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CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ September 2013
1
ESTIMATED OVERALL YTD REVENUE (RMB ¥m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ¥m)
Ogilvy
Tourism Victoria Project, SNF, UCB Project
125.40
123.12
1
McCann WorldGroup
China Merchants Bank, Heineken
121.46
119.57
3
3
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
4
4
JWT
China Unicom, China Auto Rental
57.39
53.13
5
5
Leo Burnett
Menarini, China Mobile, Vasto
36.46
36.46
6
6
Publicis
ChangAn Car, 21-Super-Vita, Dangdang
35.39
7
9
BBH
Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project
27.09
26.06
8
7
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
9
8
Grey Group
GSK Project, P&G Project, DELL Project
18.11
18.11
10
10
Y&R
Clarks Global, Qoros Global
14.33
14.33
11
11
DDB
Pepsi Project, Mastercard Project, Scania Project
19.06
10.93
12
12
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
13
14
DraftFCB
Yang Sheng Tang Project, Arla Foods Project
13.77
14
13
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
15
15
TBWA
Nissan Infiniti, Bosch
0.95
0.95
16=
16=
Wieden & Kennedy
0.00
0.00
16=
16=
M&C Saatchi
0.00
0.00
16=
16=
Iris
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
20
21
Dentsu
Yili Products Digital
1.92
(10.68)
21
22
Bates
ASUS Global
3.15
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
RECENT LOSSES
Menarini
Calbee
Buick
34.51
8.38
(22.05)