Preview

KNEED KNEED2FIT

CURREX PICKLEBALL INSOLES

EASYFEET KINERGY

Kneed2Fit is Kneed Footwear’s 2mm ultra thin insole to help relieve injuries and increase a runner’s performance on the track or field.

MSRP: $50

Designed specifically for pickleball players, the Currex Pickleball insoles are the latest entry into the brand’s lineup of performance insoles for running and other activities.

Easyfeet’s Kinergy insoles provide correct energy distribution in the low body kinetic chain, promoting a seamless flow of energy and ensuring runners recharge with every single move. MSRP: $49.99

FULTON ATHLETIC INSOLE

FOOT BALANCE HOSSA INSOLE The Hossa insole is a new addition to the FootBalance 100 percent custom insole portfolio.

Designed with sustainability in mind, the Hossa insoles help to reduce stress-related injuries and feature a breathable fabric that wicks away moisture and is made of recycled polyamide and bio-based bamboo viscose. MSRP: $80

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Fulton’s Athletic’s Insole adds support, stability and cushion by aligning the body and absorbing shock with each step. The cork foundation naturally molds to the arch. MSRP: $48

© 2023 Diversified Communications

TRE ‘23 | booth 1934/switchback | free gift to first 100 visitors line preview contact Logan Bird: logan.bird@mephistousa.com

The Running Event 2023/Switchback at TRE Product Preview A.LEAF MK TAPE

BLUESHIFT NUTRITION JOINT DEFENSE

A.Leaf MK Tape goes beneath the surface of the skin to offer deep penetration while providing support and stability to muscles and joints, without limiting the body’s natural range of motion.

MSRP: $22.95–$64.95

Blueshift’s Joint Defense is five joint supplements in one drink to reduce stiffness and soreness with TamaFlex and balances inflammation with plantpowered antioxidants from turmeric and grape seed.

MSRP: $32

ZYM HYDRATION

TAILWIND RAPID HYDRATION

Zym Hydration contains electrolytes along with added vitamins C, B6 and B12. Zym comes in 15 flavors, including some with caffeine and others with immunity.

MSRP: $7.99

Tailwind Nutrition has launched Rapid Hydration (formerly named Active Hydration), a low-calorie electrolyte drink mix that is vegan-friendly, quenches thirst and rapidly replaces sweat. MSRP: $18.99

UP2U ELECTROLYTE WATER

SPRING ENERGY POWER SNACK

UP2U’s protein electrolyte waters contain a blend of native whey protein, naturally-occurring electrolytes and essential carbs to help recover from a workout or for on-the-go sustenance. MSRP: $36.99 (for a 12-pack)

Spring Energy’s Orange Power Snack is designed for everyday training, is made with five simple whole food ingredients and is vegan. MSRP: $3.50

MUSCLE REHAB REHAB PRODUCT

BONK BREAKER PROTEIN BARS

Plant-based Protein Bars Muscle Rehab products come two new flavors are made specifically for recovery post-workout using — Salted Caramel & Peanut Butter and Apple clean ingredients to help Cinnamon & Peanut Butter. with lactic acid buildup, The filling is surrounded by onset muscle soreness, peanut butter and whole stiffness and joint pain. grain oats. MSRP: $2.75 MSRP: $18.99

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© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview

AMPHIPOD OPTIC BEAM LIGHTED REFLECTIVE BELT Amphipod’s Optic Beam 360-degree Rechargeable Lighted Reflective Belt is reflective from end-to-end. The lightweight, size-adjustable belt has eight flashing color-mode options, including rainbow, and can be worn as a belt or sash. MSRP: $40

COROS PACE 3

FRESH KICKS SUPREME KIT

GO GUARDED SELF-DEFENSE RING

Coros Pace 3 tracks training and recovery with a watch that’s lightweight and backed by the Coros training software system. It features extended battery life with up to 38 hours of continuous GPS use and 24 days of daily use.

MSRP: $229

Fresh Kicks’ Supreme Kit includes a spray bottle and additional supplies with four scrubbing/cleaning surfaces in a resealable bag. MSRP $15.99

Go Guarded is a self-defense ring with a blade on the fingers that provides protection when needed. It features a hidden blade and securely attaches to hands. MSRP: $14.99

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© 2023 Diversified Communications

SPIN PLANET

LONG DISTANCE, LOW IMPACT.

SPIN PLANET embodies SCARPA’s long-standing commitment to sustainability, Italian craftsmanship and innovation. Perfect for long distance training or racing, the Spin Planet offers superb cushioning, instant comfort and stability in a high performance, high mileage trail running shoe.

WHATS GOING ON AT SCARPA SHOE GIVEAWAYS

HAPPY HOUR

MEET + GREET

First 40 buyers to join us for a line showing will get a free pair of Spin Planet trail running shoes.

Join SCARPA & BOA on Wed from 4:30 to 6:30pm for shoe giveaways, athlete meet & greet, book signing, awesome prizes, and libations.

Wed from 4:30-6:30pm & Thurs 11 -12pm with Krissy Moehl & Marco De Gasperi.

Krissy will be signing her book, “Running your First Ultra”

TRE BOOTH #1855

The Running Event 2023/Switchback at TRE Product Preview

PRO TEC ATHLETICS CRYOSTEEL ICE RECOVERY ROLLER JAMBAR ENERGY BAR JamBar is a new energy bar created by Jenny Maxwell, the co-creator of PowerBar. Made with natural and organic ingredients, JamBar is the official bar of the Collegiate Running Association and the brand sponsors more than 450 races. MSRP: $2.99-3.49

TIFOSI OPTICS SANCTUM Tifosi Optics’ Sanctum’s frame is made the eco-friendly Thrive frame and provides durability and lightweight comfort. The hydrophilic nose pads provide grip. MSRP: $34.95

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Pro Tec’s CryoSteel Ice Recovery Roller is a cold therapy tool designed to expedite muscle or sports injury recovery. The ice massage helps to reduce inflammation while mobilizing soft tissue and stays cold over one hour, providing multiple ice massage applications per freeze. MSRP: $29.95

TIGER TAIL TRAINING ROOM KIT The Runner’s Training Room Kit for the Home combines tools for muscle comfort, recovery and education. The T-800 Long Arm Vibration Massager and Acupressure Mat enhance comfort and rolling with The Original 18-inch Massage Stick. The Footsie Massage Roller and the Knotty Tiger ICE help speed recovery. MSRP: $169.99

© 2023 Diversified Communications

C

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Discover the comfort of cork

1340 a f r e e p ai

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!

f

or

Deep heel cup

Custom arch support Cushioning foam Better for your body, your planet, and your store!

No trimming required

Carbon negative

Visit us at #TRE22 Booth 1321

Works for all arches walkfulton.com info@walkfulton.com

The Running Event 2023/Switchback at TRE Product Preview 2BEFORE BLACKCURRANT PRE-WORKOUT Blackcurrant Preworkout, Non-Caffeinated helps elevate performance through the benefits of New Zealand blackcurrant berries. MSRP: $49.99

CHERIBUNDI PURE CONCENTRATE Pure Concentrate is 100 percent tart cherry juice concentrated through a process for antioxidant strength to fight inflammation and support muscle recovery.

MSRP: $3–$3.49

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The SkyFlask Speed has a thumb loop that allows runners to hold the flask securely without gripping or squeezing. It can be held in either hand and the neoprene loop provides a comfortable and chafe-free fit. MSRP: $28-$30

NITE CORE NU25-UL LIGHT NiteCore’s NU25-UL features a dual beam spotlight and floodlight for a combined 400 lumen that can reach out to 70 yards. Equipped with a unibody optical lens system. MSRP: $36.95

CHIRP RPM ROLLER

GO SLEEVES SLEEVES

The Chirp RPM offers roller therapy and has a 4x7inch massaging surface, five speed levels and a reversible roller feature to allow runners to determine speed and pressure applied to sore and damaged muscles. MSRP: $249.99

Go Sleeves two-inone sleeves feature compression combined with built-in kinesiology strips to help with knee pain, Achilles tendon injuries, calf strains, shin splints or plantar fasciitis.

MSRP: $99.95

CLEER AUDIO BLUETOOTH SPEAKER

JASON MARKK QUICK CLEAN KIT

The Scene Bluetooth Speaker by Cleer Audio has a 12-hour battery and IPX7 waterproof design that lets it be used any climate.

MSRP: $99

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HYDRAPAK SKYFLASK SPEED

The Jason Markk Quick Clean Kit pairs its ReadyTo-Use Foam Cleaner with a soft-bristled Delicates Cleaning Brush to deliver a thorough clean for delicate materials. MSRP: $20

© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview

VELOUS ACTIVE RECOVERY COLLECTION The Active recovery collection from Velous Footwear includes a Flip and Slide. Both feature its Tri-Motion under-foot technology that cushions, supports and flexes. They have a textile barrier between the upper and feet that helps with moisture management, along with a soft webbing toe post.

MSRP: $59.95

OPTIC NERVE FIXIE RIP Optic Nerve’s FixieRIP is a slim and lightweight addition to the Fixie Series that features a soft touch full lens wrapper for durability as well as hydrophobic coatings and anti-slip finishes. MSRP: $99

THERABODY THERAGUN PRO PLUS

CATERPY EYEWEAR STRAPS Caterpy Eyewear straps connect to any runner’s favorite glasses or sunglasses. Because of Caterpy’s elastic bump technology, they are adjustable to fit any head shape or size. MSRP: $9.95

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The Theragun Pro Plus device is Therabody’s advanced multi-therapy device with deep muscle percussive massage with near infrared LED light therapy, vibration therapy, heat therapy and cold therapy. MSRP: $599

© 2023 Diversified Communications

PROTECT AGAINST PROTECTION PLAN THE UNEXPECTED SHOE GUARD

with Shoe Guard Complete Protection

WHY SHOULD YOU SELL SHOE GUARD PROTECTION PLANS? ✓ Brand New Revenue Stream ✓ Consignment Model ✓ Drive Bottomline Profit ✓ Reduce Product Returns ✓ Augment Employee Compensation ✓ Accidental Damage Coverage ELIGIBLE FOOTWEAR ✓ Flats ✓ Athletic Shoes ✓ Loafers ✓ Sneakers ✓ Pumps ✓ Casual Shoes ✓ Sandals ✓ Dress Shoes ✓ Outdoor Shoes ✓ Slippers ✓ And More! ✓ Boots

SOLE SEPARATION BROKEN EYELETS

RIPS & TEARS

SHOE GUARD RETAILS FOOTWEAR RETAIL

SUGGESTED RETAIL

Under $25

$3.00

Under $50

$6.00

Under $75

$8.00

Under $100

$11.00

Under $150

$16.00

Under $200

$21.00

Over $200

$40.00

GENERATES OVER 40% GROSS MARGIN DISCOLORATION

CRACKED HEEL SCAN QR CODE FOR ADDITIONAL INFORMATION

Visit us at Booth Number

1557

To schedule a meeting or for additional information Email us at: sales@newleafsc.net

The Running Event 2023/Switchback at TRE Product Preview

ORANGE MUD RFP VEST PACK

FIREFLY RECOVERY RECOVERY DEVICE Firefly Recovery is a lightweight, FDA-approved recovery device that helps reduce soreness and make recovery three times faster. MSRP: $47–$98

The RFP Vest Pack is stretchy with pockets paired with a form-fitting design that keeps fluids stable. Available with the 1.5L bladder or with two soft flasks. MSRP: $139.95

SELKIRK SLK HALO PICKLEBALL PADDLE

SPRINTS SLING ITS

The Selkirk SLK Halo pickleball paddle is crafted with T700 Raw Carbon and is for beginner to pro level players alike who are looking for spin and control in their paddle. MSRP: $140

Sprints is launching Sling Its crossbody/belt bags that can fit any iPhone, keys, workout gels, headphones, wallet, chicken tenders and more. The bags feature a removable second strap so runners can say sayonara to bounce. MSRP: $45

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© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview

ROLL RECOVERY R3 ORTHOPEDIC FOOT ROLLER The R3 Orthopedic Foot Roller targets specific areas of the foot to stretch the plantar fascia and intrinsic foot muscles. The nonsymmetrical shape of the R3 focuses pressure on all parts of the foot and add stability while rolling. MSRP: $34.99

HEALI TAPE KINESIOLOGY TAPE Heali Tape is a kinesiology tape that can help with pain relief, faster recovery, support and style by its infusion of natural ingredients — menthol and magnesium. MSRP: $19.99

SPI BELT ECO SPIBELT

CHROME KADET MAX

The Eco SPIbelt features the same capacity and comfort as the original SPIbelts, but is made with 87 percent recycled materials. Production of the Eco SPIbelt re-directs plastic water bottles, plastic scraps, fabric and elastic that would otherwise go into landfills. MSRP: $29.99

Smaller than a messenger, bigger than a sling, the Kadet Max cross-body from Chrome is madefor daily commute essentials. It is water-resistant, has a reversible strap and a seatbelt buckle to remove and put on with ease. MSRP: $130

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© 2023 Diversified Communications

RUN. RECOVER. REPEAT.

Active Slide

• Patent-pending TECHNOLOGY • MAX-CUSHIONING with soft, multi-density foam • SUPPORTIVE and STABLE heel • OPTIMUM ARCH SUPPORT for proper foot alignment • FOREFOOT FLEXIBILITY allows feet to stretch and relax in comfort • The ULTIMATE Active Recovery footwear solution for athletes of all levels

For more information to become a dealer email: info@velousfootwear.com

The Running Event 2023/Switchback at TRE Product Preview KAHTOOLA NANOSPIKES Kahtoola Nanospikes deliver comfort, improved traction and an enhanced fit on a wider variety of modern running footwear.

MSRP: $54.95

LEKI ALPHATRAIL TRAIL RUNNING POLE For 2024, the Alphatrail Trail Running pole features the Trail Shark grip system and weighs 4.2 ounces. MSRP: $199.95

UNTAPPED GRAPE MAPLEAID UnTapped has added Grape Mapleaid to its hydration line-up. It is crafted from organic maple syrup sourced directly from family-owned farms, organic grape juice and sea salt. MSRP: $1.99

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KNOCKAROUND CAMPONES Knockaround Campones feature the Knockterra performance lens tech, rubberized adjustable nose grips and flexible non-slip arms.

MSRP: $45

© 2023 Diversified Communications

Jack Fidell Dad and Runner High Arch Profile

NO SLOWING DOWN. NO MISSED MOMENTS. NO LOOKING BACK. JUST SOUL Live every moment to the fullest and healthiest with Currex insoles.

Available in three arch profiles, they’re clinically proven to help prevent injury, enhance performance, and provide comfort. But most importantly, they’re engineered to keep you going. Learn more at currex.us

RUNPRO CLEATPRO SUPPORTSTP WORKPRO-ESD ACEPRO HIKEPRO GOLFPRO BIKEPRO HOCKEYPRO EDGEPRO

The Running Event 2023/Switchback at TRE Product Preview

TAILWIND NUTRITION DAUWALTERMELON Dauwaltermelon joins Tailwind’s Endurance Fuel family, bringing the taste of watermelon with lime. Used by Courtney Dauwalter to power her Triple Crown win this past summer, Dauwaltermelon mixes clearly with water. MSRP: $2.50

SMELLWELL FRESHENER BAG The Smellwell Freshener Bag for shoes and gear is a moisture absorbing and odor eliminating shoe, gym and travel bag. MSRP: $24.95

FRANKFORD LEATHER FOUNDATION DIABETIC SOCKS

ICEE NOW ICEE TAPE

The Foundation Diabetic Air Cushion Wide Calf Socks are made with soft, non-binding yarn for all-day wear with minimized toe seams and fully cushioned bottom. Diabetic friendly. MSRP: $12.95

Icee Tape by Icee Now is a cooling and compression recovery tape that stays cold without needing refrigeration. MSRP: $14.95

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© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview

KINFIELD SUNSCREEN Kinfield’s Daily Dew SPF 35 is a sport-ready hydrating sunscreen that’s water and sweat-resistant to keep runners’ faces protected. MSRP: $26

HANGERS DIRECT HANGERS Hangers Direct offers a variety of hanger sizes and styles such as its 14-inch Black Wood Bottom Hanger with Clips or its 17-inch White Wood Top Hanger with Notches. MSRP: $109–$135

LIGHTSPEED Lightspeed connects the buying and selling experience for run specialty retailers with an integration between Lightspeed Retail POS and Lightspeed B2B. Discover and connect with brands and make ordering more efficient with the free Lightspeed B2B account.

DEUTER LIGHTWEIGHT PACK Deuter’s lightweight pack offers unrestricted movement and breathable stretch fabric that comes with two 500ml soft flasks that fit in shoulder strap pockets and is also compatible with a 2L bladder. The pack also features four shoulder strap pouch pockets, two zippered shoulder strap pockets, a back stash pocket and a back zippered pocket. MSRP: $125–$135

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© 2023 Diversified Communications

A NEW ERA OF WELLNESS INNOVATION FOR ALL YOUR RUNNING NEEDS

VISIT US AT TRE BOOTH #2126

Warm-up and recover with the latest from Therabody

THERAGUN PRO PLUS

THERAGUN SENSE

RECOVERYTHERM CUBE

Check out the full product lineup at Therabody.com

RECOVERYAIR JETBOOTS

The Running Event 2023/Switchback at TRE Product Preview

PORTLAND ACCESSORIES RUNNING HEADWEAR Portland Accessories carries New Balance and private label headwear and its Fall 2024 line-up includes new colorways and silhouettes, along with more crossover styles. MSRP: $13–$32

ONE ODIO OPENROCK PRO OneOdio’s OpenRock Pro are open-ear air conduction sports earbuds with patented TubeBass technology and an adjustable ear hook. MSRP: $129.99

SEATTLE GUMMY PERFORMANCE GUMMIES Seattle Gummy’s Performance Gummies work fast when needed because its active ingredients absorb quickly through the membranes of the mouth. Gummies can be chewed slowly to enable the compounds to absorb more quickly through the oral mucosa rather than getting destroyed in the stomach or filtered out by the liver. MSRP: $2.99 per pouch

CEP ULTRALIGHT COMPRESSION SOCKS CEP’s Ultralight Compression Socks are its lightest and thinnest socks featuring a ventilation zone in the calf.

They continuously cycle in fresh air to keep runners cool and offer medical-grade compression in the ankle and calf help to minimize injuries. MSRP: $59.95

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© 2023 Diversified Communications

The Running Event 2023/Switchback at TRE Product Preview

FRACTEL LEGIONNAIRE HAT

REFLECTIVE APPAREL WILD SPARK

The L-Series Legionnaire hat offers UPF +50 sun protection on the brim, front and low side panels, corner buttons to enclose flap and a dark underbill to reduce glare. MSRP: $55

Reflective Apparel’s WildSpark reflective running shirts shine brightly to keep runners visible in low-light urban and suburban settings from dusk to dawn. Retro-reflective properties built into the fabric of the entire garment offer front and back visibility, making it easier for drivers to identify runners as human. MSRP: $40–$43.50

ROCKET SCIENCE RUNNING TECH-T The Dry Fit Long Sleeve Running Tech-T from Rocket Science Sports features moisturewicking properties and long sleeves to provide extra coverage for chilly morning jogs and lightweight fabric designed to feel like a second skin. MSRP: $40

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FLIP MITS GRAPHIXS GLOVES FlipMits Graphixs performance gloves show the holiday spirit in a flip with Elf Mits, Skeleton Hands, Hanukkah Hands and other festive graphics. MSRP: $34.99

© 2023 Diversified Communications

ONE MORE THING ...

Age In, Not Out

A page of unsolicited wisdom for TRE23 attendees after two decades in specialty run. / By Tom Griffen

A

Still Learning, Still Earning Though I look back on 20 years and can hardly believe so much time has 66

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always an idea on the horizon that’s better.

If anything, the most innovative among us are always on the prowl for a gamechanger coming down the pike.

elapsed, I feel like I’m still earning my stripes. Like I still need to attend a menu of future trainings, maybe even endure more big life experiences, before I’ll be on par with the run specialty players I respect the most. There’s so much more to learn.

This perspective has kept me hungry.

Ravenous, even. I never fell into an unimaginative rut. Frankly, I still dream of a Jetson’s way of doing things — just press a button, open a little door, and retrieve your customized pair of super speedy shoes. It may happen yet!

My way of doing things – whether it’s a customer service flow, an approach to sales, community outreach, or whatever – has never been the only way. I embrace this wholeheartedly. I teach what I believe is the best idea right now, but there’s

Keep It Simple Run Specialty If my time in run specialty has given me any sort of wisdom, it’s that simplicity will always be the most valuable asset.

Nobody will ever be inspired by complication. Nor will complexity or convolution do anything but muck things up.

As technology advances and the tools at your disposal become fancier, stick to what, above all else, makes you and your business interesting — YOU. Own your beliefs. Show your softer side. Be honest and vulnerable and fair. And make sure you share your passions and reasons for your passions. These are the things that can turn any business into a powerhouse.

All of us, whether we are able to name it or not, want togetherness more than anything else. Let’s make sure we give this to each other.

As you wander around The Running Event in Austin this month, yukking it up with your industry colleagues at the trade show, Houndstooth, or in Austin at-large, dust off that older version of you who knew less. Remember the first time you came to TRE and how wideeyed you were. Channel the you who was once amazed by video treadmills, walk-across scanners, zero drops and big squishy soles. Humbly reinvent yourself in preparation for another couple decades of similar advances. Us old dogs can learn new tricks — but we need to be actively open to it.

Savor each day and keep Austin Weird, folks. It’ll all be over before you know it. n

© 2023 Diversified Communications

Photo credit: Joe Loving

s I near my 20 year mark in the running industry, I feel like it all happened in a blip.

Seems only yesterday I was stumbling over words like pronation and supination while trying to learn the bones of the foot. Not to mention a back room filled with shoes I worked so hard to know — many of which would now fetch top dollar in the collector’s market. I marveled at their attributes. Those fat laces, puffy tongues, and wide uppers made me wonder if I was witnessing the pinnacle of run specialty.

They say you can’t teach an old dog new tricks. Well, I am one of the industry’s old dogs — with many, many visits to The Running Event under my belt.

And unless I actively seek some sort of reinvention, personal and professional, I lose my credibility. I become that guy incessantly lauding the so called good ol’ days.

My intrigue gets traded for pessimism and critique. I do things a certain way because I’ve always done things a certain way. And though I may be respected for my long affiliation in the landscape, I’m never called for counsel because I am no more than a relic of the past. A curiosity.

How grateful I am for all the friends and mentors who advised me to stay humble as I weaved my way through an invigorating career. To stay fresh. To not take today for granted. To make the most of the next staff gathering or TRE appointment or change a process before it needed to change. These small moves have made all the difference.

Save the Date!

The Running Event 2024 NOV 19-21, 2024

Austin Convention Center | Austin, TX

Stay in-the-know about TRE 2024 by following @therunningevent on social media.