www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ March 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Wyeth China, Lion Dairy Australia, Samsung India
26.1
Tourism Authority of Thailand Project
26.1
2
1
Ogilvy
Ashapura Options India, The Siam Industrial Wire Thailand Project, Myntra.com India
26.2
Yi Hao Dian China
25.2
3
4
Y&R
The Mill New Zealand, King Power Thailand, Prudential Insurance Indonesia
10.6
4
8
DDB
Hiersun Jewelry China, SIDBI India, Mudah.my Malaysia
11.9
5
3
JWT
6
6
Dentsu
7
5
Grey Group
8
7
9
9
10
AGENCY
RECENT WINS
RECENT LOSSES
10.6
Volkswagen China (Some Brands)
9.2
8.9
Indofood (Pop Mie brand) Indonesia
8.3
8.4
Toyota Motor( Yaris) Philippines
6.9
Sentosa Digital Singapore, Hubtown India, Times Now Project
7.3
Sinomax China
6.6
Lowe
Myntra.com India, Engro Foods India, Book My Show India
5.6
Johnson's Baby Project
5.3
Leo Burnett
Renault Samsung Motors Project, Indofood Indonesia, Adlabs Imagica India
4.7
VP Bank Vietnam
4.6
12
Saatchi & Saatchi
Toyota Motor( Yaris) Philippines, Huawei Technologies Philippines Project
4.0
Mondelez Malaysia
4.0
11
10
Publicis
Master Kong (biscuits & cookies) China, Beiersdorf Thailand
4.2
Renault Samsung Motors Korea Project
3.7
12=
15
BBDO
APB Singapore, Honda Automobile (Honda Jazz) Thailand, Oppo Thai Thailand
3.6
Frucor V New Zealand
2.8
12=
11
SapientNitro
Metlife Regional, Citibank Regional Project, Lane Crawford Hong Kong
2.8
14
13
TBWA
Beiersdorf Indonesia Project, Semen Merah Putih Indonesia Project
3.2
Pham Nguyen Vietnam
2.6
15
14
M&C Saatchi
SONY China Project, Destination NSW
1.0
Aditya Birla Money India
1.0
16
16
BBH
HUL India, Piaggio India
0.4
0.4
17
17=
Wieden & Kennedy
0.0
0.0
18=
17=
Iris
0.0
0.0
18=
17=
Bates
0.0
0.0
20
17=
DraftFCB
0.0
Tata Docomo
(0.1)
21
21
Havas Worldwide
1.0
Master Kong (Biscuits & Cookies) China
(3.0)
Sun Hung Kai Properties Hong Kong Project, Hysan Properties Hong Kong Project Gudang Garam Indonesia, AP Honda Thailand Project, Pizza Hut Vietnam Project
Weetabix China(Digital)
2.8