www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ September 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
TBWA
FindAll, Hotels Combined, The Body Shop Project
7.05
2
Ogilvy
Mentholatum Project, ibis hotel
2.63
2.63
3
3
DDB
Google Project, HIRA, Ferrino
2.62
2.55
4
4
McCann WorldGroup
GM, Intel Project, U Star Project, Verisign Project
2.45
2.45
5
5
Leo Burnett
Mundipharma, KT&G Project
1.13
1.13
6
6
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
7
7
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
8
9
Grey Group
Philips Project
0.34
0.34
9
8
Lowe
Garuda Indonesia Global
0.20
0.20
10
10
DraftFCB
Mando
0.01
0.01
11=
11=
Y&R
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
11=
11=
Bates
0.00
0.00
15
16
JWT
0.00
(0.03)
16=
11=
Saatchi & Saatchi
0.00
(0.30)
16=
17
Publicis
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
KD Navien
FindAll
6.72
(0.30)