www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ September 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Bayer HealthCare Project, Allergan Project, A. Menarini Asia Pacific Project
7.47
7.47
3
JWT
Changi Airport Group, STB, Samsonite
4.39
4.38
3
6
TBWA
Lixil Project, Starcount Project, Standard Chartered Bank Projects
2.93
2.93
4
4
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
5
2
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Singapore Red Cross Project
2.89
Line Corporation
2.89
6
5
BBDO
Daimler AfterSales
2.70
2.70
7
8
Dentsu
Singapore Airlines, Fuji Xerox Project, Uniqlo Project
1.42
1.12
8
9
Iris
adidas
1.00
9
10
Grey Group
CapitaMall Project, Boolean Project
0.63
0.63
10
11
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
11
12
Bates
ASUS Global
0.34
0.34
12
17
Publicis
Audi, Robinsons
0.35
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
14
7
Saatchi & Saatchi
Scoot, Star Cruises Project
1.00
15=
14=
Leo Burnett
Twinings
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
15=
14=
DraftFCB
0.00
0.00
18
18
Y&R
RSN
0.20
Bank of Singapore
(0.10)
19
19
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Audi
Burger King
0.70
0.24
0.21
Cairn
0.15