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Quarterly Barometer Purpose
Back to brand building and social awareness
Mobile Gamers
Q1 2019 r3view Welcome to the Q1 2019 R3VIEW, R3’s quarterly report on the marketing communications industry It’s been an interesting start to the year as the industry continues to evolve. There’s been good, bad, and downright unexpected. As we always endeavor to do, we’ll continue to share best practice, current trends and highlight useful resources to help you stay informed.
23% more influential with purchase decision
Tik Tok
Biddable ad features
International Expansion Retail goes beyond borders with mobile and social
Brands Using Memes
Lack of control and an impending PR crisis
In this issue you’ll find: • • • •
Soundbites from our CAGNY White Paper Insights into KOL Market Practice 8 trends in experiential marketing How Levi’s has used marketing futures to stage a comeback
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YouTube Ads
Brand safety makes marketers pause
Last-click ROI
No longer reflective of increasingly complex customer journeys
Facebook Ads
Hyper-targeted advertising leads to a discrimination lawsuit and settlement