Septmeber 2013 new business league china

Page 1

www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ September 2013

1

ESTIMATED OVERALL YTD REVENUE (RMB ¥m)

RECENT WINS

ESTIMATED YTD WIN REVENUE (RMB ¥m)

Ogilvy

Tourism Victoria Project, SNF, UCB Project

125.40

123.12

1

McCann WorldGroup

China Merchants Bank, Heineken

121.46

119.57

3

3

Saatchi & Saatchi

Huawei Global Design, HSBC Premier, Cadbury

64.64

64.64

4

4

JWT

China Unicom, China Auto Rental

57.39

53.13

5

5

Leo Burnett

Menarini, China Mobile, Vasto

36.46

36.46

6

6

Publicis

ChangAn Car, 21-Super-Vita, Dangdang

35.39

7

9

BBH

Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project

27.09

26.06

8

7

Lowe

SGM Buick Regal, Heineken, Garuda Indonesia Global

18.90

18.90

9

8

Grey Group

GSK Project, P&G Project, DELL Project

18.11

18.11

10

10

Y&R

Clarks Global, Qoros Global

14.33

14.33

11

11

DDB

Pepsi Project, Mastercard Project, Scania Project

19.06

10.93

12

12

BBDO

Tourism Australia, Corneliani Project

10.55

10.55

13

14

DraftFCB

Yang Sheng Tang Project, Arla Foods Project

13.77

14

13

SapientNitro

Microsoft China Project, McLaren P1 China

5.04

5.04

15

15

TBWA

Nissan Infiniti, Bosch

0.95

0.95

16=

16=

Wieden & Kennedy

0.00

0.00

16=

16=

M&C Saatchi

0.00

0.00

16=

16=

Iris

0.00

0.00

16=

16=

Havas Worldwide

0.00

0.00

20

21

Dentsu

Yili Products Digital

1.92

(10.68)

21

22

Bates

ASUS Global

3.15

RANK THIS MONTH

RANK LAST MONTH

1

2

2

AGENCY

RECENT LOSSES

Menarini

Calbee

Buick

34.51

8.38

(22.05)


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Septmeber 2013 new business league china by R3 Worldwide - Issuu