Q2 2019 R3VIEW

ABOUT R3 R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with nine of the world’s top twenty marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell. www.rthree.com  facebook.com/r3worldwide  linkedin.com/company/r3  twitter.com/R3WW  weibo.com/r3china

R3 Projects This Quarter Completing a global review for Sony Playstation

Q2 2019 r3view Welcome to the Q2 2019 R3VIEW, R3’s Quarterly Report on the Marketing Communications Industry The headline-grabbing moments of the last quarter suggest that the only thing certain in the marketing industry today is more flux and great change. From consultancies playing in the pool once dominated by holding companies, to major martech investments and even cryptocurrency ambitions, we have technology’s firm grip on the future to thank for all that’s coming on the horizon. We’ll continue to work to keep you informed.

In this issue you’ll find: • • •

•

Future40 excerpt: AR in marketing In-housing: Arla, Lexus, Marriott, AB InBev Insights on effective branding with Unilever, Salesforce, LinkedIn and BBC Storyworks Vlog marketing in China

To receive more regular insights in the form of data, articles and video, follow us on LinkedIn, Twitter and Weibo.

Working with Colgate on global benchmarking and best practice

Digital Benchmarking for Lenovo across 12 countries

A deep dive into Nike’s Media and eCommerce strategies

Helping Google benchmark marketing approaches and tools

Supporting P&G on a global agency partnership

Benchmarking Shell’s media performance across 30+ markets

Q2 2019 R3VIEW

THE BIGGEST STORIES Consultancies, The New Industry Rivals As consultancies use deep pockets and high-level influence to make themselves felt in the industry, questions still linger if they can deliver value on the overall customer experience beyond advertising. Holding companies cast doubts on their new rivals’ abilities to integrate creative and corporate culture, and distrust grows as partners become competitors.

Read more at Wall Street Journal

TikTok, YouTube & The Battle for Influencers

Martech Investment Increases 93% in First Half of 2019 Martech deals outpaced M&A in the broader marketing services industry, which rose 43% to $13.6 billion during the first half of the year. Forty percent of the top 30 acquisitions in the past six months were for martech companies.

Read more at Marketing Dive

The aggressive tactics being used by platforms like TikTok, YouTube, and Snapchat to create more ways for influencers to monetize their popularity was all the buzz at VidCon. Good content draws audiences, and with current low levels of loyalty among creators, platform owners are willing to try all kinds of ways to attract them with revenue models - from partnerships for original content, to pricing tiers, and paid for comment visibility.

Read more at The New York Times

Increased Privacy & GDPR Breaches Signal A Need for Platform Audits The panic created by FaceApp’s vaguely worded privacy policy guidelines shows that scrutiny is at an all-time high on data compliance. If it’s not already being done, companies need to audit the policies and practices of technology partners as the ecosystem on which many websites, social and e-commerce apps become complex and integrated.

Read more at The Drum www.rthree.com

Short-term Thinking & The ‘Collapse’ of Creative Effectiveness A report released at Cannes by Peter Field and the Institute of Practitioners in Advertising (IPA) claims that creatively awarded work is no more effective than non-awarded campaigns, shining a light on dwindling long-term brand building and marketing budgets. Some blame procurement and finance for demanding measurable ad spend, others point the finger at weak economies and digital.

Read more at Marketing Week

TECHNOLOGY IN MARKETING: AUGMENTED REALITY What is it?

Augmented reality (AR) marketing takes available digital data and creates an integrated 3-D image of a product. It allows consumers to experience a product up close and personal through apps. AR marketing is so popular, its growth is expected to reach $117.4 billion by 2022.

Why use AR?

190%

the levels of engagement with AR compared to the same experiences without AR

55% 290%

want to be able to point their phone at any object and receive information about it the amount of activity in the memory cortex of the brain when using AR on a task Sources: Layered by Mindshare & Zappar

How are companies using AR in marketing?

What best describes your company’s use of augmented reality marketing?

Non-users 10%

Integrated 10%

Key industries driving adoption

Fashion, luxury, and beauty

Retail

Entertainment and gaming

Food and beverage services

CPG

Consumer durables

> 1 year 25% Current users 55%

Future users 35%

Automotive

<1 year 10%

Financial Institutions

Tech

Experimenters 45% Travel and tourism

Sources: BCG

Home Depot uses an AR app to help customers envision what paint color from their store might look like on their walls, and also see how objects like patio furniture, faucets and other products look in their home.

L’Oréal has used AR technology to help people virtually test millions of beauty products, discover new products and buy them online or find them in stores.

Who should use AR?

Benefits & Costs

Brands that:

Benefits

Costs

• Personalization • Virality • User-created content • Interactivity • Repeat engagement • Cross-platform commerce

• Technology • Application development • Security

• • • • • •

Depend on visuals Sell products that are customizable Provide high volumes customer support Rely on user manuals and instruction Provide extensive training Require payment authentication

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Q2 2019 R3VIEW

Q2 R3SOURCE From R3 Research, Reports, White Papers and Events

Future40: The Most Innovative Emerging Technology Companies in Marketing In 2022, for 56% of marketers, both creativity and technology will play an equal role in determining where and how they engage with their customers. 30% will prioritise technology over creativity. To help our clients better understand the opportunities and risks presented by emerging marketing, R3 reviewed hundreds of companies to distil a broad range of applications and case studies into a concise selection of 40 companies across 12 technology categories.

The “Moments of Truth” of Media Buying

To capture the variation in decision-making processes, R3 interviewed marketing and media teams from Australian companies across categories to better understand how media decisions were being made. What we found that the buying process was mapped against five key “moments”: Budget Setting > Planning > Plan sign-off >

Channel/medium allocation > Channel medium sign-off

 Learn more at R3future40.com 

Effective Branding with Unilever, Salesforce, BBC Storyworks and LinkedIn At Innovfest Unbound in Singapore, R3 moderated a panel on what it means to have a strong brand story. The discussion focused on issues of brand safety, influencer marketing, and measuring effectiveness in a data-driven world with speakers from Unilever, Salesforce, BBC Storyworks and LinkedIn. 3 takeaways: • Selecting storytellers is a science and an art.

• Great stories should also produce good data and measurable outcomes.

• Consider brand safety. Where your brand stories end up is as important as what stories you tell.



Ask us about workshops on media auditing and effectiveness

Request a copy of the Digital Decisions Report

4 Ways to Leverage Vlogging in China Vlogs have re-emerged in China, with platforms like Weibo and Bilibili encouraging a new generation of creators with training, challenges, and rewards (Bilibili pays approximately 2,000 yuan/$300 for every million views). With more than 500 million vlog viewers reported in China in 2018, here are 4 ways marketers can use this platform to extend their reach.

Brand awareness: A vlogger is invited to present the product in his/her own style.

Immersive experience: A vlogger records a brand service through personal experience.

Theme story customization: A vlogger demonstrates brand advocacy by reflecting the spirit of the brand in a personal story.

Product feedback: A vlogger uses the product and highlights its performance and characteristics.

 To learn more, contact us www.rthree.com

In-housing & Developing Agency Models Now that in-housing has shown itself to be more of a response to transparency and ownership of data rather than an outright criticism of agency performance, what we’re seeing emerge are new agency models that incorporate external expertise and support from internal capability.

Brand: AB InBev External Agency: Approximately 40 agencies In-House Agency: Draftline Region: North America Number of People: 55 Departments: OOH, display and radio advertising, email marketing, packaging, audience segmentation, programmatic media buying, analytics, influencer marketing, social listening and community management Talent: Agencies, brands, production companies and TV networks Look out for: Quality of creative output “We [saw in-housing as] an opportunity to complement the work we do with our agencies. Drafline was not designed to replace agencies—it was intended to complement agencies.”

-João Chueiri, VP of Consumer Connections.

Client: Lexus External Agency: The&Partnership In-House Agency: &Toyota Region: Europe Location: Within Lexus EU HQ in Surrey, London Number of People: 30 Departments: Creative, media, digital, content and data analytics Talent: From WPP’s The&Partnership Look out for: Cultural integration [In-housing] “…has made [the creatives] much bolder in their ideas, and push the boundaries, in the old model, you would be lucky to see the creatives. They now challenge us and push us in terms of the boundaries.”

– Emma Lane, Brand Communications Manager, Lexus UK

Client: Arla In-House Agency: The Barn Location: Near HQ in Sønderhøj, Denmark Region: UK Number of People: 15 – 20 Departments: Media, creative development, technology Talent: Existing data and marketing roles, external from agencies and other in-house operations such as LEGO Look out for: Expansion into the UK and UAE “It’s no surprise that as media behaviours are changing, brands are under more pressure to act quickly, be present and optimise more in-flight. That’s rapidly transformed the whole marketing process so we needed a more agile model where media and content comes together.”

- Thomas Heilskov, Global Head of Digital Marketing & Innovation

Brand: Marriott External Agency: Publicis Groupe In-House Agency: Marriott One Media Region: Global Location: External, within Publicis agencies Number of People: Not disclosed Departments: Execution across media Talent: From SapientRazorfish and Spark Foundry Look out for: Opportunities to collect and own first-party data “Through this dedicated agency, we have the necessary security and assessment and framework in place to give the agency more data access.”

- Alan Tsui, VP Digital & Loyalty, APAC

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Q2 2019 R3VIEW

1H 2019 M&A Holding companies have kept the volume of acquisitions for the first half of the year in the low-single digits. WPP and Omnicom made no deals in 1H 2019, while Publicis positioned itself as an outlier in its $4.4bn acquisition of Epsilon. This is the second year in a row where the top 10 list of buyers only featured 2 holding companies.

Acquisitions in North America drove deals in 1H 2019, increasing value year-on-year by 54% thanks to a buoyant market. Trade tension between China and the US and tougher refinancing conditions have hit pause on the ambitions of companies looking for growth in China.

1H 2019 HOLDING COMPANY M&A LEAGUE

13,660

Total Deal Value (US$mn)

Global

235

Total DEAL COUNT Rank This Rank Last month Month

Holding Group

Recent Acquisitions

1

1

Publicis Groupe

Blue 449 (remaining stake), Epsilon

2

2

Accenture

3

-

4

Total Sales Number of Value (US$m) deals

4,470

2

Hjaltelin Stahl, Storm Digital, ?What If!, Droga5, Shackleton

651

5

CVC Capital Partners

Teneo

350

1

3

Dentsu

Filter, Happy Marketer, BJL, Comunica+A, Redder Advertising, Re:Production

253

6

5

4

Stagwell Group

MDC Partners, Multiview

240

2

6

5

Cision

TrendKite

225

1

7

6

DMI

Pragiti

210

1

8

7

CM Group

Sailthru, Liveclicker, Vuture

188

3

9

-

Hexaware Technologies

Mobiquity

182

1

10

8

Pareteum

Devicescape

182

1

11

9

Deloitte

Pervorm

182

1

12

10

Taptica

RhythmOne

176

1

13

-

SEC

Porta

168

1

14

11

You & Mr Jones

Inside Ideas Group (Incl. Oliver)

158

1

15

12

Validity

Return Path

154

1

www.rthree.com

new business league A total of 1,739 creative accounts and 1,144 media accounts were awarded in the first six months of 2019. DDB leads creative agencies in new business wins, with $98.5 million of assignments from brands like PlayStation and iShares globally. In the media agencies’ new business league, OMD jumps to first place, winning UK accounts for McDonald’s and Renault Sports.

2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global /Q2 2019

Rank This month

Rank Last Month

AGENCY

1

1

DDB

2

2

Ogilvy

3

3

4

Recent WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Recent Losses

ESTIMATED YTD Number of WIN REVENUE wins (USD $ m)

McDonald's India,iShares Global, Amway - Nutrilite China, B&D Group Australia, PlayStation Global

101.1

Volkswagen UK

98.5

117

Walgreens Boots Alliance US, Standard Bank S Africa, Transport for NSW Road Safety Australia

82.8

National Citizen Service UK creative

80.0

165

Havas Worldwide

Pepsico US Project, Michelin France, Sydney Water Australia

69.1

67.7

70

4

Leo Burnett

Corrs Light US, Facebook Messenger Global, Yili-Ambrosial China, Iceland UK, Lincoln China

56.7

55.8

94

5

6

R/GA

Slack US, Sunchips US, Tressemme US, Airbnb US

35.8

35.3

28

6

7

Publicis

Nike China, Zee5 Domestic Business India, Samsung SEA Singapore

35.1

DS China

33.9

112

7

16

TBWA

Mountain Dew US, University of Phoenix US

30.5

Standard Bank S Africa

28.6

9

8=

5

BBDO

WhatsApp Global, Continental Tires Europe, Champion Sportswear US, Cielo Brazil, Bumble India

45.3

Mountain Dew US

27.3

53

8=

8

Droga5

Facebook Global, OnePlus UK, GoCompare US, Glenmorangie Global

25.5

25.5

5

10

10

Johannes Leonardo

Volkswagen US, Gap US

23.8

23.8

2

11

12

Digitas

Coke Thailand, Pernod Ricard China, Tencent China Project

19.0

19.0

50

12

11

Anomaly

Porsche Global, PokerStars, Stars Group Global, Johnnie Walker Global

18.0

18.0

3

13

18

McCann WorldGroup

Three UK, ADT US, TGI Fridays US

24.0

17.6

91

14

15

VMLY&R

Walgreens Boots Alliance US, Big Bazaar India, Ausgrid US, Roewe China, Chuck E. Cheese US

21.3

16.2

79

15

21

Dentsu

Britannia Timepass India, Mazhavil Manorama India, Geojit Financial Services India, Subway Singapore

18.6

Liby China

15.4

127

16

9

FCB

The Premier League UK, Sun Pharma: Cequa US, Yoki Brazil

23.4

Nivea US

15.2

33

17=

17

Wunderman Thompson

Centrica UK, Shell Mexico, 3M Mexico Digital

15.7

Eucerin

15.1

67

17=

14

Saatchi & Saatchi

Grohe Germany, Visit Victoria Australia, Lenovo China Project

16.3

Haagen-Dazs Global

13.2

46

19=

19

Publicis Sapient

Department of Health and Human Services US

11.7

11.7

2

19=

127

Isobar

Pfizer Taiwan, CTBC Bank Taiwan, Mead Johnson Nutrition Taiwan

19.7

11.7

130

809.9

1,739

CCB China

Amway - Nutrilite China

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Q2 2019 R3VIEW

2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Q2 2019 ESTIMATED overall YTD REVENUE (USD $ m)

Number of Wins

Lovely Professional University India

100.1

229

Super Retail Group Australia

93.7

59

92.7

33

Iconix Netherlands

63.9

183

GET Norway

36.0

82

35.3

17

Yorkshire Building Society UK

28.3

47

Ahold Netherlands

28.3

85

17.6

10

Svyaznoy Russia

11.8

63

Storck UK

9.6

47

4.3

2

2.7

140

2.5

2.5

1

Etihad Airways Global

2.5

2.5

1

Universal Music Group UK, Travelocity US

2.8

2.2

2

Marico India, Marico Media India

2.0

2.0

1

Spirit of Tasmania Australia, NT government Australia

1.5

1.5

3

L'Oreal UK, UpGrad India, UpGrad India

1.3

1.3

3

Metagenics Australia, Lindt Australia

1.3

1.1

3

401.2

1,144

Rank This month

Rank Last Month

Agency

Recent wins

Estimated YTD win revenue (Usd $ m)

1

3

OMD

McDonald's US, Storck UK, Renault Sports UK

103.8

2

2

Carat

Coca-Cola Spain, Generalitat de Catalunya Spain, ACCA India

106.5

3

1

Horizon Media

Eharmony US, Avis US, Belk US, Peloton US, Petco US

92.7

4

4

Mindshare

Ministry of Tourism India, General Mills China Digital Project, Toppr Technologies India

65.2

5

5

Havas Media

TIM Brazil, Clorox LATAM, Changi Airport Group Singapore

37.7

6

9

Spark Foundry

Allergan US, MGA Australia, PPG Australia

35.4

7=

7

Universal McCann

Mattel Europe, Asia, Africa, Coca Cola South Pacific,Slater & Gordon Australia

30.6

7=

6

Wavemaker

Eurostar Global, Odisha Tourism India, AutoSports Australia

40.1

9

8

MediaHub

JWH Australia, CSR Australia, National Health Service UK Planning

17.6

10

12

dentsu X

Ahold Netherlands, Upfield Global, Parques Reunidos Spain

13.3

11

11

Initiative

Groupon EMEA & APAC, KPMG Australia

14.7

12

13

M/SIX

Electronic Arts Global, RegionsBank US

4.3

13

289

PHD

WeWork US, AIEP Chile, Gobierno de Chile

22.8

14=

14=

Empower

PetSmart US

14=

14=

Crossmedia

16

-

Arena Media

17

16

Madison Media

18

17

Atomic 212

19

18

Essence

20

19

Ikon

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Recent Losses

Slater & Gordon Australia

Parques Reunidos Spain

MGA Entertainment Australia

holding company new business league WPP continues at first place in the holding group league with the most new business wins in the first half of 2019 with $234.1 million increase in revenue. Omnicom, Interpublic and Dentsu followed in value added.

2019 NEW BUSINESS LEAGUE HOLDING GROUP RANKING Global / Q2 2019 HOLDING GROUP

ESTIMATED CREATIVE YTD REVENUE

ESTIMATED MEDIA YTD REVENUE (USD $m)

ESTIMATED OVERALL YTD REVENUE (USD $m)

AS % OF 2018 REVENUE

Number of Wins

1

WPP

135.5

98.5

234.1

1.1%

649

2

6

Omnicom

155.9

8.3

164.3

1.0%

555

3

4

Interpublic

75.4

56.1

131.5

1.7%

286

4

2

Dentsu

27.6

99.9

127.5

1.5%

405

5

3

Publicis Groupe

116.4

11.0

127.4

1.0%

364

6

5

Havas

67.7

38.2

105.9

3.7%

154

7

7

Accenture

8.5

0.0

8.5

0.5%

9

8

8

MDC

-14.5

-15.0

-29.5

-2.0%

8

870

1.2%

2,430

RANK THIS QUARTER

RANK LAST QUARTER

1

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Q2 2019 R3VIEW

Marketers on the Move Chris Foley

Gareth Helm

President, Meals & Beverages, Campbell Soup Company

SVP/CMO, McDonald’s UK Previously: ZPG

Previously: Campbell Soup Company

Foley has been at Campbell Soup for over 20 years in a variety of roles, including general management roles at Pepperidge Farm, and marketing leadership roles in the US and internationally. He was most recently CMO, Campbell Snacks. Foley will lead a $4.3 billion division that includes Campbell’s US soup, simple meals and shelf-stable beverages portfolio.

Helm has more than 20 years of experience working in the food sector, having worked at Unilever, Kraft, Innocent Drinks and Nestlé. Helm was most recently CMO of ZPG’s Zoopla brand. His focus will be to strengthen the company’s marketing leadership team structure, and bring together marketing, food development and customer insights.

Matt Staneff

Gedioen Aloula

CMO, T-Mobile

Global VP, Marketing, Instagram

Previously: T-Mobile

Previously: HP

Staneff fills a CMO position which has been vacant since 2017, and will oversee T-Mobile’s consolidated marketing teams, which includes groups working on Metro. A veteran of the company for 16 years, Staneff was formerly EVP and Chief Commercial Officer, working his way from customer retention analytics and through marketing teams and customer loyalty positions.

Uwe Dreher

Deborah Yeh

Marketing Director, BMW Group

CMO, Sephora

Previously: BMW Group

In his new role, the 17-year veteran oversees all marketing communication and product planning for the BMW brand within the US market and serves as a member of the company’s executive management team. He previously served as the vice president for global BMW, BMW i and BMW M brand communication.

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Aloula joins Instagram from HP, where he worked as Head of Global Marketing - Commercial PCs. He also was VP, Head of US Consumer Marketing and Global Head of Digital Strategy and Capabilities at Visa. He serves on the advisory board of mobile ad platform FeedMob.

Previously: Gap Inc.

Yeh has been at Sephora since 2012 as the retailer’s Senior Vice President of Marketing, where she oversaw the retailer’s marketing efforts, including new store concepts. Prior to joining Sephora, Yeh was involved in marketing at several other major companies, including Old Navy and Target.

Seth Solomons

Craig Brommers

Previously: Wunderman

Previously: Gap Inc.

CMO, Equinox

Solomons joins Equinox after a long career at various agencies. He was most recently CEO, North America at Wunderman, and has served at R/GA, CRM365 and Digitas. He is expected to merge data and tech to further grow the Equinox brand as the chain is opening a line of hotels, and is adding co-working spaces to its gyms.

CMO, JUUL Labs

Brommers is the first CMO at JUUL since it was spun off from Pax Labs Inc. in 2017. He was previously CMO at Gap and has been in senior marketing roles at Abercrombie & Fitch, Calvin Klein and Speedo.

Brommers has a reputation for using innovative tactics across social, digital and creative, while staying aligned to brand DNA.

Katie Ford

Ed Plummer

Previously: Amobee

Previously: DICK’s Sporting Goods

Head of Brands, Twitter

After a two-decade career with the Publicis Media family (Spark Foundry, SMG, Mediavest, Starcom, Leo Burnett), Ford pivoted to become the Chief Client officer at Amobee, a marketing technology company. In her role at Twitter, Ford will bring her experience working on accounts like P&G and Coca-Cola as she oversees brand partnerships and key clients at the social media platform.

CMO, DICK’s Sporting Goods

Plummer has been with DICK’s since 2010, having been promoted from his previous position as SVP Dick’s Team Sports HQ. Prior to that he spent 12 years at American Express. As CMO, Plummer will lead overall marketing strategy and implementation, including brand building, traffic driving elements, and its continued digital transformation across all consumer touch points.

Shawn Gensch

Chief Customer Officer, JCPenney Previously: Sprouts Farmers Market

Gensch joins JCPenney with 25 years of experience in marketing and finance. He comes from Sprouts Farmers Market where he served as chief customer officer. He has held senior positions at at iMroyality, a consumer-driven loyalty platform, and Target Corporation where he was Senior VP of Marketing and President of Target Bank.

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Q2 2019 R3VIEW

Agency Leadership Movement Scott Spirit

Tim Pearson

Chief Growth Officer, S4 Capital

CEO, OMD Group UK Previously: Manning Gottlieb OMD

Previously: Eureka AI

Scott worked at WPP for 15 years as chief strategy and digital officer and was also director of the Nairobi-listed WPP-Scangroup. In his new role he will focus on clients, mergers, acquisitions and investor relations out of S4 Capital’s newly opened Singapore office.

Tim Pearson has been promoted to an expanded role as chief executive of OMD Group UK, and will oversee both sister agency OMD UK and Manning Gottlieb OMD in his new job.

Tim Hassett

George Patten

CEO, Unlimited Group

Regional Operating Officer, Dentsu Aegis Network APAC

Previously: Procter & Gamble, Kellogg

Previously: Accenture

Hassett joins Unlimited Group to reposition the business as a client-first agency. He has held senior roles at a number of brands, including Beam Suntory, Campbell Soup Company, as well as Kellogg’s and Procter & Gamble.

Patten spent his early career in roles at OMD and PHD. He joins from Accenture where he spent the last 15 years, most recently leading the Accenture Interactive Operations business, building marketingled growth for clients across South East Asia.

Andy Bateman

Liz Taylor

CEO, Sid Lee

Global Chief Creative Officer, Leo Burnett

Previously: Monitor Deloitte Australia

Previously: FCB

Bateman joins Sid Lee as its first US CEO., hailing from Deloitte’s strategy consulting practice, where he was a national lead partner for innovation strategy. His role at Sid Lee will be centered around building the agency as a “digital-first creative company” and differentiating its offerings.

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Taylor brings more than 25 years of experience to her new role, having worked at agencies like Ogilvy, JWT and Tribal DDB. She will sit at the agency’s Chicago headquarters to lead creative direction and help build future-facing offerings and culture for the entire global network.

Michael Epstein

Lisa Bain

CEO, Carat

Global Chief People Officer, We Are Social

Previously: Carat

Previously: We Are Social

Epstein first joined Carat in 2013 as chief strategy officer where he led his team to win media business with United Airlines, Intel and Procter & Gamble in the US, as well as retaining the Microsoft account globally. Before Carat, he worked at Mindshare and Ogilvy.

Prior to this newly created position at We Are Social, Bain was previously Global HR Director at the agency. She has led numerous people-focused global initiatives, bringing employee engagement front-of-mind across the business, as well as working with individual offices.

Christian Juhl

Nick Lawson

Global CEO, Group M

Worldwide Chef Operating Officer, MediaCom

Previously: Essence

Previously: MediaCom EMEA

Juhl will take on the global role at WPP’s media investment arm come October 2019, moving from his current role as global CEO for Essence, the data and measurement-driven agency. Juhl led Essence’s acquisition by WPP in 2015, and has worked at Publicis, Razorfish and USwWeb/CKS.

Lawson has been with MediaCom for 28 years, originally as part of the media business before it merged with MediaCom in 1999. He was most recently the agency’s EMEA CEO and will drive the network’s business development, marketing and product offering, while retaining his role as global client practice lead.

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Q2 2019 R3VIEW

About R3 OUR REASON FOR BEING In a word, we are about transformation. R3 was established in 2002 in response to an increasing need from marketers to enhance their return on marketing, media and agency investments, and to improve efficiency and effectiveness.

We want to help CMOs make marketing accountable.

RETURN ON AGENCIES

We help marketers find, pay and keep the best possible agency relationships – covering Creative, Media, PR, Digital, Social, Performance, Event, Promotions and CRM.

OUR BACKGROUND We’ve worked with more than one hundred companies on global, regional and local assignments to drive efficiency and effectiveness.

We have talent based in the US, Asia Pacific and Europe and partners in LATAM and Africa.

Through global work for Samsung, Coca-Cola, Johnson & Johnson, Visa, Unilever, and others, we have developed robust benchmarks and process targets for more than 70 countries.

What we do We are an independent transformation consultancy hired by CMOs to make their marketing more measurable and accountable to business impact.

How we do it •

We invest in the best talent, bringing in senior leaders from marketing, agency and analytic backgrounds.

•

We’re independent. Because we’re not your marketing team or agencies, we’re empowered to be honest and transparent.

•

We use external benchmarks. We have proprietary data pools to inform our in-depth analysis.

•

Since 2002, we’ve interviewed more than 2,000 marketers about their agency relations.

•

Since 2006, we’ve spoken to more than 80,000 consumers in China’s top-twenty cities and continue to do so every three months.

•

We have co-developed software to measure agency and media performance.

•

Each month, we exclusively track over 500 agency new business wins, as well as 100’s of deals in the marketing M&A space.

•

We have insight into global best practice. We work with companies who want to do best-in-class marketing across diverse categories and geographies.

•

We authored the book “Global CMO” about marketers leading Digital Transformation around the world.

•

We maintain an ongoing database of media costs for key markets.

www.rthree.com

We take the lead on improving the Integration process through proprietary software and consulting.

Driving Transformation for Marketers and Their Agencies

RETURN ON MEDIA

We offer professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measure performance.

We conduct financial audits to validate and benchmark transparency.

RETURN ON INVESTMENT Using a bespoke and proprietary methodology, we help benchmark and provide insights into how your digital strategies perform in your category and across categories.

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Shanghai, 200040, China

Hong Kong

Beijing 100020, China

T +8621 6212 2310

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