R3 2021 May New Business League - Korea

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2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / May 2021

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

Diageo

5.7

13

2.0

Lead Construction Project

2.0

5

1.7

365 mc Project

1.7

4

Davichi Optical, Doctor88, Ujoy Games Project

0.9

Korea Housing & Urban Guarantee Group,Nexon Project,Doctor88

0.9

6

Ogilvy

HTB / Guronsan Bamond

0.8

0.8

2

Grey Group

Grey Group

0.5

0.5

2

2021 (Jan-May):

11.5

32

2020 (Jan-May):

7.0

31

YoY Comparison:

64.8%

3.2%

ESTIMATED YTD WIN REVENUE (USD $ m)

RANK THIS MONTH

RANK LAST MONTH

1

1

Leo Burnett

Diageo

6.3

2

3

BBDO

Lead Construction Project

3

2

McCann WorldGroup Woori Bank

4

4

DDB

5

5

6

6

AGENCY

RECENT WINS

RECENT LOSSES

Instagram Reels Project, Moet Hennessy Project


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