www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ November 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Giffarine Project, Piya International Project, Heritage Estates Project
5.25
2
2
McCann WorldGroup
LINE, Kbank Project, SAP Project
4.51
3
3
BBDO
PEO Plus, True Move, Charoen Pokphand Food, TISCO Bank
2.65
2.65
4
4
Dentsu
Bridgestone, HIS, Mandom, Honda Automobile Project
2.04
1.90
5
5
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.59
SCB Project
1.29
6
6
TBWA
AIM STAR NETWORK Project, Otani Project, Bifesta(Mandom) Project
1.70
PTT Exploration and Production Public
1.10
7
7
DDB
Cigna Insurance, Excella, KMP
1.08
0.70
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.65
0.65
9
9
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
10
10
Publicis
SCA, Freisland Campina, Dusit Thani Hotel Project
0.11
0.11
11=
11=
JWT
0.00
0.00
11=
11=
Grey Group
0.00
0.00
11=
11=
M&C Saatchi
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
15
15
DraftFCB
16
16
Y&R
AGENCY
RECENT WINS
Cerebos Project
0.01
0.00
RECENT LOSSES
4.95
Cigna Insurance
Excella
New Concept Product
3.88
0.50
(0.07)
(0.30)