Rug Couture Brochure 2015

rug couture www.rugcouture.com | design@rugcouture.com UK: 1st Floor 34 South Molton Street Mayfair London W1K 5RG t: +44 845 071 9303 Design: Louise Carrier

USA: 1330 Avenue of the Americas Suite 23 New York NY 10019

India: Pkt B/6C Siddhartha Extension New Delhi 110014

Australia: Level 26 44 Market Street Sydney NSW 2000

t: +1 212 653 9748

t: +91 8826 111995

t: +61 2 9089 8735

rug cout ure www.rugcouture.com

| bespoke rugs

rug couture was founded in 2008 with the aim of revolutionising the commissioning and manufacturing of bespoke rugs and carpets.

With offices in the UK, India, America and Australia; we are able to offer our clients the very finest bespoke, master-crafted rugs backed by personalised project management, quality control and global logistics. We do this by fusing our passion for beautiful, hand crafted rugs, the latest online technology, customer care and with respect for all our workforce; we never, ever employ child labour.

We are proud partners of GoodWeave.

As an agile company we can accommodate one-off commissions, large scale projects and rapid time scales.

we are able to offer a personally tailored service for your domestic and commercial clients as all our rugs are produced on a bespoke basis.

Our customer care team, are ably supported by our samples department, who can offer colour and weave samples to assist you with design decisions and your client side communication. We offer a design artworking service and our design team are very comfortable translating ideas or rough sketches into final products and providing advice on material selection.

materials • silk • matka silk • pure new zealand wool • pure wool • art silk; rayon • cowhide

our service • • • • • •

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rapid 6 week lead time irregular shapes extra large sizes colour matching hand tufting hand knotting (up to 270,000 knots per m2) hand carving loop cutting patch working in hide shaggy styles

our clients

inara interiors Rug Couture were commissioned by Inara Interiors to produce three bespoke rugs for the launch of the newly renovated Sands boutique hotel on Margate sea front.

Two traditional designs in a modern palette were specified for the Foyer and Restaurant and a stunning contemporary, shaped design for the The Sands Bar. After a discussion of the project we worked closely with owner Nick Connington and Design Consultant Dawn Pirie.

The rugs were all for high traffic areas so we advised on two densely hand tufted pure New Zealand wool weaves for longevity and flame retardancy. The design for the Bar featured a distinctive wavy edge for which careful chamfering was recommended to minimise any trip hazard and safeguard the finish of this statement piece. All three rugs were subtly accented with art silk to add elegance and a light reflective shimmer and were stain treated to assist

with any spills. All were required for the hotels re-launch in May and were delivered well within their deadline. “The samples allowed me to pick the right colour combinations and the graphs and images provided were very helpful in making sure the design was how I wanted.

We would highly recommend Rug Couture. The rugs were exactly what we wanted and look fabulous in the hotel.

We have had very good feedback from the public.�

Dawn Pirie, Inara Interiors.

Image credits Shaggy wool rug for a private residence, Scotland, UK. Bespoke striped rug and Triform rug for Breuninger; the Stuttgart-based German department store.

Photographer: Uwe Spoering.

Bespoke cowhide rug for Harrods, London.

kathryn rayward “I love to have things in my home that are totally unique” Kathryn says “so when I needed two new rugs I went straight to Rug Couture. We worked together with my two children; Roxy, 8 and Stan, 6 on the original designs which were then sent to their design department who cleverly transformed them into working rugs.”

It was our pleasure to work with Kathryn, Roxy and Stan. The hand drawn line lends itself to the craft of rug making very well. In order to retain the children’s lovely hand drawn style we recommended pure New Zealand wool in a very high quality. New Zealand wool is incredibly soft, durable and being non-shedding is perfectly suited for homes with small children.

“Throughout the fascinating process we were kept up to date on the rugs’ progress with emails and pictures.

When the finished rugs arrived we were blown away! They exceeded all of our expectations and have become a talking point in the house to all who visit. Working with Rug Couture was an absolute pleasure. We look forward to working with you in the future.”

Kathryn Rayward, Head of “Scarlet Puppy Designs,” Set Designer for The National Youth Theatre and Writer.

artists rugs We have been entrusted by a number of international artists to reproduce their work in rug and tapestry form. Most notably we have undertaken work for the Photographer Wouter Deruytter; an international artist who lives and works in New York.

We worked in conjunction with Mr Deruytter as part of his solo “Life is Theatre” exhibition to reproduce two photographs from the Arabian Knights series “Princes and Dignitaries” and “At the Royal Wedding.”

The final pieces were an incredible 3 meters in size and used a luxurious hand tufted pure New Zealand wool with a pile weight of 5kg per meter; a very dense cloth was used in order to achieve the most beautiful and sensitive reproduction of Mr Deruytter’s stunning photographs so the overall pieces had a weight of 8kg per meter per rug.

Hanging work of this value and scale was of the utmost importance. The artist “specified to have overlaps added to the top so that they could

be hung using a steel bar.” The rugs themselves weighed around 50kgs each so the canvas loops had to be sturdy to take the weight of the entire rug.

In its entirety “Life is Theatre” by Wouter Deruytter offered visitors the chance to experience fourteen different bodies of Deruytter’s work in the form of an Art Parcours across eight unique locations across Roeselare, the Belgian city where Wouter was born.

“We had more than 10,000 visitors in one month in this small city. Everybody was most impressed by the tapestries. Not just the perfect scale in that unique space, but also the subject that went well with the medium. And the quality of the rugs impressed everyone, even myself and the museum directors.”

Wouter Deruytter, Artist.

© Wouter Deruytter 2013.

all scene all props All Scene All Props commissioned Rug Couture to produce Willy Wonka’s edible grass meadow in accordance with Mark Thompson’s magical stage design.

We recommended the use of a wide shaggy art silk, in a deep lime green to create the grass like feel but with added appeal due to its light reflective shimmering nature, which worked extremely well under the expertly designed lighting.

The meadow comprised 6 large rugs, which were expertly installed by the team over a contoured stage design to create the irresistible edible setting.

“All Scene All Props were delighted to have been selected as one of four scenery builders to realise one of the largest projects to be seen in the West End for quite some time. Roald Dahl’s deliciously dark tale of young Charlie Bucket and

the mysterious confectioner Willy Wonka comes to life in a brand new West End musical “Charlie and the Chocolate Factory” directed by Academy Award® winner Sam Mendes. Opening at The Theatre Royal Drury Lane, June 2013, it absolutely was and is a hit. The design by remarkable Mark Thompson is exquisite and undoubtedly challenged the workshop throughout the build, but was an enormous pleasure.”

Abbie Farnworth, Project Manager, All Scene All Props.

Stage Design © Mark Thompson 2013.

penguin group Ladybird books are known and loved the world over and enjoy superb brand recognition. When we were approached by the Penguin Group, to produce bespoke rugs for their global chain of children’s Ladybird bookstores, we knew one of the biggest challenges would be the accurate representation of their iconic visual identity and brand colours.

“I just unrolled one of the rugs in the office and there were gasps of delight from my colleagues. The quality is outstanding and working with Rug Couture has been seamless and a real pleasure from start to end. I would thoroughly recommend them to anyone else; the service, speed, personal approach, flexibility and delivery were all faultless.

After discussion with the client, we recommended pure New Zealand wool for its hard wearing and naturally flame retardant character; adding a stain inhibition treatment to increase the rugs durability and stain resistance. We also recommended a heavy pile weight, to allow us to create the level of detail required and special dyeing of the wool used, to match the clients Pantone reference exactly and achieve the distinctive Ladybird red.

These rugs will be used in bookstores around the world and they will be an eye catching design piece that I am sure children and parents will adore.”

Camilla Ray, Head of Marketing: International and Education, Penguin Books, Children’s Division.

rug couture bespoke rugs www.rugcouture.com