New Business League Philippines – November 2020

Page 1

2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Nov 2020 RANK THIS MONTH

RANK LAST MONTH

1

1

BBDO

2

2

MullenLowe Group

3

3

BBH

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

3.2

8

2.6

2.6

11

Jollibee

2.0

2.0

1

1.2

1.2

14

AGENCY

RECENT WINS Department of Trade and Industry Project, Frabelle Project Surf, Zam-Buk (Bayer) Project, Department of Tourism, Philippine International Convention Center

ESTIMATED YTD WIN REVENUE (USD $ m) 3.5

RECENT LOSSES

Pag-IBIG Fund

4

5

DDB

PLDT Customer Management Group, PLDT Corporate Project, Bangko Sentral ng Pilipinas (BSP) Project

5

4

Dentsu

FMCG Client

1.0

1.0

5

6

6

Leo Burnett

0.7

0.7

10

7

7

VMLY&R

0.6

0.6

5

8

11

Publicis

0.5

0.5

4

9

8

Ogilvy

FMCG Client Intel, Robinsons Land Project, CAM GSM Project Visa Production QBO Innovation Hub, NutriAsia Project, Epson Philippines, Pilmico Project

0.4

0.4

11

10

9

Grey Group

PLDT

0.3

0.3

2

11

10

Wunderman Thompson HSBC

0.2

0.2

1

12

12

McCann WorldGroup

0.1

0.11

6

2020(Jan-Nov)

12.7

78

2019(Jan-Nov)

15.6

104

-18.8%

-25.0%

WebFocus Project, MOK (Kenstand) Project

YoY Comparison:

1


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