www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ October 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Grey Group
2
8
Lowe
3=
2
DDB
3=
6
5
AGENCY
RECENT WINS
Samsung, Aibu, PT Multi IndoCitra TbK Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
4.50
4.50
1.75
1.35
Bel, Singtel, Orang Tua，Playnoy
1.30
1.30
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, PT MONEX INVESTINDO
1.30
1.30
3
JWT
Indosat IM3, American Standard,Jakarta Monorail
1.13
1.10
6
4
TBWA
Abbott Project, Santos Group Project, Castrol Project
0.96
0.96
7
5
McCann WorldGroup
Coca Cola Project, CIMB Project
0.87
0.87
8
7
Ogilvy
Axe, JJ Royale Project, H&M
0.82
9
9
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik,Suzuki Project
0.54
0.54
10
10
Y&R
Danone, LG Project, XL Indonesia, Surya
0.45
0.45
11
11
BBDO
Sinarmas Land
0.38
0.38
12
12
Bates
Relaxa, Unilever Digital
0.37
0.37
13
13
Publicis
Periplus Bookshop Project, Periplus
0.22
14=
14=
Leo Burnett
Twinings Project
0.00
0.00
14=
14=
Havas Worldwide
0.00
0.00
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
DraftFCB
0.00
0.00
18
18
Saatchi & Saatchi
0.05
(0.20)
BIG TV, BTPN, FIF
CIMB Project
Qantas Project
0.79
0.21