2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
53.9
53.9
276
41.9
41.9
133
27.4
27.2
83
27.6
26.5
101
24.6
24.6
98
24.3
24.3
144
24.5
24.2
218
23.8
23.8
43
18.8
18.8
104
17.8
17.8
67
17.6
17.6
51
15.0
15.0
1
14.3
14.0
42
12.7
12.7
144
11.6
11.6
59
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Sinopharm China Project, He Yi Real Estate China Project, Huawei China Project
2
BBDO
NIO China, BANGKOK BANK Thailand, Great Eastern Singapore
3
9
Leo Burnett
4
3
Grey Group
5
5
DDB
6
7
MSL
7
4
Dentsu
8
6
McCann Worldgroup
9
8
VMLY&R
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
10
10
M&C Saatchi Group
11
11
Havas Worldwide
12
12
IPG Health
13
13
14
14
15
15
16
16
Charles & Keith Group Korea Reckitt Benckiser Malaysia Project, Mirqab holding - Doha Malls Qatar Project, Procter & Gamble (P&G) Hong Kong Project CAL Creations Company Limited Thailand Project, Inframat India Project, Omega watches India Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India Techcombank Vietnam Project, Abbott Vietnam Project, Masan Vietnam Project IKEA (Branding) Global Branding, First Philippine Holding Corp. Philippines, Nike Resellers Japan EGO China, MediaCorp Singapore, Yonghui China, Xiaomi China Project I-MED Radiology Australia Project, Vic Gov - State Electricity Commission Australia, Federal Gov - CDR Australia Project NETFLIX Australia, Tourism Tasmania Australia, Reckitt Benckiser Group Australia Project Pfizer Global
Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project Eco World (Duduk) Malaysia, FCB PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Saatchi & Saatchi Finance Bank India, CARTIER INTERNATIONAL India Project
RECENT LOSSES
Publicis Worldwide
Pharma Client Janpan
10.3
10.3
28
Telstra Australia, BMW China, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia
11.8
10.1
5
9.5
9.5
57
8.5
8.5
37
8.0
8.0
6
2023 (Jan-Oct):
428.9
2,168
2022 (Jan-Oct):
542.4
2,664
YoY Comparison:
-20.9%
-18.6%
17
17
TBWA
18
18
IDC Creations Production FMCG StudioClient China
19
19
Digitas
20
24
Wieden & Kennedy
Duolingo India, Crocs India India, Miele & Cie KG Australia Project Samsung Galaxy Japan, Casio G Shock India, Casio G Shock China