M U G H A L 15
success. The problems addressed and the language used is particularly relatable to the target market. Since the basic message of the show is hygiene, it is targeted especially towards the audience who needed to be taught about cleanliness. (Mitchell)
Fig. 5: Commander Safeguard (Post Amazers) Similarly, Tetra Pack sponsored “Milkateer� is another popular series, which is done by Sharp Images. The big idea of the show it to encourage people to drink hygienically packed milk which they claim is the safest and healthiest choice for every child around the country.
Fig. 6: Milkateer (Sharp Images)