www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SGX Project, AstraZeneca Project, Global Blue Project, SEA Games Project
6.96
6.96
2
3
SapientNitro
Unilever Project
5.70
5.70
3
2
McCann WorldGroup
5.47
5.47
4
4
DDB
3.98
3.98
5
6
Leo Burnett
Samsung, Double A Project, Lazada Project, SkyScanner Project, MBT Project
2.75
2.75
6
7
TBWA
Airbnb, MasterCard
2.72
2.72
7
5
Grey Group
Al-Maha Airways, Sentosa Leisure Management, GSK (Horlicks&Scotts) Digital
2.35
2.35
8
8
Dentsu
The Republic of Singapore Navy Project, Land Transport Authority Project
0.94
0.94
9
9
BBDO
APB
0.60
0.60
10
10
JWT
Tata Group Project, Carlsberg
0.42
0.42
11
11
Publicis
Breadtalk, Koh Brothers Project,UBS Project
0.29
0.29
12
12
Lowe
FrieslandCampina
0.20
0.20
13
13
BBH
Samsung
0.15
0.15
14=
14=
Iris
0.00
0.00
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
Bates
0.00
0.00
14=
14=
Saatchi & Saatchi
0.00
0.00
14=
14=
Havas Worldwide
0.00
0.00
14=
14=
FCB
0.00
0.00
20
20
Y&R
AGENCY
RECENT WINS
Microsoft Xbox, Capitaland Project, State Street Project, National Art Gallery, Owndays TAFEP Project, Health Promotion Board, Ministry of Communications and Information Project
Singapore Workforce Development Agency, Wearnes Automotive, Education Client
2.44
RECENT LOSSES
Microsoft CRM
(0.16)