www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ September 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Bel, Amway Project
9.45
2
3
Leo Burnett
Viagra, Smirnoff
2.45
3
2
BBDO
Old Navy, Tourism Australia
1.90
4
5
Y&R
Anniversaire Project, Xing, Nikon Project
1.61
1.61
5
7
TBWA
1.58
1.58
6
4
DDB
Aegon Project, Pfizer Project
1.56
1.56
7
6
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
0.75
0.75
8
8
Bates
ASUS Global
0.30
0.30
9
9
Saatchi & Saatchi
Braun Project, De'Longhi Project, Eukanuba Project
0.30
0.30
10
11
M&C Saatchi
Honda Project, JCB Card Project
0.06
0.06
11=
12=
Wieden & Kennedy
0.00
0.00
11=
12=
Havas Worldwide
0.00
0.00
11=
12=
Lowe
0.00
0.00
11=
12=
DraftFCB
0.00
0.00
15
16
Grey Group
0.00
16
10
JWT
17
17
Dentsu
0.00
Old Navy
(0.30)
18
18
Publicis
0.00
Pfizer
(1.15)
AGENCY
RECENT WINS
STB
RECENT LOSSES
Tempur
9.44
2.45
Braun
Godiva
0.11
1.88
(0.05)
(0.24)