RTW Webzine #02

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Global Kids Fashion Week AlexandAlexa, the global online style destination for kids launched the first ever Global Kids’ Fashion Week from 19th – 20th March 2013 which took place at the Freemason’s Hall, Holborn, London.

T

he schedule included two main shows – an exclusive media event showcasing the latest A/W13 trends from leading children’s labels worldwide on Tuesday 19th March; and a public show with S/S13 season looks from the AlexandAlexa brand portfolio on Wednesday 20th March. With the spotlight on premium kids’ fashion, from both established designers and emerging names, the shows included brands such as Paul Smith Junior, Junior Gaultier, Chloe, Little Marc Jacobs, I Pinco Pallino, Suzanne Ermann, Anne Kurris, Supertrash and premium casual brands such as Tommy Hilfiger, Diesel, Scotch Shrunk, Scotch R’Belle, Wildfox. The event featured runway shows and performances as well as a mix of playful activities for children and parents in collaboration with event partner the V&A Museum of Childhood. AlexandAlexa offers over 200 premium brands spanning fashion, toys, sports and lifestyle. The site was launched in October 2007 by husband and wife duo Alex Theophanous and Alexa Till. With two children under the age of five, the pair loathed the stress of family shopping trips. To access the world’s best kids collections without having to hit a high street, they created an online shopping destination for parents. After five years on, the company has exceeded all growth expectations and today is a global player with a thriving customer base in over 100 countries.

Mast Head RTW Number 001, Jan 2013 Online Edition, RTWmag.com

Editor & Publisher Annou Iyer Graphic Design Head Fabian Daly Advertising & Marketing Santosh Mandal E: advertise@rtwmag.com Contributing Photographers Latiff Napolean Johari, UK Matthias Koeppel, Europe RTW Web Amit Rana Abhay Pal Chauhan

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