The future of outdoor advertising

Running Boards The Future of Outdoor Advertising

OUTDOOR ADVERTISING • No longer does outdoor advertising have to be limited to boring old billboards.

Running Boards has launched digital billboards and outdoor digital screen that has revamped the outdoor advertising scene in Australia. Through the use of these new channels of advertising, marketing can be done in different ways, reaching a cross section of people in a number of areas in very cost effective ways. The digital billboards and the outdoor digital screen offer never-before coverage and exposure as well as more freedom to display any kind of information from multiple sources.

These are high-visibility forms of advertising that provide very high returns on the investment.

Media That Moves

Digital Mobile Billboards • The digital mobile billboards are displayed on large vehicles; such as trucks or vans.

They are three sided which provides greater coverage on all sides. The value-added features of GPS tracking and reporting gives greater control over the route of the vehicle as well as the freedom to make last-minute changes. The digital mobile billboards also have internet connectivity, which makes them perfect for displaying varied content from different sources on the internet as well as from social media platforms. Real time remote access gives clients the freedom to change the content as and when necessary. This keeps things fresh and interesting for the target audience. Since the messages displayed can be changed remotely and quickly, it ensures that any product or service that is getting promoted can be changed multiple times in the course of day, giving higher value for money to clients.

OUTDOOR DIGITAL SCREENS • Outdoor digital screens from Running Board are available in different sizes of 5 sq. m and 25 sq. m. These screens are perfect for outdoor events. The 5 sq. m screen is perfect for large crowds ranging from hundreds to 2000. The 25 sq. m screen is perfect for crowds up to even 20,000 people. With high quality LED screens, they offer pristine picture quality that can be seen from afar. They also have internet connectivity and real time access. This makes these screens very flexible for a variety of purposes. They can be used for screening live events on the premises as well as for showing live events from another place. They can also be used for displaying public service announcements or public awareness messages.

• The future of outdoor advertising is here to stay with digital billboards and digital screens which can be used for educational or promotional purposes with great success.