Mar 2021 New Business League - Hong Kong

Page 1

2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Mar 2021

1

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

2

2

DDB

3

3

Saatchi & Saatchi

4

7

Wunderman Thompson Pinkoi Retainer

5

4

Leo Burnett

6

8

Publicis

Citibank Project, Cathay Pacific Project Lancome Project

7

11

Grey Group

HSBC Brand Campaign

8

5

AGENCY

McCann WorldGroup

RECENT WINS

DFS Group Project, Shangri-La Project,100Forward Livi Social and Digital Production, HK Dance Club Project Hang Seng Bank Project, Deliveroo Project, HKL NanJin Property

Luxury Brand

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

2.8

2.8

19

1.1

1.1

6

0.3

0.3

2

0.3

0.3

2

0.3

0.3

2

0.1

0.1

1

0.1

0.1

1

0.0

1

2021 (Jan-Mar):

4.9

34

2020 (Jan-Mar):

2.7

18

YoY Comparison:

82.2%

88.9%

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

0.0


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