Oct 2020 New Business League-Malaysia.pdf

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2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

3.0

3.02

13

1.5

1.49

2

Tesco Project, Tohtonku Project, Vivo Project, Fraser & Neave

1.4

1.43

10

1.2

1.15

8

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

SK Magic, P&G Project, 4As Malaysia Project, Wyeth Malaysia

2

2

Isobar

Finance Client

3

3

VMLY&R

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

4

4

FCB

Desaru Coast, Perkeso, MISC, Berjaya Sompo Project, SP Setia Project

5

5

Saatchi & Saatchi

Pharma Client

0.4

0.43

2

6

6

Leo Burnett

FMCG Client

0.4

0.36

4

7

7

DDB

Sunsilk, Wonda Coffee Project

0.4

0.36

8

8

9

Grey Group

Telkom Malaysia, MIDF Project

0.4

0.36

5

9

8

Publicis

Sanofi

0.4

0.35

6

10

10

Wunderman Thompson HSBC

0.2

0.20

1

11

11

BBDO

Unilever Project

0.1

0.06

3

12

12

MullenLowe Group

Texas Chicken

0.0

0.03

1

13

13

Dentsu

UMW Toyota Motor Project

0.2

0.01

8

2020(Jan-Oct)

9.2

71

2019(Jan-Oct)

14.8

69

-37.5%

2.9%

YoY Comparison:

1


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