www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ September 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Kakao Talk, Sunway Velocity
2.73
2.73
2
4
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.04
2.04
3
2
Dentsu
Mandom, Hitachi, Rafale malaysia
0.93
0.93
4
3
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
5
5
BBH
Ikea
0.80
0.80
6
6
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.79
0.79
7
10
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
8
11
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
9
7
Saatchi & Saatchi
MYCEB Project, Bank Simpanan Nasional, Reckitt Benckiser
0.74
0.44
10
8
DraftFCB
Nissan Project
0.40
0.40
11
17
Leo Burnett
Inbisco, Vitality Boost
1.16
12
9
Bates
ASUS Global
0.30
0.30
13
13
Publicis
SCA, Ayamas Project
0.09
0.09
14
12
Y&R
0.08
0.08
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
BBDO
0.00
0.00
18
16
Havas Worldwide
0.00
17
18
JWT
AGENCY
RECENT WINS
STB
0.29
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.34
(0.52)
(0.61)