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2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Nov 2019

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ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Dairy Farm, Hotels.com CRM Global, PlayStation

6.1

6.1

16

4.8

4.6

7

4.0

4.0

20

3.8

3.8

26

2.7

2.7

11

Insurance Company AXA, British Motor Project, Starbucks HK Project, SC Virtual Bank Project

2.7

2.7

21

1.4

1.4

9

M&C Saatchi

Smartone

1.0

1.0

1

8

Dentsu

Commercial banking company

0.7

0.7

11

10

9

Leo Burnett

Guotai Junan Project, YF Life Insurance Project

0.5

0.5

2

11

11

MullenLowe Group

Bayer OTC brands

0.2

0.2

1

12

12

Anomaly

Johnnie Walker

0.1

0.1

1

13

13=

Saatchi & Saatchi

Hong Kong Land Project

0.1

0.1

1

14

15=

Luminous

Haitong Project

0.0

0.0

1

15

15=

Merkley+Partners

Performix

0.0

0.0

1

16

15=

Online Circle

Barilla

0.0

0.0

1

28.0

130

RANK THIS MONTH

RANK LAST MONTH

1

3

DDB

2

1

Wunderman Thompson Beiersdorf healthcare brands

3

2

Ogilvy

4

5

McCann WorldGroup

5

6

Digitas

6

4

Isobar

7

10

Publicis

8

7

9

AGENCY

Dairy Farm, Mondelez, West Kowloon Cultural District Project GSK pharmaceuticals, Microsoft, Google - Leads Generation Project MPF Project, Hong Kong Land Project, Mondelez, Blue by Aviva

RECENT LOSSES


2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

4.2

9

3.6

12

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

OMD

Nestle brands, Estee Lauder, MTRC, Chow Tai Fook, K11 Musea Project

4.2

2

Carat

Vodafone, FrieslandCampina, Furniture retail company

3.6

3

3

Vizeum

Food Delivery Company

2.0

2.0

3

4

4

MediaCom

Huawei Mobile, SK-II, Hotels.com

2.0

1.7

9

Investor and Financial Education Council Project, Dyson, Mreferral, Now TV, UOB, AstraZeneca Project

1.8

Home products retail company

1.1

15

WeWork, Disney SCMP Project, Brawl Stars Bluespines Project, Invesco Project, Invesco Project

0.9

Car Client

0.7

2

0.3

0.3

5

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

RECENT LOSSES

The Walt Disney Company

5

5

Mindshare

6

6

Zenith

7

7

Universal McCann

8

8

Initiative

Deliveroo

0.1

0.1

1

9

9

denstu X

Pharma Client

0.0

0.0

1

10

10

Havas Media

San Miguel, Tripadvisor

0.20

AXA

-0.20

2

11

11

PHD

Singapore Airlines

0.1

Financial Company

-0.3

1

12

12

Starcom

AXA

0.4

Investment banking company

-0.7

2

13

13

Wavemaker

0.2

Now TV

-0.8

1

11.7

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METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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