Septmeber 2013 new business league singapore

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www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ September 2013

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Ogilvy

Bayer HealthCare Project, Allergan Project, A. Menarini Asia Pacific Project

7.47

7.47

3

JWT

Changi Airport Group, STB, Samsonite

4.39

4.38

3

6

TBWA

Lixil Project, Starcount Project, Standard Chartered Bank Projects

2.93

2.93

4

4

DDB

StarHub.com Project, Keppel Land, StarHub Site Revamp

2.90

Tourism Australia Global

2.90

5

2

McCann WorldGroup

La Mer Project, UFS Unilever Food Solution Project, Singapore Red Cross Project

2.89

Line Corporation

2.89

6

5

BBDO

Daimler AfterSales

2.70

2.70

7

8

Dentsu

Singapore Airlines, Fuji Xerox Project, Uniqlo Project

1.42

1.12

8

9

Iris

adidas

1.00

9

10

Grey Group

CapitaMall Project, Boolean Project

0.63

0.63

10

11

M&C Saatchi

Bank of Singapore, STB Project

0.36

0.36

11

12

Bates

ASUS Global

0.34

0.34

12

17

Publicis

Audi, Robinsons

0.35

13

13

Lowe

Kirin Project, Garuda Indonesia Global

0.21

14

7

Saatchi & Saatchi

Scoot, Star Cruises Project

1.00

15=

14=

Leo Burnett

Twinings

0.00

0.00

15=

14=

Havas Worldwide

0.00

0.00

15=

14=

DraftFCB

0.00

0.00

18

18

Y&R

RSN

0.20

Bank of Singapore

(0.10)

19

19

BBH

Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global

2.61

STB

(0.39)

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

RECENT LOSSES

Audi

Burger King

0.70

0.24

0.21

Cairn

0.15


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